1) Introduction to Content and Marketing at 7 Cups
7 Cups currently has separate dedicated teams that focus on both Content and Marketing. This discussion outlines both teams and provides an overview of their current focus.
(A) Content Volunteer Team
The Content Volunteer Team was relaunched and redesigned in 2020 and is led by @SoulfullyAButterfly - more information including an application can be found here
Focus:
The team works to improve site content in the following areas:
(i) Questions and Answers (Q&A Pages): Quality answers are researched and written in light of search engine optimization (SEO) and other best practices to ensure that the community gets verified, valuable information in response to common mental health questions and concerns. These answers are considered “short tasks” as they involve quicker content production.
(ii) Expert Mental Health News and Advice Section: Existing, published articles are reviewed to ensure up-to-date information, quality length, expert verified facts and other important topic categories by editors.
In addition, fresh content is produced for:
(iii) Expert Mental Health News and Advice Section: Alongside fresh content provided by experts, the team works to research and produce relevant fresh content articles that help boost information and awareness related to the categories that 7 Cups offers expertise in. Writers are welcome to collaborate with experts to publish co-authored articles or produce content individually to be published under the 7 Cups Community Account.
(iv) All other Content Needs: The team is ready to tackle and undertake content tasks that may come up as other needs. These content assignments can relate to listener guides, upcoming growth path playlists, improvement and support of online therapy-related information as well as many other possibilities!
(B) Team Lightship
As a revamp to the Social Soldiers Team at 7 Cups, Project Lightship was announced in late 2020 as the current volunteer-led marketing team for 7 Cups on Twitter. It is currently being led by @Rebecca947 and @Isentropic
Focus:
The team intends to eliminate mental health stigma by identifying those who need support as presented by social media (Twitter) based messages. The team not only works on bringing awareness by using and promoting mental health-based content but actively outreaches to potential users in need of a safe haven to invite them to use 7 Cups.
The team currently has one track with a focus on:
(i) Outreaching to 20 people with compassionate messages and support per month
(ii) Generating content and posting 5 posts.
As the team is currently testing only one track, we can expect future opportunities with the growth of Team Lightship! Further information, including an application, can be found here
Other Social Media Platforms for Content:
In the meantime, 7 Cups has official accounts on social media platforms that are run by community admins. Students of this current course as well as the Content Team will prospectively add to these content and content marketing efforts!
Find and follow the 7 Cups Official Accounts on Social Media:
Instagram - @7Cups | Twitter - @7Cups & @7CupsTeen | Facebook - 7CupsOfTea | Youtube - 7 Cups of Tea
Question for Discussion:
Which current area of the Content or Marketing focus at 7 Cups interests you the most? Please feel welcome to share your reasons.
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This post is brought to you by the Content Development and Marketing Program, find out more information about the program here
Note: If you intend to use Artificial Intelligence tools to help you fulfill any of the program’s requirements or electives, you are expected to adhere to our AI policy. You can read more about it here.
@SoulfullyAButterfly
all other content needs lying under "content volunteer team "interests me. Just my motivation being to get out of my comfort zone.
@SoulfullyAButterfly
I would love to be a part of 'Content Volunteer Team' and help add fresh content, review and proofread existing content and help answer Q&As.
I have a passion for writing and I've been maintaining a personal blog for the past few years. I have also recently been into writing poetry on ***.
Even though my forte is writing, I might even be able to help out with Team Lightship, as I am a people person and love to interact with people all over the world.
ivorySea989
Hi. I’m Andra, and I’m really happy to be here. I’m looking forward to meeting my mentors and classmates, and interacting with the community as a whole. I’m here because I haven’t worked in a couple of years, since just before Covid, and I feel like I need to dust off my professional skills. My career has been in writing, editing, marketing, communication, strategy, development, and promotion. Additionally, I’ve found myself in need to mental health support, of late. However, after searching for a very specific niche mental health community, and (still) not finding it, I’ve come to realize I need to be the one to build the community I’m seeking.
To answer the question here, I’m versant in marketing and content development as are differentiated here, and I’ll prefer to focus on the writing/editing “content” portion. I’m also looking forward to researching some areas of personal interest and contributing articles on those topics.
@SoulfullyAButterfly
Which current area of the Content or Marketing focus at 7 Cups interests you the most? Please feel welcome to share your reasons.
Answer: I like the part of Content volunteering. It's not only mental health volunteering also more doors for teens and adults
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@SoulfullyAButterfly
The Content Volunteer team interests me the most because I would like to edit articles and work with an expert on one.
Hi @MoonCrystal7
Good to hear you are interested in editing articles 😊 If you want, you are very welcome to join CDM mentor team when you have finished with the program for the editor mentor role.
Hello all!
I am interested in both, actually. But If I have to choose, I would choose A, since it seems easier then the B path.
@JusticiaPrimalDorogo Awesome! Hope you will enjoy the article writing part. All the best Justicia 🤍
Hello @SoulfullyAButterfly ☺️ I'm starting the CDM Program and would love to do questions and answers as it speaks to me the most 😊
@Raspberrycheesecake wonderful! Q&A page is an excellent place to see what others have to say about relatable issues. 😊
Hello everyone,
I'm starting the CDM Program and the Project Lightship interests me the most. Personally, it's always nice to be reached out to, either by loved ones or by the algorithms from social media. A small thing like a message of "you matter" can bring a big impact on other people. Therefore, it interests me to raise awareness using mental health-based content and actively reaching out to potential users😊
@kindEyes9789 Yay! We need more help in Team Lightship to spread awareness and introduce our community. We never know who may be lacking and looking for free emotional support. 😊 If you want, we look forward to having you on the team!
@SoulfullyAButterfly
Hello there,
I am interested on the quality and Content side of Content Development and Marketing such: as Improvements/Q&A pages/Editing articles and bringing new content and information to the Community/producing content!
Bunny
@amiableBunny4016
Hi Bunny, this is great. I'm sure you will bring some valuable additions to our pages.
@SoulfullyAButterfly
I enjoy making researched content for the platform, but I’m really most excited about creating graphics on the social media side of things. ♡ ^—^
~ Zaati, CDM
@zaatarHoney
That's great, Zaatar. We look forward to seeing your contributions.
Walkalot, 7cups CDM Mentor
