4) Team Lightship: Tweeting Empathy
In our introduction, we briefly understood an introduction to how social media-based marketing at 7 Cups uses a project called Team Lightship.
In this discussion, we will understand how the Lightship initiative works in terms of using tweets for spreading awareness, support, as well as 7 Cups content and other service information. We will also learn how the Twitter platform can be used to outreach to people requiring and in search of mental health support, in order to ensure that mental health is not ignored or stigmatized on social media.
(i) Using Tweets to Spread Awareness, Support, and Content/Service Information:
As previously discussed, the goal of Lightship is to use social media to reach out to those in need using kind and empathetic messages.
General tips include:
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What you tweet about should reflect the compassionate, supportive, and kind community that 7 Cups is. Use your best judgment.
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View your Team Lightship account as a force for good, and for spreading the 7 Cups mission and values.
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Feel free to discuss emotions, situations, and topics that often occur on 7 Cups.
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You might also want to post/retweet quotes or pictures, and that’s 100% okay! Just remember that reaching out to people should be a priority. Think of how social media graphics can be used in that sense, to engage people.
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Note: Lightship uses referral links (found on your dashboard page under the list of chats) to direct users to the 7 Cups site.
Tips in regards to which areas or services of 7 Cups you can mention (apart from the general fact about 1:1 or group chats!): Self-Help Guides, Expert Articles, Free Mindfulness Exercises.
Sample Tweets:
Having a tough time? Don't keep it all inside. If you want to talk, we're here to listen 24/7 #7Cups https://www.7cups.com/17156123 #MentalHealthMatters
Need inspiration from people who have overcome Postnatal Depression? Read these stories of women using their recovery to aid others! https://www.7cups.com/experts/postnatal-depression-recovery
(ii) Using Twitter to Outreach People Seeking Support:
The following steps are helpful ways to identify and respond to people seeking support:
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Search for Keywords
Some keywords or hashtags can prominently help search for people in need of support.
Note: The following and other mental health-related tags on social media platforms can contain potentially triggering content.
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Prominent Tags: need to vent, need a friend, feeling lonely, anxious, and depressed.
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Other Tags Examples:
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#depressed #anxious #depression #mentalhealth (high volume tags)
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#needtotalk
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#bullying
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#chronicpain #chroniclife
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#coping
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#peersupport
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#selfcare
Note: These keywords or hashtags can also be used in your own tweets to help ensure visibility and engagement.
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Reply to Tweets
After your search for important hashtags and keywords, when you find someone who has tweeted using one of those tags, and looks to be in need of support, reach out to them! Respond to their tweet with a message that includes information about how 7 Cups can support them.
Activity
Using what you learned about the Lightship protocol:
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Create one general hypothetical tweet that is supportive and compassionate.
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Respond to this Tweet using the outreaching tips:
3. Reply to one other student’s responses for both (1) and (2) and offer a review about their response: don’t forget to mention strengths as well as improvements they can make!
Please do not forget to personally save your activity answers as well as your reply to another user’s answer (recommended on Google Doc or other means) as you will be asked to share this for your Weekly Progress Report.
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This post is brought to you by the Content Development and Marketing Program, find out more information about the program here
@SoulfullyAButterfly
@TodayIAmGrateful
i like your answer maybe add your personal referral link if you would like
@SoulfullyAButterfly Activity 2:
@TodayIAmGrateful This is truly a marketing to 7Cups with a heartwarming message
@TodayIAmGrateful
Nice tweets, Today
@TodayIAmGrateful
i really like your use of hashtags or support your tweet
@TodayIAmGrateful I like how considerate this tweet is. If I were about to read this as someone who hasn't heard of what 7 Cups is, I would definitely be interested in joining. Well done!
@sweetnutella Thank you <3
@SoulfullyAButterfly
I get where you're coming from. It’s frustrating when people don’t take social distancing seriously. Hang in there, and take care of yourself!
#MentalHealthMatters #BeResponsible #7Cups
@Mellietronx
Good tweet. Remember that you need one more too
1. Create one general hypothetical tweet that is supportive and compassionate.
Everyone had there own battles, and some may find it harder to talk about then others. @7cups we empathetically listen completely anonymously. We can be the shoulder you don't think you have. Fell free to reach out at 7cups.com or use this link https://www.7cups.com/113624962 #venting #anonymous #mentalhealthawareness
2. Respond to this Tweet using the outreaching tips:
Anxiety is a normal response to events like this, the spread of covid can be very scary. I'm here to let you know us at 7cups are here to compassionately listen to you about your Covid worries and anything else you need to get off your chest. you can find trained listeners at 7cups.com or following this link https://www.7cups.com/113624962
@thatoneguyfriend1121
Well done Guy Friend. Remember to fill out the trial completion form now.
@walkalot
I love the analogy in the first tweet of 7 Cups as a shoulder to cry on, as well as your active listening (reflecting the person's COVID worries) in the second tweet. My only note is that they might be a bit too long for Twitter (with a limit of 280 characters), but I also struggled with that in my tweets!
@SoulfullyAButterfly
(1) General Tweet
If you’re struggling with your #mentalhealth, our peer listeners are available for you 24/7. We’ve been through those tough times, and we want to help you if you #needtotalk. Come join us on @7Cups! https://www.7cups.com/14193787
(2) Response to Tweet
It can absolutely be stressful when people don’t social distance, especially since COVID hasn’t gone away. Here at @7Cups, we want to listen to your concerns and help you navigate any anxiety you might be feeling. You don’t have to go through these feelings alone — we’re here for you. https://www.7cups.com/14193787
- Life can be so stressful. If anyone feels overwhelmed right now, please know there's people wanting to help. If you don't know anyone you can talk to right now, consider 7Cups.com. #needtotalk #mentalhealth #peersupport
- That's so valid. Have you found any ways to cope?
@sillyLittleBook
Nice tweets, Book. Remember to comment on another trainee's tweets as well.
- Create one general hypothetical tweet that is supportive and compassionate
Feeling alone while going through a rough patch is something that many of us experience, so don't struggle in silence. Make your voice of concerns heard by our compassionate listeners only on #7Cups: https://www.7cups.com/14153461.
- Respond to this Tweet using the outreaching tips:
I totally get where you are coming from. It must feel devastating going for a walk and unable to relax because people seem to not understand what social distancing is. Just know that you're not alone! We, listeners on 7 Cups, are here for you in case you ever need someone to talk to: https://www.7cups.com/14153461. If you're interested, 7 Cups also offer FREE guided mindfulness exercises that can help you manage your #anxiety which can be found here: https://www.7cups.com/exercises/mindfulness/. I look forward to getting to know you and your journey. Stay safe, always!
@sweetnutella
Nice tweets. Keep up the good work
@SoulfullyAButterfly
- Create one general hypothetical tweet that is supportive and compassionate.
Feeling alone, misunderstood, unable to speak to those around you? Why not visit , www.7cups.com a community that is developed to listen to you, with listeners who want to hear you, and may understand what you are going through. Everyone is heard, everyone is welcome.
- Respond to this Tweet using the outreaching tips:
Are you #depressed #need to talk #struggling with bullying #chronic pain #mental health. Visit https://www.7cups.com/community/ where you may find someone who understands who you can connect with
@Cathylistens
Remember that you need to comment on one other trainees tweets as well. Then you can fill in the trial completion form.
@Cathylistens
Nice one. Good tweets.
@Cathylistens
The word flowing of these tweets are impressive and as simple as it should be.👏
@Cathylistens
For activity 2, The structure of adding hashtags and making the message through it is great.but It would be better to add more details about how the 7cups helps and more guiding.
@SoulfullyAButterfly
1.Need to be heard without feeling judged?Visit www.7cups.com and join the fellow cupsies.You are HEARD.LOVED and CARED here.A safe place for 'you'.#mentalhealth #needtotalk #selfcare #bullying #anxious
2.Do you need to talk with someone, share your feelings with others? Your feelings are valid and should be heard and you are not alone in this.Fellow cupsies of 7cups are here for you.We provide peer to peer support, long time listeners and self care guides specially to cope with anxiety. Come and join us!#selfcare#anxiety#needtotalk
@pluckyVillage735
Response 1:
Strengths:
- Your message is warm and inviting, making it clear that 7 Cups offers a supportive and non-judgmental environment.
- The use of phrases like "heard," "loved," and "cared" effectively conveys a sense of compassion.
Improvements:
- You might avoid using all caps to increase readability.
- To enhance clarity, consider avoiding the use of multiple hashtags in one tweet, as it can make the message appear cluttered. Focusing on a few relevant hashtags might improve engagement.
Response 2:
Strengths:
- Your message is empathetic and reassures the reader that their feelings are valid and that they are not alone.
- Highlighting the availability of peer support and resources at 7 Cups is a great way to inform and encourage people to seek help.
Improvements:
- Consider simplifying the message a bit to make it more concise, as this can help retain the reader’s attention better.
@pluckyVillage735
Hi Plucky Village, good ones. Keep it up
@pluckyVillage735
I like how straightforward and to the point both the tweet and the response are. Also, I like how the tweet targeted a specific demographic, which I believe will help the tweet and its information be more noticed and recalled.
It's only a suggestion. I believe it would be even better if the response was more elaborate, such as including personal experience or further validating the experiences, as I believe the response is quite brief for the complexity of what the person is experiencing.
Thank you for sharing with us. I learned how to target a specific demographic from you, which hadn't hit me prior to reading your responses.
My heartfelt wishes are with you!💙
1. Facing challenges with women’s health can feel overwhelming, but you’re not alone. Our community is here to offer support and understanding. Let’s talk it out together and find comfort and solutions. 💪💜 #WomensHealth #SupportAmongWomen #7Cups
2. Hi there, I’m really sorry to hear how tough things are right now. I completely understand how challenging it can be to manage anxiety when social distancing feels ignored. If you’d like to talk or need resources to help cope, we’re here for you at 7 Cups.
@Mya000
Hi Mya, nice tweets. Keep up the good work.
@walkalot
In first tweet, I love the topic you've chosen and described how 7cups can help comfort people going through similar issues. The use of hashtags is appropriate and will definitely make it easier for people to reach out.
In second tweet, I love the way you have tried to keep yourself in the other person's shoes while being practical and offering a listening ear.
@Mya000
Hi Mya, great work!
I love the compassionate and empathetic tone in your tweets. The use of emojis added a more human touch.
One suggestion: You could include the link to the resources in your tweets.