1) Introduction to Content and Marketing at 7 Cups
7 Cups currently has separate dedicated teams that focus on both Content and Marketing. This discussion outlines both teams and provides an overview of their current focus.
(A) Content Volunteer Team
The Content Volunteer Team was relaunched and redesigned in 2020 and is led by @SoulfullyAButterfly - more information including an application can be found here
Focus:
The team works to improve site content in the following areas:
(i) Questions and Answers (Q&A Pages): Quality answers are researched and written in light of search engine optimization (SEO) and other best practices to ensure that the community gets verified, valuable information in response to common mental health questions and concerns. These answers are considered “short tasks” as they involve quicker content production.
(ii) Expert Mental Health News and Advice Section: Existing, published articles are reviewed to ensure up-to-date information, quality length, expert verified facts and other important topic categories by editors.
In addition, fresh content is produced for:
(iii) Expert Mental Health News and Advice Section: Alongside fresh content provided by experts, the team works to research and produce relevant fresh content articles that help boost information and awareness related to the categories that 7 Cups offers expertise in. Writers are welcome to collaborate with experts to publish co-authored articles or produce content individually to be published under the 7 Cups Community Account.
(iv) All other Content Needs: The team is ready to tackle and undertake content tasks that may come up as other needs. These content assignments can relate to listener guides, upcoming growth path playlists, improvement and support of online therapy-related information as well as many other possibilities!
(B) Team Lightship
As a revamp to the Social Soldiers Team at 7 Cups, Project Lightship was announced in late 2020 as the current volunteer-led marketing team for 7 Cups on Twitter. It is currently being led by @Rebecca947 and @Isentropic
Focus:
The team intends to eliminate mental health stigma by identifying those who need support as presented by social media (Twitter) based messages. The team not only works on bringing awareness by using and promoting mental health-based content but actively outreaches to potential users in need of a safe haven to invite them to use 7 Cups.
The team currently has one track with a focus on:
(i) Outreaching to 20 people with compassionate messages and support per month
(ii) Generating content and posting 5 posts.
As the team is currently testing only one track, we can expect future opportunities with the growth of Team Lightship! Further information, including an application, can be found here
Other Social Media Platforms for Content:
In the meantime, 7 Cups has official accounts on social media platforms that are run by community admins. Students of this current course as well as the Content Team will prospectively add to these content and content marketing efforts!
Find and follow the 7 Cups Official Accounts on Social Media:
Instagram - @7Cups | Twitter - @7Cups & @7CupsTeen | Facebook - 7CupsOfTea | Youtube - 7 Cups of Tea
Question for Discussion:
Which current area of the Content or Marketing focus at 7 Cups interests you the most? Please feel welcome to share your reasons.
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This post is brought to you by the Content Development and Marketing Program, find out more information about the program here
Note: If you intend to use Artificial Intelligence tools to help you fulfill any of the program’s requirements or electives, you are expected to adhere to our AI policy. You can read more about it here.
@SoulfullyAButterfly Team B interests me the most because I'm a big advocater in mental health and addiction awareness to help remove stigma and make more people feel more comfortable with reaching out for help.
@SoulfullyAButterfly Which current area of the Content or Marketing focus at 7 Cups interests you the most?
Team A - Content volunteer team is something that interests me. I like to research and write. I find such projects very interesting. After graduating, content team is something I would want to be a part of. I am also a project agent for listener content team, so I do have experience of writing content in cups. Among the 4 subtopic, expert mental health news and advice section interests me the most as it involves reviewing quality-based answers and working with experts to publish content
@SoulfullyAButterfly The area that interests me the most is content creation for social media, especially the creation of posts and graphics. I enjoy being creative and that's the reason why I am trying to pursue a career in social media marketing.
@SoulfullyAButterfly I am good in reading article and suggest review and suggest edit . Also I can summarise the content.
@SoulfullyAButterfly I would have to say the Content Volunteer Team interests me the most. This is especially true given that I have recently deactivated Twitter in light of recent events and am not very prominent on social media in general at this time. But the Content Volunteer Team aligns with many of my goals both here on 7 Cups as well as in my daily life.
@SoulfullyAButterfly
I think , i can focus more on content assignments can relate to listener guides, upcoming growth path playlists, improvement and support of online therapy-related information as well as many other possibilities! Thank you.
@SoulfullyAButterfly
I’m interested in reviewing existing content as well as writing new content. I learn copywriting so I’m hoping this course will help me with that.
@Immakindlistener22
Great! If you're interested to exercise copywriting skills while helping out the community, you're welcome to join Team Lightship to practice social media copywriting as well as volunteering to help more people who are searching for emotional supports and safe place to talk. Here is my 7 Cups Twitter account (not personal) to give you more ideas of what we're doing. All the best! 💫
CDM Mentor Team is currently looking for more volunteer editors. If you are interested, upon completion of the program, you can apply for the Academy Mentor role and choose an editing task in the onboarding process. Here is more info about Academy Mentor role.
@SoulfullyAButterfly
The
areas in the Content or Marketing that interests me the most are improving the
site content by engaging in the Q&A pages and engaging in the ‘expert
mental health news and advice’ section. I have always been interested in generating
content and I would like to try my hands on it and this is what makes me
interested. I am also interested in improving the site content as it is pretty
interesting enough for me. In general, I am interested in generating content
and contributing to the community in that aspect.
I'm interested in writing articles and content on 7cups and also making content and spreading awareness on mental health and 7 cups on other social media platforms like ***.
*** gram*
@SoulfullyAButterfly
Several areas of the content and marketing focus at 7 Cups interest me, including the questions and answers (Q&A) pages and the expert mental health news and advice section. I would like to create fresh content but also edit content. Fresh content is important, as it allows 7 Cups to tackle a wider range of topics and provide more resources to a larger group of people. Editing content is important as it will allow the addition of new information and the removal of any out-of-date information. This will keep the resource clear, concise, and updated as new information is found.
@empatheticpie
Great point there! 💫 I agree that having regular fresh content is essential. CDM mentor team is currently looking for more volunteer editors. If editing articles is something you're interested in, you're welcome to join the team after graduated from the program 🤍
Just in case you are or anyone come across this post interested to join later, this is the post about Academy Mentor role and choose editor task in onboarding process.
Or you can also join writer/editor team in Content Volunteer Team - click here for more info. Whatever you choose, we hope to see you more in 7 Cups Content area 🤍
