4) Team Lightship: Tweeting Empathy
In our introduction, we briefly understood an introduction to how social media-based marketing at 7 Cups uses a project called Team Lightship.
In this discussion, we will understand how the Lightship initiative works in terms of using tweets for spreading awareness, support, as well as 7 Cups content and other service information. We will also learn how the Twitter platform can be used to outreach to people requiring and in search of mental health support, in order to ensure that mental health is not ignored or stigmatized on social media.
(i) Using Tweets to Spread Awareness, Support, and Content/Service Information:
As previously discussed, the goal of Lightship is to use social media to reach out to those in need using kind and empathetic messages.
General tips include:
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What you tweet about should reflect the compassionate, supportive, and kind community that 7 Cups is. Use your best judgment.
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View your Team Lightship account as a force for good, and for spreading the 7 Cups mission and values.
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Feel free to discuss emotions, situations, and topics that often occur on 7 Cups.
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You might also want to post/retweet quotes or pictures, and that’s 100% okay! Just remember that reaching out to people should be a priority. Think of how social media graphics can be used in that sense, to engage people.
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Note: Lightship uses referral links (found on your dashboard page under the list of chats) to direct users to the 7 Cups site.
Tips in regards to which areas or services of 7 Cups you can mention (apart from the general fact about 1:1 or group chats!): Self-Help Guides, Expert Articles, Free Mindfulness Exercises.
Sample Tweets:
Having a tough time? Don't keep it all inside. If you want to talk, we're here to listen 24/7 #7Cups https://www.7cups.com/17156123 #MentalHealthMatters
Need inspiration from people who have overcome Postnatal Depression? Read these stories of women using their recovery to aid others! https://www.7cups.com/experts/postnatal-depression-recovery
(ii) Using Twitter to Outreach People Seeking Support:
The following steps are helpful ways to identify and respond to people seeking support:
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Search for Keywords
Some keywords or hashtags can prominently help search for people in need of support.
Note: The following and other mental health-related tags on social media platforms can contain potentially triggering content.
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Prominent Tags: need to vent, need a friend, feeling lonely, anxious, and depressed.
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Other Tags Examples:
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#depressed #anxious #depression #mentalhealth (high volume tags)
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#needtotalk
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#bullying
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#chronicpain #chroniclife
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#coping
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#peersupport
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#selfcare
Note: These keywords or hashtags can also be used in your own tweets to help ensure visibility and engagement.
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Reply to Tweets
After your search for important hashtags and keywords, when you find someone who has tweeted using one of those tags, and looks to be in need of support, reach out to them! Respond to their tweet with a message that includes information about how 7 Cups can support them.
Activity
Using what you learned about the Lightship protocol:
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Create one general hypothetical tweet that is supportive and compassionate.
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Respond to this Tweet using the outreaching tips:
3. Reply to one other student’s responses for both (1) and (2) and offer a review about their response: don’t forget to mention strengths as well as improvements they can make!
Please do not forget to personally save your activity answers as well as your reply to another user’s answer (recommended on Google Doc or other means) as you will be asked to share this for your Weekly Progress Report.
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This post is brought to you by the Content Development and Marketing Program, find out more information about the program here
@SoulfullyAButterfly
1) Create one general hypothetical tweet that is supportive and compassionate.
How can you deal with not feeling good enough? The good news is that this is a very common experience for people. Unfortunately, it’s uncommon to know how to deal with these feelings.
Here are some #selfcare techniques on how to improve your #selfesteem: http://tiny.cc/pwvmuz
2) Respond to this Tweet using the outreachi tips.
I can understand how frustrating it can be when people make you feel anxious, uncomfortable & disrespected. If you're looking for a way to reduce your #anxiety, this article might help: Two #Mindfulness Techniques for Difficult Moments. https://www.7cups.com/experts/article/2-mindfulness-practices-for-difficult-moments #selfcare
@JaneAH87
You did a great job at creating hashtags in a natural way thus allowing you to be empathetic at the same time. I really like how you provided a link to an article instead of just a general link to 7C.
@JaneAH87
(1). I like how direct and spontaneous it seems as you provided the hashtag and referred to the 7C link, if it's on my timeline I'd probably click on that.
(2). I like the way you elaborate on the person's feeling first before providing the referred link.
1-Create one general hypothetical tweet that is supportivand compassionate.
Hello, you are
really wonderful because you faced what you suffer from and did
not escape from it. Confronting and accepting what you suffer from is half the treatment. If you are interested in #mental health, visit to 7 cups. You will find a community that supports you emotionally with all its mercy and compassion. You will find the listeners there who hear you with love and without judgment 💕
Create one general hypothetical tweet that is supportive and compassionate
Need to vent your #covid anxieties? We Listeners at 7cups.com are always available to hear about your problems without judgement! #7Cups #MentalHealthMatters
Respond to this Tweet using the outreaching tips:
Sorry to hear that your #anxiety levels are high at the moment. People who don’t follow #covid safety protocols can be so infuriating and careless. If you want to chat more about it, 7cups.com offers great 1 to 1 Listener support.
@GingerMC
This sounds great. It's really supportive and empathetic. The only thing I'd suggest is using more hashtags from the list of suggestions that were provided in this lesson.
@GingerMC
This sounds great. It's really supportive and empathetic. The only thing I'd suggest is using more hashtags from the list of suggestions that were provided in this lesson.
@GingerMC
I think your tweet reflected very well what the person might be feeling. The only suggestion is that I would also include the website link :)
Here's my tweet:
Looking for a new you in 2022? 7Cups.com is a #mentalhealth community here for you when you #needtotalk
Here's my reply:
I’m sorry to here #covid has your #anxiety up. One way I deal with my #mentalhealth when I #needtotalk is by talking to #peersupport on 7cups.com Maybe give them a try!
@Bre4Me
Your tweets are very sweet and concise and I really loved that about them! However, maybe instead of just naming the website name, you could include a clickable link in your tweet so that people who are interested in the website can just click on it while they are reading!
@SoulfullyAButterfly
1. Create one general hypothetical tweet that is supportive and compassionate.
since the pandemic, my mental health is definitely deteriorating and I've been easily overwhelmed with everything that's been going on, but thank god I found the self-guide on 7 cups which help me to cope with everything https://www.7cups.com/supportGuides/selfHelpGuides.php
2. Respond to this Tweet using the outreaching tips:
ugh, I feel you so much, safety is totally our priority especially now during the pandemic. But don't bottle up your anxiety, I found that 7 cups have several guides to help you cope https://www.7cups.com/anxiety-help/ I hope you found it useful!
@froyopeach
since the pandemic, my mental health is definitely deteriorating and I've been easily overwhelmed with everything that's been going on, but thank god I found the self-guide on 7 cups which help me to cope with everything https://www.7cups.com/supportGuides/selfHelpGuides.php
1) Peach, I love your creative approach! Usage of testimonials is always great and works well if you are targeting an audience that will find your experience relatable. To achieve this you might use 'we' , 'us' 'mine' instead of 'me' etc. This way any reader would feel that Tweet concern them, that they are a part of a group of people you are talking about. Later when you mention that guide helped you they would get Hope that guide might help them too, because you both are the same. (eg. since the pandemic, our mental health is definitely deteriorating and get easily overwhelmed with everything that's been going on. When I struggled, Thank God, I found the self-guide on 7 cups which help me to cope with everything ..) To reach the audience we need to use hashtags. What hashtags do you think you can add to this tweet? Overall a great tweet for team lightship:) With Covid we all are in the same boat, connecting by sharing our own story is a great strategy and I think used for the very first time here:) Great job!
2. Respond to this Tweet using the outreaching tips:
ugh, I feel you so much, safety is totally our priority especially now during the pandemic. But don't bottle up your anxiety, I found that 7 cups have several guides to help you cope https://www.7cups.com/anxiety-help/ I hope you found it useful!
2) Amazing answer! You have phantasies, related, validated their feelings and provided a suggestion showing genuine care. You masterfully added CTA and supported it with forming their expectations: 'guides might help'. Fantastic work!
@froyopeach
Tweet 1 - It shows an honest testimony from you and how you have benefitted from 7 Cups, while also showing what 7 Cups provide. This is such a good way to create a tweet.
Tweet 2 - I like how you have managed to show empathy in your reply tweet. Also, your sentence suggesting guides in 7 Cups seems genuine to someone who is in distress.
My suggestion to improve would be to add two or more hashtags in both your tweets for exposure. Otherwise, such a good job!
Are you feeling # ANXIETY, or perhaps as if you have # NOBODY TO TELL YOUR PROBLEMS? Maybe you simply need a # SAFE PLACE TO VENT WITHOUT JUDGEMENT. Then come on over to 7cups of Tea, where you will find self help ideas, a progress path, even licensed therapists, and 24 hours a day 7 days a week chat with someone who simply wants to listen and be a friend.
@glasseyedgrace
@SoulfullyAButterfly
Never felt part of a community before? Ever felt misunderstood, ignored and never given the chance to share what’s in your heart? The power is in you to share on our site.
And the receiver to give genuine care for the magic in what words you share.
Everything is not sunny we know for sure.
But giving you our friendly platform is a pleasure to do. #loneliness
@GoldenRuleJG
@SoulfullyAButterfly
4) Never felt part of a community before? Ever felt misunderstood, ignored and never given the chance to share what’s in your heart? The power is in you to share on our site.
And the receiver to give genuine care for the magic in what words you share.
Everything is not sunny we know for sure.
But giving you our friendly platform 7cups.com is a pleasure to do. #loneliness
@GoldenRuleJG
Response:
I’m really sorry to hear of the hardships you have face. #rejection #loneliness #mental health #abuse #depression #anxiety
7 cups is a comforting space. A space to communicate whether it be 1-1, in forums or in group support rooms. Whether you want to give back to the community as a 7 cups volunteer or reach out for support we are here to make you not as alone but as one in our community.
@GoldenRuleJG
1. Create one general hypothetical tweet that is supportive and compassionate.
Struggling with PTSD? 7 cup’s is always here for you with informational guides tailored to help you cope. Its Free and anonymous service.
Vist us: Signs and Symptoms of Post-Traumatic Stress Disorder (PTSD) | 7 Cups
#TraumaSupport #trauma #coping #mentalhealth #PTSD
2. Respond to this Tweet using the outreaching tips:
Coping with anxiety can be very challenging. But here at 7 cups you can find helpful articles with endless mindfulness practices to sooth anxiety. In addition, Listeners are available to talk 24/7. 7 cups are a free and anonymous service.
Vist us: www.7cups.com.
#Anxiety #MentalHealth #Covid
@SoftForestHSP77
Hi! I love your tweets and think the specific outreach to those struggling with PTSD is really effective in offering support.
If I could offer some guidance, maybe just scan your tweet afterwards for grammatical errors.
@SoftForestHSP77
You have emphasized well through your tweet and the tags given are helpful for seo :)
@SoftForestHSP77
1. Hello, I appreciate how you created your tweet focusing specifically on PTSD and included a link directing to an informative article providing vital information helping understand 'signs & symptoms of PTSD'
2. On the internet it is sometimes difficult to find valid information, so I liked you directing people coming across your tweets towards 7 Cups Articles, also your reply feels concise and on point.
Look forward to read more from you and thanks to you I will try and do the same as you - providing links to articles via my social media interactions : )