1) Introduction to Content and Marketing at 7 Cups
7 Cups currently has separate dedicated teams that focus on both Content and Marketing. This discussion outlines both teams and provides an overview of their current focus.
(A) Content Volunteer Team
The Content Volunteer Team was relaunched and redesigned in 2020 and is led by @SoulfullyAButterfly - more information including an application can be found here
Focus:
The team works to improve site content in the following areas:
(i) Questions and Answers (Q&A Pages): Quality answers are researched and written in light of search engine optimization (SEO) and other best practices to ensure that the community gets verified, valuable information in response to common mental health questions and concerns. These answers are considered “short tasks” as they involve quicker content production.
(ii) Expert Mental Health News and Advice Section: Existing, published articles are reviewed to ensure up-to-date information, quality length, expert verified facts and other important topic categories by editors.
In addition, fresh content is produced for:
(iii) Expert Mental Health News and Advice Section: Alongside fresh content provided by experts, the team works to research and produce relevant fresh content articles that help boost information and awareness related to the categories that 7 Cups offers expertise in. Writers are welcome to collaborate with experts to publish co-authored articles or produce content individually to be published under the 7 Cups Community Account.
(iv) All other Content Needs: The team is ready to tackle and undertake content tasks that may come up as other needs. These content assignments can relate to listener guides, upcoming growth path playlists, improvement and support of online therapy-related information as well as many other possibilities!
(B) Team Lightship
As a revamp to the Social Soldiers Team at 7 Cups, Project Lightship was announced in late 2020 as the current volunteer-led marketing team for 7 Cups on Twitter. It is currently being led by @Rebecca947 and @Isentropic
Focus:
The team intends to eliminate mental health stigma by identifying those who need support as presented by social media (Twitter) based messages. The team not only works on bringing awareness by using and promoting mental health-based content but actively outreaches to potential users in need of a safe haven to invite them to use 7 Cups.
The team currently has one track with a focus on:
(i) Outreaching to 20 people with compassionate messages and support per month
(ii) Generating content and posting 5 posts.
As the team is currently testing only one track, we can expect future opportunities with the growth of Team Lightship! Further information, including an application, can be found here
Other Social Media Platforms for Content:
In the meantime, 7 Cups has official accounts on social media platforms that are run by community admins. Students of this current course as well as the Content Team will prospectively add to these content and content marketing efforts!
Find and follow the 7 Cups Official Accounts on Social Media:
Instagram - @7Cups | Twitter - @7Cups & @7CupsTeen | Facebook - 7CupsOfTea | Youtube - 7 Cups of Tea
Question for Discussion:
Which current area of the Content or Marketing focus at 7 Cups interests you the most? Please feel welcome to share your reasons.
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This post is brought to you by the Content Development and Marketing Program, find out more information about the program here
Note: If you intend to use Artificial Intelligence tools to help you fulfill any of the program’s requirements or electives, you are expected to adhere to our AI policy. You can read more about it here.
@SoulfullyAButterfly I would like to join the content volunteer team and I’d be particularly interested in writing relevant articles as I think my Psychology degree may come in handy. I also like how there is an opportunity to collaborate with experts! I’d also love the other content needs such as online therapy-related information.
I am looking forward to starting!
@amybrit10
Good idea Amy 💫 A psychology background would be helpful for the article's E.A.T factors. I shared a link to a post about Content Team above. All the best!
CDM Mentor Team is currently looking for more volunteer editors. If you are interested, upon completion of the program, you can apply for the Academy Mentor role and choose an editing task in the onboarding process. Here is more info about Academy Mentor role.
Hey everyone! Hope you all having a good day. I think that I would be most interested in option A specifically with helping out the Q+As section or with making things like listener guides, growth paths. I might be interested at some point with the lightship team but I'm not sure. Hoping to grow my skills with the program.
@Estrellitaa wonderful! 💫 we've met in group many times and I believe your supportive nature would be a great addition for Q&A team. Here is the post for Q&A team.
And Team Lightship would be ecstatic to have you join us 😊. Whenever you're interested, simply create your 7 Cups Twitter account and let's tweeting together! Here is my 7 Cups Twitter account (not personal) to give you more ideas of what we're doing there. All the best, Estre!
CDM Mentor Team is currently looking for more volunteer editors. If you are interested, upon completion of the program, you can apply for the Academy Mentor role and choose an editing task in the onboarding process. Here is more info about Academy Mentor role.
@SoulfullyAButterfly
I am interested in the Content volunteer team and creating content on social media. I am an artist working on my writing skills to create art and stories to spread mental health awareness, break stigmas, and create art that shows/says "I see you and I hear you. you're not alone in your healing journey."
@SoulfullyAButterfly
I'm definitely more interested in content over marketing. I know in order for people to see/utilize content, marketing is important, but I have always been more of a writer than a "hey! Look at this!" type of person. I like writing a lot and have won awards and received a journalism scholarship for my first year of college. I'm also a bit strange in that I've always love writing research papers and essays. I've been considering creating my own coaching business and content and marketing are hugely important in creating your own business. I just need to build confidence in these areas, so while I'm primarily excited about content creation I know the marketing part will also be helpful!
@SoulfullyAButterfly
Which current area of the Content or Marketing focus at 7 Cups interests you the most?
I'm mainly interested in the Content Volunteer Team. The focus I'm the most interested in (because I'm interested in them all) but also geared more towards is the Question and Answers (Q&A pages) content because I feel not only would I be helping others, I'd be helping myself, and learning a lot. I wouldn't just learn through researching things, but by reading the actual existing posts and answers. I'm also extremely interested in All Other Content Needs for several reasons: first, the exposure I'd get for learning new things, it sounds like it would be challenging and I love a challenge, I might get the opportunity to be in on "the ground floor" so to speak, by possibly being one of the first to contribute to something new, and I tend to get bored easily, so the opportunity to have varied, multiple assignments would pl keep my interest renewed.
And oh yeh...I love to write!
I'm also interested in Team Lightship, but pretty much only with the following:
(i) Outreaching to 20 people with compassionate messages and support per month
(ii) Generating content and posting 5 posts.
I'm not really involved with social media much, anymore, though, but I guess I could give it a go. However, I do have one (social media site) that I'd like to suggest for you to consider, if you're interested. But then again, it may not be a good fit for this platform...🤔
Anywhose, I'm looking forward to any tasks assigned! ❤️
Thanks!
🐻
@SoulfullyAButterfly
First of all, I am so grateful to be a part of this program. I think the area that interest me the most is Contant volunteer teams initiative to provide expert mental health, news and advice. Providing fresh content for this project will not only support my skills in content, creating and marketing, but also allow me to gain knowledge of current mental health research.
Thank you again for the opportunity this program provides.
@SoulfullyAButterfly
Hi
I am more interested to be part of the Content Volunteer Team, I have more talent in creating and editing content than in social media promotion/marketing. So to use my skillset to the maximum and to enjoy my time here I would prefer to write some content. Additionally, I already have some experience in content development and have direct and indirect experiences in a lot of psychology related areas like Depression, Anxiety, Personality Disorders. Thus I feel my abilities would be better suitable for the CVT.
Currently feeling like content creation would be more my thing but knowing how important it is to get information about 7cups out into social media I would like to give that a shot as well. I currently rarely use any social media at this time due to the negative effects it had on my perception of my life so I don't know how well it will go.
@SoulfullyAButterfly
I find the area of presenting information to the group to be interesting to me.
@SoulfullyAButterfly
Hello Soul!
I am interested in Team Lightship, where I can spread awareness about mental health in order to reduce stigma. Even though people and companies have tried their best to spread this information, there's still more work to be done, and every help is appreciated 🌻
I'd like to reach out to individuals on social media who are in need of support, empathetically support them and even recommend 7 cups as I've observed that it's a very helpful platform 😊 I'd also like to reduce myths on mental health and focus on how it is as important as physical health 💛
