1) Introduction to Content and Marketing at 7 Cups
7 Cups currently has separate dedicated teams that focus on both Content and Marketing. This discussion outlines both teams and provides an overview of their current focus.
(A) Content Volunteer Team
The Content Volunteer Team was relaunched and redesigned in 2020 and is led by @SoulfullyAButterfly - more information including an application can be found here
Focus:
The team works to improve site content in the following areas:
(i) Questions and Answers (Q&A Pages): Quality answers are researched and written in light of search engine optimization (SEO) and other best practices to ensure that the community gets verified, valuable information in response to common mental health questions and concerns. These answers are considered “short tasks” as they involve quicker content production.
(ii) Expert Mental Health News and Advice Section: Existing, published articles are reviewed to ensure up-to-date information, quality length, expert verified facts and other important topic categories by editors.
In addition, fresh content is produced for:
(iii) Expert Mental Health News and Advice Section: Alongside fresh content provided by experts, the team works to research and produce relevant fresh content articles that help boost information and awareness related to the categories that 7 Cups offers expertise in. Writers are welcome to collaborate with experts to publish co-authored articles or produce content individually to be published under the 7 Cups Community Account.
(iv) All other Content Needs: The team is ready to tackle and undertake content tasks that may come up as other needs. These content assignments can relate to listener guides, upcoming growth path playlists, improvement and support of online therapy-related information as well as many other possibilities!
(B) Team Lightship
As a revamp to the Social Soldiers Team at 7 Cups, Project Lightship was announced in late 2020 as the current volunteer-led marketing team for 7 Cups on Twitter. It is currently being led by @Rebecca947 and @Isentropic
Focus:
The team intends to eliminate mental health stigma by identifying those who need support as presented by social media (Twitter) based messages. The team not only works on bringing awareness by using and promoting mental health-based content but actively outreaches to potential users in need of a safe haven to invite them to use 7 Cups.
The team currently has one track with a focus on:
(i) Outreaching to 20 people with compassionate messages and support per month
(ii) Generating content and posting 5 posts.
As the team is currently testing only one track, we can expect future opportunities with the growth of Team Lightship! Further information, including an application, can be found here
Other Social Media Platforms for Content:
In the meantime, 7 Cups has official accounts on social media platforms that are run by community admins. Students of this current course as well as the Content Team will prospectively add to these content and content marketing efforts!
Find and follow the 7 Cups Official Accounts on Social Media:
Instagram - @7Cups | Twitter - @7Cups & @7CupsTeen | Facebook - 7CupsOfTea | Youtube - 7 Cups of Tea
Question for Discussion:
Which current area of the Content or Marketing focus at 7 Cups interests you the most? Please feel welcome to share your reasons.
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@SoulfullyAButterfly
Team Lightship is what caught my interest, especially the opportunity of creating content for social media. I have some work experience in that area and would like to put that to a good use. It is important to spread information about mental health and social media have a huge impact, they are a powerful tool. In my country the stigma about mental illnesses eased a bit during and after covid, but there still is a long way to go. 7 cups helped me (and they still do) tremendously and I would love to help other people to find this website too.
Sorry, I meant to post this under my listener account, which is Markie87. I will do so, please do not see it as a plagiarism.
@SoulfullyAButterfly
Team Lightship is what caught my interest, especially the opportunity of creating content for social media. I have some work experience in that area and would like to put that to a good use. It is important to spread information about mental health and social media have a huge impact, they are a powerful tool. In my country the stigma about mental illnesses eased a bit during and after covid, but there still is a long way to go. 7 cups helped me (and they still do) tremendously and I would love to help other people to find this website too.
Now it is posted under the right account name. Thank you for understanding.
@SoulfullyAButterfly
i’m interested in the content aspect including grown paths, q&a pages, listener guides, and general improvement!
Am here for the first time. would like to contribute wherever it is possible. however, I don't know how skillful I am in creating or editing the content. I would love to learn & seek the guidance to create or edit content.
Kim 58 I'm not sure maybe the team light ships I like listen to people and helping them
