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3) Social Media Graphics: Promoting Site Content

SoulfullyAButterfly January 24th, 2021

Graphics can be created to support as well as summarize site content on social media platforms that link back to the original content through shares links alongside them. For example, we can create graphics to present our optimized Question and Answer Page or a summary of an expert article.

Through this discussion, we will discuss the process of designing graphics, using image captions and hashtags, as well as posting best practices

(i) Designing Graphics:

To aid the graphic designing process, you can consider using sites that allow you to not only create your own graphics but provide a wide range of templates that you can edit.

Some tips to consider include:

  • Know which design size you require beforehand - this may vary based on the social media platform. For example, Instagram offers a maximum resolution of 1080 x 1080 px.

  • Use only 2 font designs to avoid going overboard.

  • Use contrasting fonts or different text sizes to grab attention and to ensure the main message is conveyed.

  • Less is sometimes more: if your design does not require extra backgrounds, images, or design layers, consider going with white space as that helps avoid your content being avoided due to noise.

  • Use icons to help graphically summarize your content.

  • Consider combining consistency with creativity: ask yourself what your major content can creatively look like as consistency is a core principle of content creation. Consistency also applies to your design (font, colors, etc). For example, an analysis of 7 Cups Instagram can help identify that most of the posts are quotes, affirmations, etc. Note that more foundational blocks can always be introduced into the flow with time.

  • Consider adding your logo or site information on your graphic to help strengthen your brand.

  • Think of ways to stand out: Research and observe current trends, international events, and other possible content inspirations, but don’t be afraid to think outside the box to trial new creative ideas. For example, 7 Cups hosted a very successful and engaging Mental Health Trick or Treat

Sites that have free editable templates include:

(ii) Image Captions and Hashtags

  • Remember that your image caption not only represents the content you are posting about but the brand you represent.

  • Consider the length of your caption based on your social media platform. For instance, Twitter limits characters, Instagram can be used for a medium length caption, while Facebook could host longer article-style captions too!

  • Some ideas of captions include: summarizing the content, mentioning the main motto of the post, etc.

  • Add emojis to connect with your audience.

  • Don’t forget to ensure readability by breaking up your longer captions with headings or spaces.

  • Questions help engage the audience: never forget to look for opportunities for reflection such as one-word answers to yes/no questions, or other quick icebreakers such as what everyone plans to do at the weekend.

  • A call to action is important to ensure further practical engagement. You can remind users about more details about supporting content present in the link in your bio or directly share your relevant link (depending on the social media platform)

  • Structure your caption with important information at the beginning, followed by any additional information of interest (such as goals, facts), questions for engagement, call to action, etc - you can style your structure based on your content type.

  • Include relevant hashtags and consider using mentions and tagging other users. Researching relevant hashtags involves keeping an eye on the hashtags used by influencers and leading figures and profiles within the industry, looking for trends and patterns, finding related hashtags just like related keywords, as well as trialing different groups of hashtags for certain content types. Last but not least, your brand can aim to start a new hashtag of its own as well! Some websites have tools that can help you target and research hashtags - some examples are included in this external link.

(iii) Posting Time

Many people often wonder when to post their content, and this curiosity is definitely important because posting time does influence engagement and value of the content posted - however, there are no correct rules of guidance.

Rather, posting times should be based on insights on when your audience is most likely to be active - most social media platforms offer these insights for business or creator accounts, alongside insights in regards to other engagement factors.

One excellent feature to utilize to ensure posting time, as well as a smooth flow of content, is to plan content in advance and schedule posts - scheduling is possible through the Twitter platform as well as the Facebook Business Suite for both Instagram and Facebook

Activity

Using your answer to the question in Discussion 2’s activity, create a social media graphic presenting the content and share your graphic as a reply to this post. Creativity is welcome for this task, and you can create any form of content. Feel welcome to use the 7 Cups social media content for inspiration if needed. Reply to at least one student’s graphic as well.

Tip: You can discuss ideas or ask for help in the student discussion and support thread!

Not sure how to add images directly into this forum discussion? Find instructions here

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This post is brought to you by the Content Development and Marketing Program, find out more information about the program here

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432Isaiah July 8th, 2022

_1657305845.Pink & Blue Watercolor Painted Canvas Quote Instagram Post.jpg

3 replies
SirenOfSerenity July 8th, 2022

The tones of the post are so soothing and calming 😌💙 extremely cute and simple which makes the message even more powerful ✨️

1 reply
432Isaiah July 8th, 2022

@SirenOfSerenity. Thanks so much!💜

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admirableRose261 July 12th, 2022

@432Isaiah

Straight to the point. Very impactful!

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WingedSoul July 9th, 2022

_1657376486.image.png

2 replies
SirenOfSerenity July 11th, 2022

@specialSoul8273

This is so unique and artistic! With a powerful message :D You did incredible!

admirableRose261 July 12th, 2022

@specialSoul8273

I love the message “Challenge your thinking” Great call to action. Gorgeous.

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sweetOcean1415 July 11th, 2022

Hi

Here is my graphic. It is animated. Be sure and click the arrow to get the full effect.

https://www.canva.com/design/DAFGBzY7Ru8/u8VtGRVs6y0ZEBp7Nt1F2A/edit?utm_content=DAFGBzY7Ru8&utm_campaign=designshare&utm_medium=link2&utm_source=sharebutton

1 reply
ouiCherie July 26th, 2022

@sweetOcean1415

Cool! 😊👍


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admirableRose261 July 12th, 2022

Hi all!

I made two. I couldn’t decide if I should focus on the journal prompts I suggested in my article or on the main message of self-acceptance. I might add a CTA of "read more at 7cups.com" as the promo component. Where do would we put hashtags? Maybe we can make a instagram post with #Self-Love Patrol read how at 7cups.com. What do you think? These two have implied calls to action but the above ideas are more direct and promote 7cups. I look forward to your feedback.

_1657654514.@admirablerose261_journalprompts.png

_1657654532.@admirablerose261_selfacceptance.png

1 reply
AmbrosialElysian July 14th, 2022

@admirableRose261

beautiful!

ouiCherie July 26th, 2022

@admirableRose261

You nailed it! 👍


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SirenOfSerenity August 3rd, 2022

@admirableRose261

I can see why it was hard to choose only one, both graphics and the caption are wonderful! Gorgeous designs 🌷

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AmbrosialElysian July 14th, 2022

@SoulfullyAButterfly _1657833179.Don't Forget! (1).png

3 replies
ouiCherie August 2nd, 2022

You nailed it @AmbrosialElysian 👏


lalabrowni August 16th, 2022

@AmbrosialElysian I really love it, the colors and words so deep and lovely 💙💙💫

optimisticLand3199 August 17th, 2022

@AmbrosialElysian

Amazing! Great looking graphic. I like it.

kindFish9215 August 18th, 2022

@AmbrosialElysian

This is such a beautiful design! The blue colour also matches perfectly well with 7Cups! :)

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ThoughtBubbleExpess July 19th, 2022

Here are the designs made by me, I used 3 different styles, hope everyone likes them.


https://imgur.com/a/eqyjkAK

2 replies
ouiCherie July 26th, 2022

@ThoughtBubbleExpess

Great reminder there. Love it! 👍


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1 reply
ThoughtBubbleExpess August 16th, 2022

Any room for improvement?? Or any feedback??

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justFarheen July 27th, 2022

@ThoughtBubbleExpess

Your designs are aesthetically pleasing! The backgrounds and warm and really soothing! I love them :)

1 reply
ThoughtBubbleExpess August 16th, 2022

Thanks a lot, I'm glad you liked it :)

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justFarheen July 27th, 2022

@SoulfullyAButterfly

_1658918026.You Are Enough!.png

1 reply
ouiCherie August 3rd, 2022

@justFarheen

I can see that you created repetition in color, hierarchy in different size fonts and a nice balance. Well done 👏


_1659484853.jpg_20220411_031121_0000.jpg

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WLhusna July 28th, 2022

@SoulfullyAButterfly

Hi !! I've just made few samples if you like!

_1659021831.InShot_20220728_202108440.jpg_1659021856.InShot_20220728_201322537.jpg_1659021874.InShot_20220728_200459274.jpg

4 replies
sensitivePark5608 August 2nd, 2022

@Eylchy

I LIKE IT

1 reply
WLhusna August 5th, 2022
Thankyou sweet @sensitivePark5608
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ouiCherie August 3rd, 2022

@Eylchy it almost feels like storytelling through your graphics. Sweet!

I saw you're consistent with your center alignment on the first design, and use site info in all designs.


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4 replies
WLhusna August 5th, 2022
  • @ouiCherieso is that okay or not ? 🤭
4 replies
ouiCherie August 16th, 2022

@Eylchy just saw your reply... yes, it's okay 😊👍 how's your program so far?

3 replies
WLhusna August 16th, 2022
  • It's good @ouiCherie
1 reply
ouiCherie August 16th, 2022

@Eylchy that's great then 😊 feel free to PM if there's anything I can assist you with in the program. All the best! 🤍

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WLhusna August 17th, 2022

@ouiCherie you are kind. May Allaah bless you and your loved ones ameen.

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lalabrowni August 16th, 2022


I took this picture last year and l like it, I felt it'll be lovely with this qoute..^^_1660683458.٢ ٢٢ ٨١٦_٢٣٥٦٤٨.jpg

1 reply
ouiCherie August 17th, 2022

@lalabrowni

Pretty picture and a powerful message! 🤍


_1660707387.jpg_20220411_031121_0000.jpg

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optimisticLand3199 August 17th, 2022

@SoulfullyAButterfly

_1660698513.image.png

1 reply
ouiCherie August 17th, 2022

@optimisticLand3199

Superb! The design fits for 7 Cups official social media accounts. Would you like it to be published?

Oh... but needs the marketing element there. You can use url (7 Cups in general or your 7cups listenet account's url), logo or both.


_1660707569.jpg_20220411_031121_0000.jpg

Anxin August 19th, 2022

@optimisticLand3199

Fantastic!

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