1) Introduction to Content and Marketing at 7 Cups
7 Cups currently has separate dedicated teams that focus on both Content and Marketing. This discussion outlines both teams and provides an overview of their current focus.
(A) Content Volunteer Team
The Content Volunteer Team was relaunched and redesigned in 2020 and is led by @SoulfullyAButterfly - more information including an application can be found here
Focus:
The team works to improve site content in the following areas:
(i) Questions and Answers (Q&A Pages): Quality answers are researched and written in light of search engine optimization (SEO) and other best practices to ensure that the community gets verified, valuable information in response to common mental health questions and concerns. These answers are considered “short tasks” as they involve quicker content production.
(ii) Expert Mental Health News and Advice Section: Existing, published articles are reviewed to ensure up-to-date information, quality length, expert verified facts and other important topic categories by editors.
In addition, fresh content is produced for:
(iii) Expert Mental Health News and Advice Section: Alongside fresh content provided by experts, the team works to research and produce relevant fresh content articles that help boost information and awareness related to the categories that 7 Cups offers expertise in. Writers are welcome to collaborate with experts to publish co-authored articles or produce content individually to be published under the 7 Cups Community Account.
(iv) All other Content Needs: The team is ready to tackle and undertake content tasks that may come up as other needs. These content assignments can relate to listener guides, upcoming growth path playlists, improvement and support of online therapy-related information as well as many other possibilities!
(B) Team Lightship
As a revamp to the Social Soldiers Team at 7 Cups, Project Lightship was announced in late 2020 as the current volunteer-led marketing team for 7 Cups on Twitter. It is currently being led by @Rebecca947 and @Isentropic
Focus:
The team intends to eliminate mental health stigma by identifying those who need support as presented by social media (Twitter) based messages. The team not only works on bringing awareness by using and promoting mental health-based content but actively outreaches to potential users in need of a safe haven to invite them to use 7 Cups.
The team currently has one track with a focus on:
(i) Outreaching to 20 people with compassionate messages and support per month
(ii) Generating content and posting 5 posts.
As the team is currently testing only one track, we can expect future opportunities with the growth of Team Lightship! Further information, including an application, can be found here
Other Social Media Platforms for Content:
In the meantime, 7 Cups has official accounts on social media platforms that are run by community admins. Students of this current course as well as the Content Team will prospectively add to these content and content marketing efforts!
Find and follow the 7 Cups Official Accounts on Social Media:
Instagram - @7Cups | Twitter - @7Cups & @7CupsTeen | Facebook - 7CupsOfTea | Youtube - 7 Cups of Tea
Question for Discussion:
Which current area of the Content or Marketing focus at 7 Cups interests you the most? Please feel welcome to share your reasons.
-
This post is brought to you by the Content Development and Marketing Program, find out more information about the program here
Note: If you intend to use Artificial Intelligence tools to help you fulfill any of the program’s requirements or electives, you are expected to adhere to our AI policy. You can read more about it here.
- @SoulfullyAButterfly
- The content volunteer seems most interwsting to me. I am interested in assisting with site content and helping to improve it
@quietlistener2023
Thanks for sharing! Glad you're interested in helping with the content creation aspect of things for the platform.
@SoulfullyAButterfly
I am most interested in the Q&A focus of the Content Team! I am part of the Care Team mostly because I am fabulous at check ins and love providing resources as I feel quick tasks that can be completed in the time I am able to stay focused are where I best serve 7cups as a team.
@SnowTabby
sounds like a great way connecting what you’re doing to what you want to learn.
@SnowTabby
I love how you know your individual work habits and strengths, and use that your advantage when you chose roles. Q&A page does sound like a right fit for you.
@SoulfullyAButterfly
Which current area of the Content or Marketing focus at 7 Cups interests you the most? Please feel welcome to share your reasons
I’m currently interested in working on content making such as to create Q&As, listener guides, and support for online therapy.
Also willing to learn more on marketing skills as well.
@Mari228
Sounds like content volunteer team is interested. And you're willing to explore what the realm of marketing has to offer. 😄
@SoulfullyAButterfly
First, let me say I'm excited to be starting this internship today. It was a long weekend waiting for today to get here! Here is my response to this question.
Which current area of the Content or Marketing focus at 7 Cups interests you the most? Please feel welcome to share your reasons.
I would be most interested in the Expert Mental Health News & Advice Section (iii) or the Q&A Section (i) of 7 Cups. I enjoy writing significantly and creating new information. In addition, several years ago I was part of the Q&A team and was involved with responding to some of the questions that were asked.
I am particularly interested in writing and producing new content about eating disorders, trauma, dissociation, work and career issues particularly related to determining what your career strengths and interests might be, and how students who are finishing up college can prepare for graduation by getting involved in internships and volunteer opportunities to use toward their career experience. This would be in the perspective of students in finding experiences to gain hands-on career skills prior to their interview with the companies they would like to work with, as well as interviewing skills. All of this of course, for those individuals struggling with mental health issues, interpersonal violence such as leaving a domestic violence relationship where they’ve had no career experience, and so on.
@KristenHR
I'm glad you want to create resources for the less privileged people. There's many stories of stories of successful people in the workforce who worked with their mental health, rather than against it. It's about finding that balance.
@richuyulin
Thank you. I love that you mentioned balance, because sometimes it is a balance of just holding on and survival at times and praying for that break to get out of holding on. I get to see that happen, but I'd love to be part of the solution that makes it easier.
@SoulfullyAButterfly
I am pleased to participate in the support and development of this wonderful site with friends .. But I would like to know 🔴 Shall we open a new special account for 7 cups to work on? 🔴 Do we have a special link for new members to join? 🔴 What is the nature of our work? Is it the same system that is applied on site??! Or is it a system similar to affiliate, but without money, any marketing only??? Thanks for all you do
@Saly33
Hi Saly, so this is all the academy programs offered on this platform are free. There's three programs offered to members and listeners, while there is 2 additional programs available to only listeners. The two programs available to listeners, are Internship, and Quality Listening Program. If you're interested, you can create a listener account and then sign up. The three programs available to everyone are Group Support Program, Leadership Program, and Content Development and Marketing Program. For more information you can read about it here: https://www.7cups.com/forum/7CupsAcademy_208/AcademyPrograms_2311/7CupsAcademyProgramsforMembers_284937/
For referral marketing, you would get a special code from your profile page that tracks how many people you've invited to join this platform.
And for nature of the work, it's different for each program so it depends on which program you decide to join. For content development and marketing program, you can read more details here: https://www.7cups.com/forum/ContentVolunteerTeam_198/ContentDevelopmentandMarketingProgramCDM_2192/CDMProgramStepbyStepWalkthrough_268300/
@richuyulin
Tthank you Rich ... 👍💐
The content volunteer team interests me the most because I like researching things and writing articles
@quietlistener2023
Sounds like content volunteer team would be the perfect fit for you. 😄
@SoulfullyAButterfly
Hi there,
I feel like I would do very well in the Content Volunteer Team, specifically in the Expert Mental Health News and Advice Section. I feel like I am able to create good content regarding mental health and bring things into a different perspective. I am always doing research about mental health for my own knowledge and I would love to share news through 7 Cups.
I am also very interested in Team Lightship because I want to help eliminate the mental health stigma as well. I love to reach out to people to help them get through hardships and I believe that 7 Cups is a good place to refer someone to. I love social media so generating content and posting on an account will come naturally to me.
Thanks for reading,
Sel
@sellistens
I'm sure you'll do well whichever path you chose to move forward. But I do agree, both options seem interesting and appealing to a lot of people.
The Content Volunteer Team seems most interesting to me, especially the Editorial Assistant role! I like to think that I'm quite good at editing, and I already do it for my real-life roles 😊
@SilverSeastar
Thanks for sharing. Real life experience and skills can definitely help in positions you chose to pursue here. 😄
@richuyulin
Thank you, Lin! 💙
I'm more interested in editing existing article as well as making new one and answering q&a
@sunnyStorm4268
Sounds like content volunteer team is the right fit for you!
@SoulfullyAButterfly
personally, i like the content portion because i like being able to do research on a particular mental health topic (reliable resources) that i find enjoyment in and help assist members who may have questions (ex: anxiety)
@heathermarie95
Your dedication to reliable research is admirable! Keep up the great work and don't hesitate to reach out during your program if you have any questions.
