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4) Team Lightship: Tweeting Empathy

SoulfullyAButterfly January 31st, 2021

In our introduction, we briefly understood an introduction to how social media-based marketing at 7 Cups uses a project called Team Lightship.

In this discussion, we will understand how the Lightship initiative works in terms of using tweets for spreading awareness, support, as well as 7 Cups content and other service information. We will also learn how the Twitter platform can be used to outreach to people requiring and in search of mental health support, in order to ensure that mental health is not ignored or stigmatized on social media.

(i) Using Tweets to Spread Awareness, Support, and Content/Service Information:

As previously discussed, the goal of Lightship is to use social media to reach out to those in need using kind and empathetic messages.

General tips include:

  • What you tweet about should reflect the compassionate, supportive, and kind community that 7 Cups is. Use your best judgment.

  • View your Team Lightship account as a force for good, and for spreading the 7 Cups mission and values.

  • Feel free to discuss emotions, situations, and topics that often occur on 7 Cups.

  • You might also want to post/retweet quotes or pictures, and that’s 100% okay! Just remember that reaching out to people should be a priority. Think of how social media graphics can be used in that sense, to engage people.

  • Note: Lightship uses referral links (found on your dashboard page under the list of chats) to direct users to the 7 Cups site.

Tips in regards to which areas or services of 7 Cups you can mention (apart from the general fact about 1:1 or group chats!): Self-Help Guides, Expert Articles, Free Mindfulness Exercises.

Sample Tweets:

Having a tough time? Don't keep it all inside. If you want to talk, we're here to listen 24/7 #7Cups https://www.7cups.com/17156123 #MentalHealthMatters


Need inspiration from people who have overcome Postnatal Depression? Read these stories of women using their recovery to aid others! https://www.7cups.com/experts/postnatal-depression-recovery

(ii) Using Twitter to Outreach People Seeking Support:

The following steps are helpful ways to identify and respond to people seeking support:

  1. Search for Keywords

Some keywords or hashtags can prominently help search for people in need of support.

Note: The following and other mental health-related tags on social media platforms can contain potentially triggering content.

  • Prominent Tags: need to vent, need a friend, feeling lonely, anxious, and depressed.

  • Other Tags Examples:

  • #depressed #anxious #depression #mentalhealth (high volume tags)

  • #needtotalk

  • #bullying

  • #chronicpain #chroniclife

  • #coping

  • #peersupport

  • #selfcare

Note: These keywords or hashtags can also be used in your own tweets to help ensure visibility and engagement.

  1. Reply to Tweets

After your search for important hashtags and keywords, when you find someone who has tweeted using one of those tags, and looks to be in need of support, reach out to them! Respond to their tweet with a message that includes information about how 7 Cups can support them.

Activity

Using what you learned about the Lightship protocol:

  1. Create one general hypothetical tweet that is supportive and compassionate.

  2. Respond to this Tweet using the outreaching tips:

3. Reply to one other student’s responses for both (1) and (2) and offer a review about their response: don’t forget to mention strengths as well as improvements they can make!

Please do not forget to personally save your activity answers as well as your reply to another user’s answer (recommended on Google Doc or other means) as you will be asked to share this for your Weekly Progress Report.

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This post is brought to you by the Content Development and Marketing Program, find out more information about the program here

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September 27th, 2021

1. General Tweet!

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2. Tweet response!

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Disclaimer these aren't actual tweets. I used a generator to keep track of character count and format things. :)

Textingpals September 28th, 2021

@SoulfullyAButterfly

  1. Create one general hypothetical tweet that is supportive and compassionate.

    Feeling #anxious, #depressed, #lonely and can find no one to talk to? 24/7 listeners are available to provide you a listening ear while you vent @7 cups.com

    # selfcareisnotselfish.


2 replies
Textingpals September 28th, 2021

@Textingpals

  1. Respond to this Tweet using the outreaching tips:

Hello, @username! I can understand how people disrespecting social distance might make you feel uneasy and anxious. However, please don't bottle up your feelings. Feel free to reach out to @7cups.com where 24/7 listeners are present to provide you with empathetic support.

#mentalhealthisimportant


alexandra0321 September 29th, 2021

@Textingpals

I really liked both of your exercises! Concise, straight to the point, and empathetic. I loved your hashtag #selfcareisnotselfish . Nice job! 😊

Kpopcat2020 April 20th, 2022

@Textingpals

Nice job! I like the hashtags, very on point, especially #selfcareisnotselfish

-Kpopcat2020

Kpopcat2020 April 20th, 2022

@Textingpals

In addition, the overall tweet is very empathetic and professional sounding. Good job! It looks great!!

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Respectfulparadise77 September 29th, 2021

• Creating one general hypothetical tweet that is supportive and compassionate.

I can understand you. Whatever you're feeling , the anxiety and the mixed-emotions you're having are completely valid. We are listener here on 7cups.com community who listens with compassion and without any judgment. This community is free and anonymous. #anxiety #mixed-emotions #mentalhealth


• Respond to this Tweet using the outreaching tips:

Sometimes in our life, things get so overwhelming and out of our control and creates anxiety. You are not alone in this situation. Want to talk about it what are the things which makes you anxious. I would like to recommend you to take self-progress-path and anxiety or mental health related content here on 7cups community which are totaly free. It will really help you. If you'd like talk to a professional or need professionals help, I can refer you to them. You know talking really help to process your thoughts and emotions. Whenever you need any help , we are always here to listen and help you. #anxiety #needtotalk #selfcare

alexandra0321 September 29th, 2021
  1. Create one general hypothetical tweet that is supportive and compassionate.

    Feeling anxious about going back to school? Check out our self-help guide here and connect with a Listener today: https://www.7cups.com/how-to-adjust-to-college-life/ #studyanxiety #mentalhealth

  2. Respond to this Tweet using the outreaching tips:

    I totally get it, it can be so stressful to go out during a pandemic. If you ever need help to cope with anxiety, or even just to vent, know that the 7 Cups community is here to support you. You can chat with a trained Listener for free or try our mindfulness exercises here: https://www.7cups.com/exercises/mindfulness/ Wishing you all the best! 😊

ComfortingNutella2030 October 1st, 2021

@SoulfullyAButterfly

Create one general hypothetical tweet that is supportive and compassionate

Need to vent? Have #emotions that you can’t seem to process? Here at #7cups we created a safe environment to help you find your #innerpeace with volunteer listeners and therapists available 24/7, Take the first step in your journey and sign up now at https://www.7cups.com/17156123 #MentalHealthMatters



Respond to this Tweet using the outreaching tips:

People should definitely follow Covid regulations so I completely understand where you’re coming from and you do make a valid point. If you’d like to talk more about your #anxiety or even just vent about anything really, feel free to sign up at #7cups https://www.7cups.com/17156123 Where a listener will be available 24/7.

1 reply
JustLikeMellie October 10th, 2021

@ComfortingNutella2030 Very good!

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JustLikeMellie October 4th, 2021

Are you overwhelmed by what's going with Covid? Please feel to reach out to us at 7Cups.com<3 #needtotalk #anxiety

emotionalCurrent5586 October 18th, 2021

Create one general hypothetical tweet that is supportive and compassionate.

How are you feeling today? Know that it is okay not to be okay. We are here to listen and talk to you. You deserve to be loved and be happy.

1 reply
iwishuwell November 3rd, 2021

@emotionalCurrent5586

i lovee this !! its short and lovely

AriadneLove November 14th, 2021

@emotionalCurrent5586


Emo, it is a beautiful tweet. You sound supportive, caring and empathetic, just what 7Cups is about. When tweeting for 7 Cups it is important not to forget to add links to 7Cups, so everyone can connect. Hashtags also can help you to reach people who need support. What hashtags do you think you can use in this tweet to reach your audience?

ariadnelove-cdm-signature_1636919734.png

MoonlightHelper1 March 5th, 2022

@emotionalCurrent5586

I love how empathetic and compassionate is this tweet! I would suggest that you also add there the link to 7 cups and mention that 7 cups is for free and anonymous.

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emotionalCurrent5586 October 18th, 2021

@SoulfullyAButterfly

Respond to this Tweet using the outreaching tips:

Hi, I understand and respect you, however we cannot control other people reaction to the situation. We can only control ours. Continue to respect them and be that awesome example to others. Keep going, soon this pandemic will be over! Keep safe.

2 replies
iwishuwell November 3rd, 2021

@emotionalCurrent5586


this is soo nicely done !! i love the way you addressed it and told to keep safe !! in this trying time

AriadneLove November 14th, 2021

@emotionalCurrent5586


Very well noted and wise words about respect. This tweet has the potential to be retweeted:) Your kind wishes show your compression and care. Fabulous job! Very important note, in the future, try to avoid positive feedback and words 'however; but as it may be decoded by the reader as we disagree with them and so as we attack them (while it is not what we mean). It is always better to provide this information in 2 separate sentences. It is a very clever angle to mention respect. This tweet may benefit from phrasing the suggestion in a different way, as unfortunately same as in Cups in Tweeter we can not give direct advice when tweeting as a Lightship member (eg. I am very proud of you how you finding the way to be respectful of all people, despite having anxiety because of them. You are a great example. or else). Mentioning Cups or adding hashtags, always a good idea as the author may benefit from connecting and aid their anxiety.
ariadnelove-cdm-signature_1636920475.png


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TrickyRicky October 22nd, 2021

Have you ever felt not good enough? There is a website called 7cups.com where there are active listeners ready to listen, #7cups #mentalhealth

1 reply
AriadneLove November 14th, 2021

@TrickyRicky


Ricky,
You have stepped on a very central issue, self-worth, thus this tweet definitely will get a response. Great move! Your usage of hashtags is also skilful #mentalhealth is on-trend and is the perfect hashtags to lead to 7 Cups. The tweet will benefit if you add a connection between 'feeling not good enough and 'listeners'. It is important to mention what readers can expect after sharing (eg get support etc). What would you add to the tweet to underline the value members might get from talking with a listener?
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TrickyRicky October 22nd, 2021

Responding about the tweet to reply to


I'm sorry you're having anxiety about this. Please feel free to reach out at 7cups.com for one of our trained active listeners to talk at any time of the day or night <3 #7cups

1 reply
AriadneLove November 14th, 2021

@TrickyRicky


It is great that you have repeated their main issue, it shows that you care and understand they're distressed. Excellent share of the link to 7 cups, call to action is an effective ending of the tweet. To encourage people to follow the link, we need to answer 'Why?" (Why do they need to talk to a listener) in the tweet (eg. Sometimes it is tough to cope with anxiety on our own. You do not need to struggle alone, active listeners on 7cups are equipped to support you. Please...).
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