4) Team Lightship: Tweeting Empathy
In our introduction, we briefly understood an introduction to how social media-based marketing at 7 Cups uses a project called Team Lightship.
In this discussion, we will understand how the Lightship initiative works in terms of using tweets for spreading awareness, support, as well as 7 Cups content and other service information. We will also learn how the Twitter platform can be used to outreach to people requiring and in search of mental health support, in order to ensure that mental health is not ignored or stigmatized on social media.
(i) Using Tweets to Spread Awareness, Support, and Content/Service Information:
As previously discussed, the goal of Lightship is to use social media to reach out to those in need using kind and empathetic messages.
General tips include:
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What you tweet about should reflect the compassionate, supportive, and kind community that 7 Cups is. Use your best judgment.
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View your Team Lightship account as a force for good, and for spreading the 7 Cups mission and values.
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Feel free to discuss emotions, situations, and topics that often occur on 7 Cups.
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You might also want to post/retweet quotes or pictures, and that’s 100% okay! Just remember that reaching out to people should be a priority. Think of how social media graphics can be used in that sense, to engage people.
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Note: Lightship uses referral links (found on your dashboard page under the list of chats) to direct users to the 7 Cups site.
Tips in regards to which areas or services of 7 Cups you can mention (apart from the general fact about 1:1 or group chats!): Self-Help Guides, Expert Articles, Free Mindfulness Exercises.
Sample Tweets:
Having a tough time? Don't keep it all inside. If you want to talk, we're here to listen 24/7 #7Cups https://www.7cups.com/17156123 #MentalHealthMatters
Need inspiration from people who have overcome Postnatal Depression? Read these stories of women using their recovery to aid others! https://www.7cups.com/experts/postnatal-depression-recovery
(ii) Using Twitter to Outreach People Seeking Support:
The following steps are helpful ways to identify and respond to people seeking support:
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Search for Keywords
Some keywords or hashtags can prominently help search for people in need of support.
Note: The following and other mental health-related tags on social media platforms can contain potentially triggering content.
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Prominent Tags: need to vent, need a friend, feeling lonely, anxious, and depressed.
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Other Tags Examples:
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#depressed #anxious #depression #mentalhealth (high volume tags)
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#needtotalk
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#bullying
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#chronicpain #chroniclife
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#coping
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#peersupport
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#selfcare
Note: These keywords or hashtags can also be used in your own tweets to help ensure visibility and engagement.
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Reply to Tweets
After your search for important hashtags and keywords, when you find someone who has tweeted using one of those tags, and looks to be in need of support, reach out to them! Respond to their tweet with a message that includes information about how 7 Cups can support them.
Activity
Using what you learned about the Lightship protocol:
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Create one general hypothetical tweet that is supportive and compassionate.
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Respond to this Tweet using the outreaching tips:
3. Reply to one other student’s responses for both (1) and (2) and offer a review about their response: don’t forget to mention strengths as well as improvements they can make!
Please do not forget to personally save your activity answers as well as your reply to another user’s answer (recommended on Google Doc or other means) as you will be asked to share this for your Weekly Progress Report.
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This post is brought to you by the Content Development and Marketing Program, find out more information about the program here
1. "I never knew how supportive and compassionate people on the internet could be until I discovered 7Cups. 7Cups has allowed me to reclaim the life that I'd always knew I could live." Gina, 24. Connect for free with thousands of trained listeners on 7Cups.com.
2. Need to vent? Hmu at 7Cups.com.
@wagwanianPA
1. Your first tweet is really very compassionate. And I liked the way you told about 7 cups.
Tip-: If you will add some hashtags and resourceful links it will be look good👍
2. It's really kind and sweet tweet
Tip-: But it's length is small. I guess you can write little bit more as you have written very well in first tweet and you can add hashtags too. 😊
1. Create one general hypothetical tweet that is supportive and compassionate.
It's okay not to be okay. There is no shame in struggling with your mental health and you definitely don't have to go through this alone. Chat anonymously with a trained active listener at 7 Cups today: 7cups/14647760 #mentalhealth #mentalhealthmatters #anxiety #depression
2. Respond to this Tweet using the outreaching tips:
This pandemic can surely trigger some anxiety. Especially when there are so many things that are not in our control, such as how others are following the recommendations. If you ever want to talk about it, at 7 Cups our volunteer active listeners are here to support you. It's completely anonymous. Find out more here: 7cups/14647760
@Lugi123
Hey! Great work again, I love that you began your first tweet with "It's okay to not be okay", it shows empathy and comforts the reader.
The only suggestion would be to use at least one hashtag in the second tweet/reply tweet.
@SoulfullyAButterfly
1) Create one general hypothetical tweet that is supportive and compassionate.
Rough times, rough #feelings... it's not easy, but you don't have to do it alone! Want to #vent? If you #needtotalk, trained active listeners @7cups are here for you, all the way through! Take your first step towards #selflove!
https://www.7cups.com/17156123
#depression #Anxiety #MentalHealthAwareness
2) Respond to this Tweet using the outreaching tips:
A perfectly valid and understandable reaction. Sorry to hear about your #Anxiety, know that #7Cups is here to listen if you want to #talk
Stay safe, stay strong!
https://www.7cups.com/17156123
#anxietyrelief #mentalhealth #selfcare #anxietycanthurtus
@unassumingFarm3602
Hello 😊
Tweet 1: I like how jovial and welcoming you sounded through your words. Especially the encouraging line at the end where you emphasised self love. I can't think of much you could improve on for this one because it did meet the criteria to be supportive and compassionate!
Tweet 2: I like how straightforward this was in terms of outreach. However, to me it sounded a little less empathetic and more responsive to the tweet itself. Maybe if you could improve on the use of empathetic words to show that you understand how they are feeling. For example, something like "It is completely understandable how you feel, for your thoughts and reaction to the situation are valid and they matter. It is unfortunate to hear that you feel this way..." and then the rest. Overall it's a good attempt! 👍
@SoulfullyAButterfly
1. Feeling alone? Anxious? Depressed? Need someone to talk? Then you don't need to worry anymore. You have found an amazing place named 7 Cups. It's a world in which you aren't alone, in which you can talk with lots of people about your problems and feelings. We are here as active listeners to support you and feel free to message us anytime❤
#Nosadnessanymore
#7Cups
https://www.7cups.com/17156123
#MentalHealthMatters
2. Covid has really changed so many lives in different ways. It's really understandable that you used to go outside for walk which makes you feel better but due to corona guidelines you can't go outside and which is causing anxiety to you. But, you don't need to keep your feelings inside. We are here for you. We are welcoming you to the 7 cups which is free and you can talk with our listeners here who love to listen you ❤
#7Cups
https://www.7cups.com/17156123
1. General tweet:
Are you dealing with things you are not sure you can handle? It can be challenging to deal with the many, many responsibilities of life. Your #mentalhealth matters. You matter ❤️ And that’s why we have a compassionate Community of listeners here are #7cups who are here for you, to support you and be there for you. If you #needtotalk , do visit us at https://www.7cups.com/17156123
#selfcare #wearehereforyou
2. Response to given tweet:
In uncertain times like this, feelings of #anxiety and uncertainty can come about, leaving us concerned and bothered. I understand how you feel. Your thoughts and emotions matter, therefore I would really encourage you to visit us at #7cups if you #needtotalk: https://www.7cups.com/17156123 . A place where we will hear you out all the way through and be there for you ❤️
#mentalhealth #coping
@DaisyDaph
Your general tweet is really empathetic and supportive of those who might need our services, and the same goes for your tweet response! I like that you added the links and some appropriate hashtags to highlight the important parts of your messages. :)
@SupportiveSpace8282
Thank you for your lovely feedback! :3
Create one general hypothetical tweet that is supportive and compassionate.
Finding yourself #misunderstood. Looking for #non-judgemental talk. 7cups.com is the right place for you.
Respond to this Tweet using the outreaching tips:
You are Right, social distance is not a hard concept. Can understand it gives #anxiety to go outside knowing the fact that people are not following #covid prevention measure. Would you like to talk or share more about it? Visit https://www.7cups.com/home/anxiety/
Create one general hypothetical tweet that is supportive and compassionate.
We're all human-- needing some extra help and support is perfectly normal and okay. We're here for you when you need it. #7Cups #MentalHealth #MentalHealthMatters https://www.7cups.com/111621597
Respond to this Tweet using the outreaching tips:
Constantly looking out for our physical health can wear out our mental and emotional health. If you need some help and support, we're here for you when you need it. #7Cups #MentalHealth https://www.7cups.com/111621597
@SupportiveSpace8282
1. I love your tweet! Great use of hashtags and it’s really short and concise! Also good that you added the referral link <3
2. Good empathetic response! Validates and reassures the reader to seek help!
3. I don’t find anything to improve here :)
@SoulfullyAButterfly
Create one general hypothetical tweet that is supportive and compassionate.
Are you struggling with mental health issues and you want to talk to a trained listener or a professional? You are not alone! Here at 7cups.com, we are providing compassionate support, resources, and tools that can help you feel better today! We are only one click away from you! https://www.7cups.com/111690146
#Mental health matters. #need to talk. #support. #7cups.com
@SoulfullyAButterfly
Create one general hypothetical tweet that is supportive and compassionate.
Are you struggling with mental health issues and you want to talk to a trained listener or a professional? You are not alone! Here at 7cups.com, we are providing compassionate support, resources, and tools that can help you feel better today! We are only one click away from you! https://www.7cups.com/111690146
#Mental health matters #need to talk #support #Peersupport
Respond to this Tweet using the outreaching tips:
I understand that seeing other people not adhering to social distancing and practicing the guidelines given to us concerning Covid can really heighten your anxiety. These are stressful times we live in but you are not alone! If you’d like to talk about it we on 7 cups is a free community offering both peer support with trained listeners you can talk to and if you need more support there are professionals ready to help you. This link https://www.7cups.com/111690146. will take you to 7cups.com where you can easily put up a member account and take the first step to cope with your anxiety.
#Anxiety, #Peersupport #Coping #7cups
@Saro007
Well done. These were nicely created tweets.
In both answers, I liked that you provided detail information about the 7cups platform and encouraged users to join the community.
In part two, I liked that you have shown empathy with the user regarding their frustration with people not adhering to covid guidelines.
You could incorporate a few hashtags in the text of the tweet, instead of lining them all at the end as it might allow for a quicker connection with the audience. You could also use a hyperlink instead of the full link. These practices would also condense the tweet.
@Creamyyy
I would like to correct something I wrote in my post above.
I learnt that hyperlinks are not usable on Twitter. So, omit that suggestion. I apologise for the error.
But, you could use a short link instead of a long one, to meet the character limit Twitter has in place.
@SoulfullyAButterfly
Create one general hypothetical tweet that is supportive and compassionate.
Are you overwhelmed by #school stress? You are not alone in #coping with your emotions. Get #peersupport from 7cups. #mentalhealth
Respond to this Tweet using the outreaching tips:
It is true that those who aren't taking #covid precautions seriously are putting us all at grave risk. In this trying time, you must not double your problems. Make your #mentalhealth a key priority and learn #selfcare tips from 7cups anxiety guide.
@Creamyyy
I like the tweet you wrote and incorporting some hashtags that will appeal to college students. To improve it I recommend adding your referral link.
Your response to the provided tweet is pretty good. I like that it incorporates very popular hashtags and especially that it directs to a specific place to go on 7cups. Hyperlinking words doesn’t work on twitter (as far as I know) so you will need to squeeze the actual link into the tweet which may require you to shorten in order to fit in the character limit. The “must” makes the post feel a little unfriendly so a different way of saying that can improve the welcoming tone of your tweet.
Good suggestions. Thanks.