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11) Headlining and Sub-Headlining Effective Content Pieces

SoulfullyAButterfly January 31st, 2021

Article titles (headlines), as well as subheadlines, are one of the first things a reader reads.

In this discussion, we will understand effective strategies to write headline titles as well as subheadlines to these titles.

Some general tips include:

  • Avoid long article titles: try to fit the title within 62 characters or limit it to 5-7 words.

  • Consider using “What”, “Why”, “How”, or “When” as these are catchy and add to curiosity.

  • Use Numbers - numbers ensure the availability of organized information, and are generally liked: using Odd Numbers in the title has helped in terms of SEO. Remember to write the number itself (5 instead of five).

  • To add specificity, consider using “the” before the number.

  • Provide an answer to why people should click and read your content: words like “tips”, “strategies”, “facts”, “reasons” all help provide a rationale.

  • Include the word “Guide” where applicable.

  • Consider using emotional adjectives that describe the topic. For example, “essential”, “free” etc.

  • Consider outlining Negative aspects - spin this to meet mental health content goals. For example, The 5 Essential Things You Did Not Know About Depression.

  • Use common words to ensure people understand and grasp the topic while finding the title simple

  • Consider using a “Things I Wish I Had Known” approach to content if applicable.

How to test your headline as being unique:

Copy and paste your headline with quotation marks into the Google search bar. (e.g. “The 5 Essential Things You Did Not Know About Depression”) - if the results come back as “no results found”, your headline is unique!

Helpful Resource: Useful Title Capitalization Tool

Note: The bottom line to success in terms of marketing and content is to ensure that your content body reflects the great headline/title. It might be worth considering to write final titles after the content body.

Subheadlines: Effective subheadlines summarize the content body while also linking it to the title.

Activity

Using the knowledge attained through this discussion, propose a new article title as well as a subheadline for this published article at 7 Cups.

Reply to at least one other student’s response and share your feedback with them

(Edited by @SoulfullyAButterfly: 12/2/2021 to clarify "subheadline" instead of subheading)

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This post is brought to you by the Content Development and Marketing Program, find out more information about the program here

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sellistens August 21st, 2023

@SoulfullyAButterfly

Using the knowledge attained through this discussion, propose a new article title as well as a subheadline for this published article at 7 Cups.

Title: How to Conquer Loneliness During the Holidays

Subheadline: The 6 ways to stop loneliness and continue Christmas cheer!


1 reply
MaggieListens00 August 28th, 2023

@sellistens a really strong title, with a clear goal. The subtitle really sets up expectations too!

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heathermarie95 August 28th, 2023

Title: Struggling with Holiday Loneliness During Covid

Subheading: 6 Tips to Begin Overcoming

2 replies
kindheartedLily September 9th, 2023

@heathermarie95

I really like your heading, although the subheading seems less clear. I would suggest adding another word or two after 'overcoming' to be a bit more specific.

1 reply
heathermarie95 September 9th, 2023

“6 Tips to overcome holiday lonilness”

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MaggieListens00 August 28th, 2023

Do gender-affirming hormones improve mental health?

Mental health burden in our transgender peers: The role of gender-affirming hormones: What the evidence tells us: The need for comprehensive care:



1 reply
MaggieListens00 August 28th, 2023

forgot to capitalise these 🥹

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kindheartedLily September 9th, 2023

@SoulfullyAButterfly

Using the knowledge attained through this discussion, propose a new article title as well as a subheadline for this published article at 7 Cups.

Title: How To Curb the Holiday Blues

Subheading: Six essential strategies to reduce loneliness during the holidays



1 reply
kindheartedLily September 9th, 2023

Oops....subheading redo: 6 essential strategies to reduce loneliness during the holidays

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Clarezg October 1st, 2023

@SoulfullyAButterfly

Finding Community During the Holidays

6 ways to battle loneliness amidst festivity

1 reply
BenittaJ October 9th, 2023

@Clarezg I like it.

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BenittaJ October 9th, 2023

@SoulfullyAButterfly

Title: How to cope up with Lonesome Holidays?

Sub title: Ways to make brighten up the holidays:

2 replies
Wildredberry October 19th, 2023

@BenittaJ

Very clear and represents the content well.

1 reply
BenittaJ October 19th, 2023

@Wildredberry Thankyou ❤️ I wonder i dint check my answer wts "make" doing before "brighten" 😂 

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Wildredberry October 19th, 2023

@SoulfullyAButterfly

Headline: Navigating Holiday Isolation

Subjeadline: Exploring Methods to Embrace Holiday Cheer in Solitude

Wildarkberry October 19th, 2023

@SoulfullyAButterfly

Headline: Dealing with Solitude Amidst the Festive Season

SUbheadline: Uncover Strategies for Finding Joy During the Holiday Season Despite Loneliness.

1 reply
HachiBee November 22nd, 2023

@Wildarkberry

The headline is clear and straightforward! The sub-headline is a bit wordy for me, but it connected the title and the content. Overall, you did a great work with this 😄

enigmaticpanda4152 January 11th

@Wildarkberry

Reply to at least one other student’s response and share your feedback with them




I liked the title. It's on point delivers the content well.

Subheadline uses too many uncommon words that makes it a bit lengthy. It related to title nicely.

Overall, Clickability might be good for this.
Your brainstorming is showing.

Good work!!

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stargirl123456 November 14th, 2023

@SoulfullyAButterfly

Title: Find joy in isolation during the festivities

Subheadline: 5 ways that can help you cope with loneliness


1 reply
babyangel November 17th, 2023

@helpfulmindful88

I like it, simple and effective :)!

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babyangel November 17th, 2023

@SoulfullyAButterfly

Title: "Navigating the Holidays with Resilience: Finding Joy Amidst Challenges"

Subheadline: "Discovering Creative Ways to Overcome Holiday Blues, Sourced from Real Conversations on 7 Cups of Tea"

Subheading 1: "Unwrapping Positivity: Exploring Unique Perspectives on the Holiday Season"

Subheading 2: "The Thankfulness Effect: Spreading Joy Through Gratitude"

Subheading 3: "Connection in Isolation: Rekindling Relationships During Social Distancing"

Subheading 4: "Innovative Celebrations: Socially Distanced Gatherings for a Festive Spirit"

Subheading 5: "Volunteerism in the Time of COVID: Contributing to Community Well-being"

Subheading 6: "Hobbies and Distractions: Self-Care Strategies for Mental Wellness"

Subheading 7: "Cherished Memories: Navigating Grief and Honoring Loved Ones During the Holidays"

1 reply
sky2Ocean20 March 19th

@babyangel

detailed and very relevant headings. Easy to understand and very helpful to get the idea of the article through these sub headings.  

ScorpiaD July 31st

@babyangel Very informative with more than one sub-headline option. I like it!

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