4) Team Lightship: Tweeting Empathy
In our introduction, we briefly understood an introduction to how social media-based marketing at 7 Cups uses a project called Team Lightship.
In this discussion, we will understand how the Lightship initiative works in terms of using tweets for spreading awareness, support, as well as 7 Cups content and other service information. We will also learn how the Twitter platform can be used to outreach to people requiring and in search of mental health support, in order to ensure that mental health is not ignored or stigmatized on social media.
(i) Using Tweets to Spread Awareness, Support, and Content/Service Information:
As previously discussed, the goal of Lightship is to use social media to reach out to those in need using kind and empathetic messages.
General tips include:
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What you tweet about should reflect the compassionate, supportive, and kind community that 7 Cups is. Use your best judgment.
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View your Team Lightship account as a force for good, and for spreading the 7 Cups mission and values.
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Feel free to discuss emotions, situations, and topics that often occur on 7 Cups.
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You might also want to post/retweet quotes or pictures, and that’s 100% okay! Just remember that reaching out to people should be a priority. Think of how social media graphics can be used in that sense, to engage people.
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Note: Lightship uses referral links (found on your dashboard page under the list of chats) to direct users to the 7 Cups site.
Tips in regards to which areas or services of 7 Cups you can mention (apart from the general fact about 1:1 or group chats!): Self-Help Guides, Expert Articles, Free Mindfulness Exercises.
Sample Tweets:
Having a tough time? Don't keep it all inside. If you want to talk, we're here to listen 24/7 #7Cups https://www.7cups.com/17156123 #MentalHealthMatters
Need inspiration from people who have overcome Postnatal Depression? Read these stories of women using their recovery to aid others! https://www.7cups.com/experts/postnatal-depression-recovery
(ii) Using Twitter to Outreach People Seeking Support:
The following steps are helpful ways to identify and respond to people seeking support:
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Search for Keywords
Some keywords or hashtags can prominently help search for people in need of support.
Note: The following and other mental health-related tags on social media platforms can contain potentially triggering content.
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Prominent Tags: need to vent, need a friend, feeling lonely, anxious, and depressed.
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Other Tags Examples:
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#depressed #anxious #depression #mentalhealth (high volume tags)
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#needtotalk
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#bullying
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#chronicpain #chroniclife
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#coping
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#peersupport
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#selfcare
Note: These keywords or hashtags can also be used in your own tweets to help ensure visibility and engagement.
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Reply to Tweets
After your search for important hashtags and keywords, when you find someone who has tweeted using one of those tags, and looks to be in need of support, reach out to them! Respond to their tweet with a message that includes information about how 7 Cups can support them.
Activity
Using what you learned about the Lightship protocol:
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Create one general hypothetical tweet that is supportive and compassionate.
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Respond to this Tweet using the outreaching tips:
3. Reply to one other student’s responses for both (1) and (2) and offer a review about their response: don’t forget to mention strengths as well as improvements they can make!
Please do not forget to personally save your activity answers as well as your reply to another user’s answer (recommended on Google Doc or other means) as you will be asked to share this for your Weekly Progress Report.
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This post is brought to you by the Content Development and Marketing Program, find out more information about the program here
Create one general hypothetical tweet that is supportive and compassionate.
Are you bottling up any #mentalhealth problem? We are Listeners at 7cups.com to compassionately listen you vent out. #YouMatter
@Fristo I like that your tweet is concise and to the point. I think some more empathy and using your own referral link would help (very useful if you join the internship on this site and need an amount of clicks on your referral link!). Also, it has a bit of grammar errors "we are listeners to listen (to) you vent(ing) out".
@Fristo I like the incorporation of the hashtags - you can use grammar checking tools to help with that end.
@Fristo Nice Tweet.
@Fristo
Are you bottling up any #mentalhealth problem? We are Listeners at 7cups.com to compassionately listen you vent out. #YouMatter
I like the use of hashtags! Perhaps it would be good to describe some features of 7 cups more: like it's free and anonymous.
@jovialButterfly6752
lovely suggestion!
@IceCream4IceCream
Fun tweet! Good job helping people fee support
@Fristo
Strenght: Relevant hastags used and a refferel link is provided.
Improvement: Could be more compassionate by adding a few more lines about how the website works.
@Fristo
Yours is very simple and concise. You get to the point and are very clear about what you're saying. Nice job :)
@Fristo
I like how concise your tweet is and how you incorporated general hashtags! Maybe be a bit more empathetic, but it’s a really good tweet overall! Nice job!
@Fristo
You have done a very creative writing.
Strengths: Creativity
Improvement: Grammatical errors
@Fristo Good one. Don't think it needs improvement
@Fristo
@Fristo
Hello! I loved how concise, simple yet powerful your tweet was. Although a few grammatical errors like "we are listeners (to) listen to you vent(ing) out" could have been avoided.
Either way, overall, I liked your tweet.
I like the incorperation of hashtags here and a great outreach tweet.
I like your comment and the analogy you used in asking you do you want to fill your bottle with mental health 💜
It's great.
Great things happen to those who don't stop believing, trying, learning, and being grateful.
Be Brave and Take Risks: You need to have faith in yourself. Be brave and take risks. You don't have to have it all figured out to move forward.
Surround yourself with people who believe in your dreams, encourage your ideas, support your ambitions, and bring out the best in you.
We believe in you and I am here to prove that just text and talk discuss your any idea or plans and I will assure you success in the end .
@Fristo
I really like the the fact that you raised a issue and suggested people to join 7cups for help . Its brief and compac making the people take less time to read it and they can even feel the empathy you tried to provide.
But regarding improvements I think it'll be really great if you could write a few more lines so that the reader may feel the importance of dealing with such issues and understand your empathy more deeply . This will make them feel heard and loved as they'll be happy to know that there's a lot people like you willing to help and reach out . Also you can add a few resources or a variety of scopes for mental health therapy available at 7 cups so that they can form a general idea about it and feel more inclined to reach out to 7cups for help and better mental well being
Love the use of hashtags but needs a little more empathy.
@Fristo I love it
@Fristo Great message! Lots of hashtags included, love it :)
@Fristo I like that so much
@Fristo
First and for most I would like to take a moment, and just put out some of the strengths that you have within your tweet message. Which are Strength and Straightforward.
I say this because you did not waste any time taking on the message from the person and you sent a resource that would absolutely helpful during such a difficult time.
The only thing I feel needed more work is to be a bit more engaging and more open to the tweeters emotions!
Respond to the (given) Tweet using the outreaching tips:
I am sorry to hear about the #anxiety . It could feel really tiring and frustrating. We are Volunteer Listeners on 7cups.com to compassionately listen you. Just talking helps, it helps calm down.
@Fristo This response is empathetic and professional. Many people use https://www.grammarly.com/ to check for spelling and grammar errors, just thought it can help
@Fristo
I really liked your tweet and how you managed to identify the person's emotions and help understand them. What I would suggest would be to check your spelling and grammar using an online checker!
@Fristo
Nicely done, cannot find any issue with it.
@Fristo
I recommend working on your grammar and editing, but your statement is compassionate and empathetic. Nice job :)
@Fristo I recommend working on your grammar and editing, but your statement is compassionate and empathetic. Nice job :)
@Fristo
This tweet really is really emphatic and addresses their specific concern regarding anxiety and you use relevant, yet specific hashtags pertaining to their tweet. Good job! You can use grammarly.com to check for some errors but it’s overall excellent!
@Fristo Nicely done. you can improve your Grammar
@Fristo
Empathetic and precise, good job.
Good reply tweet but the #anxiety seems a little misplaced. It's empathetic towards the other person.
@Fristo I like how empathetic it was, evaluating op’s feelings. I would suggest using the Grammarly keyboard extension or Grammarly.com for minor grammatical errors.
@Fristo It was empathetic and easy to read, however, it contains some grammar errors, overall nice work :)
@Fristo, This outreach was very responsive and super professional. I absolutely love that about you. You are direct and to the point. Which is something that we could all learn from!
1. Create one general hypothetical tweet that is supportive and compassionate.
Each one of us is going through their own battles in life, and with the pandemic creating so many changes, it can be hard not to feel isolated and helpless. 7 Cups is a free peer-to-peer community with volunteer listeners ready to lend you an ear and a shoulder: 7cups/14647760 #mentalhealth #mentalhealthmatters
2. Respond to this Tweet using the outreaching tips:
It certainly is frustrating to see others risk spreading Covid, I'm sorry that this has set off your anxiety. If you'd like to talk about it, 7 Cups is a free peer-to-peer community with volunteer listeners ready to lend you an ear and a shoulder: 7cups/14647760 Hope this helps.
@FinleyTews
I like how u related the need for emotional support esp during times of pandemic
and ur response is empathetic, validating
i like both responses much , may be adding a few resources would help
@FinleyTews
Hi FinleyTews,
I think these are great examples. For the first one, I can tell that you really believed in what you said.
Improvements: I have the Grammarly application enabled and it's flagging your use of "their" in the first post into "our".....so maybe that might be something to consider. Haha.
Strengths: I liked that you emphasized the peer to peer aspect.
@SynSavory @blissart Thank you both for your feedback! As for the "our" vs "their" part, I guess "our" is more correct, I posted this a bit hastily haha
@FinleyTews great take for both questions! very straightforward and yet conveying everything with a balance of empathy and facts for outreaching
@FinleyTews
1. strengths are empathetic supportive and on point improve maybe a hashtag ?
2. same as above
@FinleyTews
1. Create one general hypothetical tweet that is supportive and compassionate.
I like how the opening statement is something everyone can relate to and feel validated by. You then go on to offer a potential solution which is important. Good use of hashtags! Perhaps you could include a link that takes you directly to the 7cups site without needing to Google it first.
2. Respond to this Tweet using the outreaching tips
I enjoy seeing how you make the person feel so heard. You also do a great job of succinctly conveying exactly what 7cups can do for them. Good job! Maybe you could consider adding some hashtags so more people can find what you wrote.
@FinleyTews I really love your first tweet, it makes you feel heard and supported. It was a great way to bring someone in to try out the community. Tagging mental health works really well being on the Team Lightship.
I also like your response tweet as this gives an understanding to the tweet and does not feel pressured to join the community.
Great tweets, overall!
@FinleyTews
Wow! I really like how your first tweet made me feel like I am understood, also it's very nice that you used hashtags! Well done! You were very lovely and empathic!
@FinleyTews I think you did a great job! I think my only suggestion would to have a more warm and comforting ending to your second tweet.
@FinleyTews
1. Create one general hypothetical tweet that is supportive and compassionate.
Each one of us is going through their own battles in life, and with the pandemic creating so many changes, it can be hard not to feel isolated and helpless. 7 Cups is a free peer-to-peer community with volunteer listeners ready to lend you an ear and a shoulder: 7cups/14647760 #mentalhealth #mentalhealthmatters
I like that you added some context by emphasising the impact of the pandemic.
2. Respond to this Tweet using the outreaching tips:
It certainly is frustrating to see others risk spreading Covid, I'm sorry that this has set off your anxiety. If you'd like to talk about it, 7 Cups is a free peer-to-peer community with volunteer listeners ready to lend you an ear and a shoulder: 7cups/14647760 Hope this helps.
Maybe use some hashtags in your sentence to reach more people apart from the person you're responding to.
@IceCream4IceCream
my tweet:It can be hard talking about #mentalhealth and #struggles to people in your life sometimes but that doesn’t mean you have to be alone. Join 7cups to find listeners, therapists, and communities for all different types of communities!
my response to the example tweet:
I hear you the whole #covid situation is really #anxiety inducing especially with people that can’t social distance. I understand it can so #frustrating. Feel free to come to 7cups if you would like people to talk to, we have large communities and great listeners!
@FinleyTews
For the second one:
Strengths: Compassionate and very logical, sums up the motive really well with relevant emotions mentioned.
Improvement: More hashtags can be added with a refferal link.
@FinleyTews
1.
Well written. Concise and empathetic and relatable.
2.
Good and validating. However, "hope this helps" might be triggering because if the person doesn't find something helpful they might feel like they are beyond help.
@FinleyTews
I really like the way you promoted the 7cups as a free platform so that anyone can join in without hesitation.
I love how both of your posts are clear and concise and empathetic within such short posts.
In your first post I like how you point out a pretty universal state that everyone goes through in life. I also like your us of hashtags. In your second post you managed to be quite empathetic within such a quick post.
@FinleyTews
Your tweet provides support and is very comforting. Well done! Improvement: you can include more hashtags.
@FinleyTews
Helps people to not feel alone with their struggles
Possible the # could be used better
@FinleyTews
I really love the way you expressed your point here . The way you showed empathy and hope is really wonderful and very encouraging indeed
@FinleyTews
Regarding improvements I think it'll be great if you can add a few more resources or ideas about the various scopes of mental health therapy tha are available at 7 cups so that the person can form a general idea and feel more inclined to approah for help from the app/site.
@FinleyTews I think overall it's good adding a little more words would be good but I love it
@SoulfullyAButterfly
Create one general hypothetical tweet that is supportive and compassionate.
Sometimes relationships become a source of constant stress and it can be very confusing and messy with mixed thoughts. Lets talk it out in a free, safe, non judgemental , confidential and anonymous space www.7cups.com #emotionalsupport #relationships #relationshipstress #wellbeing
@blissart
The post is well-written and professional.
Adding a scenario or a couple of questions may help attract more eyeballs.
@blissart very well-written with that brief description of common feelings and great use of hashtags too
@blissart Well done.
@blissart I liked how you included the person by saying the word " let's " ,making them feel they are part of a team! Also you included the required resources. One small suggestion would be to check the word spacings. Otherwise, it is nice.
@blissart
Very friendly and imactul for all age categories !
@blissart
If I would have seen this tweet some years ago when I was struggling with this problem, everything was easier. Very very nice! Well done! <3
@blissart
I love how you use various tags related to 7cups and a very simple and to the point message it was.
@SoulfullyAButterfly
Respond to the (given) Tweet using the outreaching tips:
That can be hard when people dont take precautions and put us in danger. Covid has certainly put before us unexpected challenges with rising anxiety levels. Feel free to reach out to peers at 7cups.com to talk it out and make best use of self help guide https://www.7cups.com/anxiety-help/ .#anxiety #covid
@blissart
The reply is very personal and empathetic.
Since you have already shared the anxiety self-help guide, it may as well add #selfcare #mentalhealth
@blissart
Hi Blissart!
Your response was empathetic and reassuring. It also provided the required resources a person facing anxiety could use. Just one tiny suggestion would be to use a grammar checking tool to remove any possible mistakes here and there :)
@blissart
I like how your tweet is very empathetic and the way you used the hashtags! Great job!
@blissart
Using same words (as i learned during this course) shows a lot of empathy so this is great ! You sure look like you do care for others !
@blissart
Wow, you validate the emotions, reflect it and along with it nicely you put up the tweet to reach 7cups.
Your tweet connects with the user easily and uses an empathetic and friendly tone which I believe is a must when talking to a person going through trouble.
I think you can add hashtags like #selfhelp or #selfcare since you've provided a link to the 7Cups self help guide.
However, I really like the tone and language of your tweet.
1. Create one general hypothetical tweet that is supportive and compassionate.
In need to a casual chat to feel connected and heard, feel free to drop by #7Cups 24/7. https://www.7cups.com/19210123 #MentalHealthMatters #peersupport #selfcare #lonelessnness #anxiety #connection #dailycheckin
2. Respond to this Tweet using the outreaching tips:
It's a tried time for all of us. Please continue taking good care of your physical health and mental health. In case you need self-care tips, come visit us. https://www.7cups.com/19210123 Feel free to talk things through with one of our well-trained and dedicated volunteers via the anonymous 1-on-1 chat .
@WendinCaring I like your idea for (1) - it has a great delivery at the start but in terms of grammar we could restructure to "In need of a casual chat to feel connected or heard?" One tip is to also consider using up to 2-3 hashtags - your choices would be perfect for Facebook which could be more comprehensive with hashtags.
(2) Awesome supportive reply - do you mean "tired" instead of tried? if so I would recommend a quick proofreadd
@SoulfullyAButterfly
It should be "a trying time", I figure.
@WendinCaring
First task. I think your message is supportive and your hashtags brings awareness.
Second. You maybe connecting more also like your show of compassion and you talked well of what to expect from 7 cups.
@WendinCaring
great answers to both
one improvement i would make is a more personalised tweet in the first answer
1. i like the hashtags
2. good work
I really like the way you've presented your reply to (1). It is crisp and clear and presents the motive of 7Cups clearly.
@SoulfullyAButterfly
Create one general hypothetical tweet that is supportive and compassionate.
Sometimes, we all have our tough moments. It's okay to reach out for support. If you need to talk to someone online, we're here for you. #7Cups #MentalHealthMatters #selfcare https://www.7cups.com/19165533
Respond to this Tweet using the outreaching tips:
It is incredibly frustrating having to worry about our safety, especially during a time like this. If you need some moral support to help you keep going, we have you covered. #MentalHealthMatters #7Cups https://www.7cups.com/19165533
@SynSavory
Activity 1
Great use of hashtags and using links to direct them to the site! That would be very helpful and practical!
For my improvement: (now this might be me misreading it!) The word "sometimes" doesn't seem like it belongs in that sentence. Starting it with just "We all have our tough moments" might be a bit more impactful!
Activity 2
You showed great empathy and sympathy to the person and made references to relate to things in their tweet such as the inculsion of the global pandemic.
For the improvement maybe change up the tags? Using a wider variety will more likely make more people see it!
Overall
You did great well done ♥️
@Azalea98
Thank you. I don't know - I used "sometimes" at the crisis line and no one's said anything yet. It was kind of taught to me if that makes sense. I'll keep in mind though.
@SynSavory great display of support! love how you use the word "online" as initially some people may not know that online support is available - we could similarly use the word "free". Great validating response too
@SoulfullyAButterfly
Thanks - I suppose I could have clarified with free. It would make sense. I'll keep this in mind.
@SynSavory having relatable tweet and its tip is great. I don't know how to evaluate quotes or tweets, but yours is perfect.
@SoulfullyAButterfly
1) Create one general hypothetical tweet that is supportive and compassionate:
In every person’s life, there are always going to be both good and tough times.
Just as we are sharing unforgettable moments with our loved ones, we should be capable of reaching for the support we deserve when we need it the most.
#needtotalk #peersupport #7Cups #needafriend
2) Respond to this Tweet using the outreaching tips:
I’m so sorry to hear that you are feeling anxious because of this situation.
It’s very understandable why you’re feeling this way, your own health is extremely important.
If you wish to vent over and get it all off your chest, you can always join us on 7 Cups! It is an on-demand emotional health service and online therapy provider.
You can check us here and easily log in as a member, or create a member account for free! https://www.7cups.com/110838841
@KatherrinneP Original and heart-felt words used in the tweet. Good use of hashtags as well. One suggestion is to use even less words to say even more things. (using less words and yet conveying a lot)
For Activity2-
Your response is very empathetic and once again heart-felt. Keep using your ink to comfort and uplift the readers.
@KatherrinneP
1: I like the compassion you show in your words
2. You can change the text of links by right clicking and choosing edit to change the text (keeping the address hidden)
Create one general hypothetical tweet that is supportive and compassionate.
Sometimes needing to rant or vent to someone is all you need to change your mindset! 7 cups knows Feeling heard is very important! #removethestigma #mentalhealth #wehearyou #7cups
Respond to this Tweet using the outreaching tips:
I think we can all sympathise with what you are feeling. Recently, many people have been finding themselves increasingly more frustrated and anxious each day. Maybe you need to vent in a non judgmental place? Come join 7 cups! #nojudgement #anxiety #covid
@Azalea98 I love how both of your tweets have a sense of connection as well as support! I would be very interested in giving 7 Cups a try after reading them so thanks for presenting it like that.
1. the hashtags are simple and clear
2. your work is amazing
Team Lightship: Tweeting Empathy
If you have issues with #mental health, 7cups is here to help.
At 7cups we have trained active listeners, and a mental health team, who can help.
Why do we do all that?!
Because #You Matter!!
@Happy900
Compassionate tweet! I personally think it's slightly long, but it sure is concise.
@Happy900
Hey! I love your tweet! My one suggestion would be to take out the word "issues" and just say "Do you need help with #mentalhealth?" in order to make it just a tad more appealing to members seeking help!
It's a very empathetic tweet. It definitely catches attention. A few improvement areas could be:
You can include link to the resources and adding a few popular hastags would help.