Skip to main content Skip to bottom nav

3) Social Media Graphics: Promoting Site Content

SoulfullyAButterfly January 24th, 2021

Graphics can be created to support as well as summarize site content on social media platforms that link back to the original content through shares links alongside them. For example, we can create graphics to present our optimized Question and Answer Page or a summary of an expert article.

Through this discussion, we will discuss the process of designing graphics, using image captions and hashtags, as well as posting best practices

(i) Designing Graphics:

To aid the graphic designing process, you can consider using sites that allow you to not only create your own graphics but provide a wide range of templates that you can edit.

Some tips to consider include:

  • Know which design size you require beforehand - this may vary based on the social media platform. For example, Instagram offers a maximum resolution of 1080 x 1080 px.

  • Use only 2 font designs to avoid going overboard.

  • Use contrasting fonts or different text sizes to grab attention and to ensure the main message is conveyed.

  • Less is sometimes more: if your design does not require extra backgrounds, images, or design layers, consider going with white space as that helps avoid your content being avoided due to noise.

  • Use icons to help graphically summarize your content.

  • Consider combining consistency with creativity: ask yourself what your major content can creatively look like as consistency is a core principle of content creation. Consistency also applies to your design (font, colors, etc). For example, an analysis of 7 Cups Instagram can help identify that most of the posts are quotes, affirmations, etc. Note that more foundational blocks can always be introduced into the flow with time.

  • Consider adding your logo or site information on your graphic to help strengthen your brand.

  • Think of ways to stand out: Research and observe current trends, international events, and other possible content inspirations, but don’t be afraid to think outside the box to trial new creative ideas. For example, 7 Cups hosted a very successful and engaging Mental Health Trick or Treat

Sites that have free editable templates include:

(ii) Image Captions and Hashtags

  • Remember that your image caption not only represents the content you are posting about but the brand you represent.

  • Consider the length of your caption based on your social media platform. For instance, Twitter limits characters, Instagram can be used for a medium length caption, while Facebook could host longer article-style captions too!

  • Some ideas of captions include: summarizing the content, mentioning the main motto of the post, etc.

  • Add emojis to connect with your audience.

  • Don’t forget to ensure readability by breaking up your longer captions with headings or spaces.

  • Questions help engage the audience: never forget to look for opportunities for reflection such as one-word answers to yes/no questions, or other quick icebreakers such as what everyone plans to do at the weekend.

  • A call to action is important to ensure further practical engagement. You can remind users about more details about supporting content present in the link in your bio or directly share your relevant link (depending on the social media platform)

  • Structure your caption with important information at the beginning, followed by any additional information of interest (such as goals, facts), questions for engagement, call to action, etc - you can style your structure based on your content type.

  • Include relevant hashtags and consider using mentions and tagging other users. Researching relevant hashtags involves keeping an eye on the hashtags used by influencers and leading figures and profiles within the industry, looking for trends and patterns, finding related hashtags just like related keywords, as well as trialing different groups of hashtags for certain content types. Last but not least, your brand can aim to start a new hashtag of its own as well! Some websites have tools that can help you target and research hashtags - some examples are included in this external link.

(iii) Posting Time

Many people often wonder when to post their content, and this curiosity is definitely important because posting time does influence engagement and value of the content posted - however, there are no correct rules of guidance.

Rather, posting times should be based on insights on when your audience is most likely to be active - most social media platforms offer these insights for business or creator accounts, alongside insights in regards to other engagement factors.

One excellent feature to utilize to ensure posting time, as well as a smooth flow of content, is to plan content in advance and schedule posts - scheduling is possible through the Twitter platform as well as the Facebook Business Suite for both Instagram and Facebook

Activity

Using your answer to the question in Discussion 2’s activity, create a social media graphic presenting the content and share your graphic as a reply to this post. Creativity is welcome for this task, and you can create any form of content. Feel welcome to use the 7 Cups social media content for inspiration if needed. Reply to at least one student’s graphic as well.

Tip: You can discuss ideas or ask for help in the student discussion and support thread!

Not sure how to add images directly into this forum discussion? Find instructions here

-

This post is brought to you by the Content Development and Marketing Program, find out more information about the program here

1182
January 30th, 2023

My post is designed mainly for the *** audience, thus the square format. But it can be reposted on other platforms.

Some possible hashtags: #mentalhealth #selfworth #youareenough #selfworth #selfdoubt #selfesteem #innercritic

Apologies to those who may find my hashtags hard to read. I'm accustomed to typing them all in lowercase.

_1675113061.kmTc20O.png

1 reply
ouiCherie January 31st, 2023

@richuyulin

The simplicity oftentimes is a strength. Love it! Perhaps add a logo or url so we can showcase it on 7 Cups Academy LinkedIn ?

Thank you, Lin! 🩶

1 reply
January 31st, 2023

@ouiCherie You can add the logo. Not sure where to put the logo in my design without making it look weird.

load more
VinylFly April 18th, 2023

@richuyulin I like this template and the text is inspiring and hopeful. Great job!

load more
Healthylistener0123 January 31st, 2023

@SoulfullyAButterfly _1675185385.20230131_231607_0000.png

1 reply
walkalot March 27th, 2023

@Healthylistener0123

Hi Listener, this is great. I'm sure someone would love to download it on their desktop and keep it as an encouragement. Do you think you can add the 7cups logo to it?

load more
February 7th, 2023

screenshot-20230206-065453_1675731316.png

1 reply
kindEyes9789 March 17th, 2023

@VioletFields003 Really love the simplicity!❤️

load more
YourCaringConfidant February 12th, 2023
@SoulfullyAButterfly
Here is my submission for this activity.
20230212-015136-0000_1676184840.png
1 reply
YourInfjFriend February 16th, 2023

@YourCaringConfidant

Hi there Confidant! I loved how your message stood out alongside the graphic, and the format/presentation you chose for your graphic. Fantastic incorporation of the logo, something to consider may be a link or QR code (but I don't know if it may change the overall structure of your work). Great job!

JusticiaPrimalDorogo March 15th, 2023

@YourCaringConfidant

I like your design so much!

@YourCaringConfidant

Hey Confidant, I really liked the way you integrated the screenshot into the overall design especially with the mobile frame. Good job :)

load more
YourInfjFriend February 14th, 2023

Here is one take on the activity:

7cups-cdm_1676341595.jpg

Skansly February 26th, 2023

@SoulfullyAButterfly

my graphic for question 3

pablo-3_1677435032.png

ivorySea989 February 26th, 2023

https://imgur.com/gallery/BYj1Izp

Not sure how to paste. I hope this works. My submission for D3





1 reply
ivorySea989 February 26th, 2023


Re-tried! Finally got how to post the pic. This is my submission for Discussion 3

2023-02-27-00-18-56-218_1677445394.jpg

load more
Raspberrycheesecake March 10th, 2023

my-project-1_1678462935.png

1 reply
VinylFly April 18th, 2023

@Raspberrycheesecake Love how colourful and warm this one is. Nicely done!

load more
Raspberrycheesecake March 11th, 2023

my-project-2_1678535924.png

I picked this one for the stress community, because it is okay not to be okay and I think some people forget that ❤️

2 replies
amiableBunny4016 April 3rd, 2023

@Raspberrycheesecake

This is really amazing! I love the fact that you used a picture of flowers and your graphics! The text is awesome!

1 reply
Raspberrycheesecake April 3rd, 2023

@amiableBunny4016 thank you so much! ❤️

load more
load more
JusticiaPrimalDorogo March 15th, 2023

there-is-hope-therapy-can-help-you-are-not-alone_1678919593.jpg

1 reply
JusticiaPrimalDorogo March 15th, 2023

@JusticiaPrimalDorogo

I like this one betterproject_1678920354.jpg

1 reply
walkalot March 28th, 2023

@JusticiaPrimalDorogo

Looks great. I love it. I like how you incorporated the tea theme.

load more
load more