1) Introduction to Content and Marketing at 7 Cups
7 Cups currently has separate dedicated teams that focus on both Content and Marketing. This discussion outlines both teams and provides an overview of their current focus.
(A) Content Volunteer Team
The Content Volunteer Team was relaunched and redesigned in 2020 and is led by @SoulfullyAButterfly - more information including an application can be found here
Focus:
The team works to improve site content in the following areas:
(i) Questions and Answers (Q&A Pages): Quality answers are researched and written in light of search engine optimization (SEO) and other best practices to ensure that the community gets verified, valuable information in response to common mental health questions and concerns. These answers are considered “short tasks” as they involve quicker content production.
(ii) Expert Mental Health News and Advice Section: Existing, published articles are reviewed to ensure up-to-date information, quality length, expert verified facts and other important topic categories by editors.
In addition, fresh content is produced for:
(iii) Expert Mental Health News and Advice Section: Alongside fresh content provided by experts, the team works to research and produce relevant fresh content articles that help boost information and awareness related to the categories that 7 Cups offers expertise in. Writers are welcome to collaborate with experts to publish co-authored articles or produce content individually to be published under the 7 Cups Community Account.
(iv) All other Content Needs: The team is ready to tackle and undertake content tasks that may come up as other needs. These content assignments can relate to listener guides, upcoming growth path playlists, improvement and support of online therapy-related information as well as many other possibilities!
(B) Team Lightship
As a revamp to the Social Soldiers Team at 7 Cups, Project Lightship was announced in late 2020 as the current volunteer-led marketing team for 7 Cups on Twitter. It is currently being led by @Rebecca947 and @Isentropic
Focus:
The team intends to eliminate mental health stigma by identifying those who need support as presented by social media (Twitter) based messages. The team not only works on bringing awareness by using and promoting mental health-based content but actively outreaches to potential users in need of a safe haven to invite them to use 7 Cups.
The team currently has one track with a focus on:
(i) Outreaching to 20 people with compassionate messages and support per month
(ii) Generating content and posting 5 posts.
As the team is currently testing only one track, we can expect future opportunities with the growth of Team Lightship! Further information, including an application, can be found here
Other Social Media Platforms for Content:
In the meantime, 7 Cups has official accounts on social media platforms that are run by community admins. Students of this current course as well as the Content Team will prospectively add to these content and content marketing efforts!
Find and follow the 7 Cups Official Accounts on Social Media:
Instagram - @7Cups | Twitter - @7Cups & @7CupsTeen | Facebook - 7CupsOfTea | Youtube - 7 Cups of Tea
Question for Discussion:
Which current area of the Content or Marketing focus at 7 Cups interests you the most? Please feel welcome to share your reasons.
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This post is brought to you by the Content Development and Marketing Program, find out more information about the program here
Note: If you intend to use Artificial Intelligence tools to help you fulfill any of the program’s requirements or electives, you are expected to adhere to our AI policy. You can read more about it here.
Reaching out to those who may need support and creating content to help break stigmas sounds extremely interesting to me. I know I’ve struggled in the past and felt I didn’t have support, so I would love to be able to provide support to others in that situation.
@uqhkenzi
Hi Kenzi!
Welcome to the CDM programme :)
It's awesome that you're interested in outreach and creating resources to help people gain support. If you'd like, please feel free to check out Team Lightship and the Content Volunteer Team here.
All the best for the CDM programme, I hope you enjoy your next steps! Please feel free to pm anytime if you ever have any questions!
- Izzy274
Hi there! I have a passion for both mental health and writing as well.
I'm doing my B.A. in Psychology (Hons.) And Compulsory Skills Courses: Language and Linguistic, Communicative English, Environmental Science, Media and Communication.
Relevant courses, such as Diploma in Modern Applied Psychology and Counselling Practitioner Course from The Archology University. Another Course Relevant here is Introduction to Personal Branding from The University of Virginia, which has the objectives of self promotion and social media content and marketing and now a trainee of CDM.
The Team Lightship Interests me the most here, since I have many ideas for content creation such as self discovery, self awareness journal prompts, posts about mental health, awareness, dating and relationship psychology posts etc.
I also have knowledge of basic photo editing skills and creating posters and pamphlets (soft copy) also I'm taking a Graphic Design Masterclass Course.
P.s I'm taking many different courses as well such as Machine Learning and Data Science.
Diploma In Business Management
Diploma in Human Resources Management
Diploma in Information Technology
@ThoughtBubbleExpess
Hi Bubble!
Welcome to the Content Development and Marketing Programme :)
It's great that you're interested in Team lightship and content creation, feel free to sign up here. Also, you are welcome to check out the Marketing Assistant role here.
All the best for your next steps on the CDM programme, and please feel free to PM me anytime if you ever have any questions!
- Izzy274
@SoulfullyAButterfly
I would love to be part of the content volunteer team! It would be a great opportunity for me to play a part in the 7Cups Community, expand my knowledge and raise awareness about mental health, as well as help me develop my writing skills.
I look forward in contributing! :)
@justFarheen
Hi Farheen!
Welcome to the Content Development and Marketing programme :).
It's awesome that you're interested in the content volunteer team, feel free to find out more and sign up here!
I hope you enjoy your next steps on the programme, and please know my PMs are always open if you ever have any questions :).
- Izzy274
@SoulfullyAButterfly The current area of the Content or Marketing focus at 7 cups that interest me the most is social media and article posts. I want to gain more experience in creating more creative and appealing posts for social media regarding mental health awareness. I also want to gain more experience creating articles that could help others and spread awareness of mental health.
Which current area of the Content or Marketing focus at 7 Cups interests you the most? Please feel welcome to share your reasons.
@considerateDog9882
Hiya Dog,
Welcome to the Content Development and Marketing Programme!
It's awesome that you're interested in spreading awareness of mental health, both through social media and by writing articles. Feel free to check out team lightship and the Content Volunteer team (hyperlinked).
All the best for your next steps on the programme, and please feel free to message me anytime if you have any questions!
- Izzy274
@SoulfullyAButterfly
After read your above introduction, I am more interest to joint as part of the content volunteer team of this program.
@sensitivePark5608
Hi Park!
Welcome to the CDM programme!
It's great to hear that you're interested in the Content Volunteer team, feel free to find out more about it here :).
Good luck with your next steps on the programme, and please feel free to PM me any time if you ever have any questions :).
- Izzy274
@SoulfullyAButterfly
Qual área atual de Conteúdo ou Marketing da 7 Cups mais te interessa? Sinta-se vontade para compartilhar suas razões.
Acredito que uma das redes sociais mais em evidência hoje é o Instagram, gostaria de explorar este canal para apoiar os usuários e focar principalmente nos usuários do meu país (Brasil), que carecem de mais informações para saúde mental e quebram os estigmas que ainda produzem muitos preconceitos e como reflexo a baixa demanda por apoio.
@SoulfullyAButterfly
What current area of Content or Marketing focus at 7 Cups interests you most? Feel free to share your reasons.
I believe that one of the most in evidence social media today is Instagram, I would like to explore this channel to support users and focus mainly on users in my country (Brazil), who lack more information for mental health and break the stigmas that still produce many prejudices and as a reflection the low demand for support.
@sweetgrandpa
Hiya Sweetgrandpa!
Welcome to the CDM programme :).
It's great that you're so passionate about using social media to spread awareness and reduce the stigma of mental health in your country. Feel free to check out team lightship here if you're interested :).
All the best for your next steps within CDM, and please feel free to message me anytime if you ever have any questions!
- Izzy274
I'm interested in eliminate mental health stigma around the world especially in middle east and africa, it's thing I always wanted to do, for that I feel Lightship is the team I want to be with♡
@lalabrowni
Hi Lala!
Welcome to the CDM programme :).
It's great to hear that you're interested in reducing mental health stigma around the world, feel free to find out more about team lightship here.
I really hope you enjoy the programme, and please feel free to message me anytime if you ever have any questions!
- Izzy274
@SoulfullyAButterfly
The most interesting part of both teams is the fact that so many people are willing to volunteer their time and energy into these programs, just to help other people. It gives me a lot of hope for the future of mental health and wellness
@Here2HelpULuv
Hi Here,
Welcome to the CDM programme!
It's great to hear that the teams inspired you to hope for improved mental health awareness, feel free to check out team lightship here if you'd like!
I hope you enjoy CDM, and please feel free to PM me anytime if you ever have any questions :).
- Izzy274
@SoulfullyAButterfly Expert Mental Health News and Advice Section interest me the most.
@Anxin
Hi Anxin!
Welcome to the CDM programme :)
It's great to hear that you're interested in the Advice section of 7 Cups, feel free to check out the Content Volunteer team here who contribute to writing articles for the site :)
I hope you enjoy your next steps on the programme and please feel free to reach out anytime if you ever have any questions!
- Izzy274
