11) Headlining and Sub-Headlining Effective Content Pieces
Article titles (headlines), as well as subheadlines, are one of the first things a reader reads.
In this discussion, we will understand effective strategies to write headline titles as well as subheadlines to these titles.
Some general tips include:
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Avoid long article titles: try to fit the title within 62 characters or limit it to 5-7 words.
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Consider using “What”, “Why”, “How”, or “When” as these are catchy and add to curiosity.
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Use Numbers - numbers ensure the availability of organized information, and are generally liked: using Odd Numbers in the title has helped in terms of SEO. Remember to write the number itself (5 instead of five).
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To add specificity, consider using “the” before the number.
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Provide an answer to why people should click and read your content: words like “tips”, “strategies”, “facts”, “reasons” all help provide a rationale.
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Include the word “Guide” where applicable.
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Consider using emotional adjectives that describe the topic. For example, “essential”, “free” etc.
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Consider outlining Negative aspects - spin this to meet mental health content goals. For example, The 5 Essential Things You Did Not Know About Depression.
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Use common words to ensure people understand and grasp the topic while finding the title simple
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Consider using a “Things I Wish I Had Known” approach to content if applicable.
How to test your headline as being unique:
Copy and paste your headline with quotation marks into the Google search bar. (e.g. “The 5 Essential Things You Did Not Know About Depression”) - if the results come back as “no results found”, your headline is unique!
Helpful Resource: Useful Title Capitalization Tool
Note: The bottom line to success in terms of marketing and content is to ensure that your content body reflects the great headline/title. It might be worth considering to write final titles after the content body.
Subheadlines: Effective subheadlines summarize the content body while also linking it to the title.
Activity
Using the knowledge attained through this discussion, propose a new article title as well as a subheadline for this published article at 7 Cups.
Reply to at least one other student’s response and share your feedback with them
(Edited by @SoulfullyAButterfly: 12/2/2021 to clarify "subheadline" instead of subheading)
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This post is brought to you by the Content Development and Marketing Program, find out more information about the program here
@SoulfullyAButterfly
Using the knowledge attained through this discussion, propose a new article title as well as a subheadline for this published article at 7 Cups.
Title: How to Conquer Loneliness During the Holidays
Subheadline: The 6 ways to stop loneliness and continue Christmas cheer!
@sellistens a really strong title, with a clear goal. The subtitle really sets up expectations too!
Title: Struggling with Holiday Loneliness During Covid
Subheading: 6 Tips to Begin Overcoming
@heathermarie95
I really like your heading, although the subheading seems less clear. I would suggest adding another word or two after 'overcoming' to be a bit more specific.
“6 Tips to overcome holiday lonilness”
Do gender-affirming hormones improve mental health?
Mental health burden in our transgender peers: The role of gender-affirming hormones: What the evidence tells us: The need for comprehensive care:
forgot to capitalise these 🥹
@SoulfullyAButterfly
Using the knowledge attained through this discussion, propose a new article title as well as a subheadline for this published article at 7 Cups.
Title: How To Curb the Holiday Blues
Subheading: Six essential strategies to reduce loneliness during the holidays
Oops....subheading redo: 6 essential strategies to reduce loneliness during the holidays
@SoulfullyAButterfly
Finding Community During the Holidays
6 ways to battle loneliness amidst festivity
@Clarezg I like it.
@SoulfullyAButterfly
Title: How to cope up with Lonesome Holidays?
Sub title: Ways to make brighten up the holidays:
@BenittaJ
Very clear and represents the content well.
@Wildredberry Thankyou ❤️ I wonder i dint check my answer wts "make" doing before "brighten" 😂
@SoulfullyAButterfly
Headline: Navigating Holiday Isolation
Subjeadline: Exploring Methods to Embrace Holiday Cheer in Solitude
@SoulfullyAButterfly
Headline: Dealing with Solitude Amidst the Festive Season
SUbheadline: Uncover Strategies for Finding Joy During the Holiday Season Despite Loneliness.
@Wildarkberry
The headline is clear and straightforward! The sub-headline is a bit wordy for me, but it connected the title and the content. Overall, you did a great work with this 😄
@Wildarkberry
Reply to at least one other student’s response and share your feedback with them
I liked the title. It's on point delivers the content well.
Subheadline uses too many uncommon words that makes it a bit lengthy. It related to title nicely.
Overall, Clickability might be good for this.
Your brainstorming is showing.
Good work!!
@SoulfullyAButterfly
Title: Find joy in isolation during the festivities
Subheadline: 5 ways that can help you cope with loneliness
@helpfulmindful88
I like it, simple and effective :)!
@SoulfullyAButterfly
Title: "Navigating the Holidays with Resilience: Finding Joy Amidst Challenges"
Subheadline: "Discovering Creative Ways to Overcome Holiday Blues, Sourced from Real Conversations on 7 Cups of Tea"
Subheading 1: "Unwrapping Positivity: Exploring Unique Perspectives on the Holiday Season"
Subheading 2: "The Thankfulness Effect: Spreading Joy Through Gratitude"
Subheading 3: "Connection in Isolation: Rekindling Relationships During Social Distancing"
Subheading 4: "Innovative Celebrations: Socially Distanced Gatherings for a Festive Spirit"
Subheading 5: "Volunteerism in the Time of COVID: Contributing to Community Well-being"
Subheading 6: "Hobbies and Distractions: Self-Care Strategies for Mental Wellness"
Subheading 7: "Cherished Memories: Navigating Grief and Honoring Loved Ones During the Holidays"
@babyangel
detailed and very relevant headings. Easy to understand and very helpful to get the idea of the article through these sub headings.
@babyangel Very informative with more than one sub-headline option. I like it!