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4) Team Lightship: Tweeting Empathy

SoulfullyAButterfly January 31st, 2021

In our introduction, we briefly understood an introduction to how social media-based marketing at 7 Cups uses a project called Team Lightship.

In this discussion, we will understand how the Lightship initiative works in terms of using tweets for spreading awareness, support, as well as 7 Cups content and other service information. We will also learn how the Twitter platform can be used to outreach to people requiring and in search of mental health support, in order to ensure that mental health is not ignored or stigmatized on social media.

(i) Using Tweets to Spread Awareness, Support, and Content/Service Information:

As previously discussed, the goal of Lightship is to use social media to reach out to those in need using kind and empathetic messages.

General tips include:

  • What you tweet about should reflect the compassionate, supportive, and kind community that 7 Cups is. Use your best judgment.

  • View your Team Lightship account as a force for good, and for spreading the 7 Cups mission and values.

  • Feel free to discuss emotions, situations, and topics that often occur on 7 Cups.

  • You might also want to post/retweet quotes or pictures, and that’s 100% okay! Just remember that reaching out to people should be a priority. Think of how social media graphics can be used in that sense, to engage people.

  • Note: Lightship uses referral links (found on your dashboard page under the list of chats) to direct users to the 7 Cups site.

Tips in regards to which areas or services of 7 Cups you can mention (apart from the general fact about 1:1 or group chats!): Self-Help Guides, Expert Articles, Free Mindfulness Exercises.

Sample Tweets:

Having a tough time? Don't keep it all inside. If you want to talk, we're here to listen 24/7 #7Cups https://www.7cups.com/17156123 #MentalHealthMatters


Need inspiration from people who have overcome Postnatal Depression? Read these stories of women using their recovery to aid others! https://www.7cups.com/experts/postnatal-depression-recovery

(ii) Using Twitter to Outreach People Seeking Support:

The following steps are helpful ways to identify and respond to people seeking support:

  1. Search for Keywords

Some keywords or hashtags can prominently help search for people in need of support.

Note: The following and other mental health-related tags on social media platforms can contain potentially triggering content.

  • Prominent Tags: need to vent, need a friend, feeling lonely, anxious, and depressed.

  • Other Tags Examples:

  • #depressed #anxious #depression #mentalhealth (high volume tags)

  • #needtotalk

  • #bullying

  • #chronicpain #chroniclife

  • #coping

  • #peersupport

  • #selfcare

Note: These keywords or hashtags can also be used in your own tweets to help ensure visibility and engagement.

  1. Reply to Tweets

After your search for important hashtags and keywords, when you find someone who has tweeted using one of those tags, and looks to be in need of support, reach out to them! Respond to their tweet with a message that includes information about how 7 Cups can support them.

Activity

Using what you learned about the Lightship protocol:

  1. Create one general hypothetical tweet that is supportive and compassionate.

  2. Respond to this Tweet using the outreaching tips:

3. Reply to one other student’s responses for both (1) and (2) and offer a review about their response: don’t forget to mention strengths as well as improvements they can make!

Please do not forget to personally save your activity answers as well as your reply to another user’s answer (recommended on Google Doc or other means) as you will be asked to share this for your Weekly Progress Report.

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This post is brought to you by the Content Development and Marketing Program, find out more information about the program here

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amiableBunny4016 April 3rd, 2023

@SoulfullyAButterfly

Are you feeling #anxious? Looking for support? Need to vent? We are here for you. Join the 7cups community! Browse listeners here:https://www.7cups.com/BrowseListeners/ Well done for reaching out! #YouMatter


1 reply
walkalot April 4th, 2023

@amiableBunny4016

Hi Bunny, this is great. Nailed it!

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amiableBunny4016 April 3rd, 2023

sorry forgot to add this

2. Respond to this Tweet using the outreaching tips:

Hello there, I see your struggling and maybe looking for support. Its important you get the right support and you have done a lovely job sharing what your struggling with. Its understandable that this is causing you anxiety at rough and distressing times. That is completely valid. I know it can be a really hard time when there is alot going on. There are lots of people willing to listen and to be there for you . You can always connect to a 1-to-1 listener on 7cups to get some support! well done for reaching out! We are here for you!

1 reply
walkalot April 4th, 2023

@amiableBunny4016

Hi Bunny, this is pretty good, but keep in mind...tweets are supposed to be short! Try shortening this to just two sentences. Then more people will read it and be encouraged by it.

Walkalot, 7cups CDM mentor

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walkalot April 13th, 2023

General tweet:

Everyone feels down sometimes, whether from anxiety, stress, depression, or other issues. It's okay to reach out for help. 7cups.com is a platform for finding someone to talk to in times of need. #findhelp

Response tweet:

It's true that even something relaxing for one person can be stressful for another. But there's always other options you can find for relaxing and self-care. Try making a cup of coffee or taking a solo drive. 7cups is also a place you can go when you are feeling anxiety or stress. There are listeners who can talk to you.

1 reply
VinylFly April 20th, 2023

@walkalot Great job on the general tweet. It's very compassionate and empathetic. A suggestion would be to add more hashtags so the tweet is easier for people to find. I also like your response. You validated the person's feelings while offering some helpful words of kindness and support. Well done!

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Angelzz127 April 13th, 2023
  1. Respond to this Tweet using the outreaching tips:

    I'm sorry to hear that people not following social distancing is making you feel more anxious. talking to caring people on 7cups.com might help you calm yourself down. #sendingpositivevibes

1 reply
walkalot April 14th, 2023

@Angelzz127

Very nice, Angel

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VinylFly April 20th, 2023

1. Feeling #anxious, #depressed, #lonely? Know that you aren't alone! #7cups is a #supportive #mentalhealth #commmunity. We are here for you. Find us at 7cups.com. #needtotalk #youmatter

2. It sounds like you are feeling anxious and frustrated. #COVID is not an easy time for any of us. If you need someone to talk to, visit us at 7cups.com. We are a free, online #mentalhealth support community.

2 replies
zaatarHoney April 23rd, 2023

@VinylFly

I really love your wording and how you had a great selection of keywords that created perfectly flowing sentences of warmth and support. I would have clicked if I were on the other side of the screen. ♥︎ Feedback: I would be curious to see what imagery you'd repost or create to coincide with your words!

walkalot April 24th, 2023

@VinylFly

These are great, VinylFly. I like how you incorporated the hashtags into the body of the tweets.

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zaatarHoney April 23rd, 2023

@SoulfullyAButterfly

(1)

zaatarhoneydesignscdm_1682274466.jpg

You also deserve to feel less alone. Get to know our incredible, growing community of listeners and members while you're here-- the tea is already brewing, won't you stay a while? https://www.7cups.com/11214512

2 replies
walkalot April 24th, 2023

@zaatarHoney

Love this one, Zaatar. Keep it up

1 reply
zaatarHoney April 24th, 2023

Thank youu, @walkalot ♥︎🥹

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zaatarHoney April 23rd, 2023

@SoulfullyAButterfly

(2)

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istockphoto-1300081009-170667a_1682275030.jpg

@SoandSo I can imagine how aggravating this would be as it seems the outdoors was once your sanctuary to nurture your body and mind. Many of our members have expressed feel similarly as you do. You aren't alone. Feel welcome to join us here. https://www.7cups.com/11214512

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delightfulLynx2725 May 7th, 2023


Create one general hypothetical tweet that is supportive and compassionate.


Struggling with #Mentalhealth? Visit us at 7 cups to feel heard.

1 reply
walkalot May 8th, 2023

@delightfulLynx2725

Hi Lynx. Good one, but also, I think it could be more specific to be more interesting. Just my thoughts though. Other people may think differently.

sellistens August 4th, 2023

I like how you used hashtags. I feel like it could be more specific and I feel like it could be a little longer. Good job though!

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delightfulLynx2725 May 7th, 2023
  1. Respond to this Tweet using the outreaching tips:


    Sorry you don't feel supported by your community! That must be very hard. It is nice to see you are doing a good job with it though!

1 reply
JusticiaPrimalDorogo May 28th, 2023

@delightfulLynx2725

1, 2. I like how you keep things short and sweet.

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JusticiaPrimalDorogo May 28th, 2023

"Mental illness is just an excuse. People need to toughen up and stop seeking attention. #MentalHealth"

"I'm sorry to hear you feel that way. Mental health struggles are real and can deeply impact a person's well-being. It's important to remember that mental illnesses are not a choice or an excuse. They are legitimate conditions that require understanding and support. If you're open to it, I encourage you to visit 7 Cups (www.7cups.com). They provide a safe space for individuals to talk about their feelings and seek support from trained listeners. Remember, compassion goes a long way in supporting others. Take care of yourself and be kind to others. #MentalHealthMatters"

2 replies
JusticiaPrimalDorogo May 28th, 2023

@JusticiaPrimalDorogo

I've missed the point here.

1. After the rain, here comes the sun. Give our listeners a chance to bring the sun back into your life #mentalhealth #depressionsupport

2. Reply

Hello, name. I am sorry you are going through all those issues that distress you. I am also here to help as the other listeners and therapists at 7 cups.com. Feel free to visit our site, it is free.

2 replies
quietlistener2023 August 4th, 2023

@JusticiaPrimalDorogo

I liked the hypothetical tweet it is catching and relevant and keeps attention.


Also the reply is warm and empathetic and encourages the writer to make use of the services and site.

Wish you all the best

quietlistener2023 August 4th, 2023

@JusticiaPrimalDorogo

I guess the only thing to possibly need improving is the grammar

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