1) Introduction to Content and Marketing at 7 Cups
7 Cups currently has separate dedicated teams that focus on both Content and Marketing. This discussion outlines both teams and provides an overview of their current focus.
(A) Content Volunteer Team
The Content Volunteer Team was relaunched and redesigned in 2020 and is led by @SoulfullyAButterfly - more information including an application can be found here
Focus:
The team works to improve site content in the following areas:
(i) Questions and Answers (Q&A Pages): Quality answers are researched and written in light of search engine optimization (SEO) and other best practices to ensure that the community gets verified, valuable information in response to common mental health questions and concerns. These answers are considered “short tasks” as they involve quicker content production.
(ii) Expert Mental Health News and Advice Section: Existing, published articles are reviewed to ensure up-to-date information, quality length, expert verified facts and other important topic categories by editors.
In addition, fresh content is produced for:
(iii) Expert Mental Health News and Advice Section: Alongside fresh content provided by experts, the team works to research and produce relevant fresh content articles that help boost information and awareness related to the categories that 7 Cups offers expertise in. Writers are welcome to collaborate with experts to publish co-authored articles or produce content individually to be published under the 7 Cups Community Account.
(iv) All other Content Needs: The team is ready to tackle and undertake content tasks that may come up as other needs. These content assignments can relate to listener guides, upcoming growth path playlists, improvement and support of online therapy-related information as well as many other possibilities!
(B) Team Lightship
As a revamp to the Social Soldiers Team at 7 Cups, Project Lightship was announced in late 2020 as the current volunteer-led marketing team for 7 Cups on Twitter. It is currently being led by @Rebecca947 and @Isentropic
Focus:
The team intends to eliminate mental health stigma by identifying those who need support as presented by social media (Twitter) based messages. The team not only works on bringing awareness by using and promoting mental health-based content but actively outreaches to potential users in need of a safe haven to invite them to use 7 Cups.
The team currently has one track with a focus on:
(i) Outreaching to 20 people with compassionate messages and support per month
(ii) Generating content and posting 5 posts.
As the team is currently testing only one track, we can expect future opportunities with the growth of Team Lightship! Further information, including an application, can be found here
Other Social Media Platforms for Content:
In the meantime, 7 Cups has official accounts on social media platforms that are run by community admins. Students of this current course as well as the Content Team will prospectively add to these content and content marketing efforts!
Find and follow the 7 Cups Official Accounts on Social Media:
Instagram - @7Cups | Twitter - @7Cups & @7CupsTeen | Facebook - 7CupsOfTea | Youtube - 7 Cups of Tea
Question for Discussion:
Which current area of the Content or Marketing focus at 7 Cups interests you the most? Please feel welcome to share your reasons.
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This post is brought to you by the Content Development and Marketing Program, find out more information about the program here
Note: If you intend to use Artificial Intelligence tools to help you fulfill any of the program’s requirements or electives, you are expected to adhere to our AI policy. You can read more about it here.
❤️ Great post! Thank you for your awesome work ❤️
❤️ I actually have a mixed opinion. About the Content focus, I love to write (when motivated), but I would find the Content Volunteer Team overwhelming. However, I'm interested in making a difference by writing quality content that is meaningful and relevant, mainly because creating something beautiful and helpful is particularly rewarding. ❤️
❤️ About the Marketing focus, I never was a fan of social media, but I am enthusiastic about the concept of breaking the stigma and spreading support and awareness via graphics. I'm also interested in making an impact by inviting others to join us because guiding struggling people to this supportive space can be the beginning of a big, positive change. Both tracks are an entirely beautiful world! ❤️
@Daf8
Hi Daf!
Welcome to the Content Development and Marketing Programme!
It's awesome that you're interested in both Content development and marketing, but I can definitely see how having to regularly create content could get overwhelming. If you're interested, please feel free to check out the Marketing Assistant role here.
Good luck with your next steps on CDM, and please feel free to PM me anytime if you ever have any questions!
- Izzy274
@SoulfullyAButterfly I would love to participate in content creation, as that is my passion!
@admirableShell1629
Hello, welcome to the content development and marketing program! it is so nice to have you here with us! I appreciate your interest in content creation, and I think you would be interested in the Content Writing and Editing Team, for which you can get information here.
Good luck with your further steps in CDM! Feel free to contact any of our mentors from the team in case of any queries.
- Clarisse29
@SoulfullyAButterfly I am most interested in team lightship :)
@JustLikeMellie
Hello, welcome to the content development and marketing program! Thank you for being here and supplying us with your response :)
You can find more information about Team Lightship here.
Good luck with your further steps in CDM!
- Clarisse29
@SoulfullyAButterfly
I am interested more in content creation. I like to research and create informative content both in the form of articles and graphics. Although I am not a fan of social media, it would be nice to know more about how other people can helped and how team lightship works with social media awareness.
I joined this cdm program because I want to do something productive and make my career better. To have better options in pursuing career. And it develops a great interest in cdm program.
@Username283
thank you for letting us know about your interests! Good luck with your CDM journey ahead!
-clarisse29
@SoulfullyAButterfly
Which current area of the Content or Marketing focus at 7 Cups interests you the most? Please feel welcome to share your reasons.
Being part of the Lightship Team sounds great! I enjoy making graphics for platforms like instagram and reaching out to let people know about cups feels like it could be really rewarding!
I also like the idea of doing the Q&A questions and I might have an article or two in me! The Q&A questions are really valuable and give me the chance to share experiences or advice to benefit more people.
@gentleFox20
Hi, welcome to CDM! Thank you for letting us know about your cool interests!
I think you'd be interested in checking these out (clickable links):
good luck with your CDM journey ahead!
-Clarisse29
@SoulfullyAButterfly
I'm good at creating content and designing posts for the social media platforms rather marketing. I'm also interested in editing articles😄🌻
Thank you🌻
@cristlecares
hi, welcome to CDM! Thanks for letting us know about your interests!
I think you'd be interested in checking these teams out (clickable link):
Content Writer and Editor Team
good luck with your CDM journey ahead!
- Clarisse29
- @SoulfullyAButterfly I am interested in the content management got marketing aspect where I manage contents which we are planning on taking out.
- I have experience in this aspect as I have worked in this particular field for a period of time.
- The quality content management is something which I can accomplish
@Valorous
hi, welcome to CDM! thank you for letting us know about your interests :) good luck with your CDM journey ahead!
-Clarisse29
Which current area of the Content or Marketing focus at 7 Cups interests you the most? Please feel welcome to share your reasons.
Hi everyone, I'm Jacqueline Sloane but you can call me Jacquie. I found interest in Team Lightship and the use of social media to bring light to eliminate mental health stigma and share inspirational tidbits to the masses. In this day and digital age, social media is such an important thing to daily life. I've taken a look at our social media platforms and it combined two things I loved. First, helping and inspiring others and second, creating digital art. It's like the creation of s'mores, P E R F E C T I O N!
@SoulfullyAButterfly I am looking forward to learning more about "Ensuring Best Writing Practices" so that I can develop my professional writing abilities further.