4) Team Lightship: Tweeting Empathy
In our introduction, we briefly understood an introduction to how social media-based marketing at 7 Cups uses a project called Team Lightship.
In this discussion, we will understand how the Lightship initiative works in terms of using tweets for spreading awareness, support, as well as 7 Cups content and other service information. We will also learn how the Twitter platform can be used to outreach to people requiring and in search of mental health support, in order to ensure that mental health is not ignored or stigmatized on social media.
(i) Using Tweets to Spread Awareness, Support, and Content/Service Information:
As previously discussed, the goal of Lightship is to use social media to reach out to those in need using kind and empathetic messages.
General tips include:
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What you tweet about should reflect the compassionate, supportive, and kind community that 7 Cups is. Use your best judgment.
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View your Team Lightship account as a force for good, and for spreading the 7 Cups mission and values.
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Feel free to discuss emotions, situations, and topics that often occur on 7 Cups.
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You might also want to post/retweet quotes or pictures, and that’s 100% okay! Just remember that reaching out to people should be a priority. Think of how social media graphics can be used in that sense, to engage people.
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Note: Lightship uses referral links (found on your dashboard page under the list of chats) to direct users to the 7 Cups site.
Tips in regards to which areas or services of 7 Cups you can mention (apart from the general fact about 1:1 or group chats!): Self-Help Guides, Expert Articles, Free Mindfulness Exercises.
Sample Tweets:
Having a tough time? Don't keep it all inside. If you want to talk, we're here to listen 24/7 #7Cups https://www.7cups.com/17156123 #MentalHealthMatters
Need inspiration from people who have overcome Postnatal Depression? Read these stories of women using their recovery to aid others! https://www.7cups.com/experts/postnatal-depression-recovery
(ii) Using Twitter to Outreach People Seeking Support:
The following steps are helpful ways to identify and respond to people seeking support:
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Search for Keywords
Some keywords or hashtags can prominently help search for people in need of support.
Note: The following and other mental health-related tags on social media platforms can contain potentially triggering content.
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Prominent Tags: need to vent, need a friend, feeling lonely, anxious, and depressed.
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Other Tags Examples:
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#depressed #anxious #depression #mentalhealth (high volume tags)
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#needtotalk
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#bullying
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#chronicpain #chroniclife
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#coping
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#peersupport
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#selfcare
Note: These keywords or hashtags can also be used in your own tweets to help ensure visibility and engagement.
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Reply to Tweets
After your search for important hashtags and keywords, when you find someone who has tweeted using one of those tags, and looks to be in need of support, reach out to them! Respond to their tweet with a message that includes information about how 7 Cups can support them.
Activity
Using what you learned about the Lightship protocol:
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Create one general hypothetical tweet that is supportive and compassionate.
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Respond to this Tweet using the outreaching tips:
3. Reply to one other student’s responses for both (1) and (2) and offer a review about their response: don’t forget to mention strengths as well as improvements they can make!
Please do not forget to personally save your activity answers as well as your reply to another user’s answer (recommended on Google Doc or other means) as you will be asked to share this for your Weekly Progress Report.
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This post is brought to you by the Content Development and Marketing Program, find out more information about the program here
1. General Tweet!
2. Tweet response!
Disclaimer these aren't actual tweets. I used a generator to keep track of character count and format things. :)
@SoulfullyAButterfly
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Create one general hypothetical tweet that is supportive and compassionate.
Feeling #anxious, #depressed, #lonely and can find no one to talk to? 24/7 listeners are available to provide you a listening ear while you vent @7 cups.com
# selfcareisnotselfish.
@Textingpals
Respond to this Tweet using the outreaching tips:
Hello, @username! I can understand how people disrespecting social distance might make you feel uneasy and anxious. However, please don't bottle up your feelings. Feel free to reach out to @7cups.com where 24/7 listeners are present to provide you with empathetic support.
#mentalhealthisimportant
@Textingpals
I really liked both of your exercises! Concise, straight to the point, and empathetic. I loved your hashtag #selfcareisnotselfish . Nice job! 😊
@Textingpals
Nice job! I like the hashtags, very on point, especially #selfcareisnotselfish
-Kpopcat2020
@Textingpals
In addition, the overall tweet is very empathetic and professional sounding. Good job! It looks great!!
• Creating one general hypothetical tweet that is supportive and compassionate.
I can understand you. Whatever you're feeling , the anxiety and the mixed-emotions you're having are completely valid. We are listener here on 7cups.com community who listens with compassion and without any judgment. This community is free and anonymous. #anxiety #mixed-emotions #mentalhealth
• Respond to this Tweet using the outreaching tips:
Sometimes in our life, things get so overwhelming and out of our control and creates anxiety. You are not alone in this situation. Want to talk about it what are the things which makes you anxious. I would like to recommend you to take self-progress-path and anxiety or mental health related content here on 7cups community which are totaly free. It will really help you. If you'd like talk to a professional or need professionals help, I can refer you to them. You know talking really help to process your thoughts and emotions. Whenever you need any help , we are always here to listen and help you. #anxiety #needtotalk #selfcare
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Create one general hypothetical tweet that is supportive and compassionate.
Feeling anxious about going back to school? Check out our self-help guide here and connect with a Listener today: https://www.7cups.com/how-to-adjust-to-college-life/ #studyanxiety #mentalhealth
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Respond to this Tweet using the outreaching tips:
I totally get it, it can be so stressful to go out during a pandemic. If you ever need help to cope with anxiety, or even just to vent, know that the 7 Cups community is here to support you. You can chat with a trained Listener for free or try our mindfulness exercises here: https://www.7cups.com/exercises/mindfulness/ Wishing you all the best! 😊
@SoulfullyAButterfly
Create one general hypothetical tweet that is supportive and compassionate
Need to vent? Have #emotions that you can’t seem to process? Here at #7cups we created a safe environment to help you find your #innerpeace with volunteer listeners and therapists available 24/7, Take the first step in your journey and sign up now at https://www.7cups.com/17156123 #MentalHealthMatters
Respond to this Tweet using the outreaching tips:
People should definitely follow Covid regulations so I completely understand where you’re coming from and you do make a valid point. If you’d like to talk more about your #anxiety or even just vent about anything really, feel free to sign up at #7cups https://www.7cups.com/17156123 Where a listener will be available 24/7.
@ComfortingNutella2030 Very good!
Are you overwhelmed by what's going with Covid? Please feel to reach out to us at 7Cups.com<3 #needtotalk #anxiety
Create one general hypothetical tweet that is supportive and compassionate.
How are you feeling today? Know that it is okay not to be okay. We are here to listen and talk to you. You deserve to be loved and be happy.
@emotionalCurrent5586
i lovee this !! its short and lovely
@emotionalCurrent5586
Emo, it is a beautiful tweet. You sound supportive, caring and empathetic, just what 7Cups is about. When tweeting for 7 Cups it is important not to forget to add links to 7Cups, so everyone can connect. Hashtags also can help you to reach people who need support. What hashtags do you think you can use in this tweet to reach your audience?
@emotionalCurrent5586
I love how empathetic and compassionate is this tweet! I would suggest that you also add there the link to 7 cups and mention that 7 cups is for free and anonymous.
@SoulfullyAButterfly
Respond to this Tweet using the outreaching tips:
Hi, I understand and respect you, however we cannot control other people reaction to the situation. We can only control ours. Continue to respect them and be that awesome example to others. Keep going, soon this pandemic will be over! Keep safe.
@emotionalCurrent5586
this is soo nicely done !! i love the way you addressed it and told to keep safe !! in this trying time
@emotionalCurrent5586
Have you ever felt not good enough? There is a website called 7cups.com where there are active listeners ready to listen, #7cups #mentalhealth
@TrickyRicky
Responding about the tweet to reply to
I'm sorry you're having anxiety about this. Please feel free to reach out at 7cups.com for one of our trained active listeners to talk at any time of the day or night <3 #7cups
@TrickyRicky
