4) Team Lightship: Tweeting Empathy
In our introduction, we briefly understood an introduction to how social media-based marketing at 7 Cups uses a project called Team Lightship.
In this discussion, we will understand how the Lightship initiative works in terms of using tweets for spreading awareness, support, as well as 7 Cups content and other service information. We will also learn how the Twitter platform can be used to outreach to people requiring and in search of mental health support, in order to ensure that mental health is not ignored or stigmatized on social media.
(i) Using Tweets to Spread Awareness, Support, and Content/Service Information:
As previously discussed, the goal of Lightship is to use social media to reach out to those in need using kind and empathetic messages.
General tips include:
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What you tweet about should reflect the compassionate, supportive, and kind community that 7 Cups is. Use your best judgment.
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View your Team Lightship account as a force for good, and for spreading the 7 Cups mission and values.
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Feel free to discuss emotions, situations, and topics that often occur on 7 Cups.
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You might also want to post/retweet quotes or pictures, and that’s 100% okay! Just remember that reaching out to people should be a priority. Think of how social media graphics can be used in that sense, to engage people.
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Note: Lightship uses referral links (found on your dashboard page under the list of chats) to direct users to the 7 Cups site.
Tips in regards to which areas or services of 7 Cups you can mention (apart from the general fact about 1:1 or group chats!): Self-Help Guides, Expert Articles, Free Mindfulness Exercises.
Sample Tweets:
Having a tough time? Don't keep it all inside. If you want to talk, we're here to listen 24/7 #7Cups https://www.7cups.com/17156123 #MentalHealthMatters
Need inspiration from people who have overcome Postnatal Depression? Read these stories of women using their recovery to aid others! https://www.7cups.com/experts/postnatal-depression-recovery
(ii) Using Twitter to Outreach People Seeking Support:
The following steps are helpful ways to identify and respond to people seeking support:
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Search for Keywords
Some keywords or hashtags can prominently help search for people in need of support.
Note: The following and other mental health-related tags on social media platforms can contain potentially triggering content.
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Prominent Tags: need to vent, need a friend, feeling lonely, anxious, and depressed.
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Other Tags Examples:
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#depressed #anxious #depression #mentalhealth (high volume tags)
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#needtotalk
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#bullying
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#chronicpain #chroniclife
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#coping
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#peersupport
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#selfcare
Note: These keywords or hashtags can also be used in your own tweets to help ensure visibility and engagement.
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Reply to Tweets
After your search for important hashtags and keywords, when you find someone who has tweeted using one of those tags, and looks to be in need of support, reach out to them! Respond to their tweet with a message that includes information about how 7 Cups can support them.
Activity
Using what you learned about the Lightship protocol:
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Create one general hypothetical tweet that is supportive and compassionate.
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Respond to this Tweet using the outreaching tips:
3. Reply to one other student’s responses for both (1) and (2) and offer a review about their response: don’t forget to mention strengths as well as improvements they can make!
Please do not forget to personally save your activity answers as well as your reply to another user’s answer (recommended on Google Doc or other means) as you will be asked to share this for your Weekly Progress Report.
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This post is brought to you by the Content Development and Marketing Program, find out more information about the program here
@SoulfullyAButterfly
Respond to the given Tweet
If you need to talk about mental health issues, then please visit 7cups.com for more information. #Mental Health, #You Matter
@Happy900
Non-judgmental, but personally I think it's a little too general and still can be tailored to make the reply sounds more personal. :-)
Create one general hypothetical tweet that is supportive and compassionate.
Rest your worries on us. We always have a shoulder for you to cry on. https://www.7cups.com #MentalHealth #MentalSupport #Compassion #VolunteerListeners #7Cups #ShoulderToCryOn #Tea #Rest #Worry #Anxiety #Depression #Gratefulness #WeAreHere #Help
Respond to this Tweet using the outreaching tips:
That's a very reasonable worry. Let's discuss more about it and find some solutions together over a cup of (virtual) tea. https://www.7cups.com #MentalHealth #MentalSupport #Compassion #VolunteerListeners #7Cups #Tea #Rest #Worry #Anxiety #WeAreHere #Help
@11820Read Both tweets are excellent as they provide validation as well as an invitation for further support - great work. Twitter might support a few number of hashtags so we can pick any of what you mention.
@11820Read
I love the part about discussing solutions over a cup of tea! Very creative and cute!
as Twitter has a character limit I prepped mine within Twitter so the replies were accurate
Create one general hypothetical tweet that is supportive and compassionate.
sorry to hear you have been feeling really depressed and feel that you have no one to talk too why not check out 7cups. free 24/7 listening ear when you need us to click following link https://www.7cups.com/12441114 its kept confidential too when you reach out to a listener #YouMatter
Respond to this Tweet using the outreaching tips:
I understand how you feel certainly isn't easy seeing people not following rules if you are needing someone to talk too 7cups is a free 24/7 service with volunteer listeners who are around if you need them https://www.7cups.com/12441114 #Anxiety #covid
@CaringBrit
1) I love the tweet. Very concise and to the point. I can feel the empathy radiating off your tweet
2) Very empathetic and shows the potential member that there's someone to help them
Create one general hypothetical tweet that is supportive and compassionate.
Feeling like talking to someone but afraid of sharing? No fear,when 7 cups is here! Talk as much as you want with our 7 cups listeners anonymously :) https://www.7cups.com/17156123 #mentalhealthmatters
@SoulfullyAButterfly
Respond to this Tweet using the outreaching tips:
Seeing people not socially distancing for their own and other's safety can be anxiety and fear inducing. If you ever feel like venting, know that we listeners at 7 cups are here for you :) https://www.7cups.com/17156123
@SoulfullyAButterfly
Create one general hypothetical tweet that is supportive and compassionate.
Feeling like talking to someone but afraid of sharing? No fear,when 7 cups is here! Talk as much as you want with our 7 cups listeners anonymously :) https://www.7cups.com/17156123 #mentalhealthmatters
(please ignore the previous one :))
@SoulfullyAButterfly
I am so sorry to hear about your #anxiety . Are you repressing any other #mentalhealth problems? We, volunteer listeners, invite you to contact us at 7cups.com so you can be able to vent out your feelings in a safe space.
@SassyClassyBrunette
Life during the ongoing pandemic might take a toll on our #mentalhealth. If you ever feel like venting, do know that we volunteer listeners at 7 cups are here for you! https://www.7cups.com/17156123
Hi! I understand how you feel, it is scary times for all of us. If you need someone to talk to about this we have verified active listeners available on 7cups for you! https://www.7cups.com/111065639 #7cups
Feeling a little down? It is okay, you are not alone. Talk to someone with #7cups https://www.7cups.com/111065639
@electricWhisper3694 simple and sweet. However, we can try more popular hashtags maybe? Example #loneliness.
okay thank you for the feedback! much appreciated
@electricWhisper3694 Nice response.
@SoulfullyAButterfly
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Create one general hypothetical tweet that is supportive and compassionate.
We all need care and support from time to time. The best kind of care is #self-care. Login to www.7cups.com to learn more about it.
2. Respond to this Tweet using the outreaching tips:
I totally understand where you are coming from. The gravity of the situation and people's negligence towards it can be alarming. If you feel you would like to talk about it to someone, listeners at www.7cups.com can listen to you compassionately. I hope it helps with your anxiety. Take care 
@DonaldDraper
Your response is empathetic & I liked the way you've responded to the tweet by making the anxious person feel at home. However, I feel that you could have added a little bit more while creating the hypothetical tweet in your first response. Overall, very well done & keep it up! <3
@SoulfullyAButterfly
Create one general hypothetical tweet that is supportive and compassionate.
Hello beautiful soul, is there something that bothers you inside? Do you want to be heard but no ears to listen to you? Anything that you are afraid to tell your own self & can't even talk about it with people around you? This is Angel - an active, trained & verified listener on 7 Cups' of Tea which is an on-demand online emotional support providing platform. Please consider joining us at https://www.7cups.com/18466211 because we truly care & have your back. 
#MentalHealthMatters #NeedToTalk #VentOut #7Cups
Respond to this Tweet using the outreaching tips:
I am extremely sorry to hear about your #anxiety. I understand that people do not pay heed to social distancing even with this pandemic. I believe that it is indeed frustrating enough to irritate any of us. If I were you, I would feel the same about your current situation. However, there are quite a few things that I find helpful when anxiety hits me. They are as follows:
Reading self-help books, Practising mindfulness, Regular Workouts, Talking to my parents/fiancee/friends, Sketching/Painting. Please consider following any recreational activities among these or any of your hobbies as you may find them beneficial. You may also want to check out few useful links from #7Cups for #anxiety:
- https://www.7cups.com/anxiety-help/
- https://www.7cups.com/help-managing-emotions/
Lastly, I would like to welcome you to join 7 Cups' of Tea which is an anonymous, secure, emotional support providing platform through online chat. Kindly find us here - https://www.7cups.com/18466211 Because you're not alone, thank you! #Anxiety #Covid19 #SocialDistancing #Pandemic #7CupsofTea #ActiveListening #AnxietyChat
3. Reply to one other student’s responses for both (1) and (2) and offer a review about their response: don’t forget to mention strengths as well as improvements they can make!
Done
@lyricalAngel70
@lyricalAngel70
Both your answers are great & well drafted.
The only improvement I can suggest is to make it a little more condensed and shorter. Still your answer is great. Good going.
@alphav7
Thank you so much for your suggestion. I will keep that in mind next time. Have a great day. ❤
@lyricalAngel70 (re-posting)
@lyricalAngel70
Both your answers are great & well drafted.
The only improvement I can suggest is to make it a little more condensed and shorter. Still your answer is great. Good going.