4) Team Lightship: Tweeting Empathy
In our introduction, we briefly understood an introduction to how social media-based marketing at 7 Cups uses a project called Team Lightship.
In this discussion, we will understand how the Lightship initiative works in terms of using tweets for spreading awareness, support, as well as 7 Cups content and other service information. We will also learn how the Twitter platform can be used to outreach to people requiring and in search of mental health support, in order to ensure that mental health is not ignored or stigmatized on social media.
(i) Using Tweets to Spread Awareness, Support, and Content/Service Information:
As previously discussed, the goal of Lightship is to use social media to reach out to those in need using kind and empathetic messages.
General tips include:
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What you tweet about should reflect the compassionate, supportive, and kind community that 7 Cups is. Use your best judgment.
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View your Team Lightship account as a force for good, and for spreading the 7 Cups mission and values.
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Feel free to discuss emotions, situations, and topics that often occur on 7 Cups.
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You might also want to post/retweet quotes or pictures, and that’s 100% okay! Just remember that reaching out to people should be a priority. Think of how social media graphics can be used in that sense, to engage people.
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Note: Lightship uses referral links (found on your dashboard page under the list of chats) to direct users to the 7 Cups site.
Tips in regards to which areas or services of 7 Cups you can mention (apart from the general fact about 1:1 or group chats!): Self-Help Guides, Expert Articles, Free Mindfulness Exercises.
Sample Tweets:
Having a tough time? Don't keep it all inside. If you want to talk, we're here to listen 24/7 #7Cups https://www.7cups.com/17156123 #MentalHealthMatters
Need inspiration from people who have overcome Postnatal Depression? Read these stories of women using their recovery to aid others! https://www.7cups.com/experts/postnatal-depression-recovery
(ii) Using Twitter to Outreach People Seeking Support:
The following steps are helpful ways to identify and respond to people seeking support:
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Search for Keywords
Some keywords or hashtags can prominently help search for people in need of support.
Note: The following and other mental health-related tags on social media platforms can contain potentially triggering content.
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Prominent Tags: need to vent, need a friend, feeling lonely, anxious, and depressed.
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Other Tags Examples:
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#depressed #anxious #depression #mentalhealth (high volume tags)
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#needtotalk
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#bullying
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#chronicpain #chroniclife
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#coping
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#peersupport
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#selfcare
Note: These keywords or hashtags can also be used in your own tweets to help ensure visibility and engagement.
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Reply to Tweets
After your search for important hashtags and keywords, when you find someone who has tweeted using one of those tags, and looks to be in need of support, reach out to them! Respond to their tweet with a message that includes information about how 7 Cups can support them.
Activity
Using what you learned about the Lightship protocol:
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Create one general hypothetical tweet that is supportive and compassionate.
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Respond to this Tweet using the outreaching tips:
3. Reply to one other student’s responses for both (1) and (2) and offer a review about their response: don’t forget to mention strengths as well as improvements they can make!
Please do not forget to personally save your activity answers as well as your reply to another user’s answer (recommended on Google Doc or other means) as you will be asked to share this for your Weekly Progress Report.
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This post is brought to you by the Content Development and Marketing Program, find out more information about the program here
@SoulfullyAButterfly
2. I see that you mention you suffer from anxiety which is increased because of people not social distancing when you go out for a walk or for excercise. If you would like to talk about your anxiety and how it affects you 7cups has trained listeners available 24 hours for chatting. See 7cups.com for a better idea of how the site could help you or reach out to us
@quietlistener2023
Great job, Quiet Listener. Keep up the good work
Create one general hypothetical tweet that is supportive and compassionate
It's very important to practice #SelfCare and talking about our feelings can help release negative energy. 7 Cups is a free app that has listeners who strive to be non judgemental, empathetic and kind when talking to our anonymous members. If you or someone you know needs someone to talk to, share or click on this link 7Cups.com. We are here for you! #MentalHealthMatters
@sellistens
Hello, Sel! Great work on the general Tweet!
🔹 Strengths:
- I love how you use the self-care hashtag
- mentioning that 7 Cups is free
- mentioning that 7 Cups interactions are anonymous
🔹 Improvements:
- you can add your personal referral link
- be mindful of character limits when using a free account
Responding to Tweet:
It's valid to be having #anxiety regarding being around people during the pandemic. #7Cups has a community specifically for people who have anxiety, along with many more communities to choose from. If you would like to join, you are more than welcome to click on this link 7Cups.com. Wishing you the best!
@sellistens
Hello, Sel! Another great work on the reply Tweet!
🔹 Strengths:
- validation
- good use of the anxiety hashtag
- I love how you add the best wishes at the end
🔹 Improvements:
- you can add your personal referral link
- be mindful of character limits when using a free account
@sellistens
Good job, Sel. I think people will be encouraged by these tweets
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Create one general hypothetical tweet that is supportive and compassionate.
If you’re having a difficult time, please know that you are not alone. @7cups has compassionate listeners ready to listen 24/7 if you #needtotalk.
https://www.7cups.com/17140016
No health without #mentalhealth
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Respond to this Tweet using the outreaching tips:
I hear you. It must be uncomfortable & anxiety-inducing when we have to go outside during #covid, and having people not social distancing. If you #needtotalk more about it, @7cups has listeners & communities for #anxiety support among many others.
@SilverSeastar
Great job. Short and sweet. I like to keep it simple too
@SilverSeastar lovely sweet and very supportive
really liked "No health without #mentalhealth". and very true
@SoulfullyAButterfly
"I am sorry to hear you're going through this. You're not alone in the way you're feeling. If you need someone to talk to, you can talk to someone on 7cups.com :D #mentalhealth #freeservice #anxiety #supportsystem #peersupport #covid #pandemic"
Platform: Twitter
@heathermarie95
oops. forget to add the hypothetical tweet as well.
Tweet for Question 1 -
"It sounds like you are going through a hard time right now. @7cups is a great resource that offers a free service to members who can talk to trained listeners that can support you. #supportsystem #peersupport #anxiety #mentalhealth"
@heathermarie95
Tweet for Question 1 -
"It sounds like you are going through a hard time right now. @7cups is a great resource that offers a free service to members who can talk to trained listeners that can support you. #supportsystem #peersupport #anxiety #mentalhealth"
I like your response because it is compassionate and also informative. You could add a period after the first "members" and then begin the next sentence with something such as, "Members are able to connect with trained listeners for support." It might flow a little smoother.
@heathermarie95
Great job, Heather. Keep up the good work
@heathermarie95
"I am sorry to hear you're going through this. You're not alone in the way you're feeling. If you need someone to talk to, you can talk to someone on 7cups.com :D #mentalhealth #freeservice #anxiety #supportsystem #peersupport #covid #pandemic"
Your response was genuine, the only thing I notice is using the word "someone" 2x in the last sentence. It could sound better to re-word one of them so it flows better.
ohh i didn’t notice, thank you
@SoulfullyAButterfly
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Create one general hypothetical tweet that is supportive and compassionate.
#MentalHealthAwareness
Have you ever felt like talking to a therapist but could not afford to see one? At 7 Cups, we believe everyone should have access to a compassionate, resourceful listener. Visit https://www.7cups.com/BrowseListeners/ to find yours.
#Anxiety#Depression#LGBTQ+#Bullying#SeltCare#Grief#Stress
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Respond to this Tweet using the outreaching tips:
#Anxiety#Covid
I completely understand and also agree that social distancing is important to ensure everyone is able to maintain a safe and healthy distance.
@NaturalEmpath
Good tweet, Empath. I also like your feedback to other trainees. I think you must be a writer or an editor
Thank you for your feedback, I really appreciate that. I do not have any professional writing experience but used to get good feedback from teachers in that subject. I was always the type that enjoyed writing but would procrastinate and cram it into a short amount of time which made it seem less enjoyable. I thought this program would be a good way to touch up some skills and expand on new ones.
@SoulfullyAButterfly
Create one general hypothetical tweet that is supportive and compassionate.
Are you struggling with anxiety or panic attacks? You don’t have to go through this alone. #7Cups has trained active listeners 24/7, 7 days a week to lend a nonjudgmental ear. We’re here for you! https://www.7cups.com/112251551
#7Cups #mentalhealth #anxious #mentalhealthmatters #needtotalk
2. Respond to this Tweet using the outreaching tips:
It’s very understandable you’re feeling anxiety when other people aren’t respecting the social distancing guidelines. #7Cups has tons of amazing and free resources to help you navigate feelings of anxiety, including trained listeners you can chat with one-on-one. Try this anxiety self-help guide. We’re here to support you!
#mentalhealth #selfcare #anxietysupport #anxietyrelief
@kindheartedLily
Great use of hashtags and setting a really empathetic tone! - cant think of an improvement honestly very professional
@charmingEagle47
Thank you so much!
@kindheartedLily
Great tweets. Straightforward and understandable
@kindheartedLily
Heyy theree.
1 This tweet conveys 7cups as a safe space and a nonjudgmental mental community 🌈
2 This tweet is really well-crafted, it’s empathetic and supportive, and I have the touch of using the self-help guides to encourage them to 7cups. ✨
Great work 😄💜
1. You don't have to go through the tough times alone, we are here for you at 7Cups. Login and speak to one of our trained active listeners 24/7. We can't wait to see you - https://www.7cups.com/17156123
#depressed #anxious #depression #anxiety #mentalhealth #needtotalk #bullying #chronicpain #chroniclife #coping #peersupport #selfcare #7Cups
2. @xxx so sorry to hear you're having these troubles in such a difficult time. Always feel free to drop by 7Cups to speak to one of our trained active listeners, we are here to help - https://www.7cups.com/17156123
#anxiety # mentalhealth #COVID #7Cups
@charmingEagle47
Hi Charming Eagle. I like these, but I think the second could be more specific to the actual situation. Good job, overall. Keep it up
@MaggieListens00 I love how you added a good amount of hashtags to the first tweet and also that you provided a direct link I think that's so convenient. For the second one again I love the hashtags and the link. I think if you added maybe a little more empathy and validation it would be even better!
@MaggieListens00 I like the way u added keywords and hashtags.
@SoulfullyAButterfly
my tweet:
It can be hard talking about #mentalhealth and #struggles to people in your life sometimes but that doesn’t mean you have to be alone. Join 7cups to find listeners, therapists, and communities for all different types of communities!
my response to the example tweet:
I hear you the whole #covid situation is really #anxiety inducing especially with people that can’t social distance. I understand it can so #frustrating. Feel free to come to 7cups if you would like people to talk to, we have large communities and great listeners!
@Clarezg
Good job, clare. I like these tweets.
@Clarezg it's good👏
@Clarezg
1. the tweet delivers empathy and is very promotive, you also add suitable tags. well done.
2. this replying tweet is started with empathy and is closer to promoting the community. it's well done. however, maybe it is too long for a tweet.
@SoulfullyAButterfly
Create one general hypothetical tweet that is supportive and compassionate
#Mentalhealth isn't something to be ignored, you don't need to selftalk while we're (7Cups) here to listen to you, all you have to do is #needtotalk
Respond to the tweet
#Socialdistance is one of the ways to avoid #covid, people need to understand and distance themselves from the world and enter a brand new world #7cups
@BenittaJ
Hi bennita I like the first one, but the second one is a bit confrontational, which is not the mood we are looking for. Try to have understanding for the person who is anxious but also the other people who aren't social distancing. It's tricky but I know you can do it
@BenittaJ
Heyy, I really like your first tweet, good job!
@anikahelps
and I feel like the second one could have been less forceful and more subjective.
