1) Introduction to Content and Marketing at 7 Cups
7 Cups currently has separate dedicated teams that focus on both Content and Marketing. This discussion outlines both teams and provides an overview of their current focus.
(A) Content Volunteer Team
The Content Volunteer Team was relaunched and redesigned in 2020 and is led by @SoulfullyAButterfly - more information including an application can be found here
Focus:
The team works to improve site content in the following areas:
(i) Questions and Answers (Q&A Pages): Quality answers are researched and written in light of search engine optimization (SEO) and other best practices to ensure that the community gets verified, valuable information in response to common mental health questions and concerns. These answers are considered “short tasks” as they involve quicker content production.
(ii) Expert Mental Health News and Advice Section: Existing, published articles are reviewed to ensure up-to-date information, quality length, expert verified facts and other important topic categories by editors.
In addition, fresh content is produced for:
(iii) Expert Mental Health News and Advice Section: Alongside fresh content provided by experts, the team works to research and produce relevant fresh content articles that help boost information and awareness related to the categories that 7 Cups offers expertise in. Writers are welcome to collaborate with experts to publish co-authored articles or produce content individually to be published under the 7 Cups Community Account.
(iv) All other Content Needs: The team is ready to tackle and undertake content tasks that may come up as other needs. These content assignments can relate to listener guides, upcoming growth path playlists, improvement and support of online therapy-related information as well as many other possibilities!
(B) Team Lightship
As a revamp to the Social Soldiers Team at 7 Cups, Project Lightship was announced in late 2020 as the current volunteer-led marketing team for 7 Cups on Twitter. It is currently being led by @Rebecca947 and @Isentropic
Focus:
The team intends to eliminate mental health stigma by identifying those who need support as presented by social media (Twitter) based messages. The team not only works on bringing awareness by using and promoting mental health-based content but actively outreaches to potential users in need of a safe haven to invite them to use 7 Cups.
The team currently has one track with a focus on:
(i) Outreaching to 20 people with compassionate messages and support per month
(ii) Generating content and posting 5 posts.
As the team is currently testing only one track, we can expect future opportunities with the growth of Team Lightship! Further information, including an application, can be found here
Other Social Media Platforms for Content:
In the meantime, 7 Cups has official accounts on social media platforms that are run by community admins. Students of this current course as well as the Content Team will prospectively add to these content and content marketing efforts!
Find and follow the 7 Cups Official Accounts on Social Media:
Instagram - @7Cups | Twitter - @7Cups & @7CupsTeen | Facebook - 7CupsOfTea | Youtube - 7 Cups of Tea
Question for Discussion:
Which current area of the Content or Marketing focus at 7 Cups interests you the most? Please feel welcome to share your reasons.
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This post is brought to you by the Content Development and Marketing Program, find out more information about the program here
Note: If you intend to use Artificial Intelligence tools to help you fulfill any of the program’s requirements or electives, you are expected to adhere to our AI policy. You can read more about it here.
@SoulfullyAButterfly
Which current area of the Content or Marketing focus at 7 Cups interests you the most? Please feel welcome to share your reasons.
I am mostly interested in the Content Volunteer Team, particularly with improving the site content among the Q&A Pages, as well as for the Expert Mental Health News and Advice Section.
These pages would really benefit 7 Cups members (and listeners too!) and would actually provide any useful tips and suggestions that they can implement in their mental health care routine.
I would like to contribute towards improving the site content, which would ultimately lead to the better wellbeing of our members and listeners.
@kindFish9215
Hi Fish!
Welcome to the Content Development and Marketing Programme!
It's awesome that you're interested in the Content Volunteer Team and helping with content creation on 7 Cups, please feel free to check it out here :).
I really hope you enjoy CDM, and please feel free to reach out anytime if you ever have any questions!
- Izzy274
@SoulfullyAButterfly
Which current area of the Content or Marketing focus at 7 Cups interests you the most? Please feel welcome to share your reasons.
I am interested in how to develop content for mental health. This is meaningful as i am being taught to marketing in order to potentially help other people.
@optimisticLand3199
Hi Land!
Welcome to the CDM programme!
It's awesome that you're interested in creating content based on mental health in order to help others, feel free to check out the content volunteer team here.
I really hope you enjoy your next steps on the programme, and please don't hesitate to PM me anytime if you ever have any questions!
- Izzy274
@SoulfullyAButterfly
Which current area of the Content or Marketing focus at 7 Cups interests you the most? Please feel welcome to share your reasons.
I prefer all other content for content needs for volunteer team or creating new training guides. Creating new contents that can be icebreakers or scripts for discussions about mental health issues
@Ginevra962
Hi Ginevra!
Welcome to the Content Development and Marketing Programme :).
It's so cool that you're interested in creating so many different forms of content, feel free to check out the Content Volunteer Team here.
All the best for your next steps on CDM, and please feel free to PM me anytime if you ever have any questions!
- Izzy274
I am interested in both. I have been writing as a freelance writer, that experience can help me with content creation, as well as editing and I want to learn more about marketing strategies that can be used to promote more knowledge about mental health.
@sweetBerry15
Hi Berry!
Welcome to the Content Development and Marketing Programme.
It's awesome that you already have experience in writing, and that you're interested in both aspects of the CDM programme. Feel free to check out the Marketing Assistant Team here if you're interested :).
Good luck with your next steps on the CDM programme, and you're always welcome to PM me if you have any questions.
- Izzy274
@SoulfullyAButterfly I had been writing articles for few teen magazines, felt the need to stabilize the mind set of teenagers at the start of their adolescent. This course can aid me to reach them with right content and strategy, i like to use social media as a biggest platform to improve their mental state along with 7 cups.
@SoulfullyAButterfly
Thank you for those opportunities. While I can see how much of an impact the team Lightship can make in engaging individuals to join 7cups when they seem interested/in need of, I tend to stay away as much as possible from social media in reason of how easily they absorb my focus and decrease my mood.
On the other hand I am really excited about reviewing content and even more creating new content in term of mental health. I've found really interesting content on 7cups that I sometimes commented on about additional aspects I thought were relevant, or made such comments in my head when I didn't have the time to write it. I am very passionate about elaborating useful content on mental health and would love to participate in it at 7cups.
@WhenTheTimeComes
Hiya WhenTheTimeComes,
Welcome to the Content Development and Marketing Programme!
I can definitely understand not wanting to expose yourself to social media too much, but it's great to hear that you're interested in contributing content to 7 Cups! Please feel free to check out the content volunteer team here.
All the best for CDM, and please feel free to reach out anytime if you ever have any questions :).
- Izzy274
@Izzy274
Thank you, Izzy!
I appreciate your welcome and am excited to learn more about the program!
@SoulfullyAButterfly
Which current area of the Content or Marketing focus at 7 Cups interests you the most? Please feel welcome to share your reasons.
I am interested to explore the options in both end, however I like to emphasize more on content side. I do like writing a lot and being a scientific guy, I love to create more new contents and do some editing works too. I can interpret modern psychological news and create content of it.
I am a social media guy, but never tried to be an active guy in it. My mind gets occupied with other stuffs, but I can try my hands on it too if needed. Thank you.
@sweetchildbsk
Hi Bsk,
Welcome to the Content Development and Marketing Programme!
It's good to hear that you're willing to try out both aspects of the programme, and it's awesome that you have such a scientific background and passion for creating/ editing content. Please feel free to sign up for the content volunteer team here if you're interested :).
All the best for CDM, and please feel free to PM me anytime if you ever have any questions.
- Izzy274
@SoulfullyAButterfly
Which current area of the Content or Marketing focus at 7 Cups interests you the most? Please feel welcome to share your reasons.
I am interested in Expert Mental Health News and Advice Section. As a trainee psychologist and counsellor, I believe research into mental health can aid in better understanding the needs of those who are suffering with their mental health. This can aid in destroying the stigma associated with what is a very serious and sometimes debilitating area of health that is often misunderstood.
I believe firmly in sci-coms that can break down more scientific or clinical research into easily understandable topics that can be used to better aid in the knowledge that can be translated by the public through social media, websites etc. This helps break down stigmas as often these are created through a lack of awareness of such topics.
@Simmeon1986
Hi Simmeon!
Welcome to the Content Development and Marketing Programme.
It's great that you have such a passion for spreading awareness and reducing mental health stigma, and please feel free to check out the Content Volunteer Team here.
I hope you enjoy the CDM programme, especially the opportunities to write your own articles, and please feel free to PM me if you ever have any questions.
- Izzy274
@SoulfullyAButterfly Im more interested in content thats my focus ❤️
@jasmineishereforu
Hi Jasmine,
welcome to the content development and marketing programme!
It's great to hear that you're interested in the content side of 7 Cups, please feel free to check out the content volunteer team here.
I hope you enjoy all the different opportunities to create content within the CDM programme, and please feel free to PM me if you ever have any questions!
- Izzy274
@SoulfullyAButterfly
I’m very interested in joining the Content Volunteer Team, in particular, editing and creating content for the “Expert Mental Health News and Advice Section”. I want to channel my passion and knowledge as a psychology student to ensure readers can positively progress along their mental health journey through reading articles published by the 7 Cups community.
@Ayamii
Hiya Ayamii!
Welcome to the Content Development and Marketing programme.
It's awesome to hear that you're interested to contribute to the mental health news and advice section of 7 Cups, please feel free to sign up here.
All the best for CDM, and please feel free to PM me if you ever have any questions!
- Izzy274
