4) Team Lightship: Tweeting Empathy
In our introduction, we briefly understood an introduction to how social media-based marketing at 7 Cups uses a project called Team Lightship.
In this discussion, we will understand how the Lightship initiative works in terms of using tweets for spreading awareness, support, as well as 7 Cups content and other service information. We will also learn how the Twitter platform can be used to outreach to people requiring and in search of mental health support, in order to ensure that mental health is not ignored or stigmatized on social media.
(i) Using Tweets to Spread Awareness, Support, and Content/Service Information:
As previously discussed, the goal of Lightship is to use social media to reach out to those in need using kind and empathetic messages.
General tips include:
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What you tweet about should reflect the compassionate, supportive, and kind community that 7 Cups is. Use your best judgment.
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View your Team Lightship account as a force for good, and for spreading the 7 Cups mission and values.
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Feel free to discuss emotions, situations, and topics that often occur on 7 Cups.
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You might also want to post/retweet quotes or pictures, and that’s 100% okay! Just remember that reaching out to people should be a priority. Think of how social media graphics can be used in that sense, to engage people.
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Note: Lightship uses referral links (found on your dashboard page under the list of chats) to direct users to the 7 Cups site.
Tips in regards to which areas or services of 7 Cups you can mention (apart from the general fact about 1:1 or group chats!): Self-Help Guides, Expert Articles, Free Mindfulness Exercises.
Sample Tweets:
Having a tough time? Don't keep it all inside. If you want to talk, we're here to listen 24/7 #7Cups https://www.7cups.com/17156123 #MentalHealthMatters
Need inspiration from people who have overcome Postnatal Depression? Read these stories of women using their recovery to aid others! https://www.7cups.com/experts/postnatal-depression-recovery
(ii) Using Twitter to Outreach People Seeking Support:
The following steps are helpful ways to identify and respond to people seeking support:
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Search for Keywords
Some keywords or hashtags can prominently help search for people in need of support.
Note: The following and other mental health-related tags on social media platforms can contain potentially triggering content.
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Prominent Tags: need to vent, need a friend, feeling lonely, anxious, and depressed.
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Other Tags Examples:
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#depressed #anxious #depression #mentalhealth (high volume tags)
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#needtotalk
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#bullying
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#chronicpain #chroniclife
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#coping
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#peersupport
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#selfcare
Note: These keywords or hashtags can also be used in your own tweets to help ensure visibility and engagement.
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Reply to Tweets
After your search for important hashtags and keywords, when you find someone who has tweeted using one of those tags, and looks to be in need of support, reach out to them! Respond to their tweet with a message that includes information about how 7 Cups can support them.
Activity
Using what you learned about the Lightship protocol:
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Create one general hypothetical tweet that is supportive and compassionate.
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Respond to this Tweet using the outreaching tips:
3. Reply to one other student’s responses for both (1) and (2) and offer a review about their response: don’t forget to mention strengths as well as improvements they can make!
Please do not forget to personally save your activity answers as well as your reply to another user’s answer (recommended on Google Doc or other means) as you will be asked to share this for your Weekly Progress Report.
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This post is brought to you by the Content Development and Marketing Program, find out more information about the program here
@SoulfullyAButterfly
Time for a mental health check-in? Were here to listen at #7Cups https://www.7cups.com/17156123 #MentalHealthMatters #NoSpaceLikeASafeSpace
Create one general hypothetical tweet that is supportive and compassionate.
Life gets tough and the world can be scary. We are here to listen. Free resources and trained volunteers for #mentalhealth #anxiety #depression #chronicillness and more can be found at @7cups https://www.7cups.com/19642438
Respond to this Tweet using the outreaching tips:
You're not alone in feeling anxious during the pandemic. 7cups has lots of resources to help deal with anxiety including self-help guides, volunteer listeners you can chat with 1:1, forums, & group chats to both discuss the issues and to distract. www.7cups.com/covid
@BlueTurtle5
Create one general hypothetical tweet that is supportive and compassionate.
I think this is a strong message. You lead with empathy by acknowledging the tough and scary world. You follow that immediately with an offer of help. Then offer additional resources. Nice incorporation of hashtags. Got your referral link in there too. I don't see any weaknesses.
Respond to this Tweet using the outreaching tips
Another strong message. Lead with empathy. Follow with an offer of resources. Well done with the link to the resources page. One suggestion is to use ...resources to help you deal with... rather than ...resources to help deal with... My feeling is that it makes it clearer that 7 Cups can help the reader specifically.
@AdventurousSpirit123
Thank you so much and I agree, adding you would improve the tweet. :)
Our team at 7 cups are avid listeners and have compassionate hearts. We believe that # managing emotions, creating # hope and unveiling # loneliness can help members become stronger individuals. https://www. 7cups.com.
Create one general hypothetical tweet that is supportive and compassionate
Feeling out of step, inadequate, misunderstood? Living with ADHD in a world designed for neurotypicals can be rough. If you want to talk, we're here to listen 24/7 #7Cups https://www.7cups.com/110183121 #adhd #mentalhealth #adhdproblems
Respond to this Tweet using the outreaching tips
I hear you. It can feel like we need to manage everybody else, just so we can stay safe. Come find free resources at 7 Cups to help you manage your anxiety and navigate this crisis. https://www.7cups.com/covid #anxiety #mentalhealth #covid
@AdventurousSpirit123
Hey! So, I really liked the way your tweets are empathetic and are just really cool :D
I don't really think any improvement is needed. Great job! 
@SoulfullyAButterfly
1. Create one general hypothetical tweet that is supportive and compassionate.
Sometimes, all we need is a shoulder to cry on. Let @7cups be the online, physically distant version of that. Get #peersupport via 1:1 chats, resources, and tools to help you through tough times. Use this link https://www.7cups.com/110115105 to go to 7 cups.com – we’re only one tap away! #mentalhealth #coping
2. Respond to this Tweet using the outreaching tips:
It can definitely be frustrating to see others disobeying the #covid rules and regulations: here’s an overcoming anxiety resource by 7cups.com: https://www.7cups.com/anxiety-help/lesson1.html that might help you deal with this better since we can’t control others’ behaviors. You can also visit us here: https://www.7cups.com/110115105 if you #needtotalk to someone. Remember, #selfcare is important before anything else!
@caffeinatedcatio
1) I love the compassionate message! It's really good at letting the user know what 7 cups can provide. One thing that could be a bonus is a few more hashtags?
2) The resource page is a great addition! Your empathetic message is sure to resonate with others.
@sereneMango3007 I've limited the hashtags to 2-3 to not be too overwhelming or take away from the message of the tweet - but thank you for your honest feedback!
@caffeinatedcatio
I personally think your use of 3 hastags were great !
On point message 
@SoulfullyAButterfly
Well done for keeping yourself safe. Thank you for being part of the solution. Im people are not adhering to the rules. Keep doing your best. #BeSafe #BeBrave
@SoulfullyAButterfly
1)
Pride month is a time for celebration but it doesn't mean we're happy all the time. If you need someone to talk to during this time, reach out to compassionate listeners at 7 Cups :) https://www.7cups.com/111550877
#pridemonth #lgbtqia #mentalhealth
2)
Exercise sounds like a great way to help with your anxiety, but with the pandemic and other people failing to follow #covid guidelines, it's definitely anxiety-inducing to go out :/ If you'd like to talk, 7 Cups is a free community with listeners that would be happy to support you during these times! https://www.7cups.com/111550877
#pandemic #anxiety #mentalhealth
@sereneMango3007
Positives: I really love how you included links in both and made your messages really friendly and personal, and empathised with the particular person's situation in the second message :)
Ideas for improvement: Perhaps you could try linking some of the other resources such as self help guides, or incorporating some hashtags into the text of your message?
I loved this overall though :)
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Create one general hypothetical tweet that is supportive and compassionate.
Need to talk? We're here for you, no matter what you're going through. Helping to spread #mentalhealthawareness , 7 Cups is here for you 24/7, a free #mentalhealth support service, where you can meet a community ready to listen to you. Join us now on https://www.7cups.com/19446489 or view our self help guides here Self Help Guides | 7 Cups -
Respond to this Tweet using the outreaching tips:
Hi, it sounds like your anxiety is making it difficult to complete daily activities due to stressing over COVID, and this is something extremely worrying to a lot of people. You are not alone, and here on 7 Cups we have a whole community ready to support your #mentalhealth. COVID has impacted a lot of people, so feel free to reach out here: https://www.7cups.com/19446489 or view our expert articles here to gain instant tips and insight into your #anxiety about the current situation Expert Articles.
@Izzy274
1.) I love your incoperation of the self-help guides and explaining the 7 Cups service so well!
2.) Your response was great, and very compassionate. Smart to provide the expert artices as well. My only suggestion would be to possibly add a hashtag on the anxiety and/or covid part of your response. If I was this user, I would feel really touched and supported by your response!
Thanks so much for your feedback Bambi, that’s super helpful :) I’ll definitely add more hashtags next time!
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Create one general hypothetical tweet that is supportive and compassionate.
We understand how difficult it can be to discuss #mentalhealth and #selfcare , at 7 Cups we want to help you feel supported and listened to. If you #needtotalk , our listeners are a sign up away. -
Respond to this Tweet using the outreaching tips:
I defintely understand where you are coming from with these thoughts, as #coping is difficult during these stressful times. On 7 Cups [interest my referal link here] we have a community solely focused on #anxiety filled with resources.
@HopefulBambi
I like how you included your hashtags and how you told the Twitter user about 7 Cups' resources.
Maybe the first Tweet could be framed a little differently so that it's easier to read.
@Icecream2Day
Thank you!
@SoulfullyAButterfly
Creat one general hypothetical tweet that is supportive and compassionate:
Feeling lonely but nobody is around to spend time with? We‘re here to support you through your lonely times! #7Cups #loneliness
Respond to this tweet using the outreaching tips:
It‘s understandable that you fear going out in the mid of a #pandemic. If you want to talk about your #anxiety feel free to drop by at 7cups.com for a free and anonymous chat with one of our well trained listeners.
Hey @Icecream2Day !
1. I like how crisp and concise your message is , however it seems more focused on " loneliness " , to make it more generalized perhaps we could avoid highlighting just one factor impacting mental health .
2. This is a short and sweet outreach message , very warm and welcoming, I'd say. A suggestion would be to add some resources besides 1:1 listening.
Greatly done ! 😊
@Icecream2Day
1. The first tweet is empathetic and connects with those struggling with loneliness :) Just a minor suggestion would be to adapt the tweet for a wider audience by speaking more generally on mental health.
2. You have used the outreaching tips well here! Something I'd like to point out is that #anxiety was already used in the original tweet. "#anxiety" and "anxiety" would have the same result, so no need to repeat the hashtag.
@Soulfullyabutterfly, thankyou for the tips and discussion ❤
1.Create one general hypothetical tweet that is supportive and compassionate.
7 cups is a safe and anonymous platform for anyone needing emotional support or someone kind and compassionate to talk to . Everyone has something to share and the empathetic listeners here are always ready to support you and keep you company besides the various other self help guides , chatrooms and mindfulness exercises available free of cost . Join us anytime , using https://www.7cups.com/110287225 ❤
2. Respond to this Tweet using the outreaching tips:
I can understand how some people not following the guidelines is making you feel #anxious . These are indeed such tough times for everyone and we all can use some #safe space to share our thoughts and feelings . Feel welcomed to join 7 cups of tea which is an anonymous platform, with kind listeners , various self help guides and mindfulness exercises for everyone to seek support from . #mentalhealthmatters #you'renotalone #covid
Ooooh! My answer and yours touched on some similar points there, Sun! This is awesome that you included a variety of ways on how 7cups can help such as via chatrooms, self-help guides and mindfulness exercises,...
I think the hastags you used were with moderations and on-point, which is great. Additionally, the repeat you have on both answers that 7cups is an anonymous platform can help people to feel more comfortable in joining too. I also love the way you empathize with the other person on your twitter's response!
A point which I think both of us can improve on is that the 2nd question actually asked for outreach tips, which means we would need to include 7cups's homepage link I think. As written by SoulfullyAButterfly, an outreach post should include " information about how 7 Cups can support them. "
Also, another thing I think maybe both of us can intergrate next time is reply with a quote or photo, that's allowed too: "You might also want to post/retweet quotes or pictures, and that’s 100% okay! Just remember that reaching out to people should be a priority. Think of how social media graphics can be used in that sense, to engage people."
I completely forgot to use media graphic here which I will definately do next time!! I love visual stimulations!
Hey @kindLemonade , awesome suggestions, will keep in mind definitely, thankyou for your compliments as well ! I like how we were able to empathize, offer different resources and welcome people to join cups . Good work you too ❤
I like visuals too , they certainly add an appeal and can be more impactful, agree !