1) Introduction to Content and Marketing at 7 Cups
7 Cups currently has separate dedicated teams that focus on both Content and Marketing. This discussion outlines both teams and provides an overview of their current focus.
(A) Content Volunteer Team
The Content Volunteer Team was relaunched and redesigned in 2020 and is led by @SoulfullyAButterfly - more information including an application can be found here
Focus:
The team works to improve site content in the following areas:
(i) Questions and Answers (Q&A Pages): Quality answers are researched and written in light of search engine optimization (SEO) and other best practices to ensure that the community gets verified, valuable information in response to common mental health questions and concerns. These answers are considered “short tasks” as they involve quicker content production.
(ii) Expert Mental Health News and Advice Section: Existing, published articles are reviewed to ensure up-to-date information, quality length, expert verified facts and other important topic categories by editors.
In addition, fresh content is produced for:
(iii) Expert Mental Health News and Advice Section: Alongside fresh content provided by experts, the team works to research and produce relevant fresh content articles that help boost information and awareness related to the categories that 7 Cups offers expertise in. Writers are welcome to collaborate with experts to publish co-authored articles or produce content individually to be published under the 7 Cups Community Account.
(iv) All other Content Needs: The team is ready to tackle and undertake content tasks that may come up as other needs. These content assignments can relate to listener guides, upcoming growth path playlists, improvement and support of online therapy-related information as well as many other possibilities!
(B) Team Lightship
As a revamp to the Social Soldiers Team at 7 Cups, Project Lightship was announced in late 2020 as the current volunteer-led marketing team for 7 Cups on Twitter. It is currently being led by @Rebecca947 and @Isentropic
Focus:
The team intends to eliminate mental health stigma by identifying those who need support as presented by social media (Twitter) based messages. The team not only works on bringing awareness by using and promoting mental health-based content but actively outreaches to potential users in need of a safe haven to invite them to use 7 Cups.
The team currently has one track with a focus on:
(i) Outreaching to 20 people with compassionate messages and support per month
(ii) Generating content and posting 5 posts.
As the team is currently testing only one track, we can expect future opportunities with the growth of Team Lightship! Further information, including an application, can be found here
Other Social Media Platforms for Content:
In the meantime, 7 Cups has official accounts on social media platforms that are run by community admins. Students of this current course as well as the Content Team will prospectively add to these content and content marketing efforts!
Find and follow the 7 Cups Official Accounts on Social Media:
Instagram - @7Cups | Twitter - @7Cups & @7CupsTeen | Facebook - 7CupsOfTea | Youtube - 7 Cups of Tea
Question for Discussion:
Which current area of the Content or Marketing focus at 7 Cups interests you the most? Please feel welcome to share your reasons.
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This post is brought to you by the Content Development and Marketing Program, find out more information about the program here
Note: If you intend to use Artificial Intelligence tools to help you fulfill any of the program’s requirements or electives, you are expected to adhere to our AI policy. You can read more about it here.
@SoulfullyAButterfly
Which current area of the Content or Marketing focus at 7 Cups interests you the most? Please feel welcome to share your reasons.
Reading through it I really am interested in reaching out to people with compassionate messages and support.
I like to get in touch with people and just talk about mental health and helping people to decrease the stigma of it, letting them know it is ok to feel the way they feel and that there is nothing wrong with them and that better days will come.
I also would like to generate content and post about it as i like to write, talk and share about relevant topics, tips, reminders and support.
@SoulfullyAButterfly
Which current area of the Content or Marketing focus at 7 Cups interests you the most? Please feel welcome to share your reasons.
I am interested in producing new content, such as writing articles and researching on the topics that best match my interests and knowledge.
As my presence on social media is basically inexistent, it wouldn’t make sense to post there.
The marketing side is also appealing to me.
@SoulfullyAButterfly
To be honest, I'm interested in both content creation and marketing. Creating content means we will need to produce reliable information on mental health which will not only support the community but also increase our knowledge based on mental health. Marketing, on the other hand, will give us the opportunity to reach out to people and make a meaningful impact outside the site as well.
@SoulfullyAButterfly
Hi :)
I'm more interested in creating posts within some sub communities, as well as ***. I believe it can raise public awareness and bring more people alongside the platform.
Ins.tagr.am
@SoulfullyAButterfly
I think I would find research on mental health and self care to be most helpful and also learning how to put appropriate content out there instead of sounding awkward when something is posted that doesn't go along with what you intend to post.
Thanks! @inspirecanada
@SoulfullyAButterfly I think my interest would be in the questions and answers.
@coolvibes I think my area of contribution would best fit in the area of Q&A so I can help review content and I think I could help out in lightship creating awareness for the sight. I continue to learn so much from 7 cups, I am willing to do anything to help promote the site and make sure the content on the site facilitates the mission statements of 7 cups.
@SoulfullyAButterfly I am thrilled the content volunteer team idea alot as it suggest an ability to learn about the mental health field by researching and provides a chance to collaborate with people in the same field
I think help spread awareness of topics though making content.
I really like to make a difference about how people think of certain topics.
Im interested in the content volunteer team, specifically reviewing and editing existing articles or co-authoring with experts. Marketing is a difficulty for me as I hesitate to create social media accounts and currently do not have any. If i am required to create any as per course requirements I can make exceptions but it is not an interest of mine, despite being an important initiative.
@unassumingEyes
Your not required to make any social media account.
@unassumingEyes
good luck on this journey, atl paws
@Heartsandrosesandpaws Thank you!
I am interested in reducing the mental health stigma and producing quality content!