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1) Introduction to Content and Marketing at 7 Cups

SoulfullyAButterfly January 24th, 2021

7 Cups currently has separate dedicated teams that focus on both Content and Marketing. This discussion outlines both teams and provides an overview of their current focus.

(A) Content Volunteer Team

The Content Volunteer Team was relaunched and redesigned in 2020 and is led by @SoulfullyAButterfly - more information including an application can be found here

Focus:

The team works to improve site content in the following areas:

(i) Questions and Answers (Q&A Pages): Quality answers are researched and written in light of search engine optimization (SEO) and other best practices to ensure that the community gets verified, valuable information in response to common mental health questions and concerns. These answers are considered “short tasks” as they involve quicker content production.

(ii) Expert Mental Health News and Advice Section: Existing, published articles are reviewed to ensure up-to-date information, quality length, expert verified facts and other important topic categories by editors.

In addition, fresh content is produced for:

(iii) Expert Mental Health News and Advice Section: Alongside fresh content provided by experts, the team works to research and produce relevant fresh content articles that help boost information and awareness related to the categories that 7 Cups offers expertise in. Writers are welcome to collaborate with experts to publish co-authored articles or produce content individually to be published under the 7 Cups Community Account.

(iv) All other Content Needs: The team is ready to tackle and undertake content tasks that may come up as other needs. These content assignments can relate to listener guides, upcoming growth path playlists, improvement and support of online therapy-related information as well as many other possibilities!

(B) Team Lightship

As a revamp to the Social Soldiers Team at 7 Cups, Project Lightship was announced in late 2020 as the current volunteer-led marketing team for 7 Cups on Twitter. It is currently being led by @Rebecca947 and @Isentropic

Focus:

The team intends to eliminate mental health stigma by identifying those who need support as presented by social media (Twitter) based messages. The team not only works on bringing awareness by using and promoting mental health-based content but actively outreaches to potential users in need of a safe haven to invite them to use 7 Cups.

The team currently has one track with a focus on:

(i) Outreaching to 20 people with compassionate messages and support per month

(ii) Generating content and posting 5 posts.

As the team is currently testing only one track, we can expect future opportunities with the growth of Team Lightship! Further information, including an application, can be found here

Other Social Media Platforms for Content:

In the meantime, 7 Cups has official accounts on social media platforms that are run by community admins. Students of this current course as well as the Content Team will prospectively add to these content and content marketing efforts!

Find and follow the 7 Cups Official Accounts on Social Media:

Instagram - @7Cups ​| Twitter - @7Cups & @7CupsTeen | Facebook - 7CupsOfTea | Youtube - 7 Cups of Tea

Question for Discussion:

Which current area of the Content or Marketing focus at 7 Cups interests you the most? Please feel welcome to share your reasons.

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This post is brought to you by the Content Development and Marketing Program, find out more information about the program here

Note: If you intend to use Artificial Intelligence tools to help you fulfill any of the program’s requirements or electives, you are expected to adhere to our AI policy. You can read more about it here.


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bbmarko January 19th, 2023

@SoulfullyAButterfly Im more than interested for A

Heavenlyhorizons January 20th, 2023

@SoulfullyAButterfly

The current area of Content and Marketing that interests me the most is creating Q&A and Team Lightship. I am interested in Q&A because I have been able to do some of that work as an active listener. I think it is important that research be used to back up the answers for the Q&A and ensure they are quality to best serve our membership. Team Lightship interests me because I have always wanted to do more outreach, and pairing that with content creation to help others that might not know about 7 Cups would be amazing. A huge feature of 7 Cups is its accessibility. I look forward to how much both of those areas will help me grow especially trying out other areas of interest.

SparklyFly January 23rd, 2023

@SoulfullyAButterfly - I'm interested in writing fresh content, I'm also interested in the items below:

Expert Mental Health News and Advice Section: Existing, published articles are reviewed to ensure up-to-date information, quality length, expert verified facts and other important topic categories by editors.

Expert Mental Health News and Advice Section: Alongside fresh content provided by experts, the team works to research and produce relevant fresh content articles that help boost information and awareness related to the categories that 7 Cups offers expertise in. Writers are welcome to collaborate with experts to publish co-authored articles or produce content individually to be published under the 7 Cups Community Account.

I'm looking forward to be part of the team!

Aishmathew January 27th, 2023

I am very much interesting in the marketing part as I'm soon going to pursue my masters in the said field which would give me some exposure in it.@SoulfullyAButterfly

January 30th, 2023

Which current area of the Content or Marketing focus at 7 Cups interests you the most? Please feel welcome to share your reasons.

Team Lightship and social media marketing at 7 Cups' Content Development and Marketing program interest me the most. Social media marketing is an effective tool for engaging with target audiences, building brand awareness, and driving traffic and conversions. Understanding the unique features, algorithms, and audience behaviors of each social media platform enables the creation of effective strategies and campaigns.
February 6th, 2023

@SoulfullyAButterfly All of those CDM areas look very interesting! I think I could get behind any one of them, but personally I'm most interested in the Expert Mental Health News and Advice section. I think I would do well at editing such articles, and it would be really nice to do so for such a good cause.

1 reply
ouiCherie February 7th, 2023

@VioletFields003 yay! We need more editors in CDM Mentor team or Content Team (both teams have editor role). If you want after completing the program, you're very welcome to join us 😊

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brightRainbows1010 February 7th, 2023

I'm interested in content creation and articles.... Little interest in marketing... Need to guide people with more training.... Thank you.....


1 reply
ouiCherie February 7th, 2023

@brightRainbows1010

Welcome to CDM brightRainbow 😊 feel free to PM me for any guidance or assitance during the program. We also share CDM tips regularly on alert above 🔔. All the best to you!

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Betterlifegirl February 8th, 2023

@SoulfullyAButterfly

Thank you for this insights!

YourInfjFriend February 8th, 2023

@SoulfullyAButterfly

Hi Soul 👋

I'm definitely more interested in aspect A regarding site content. I enjoy reading pre-existing articles so I'd me more than glad to contribute my editing/review skills alongside improving other forms of content on here (be it updating facts or writing my own).

YourCaringConfidant February 12th, 2023

Which current area of the Content or Marketing focus at 7 Cups interests you the most? Please feel welcome to share your reasons.

I find B) Team Lightship the most interesting. Honestly, this has been something I have always found to interest me as I quite enjoy making pretty graphics on Canva. It is something I would not mind doing. The only problem is I do not have a Twitter account, nor have I ever had one. Other than that, I really think this is something I would do well at to help spread word. ♡