1) Introduction to Content and Marketing at 7 Cups
7 Cups currently has separate dedicated teams that focus on both Content and Marketing. This discussion outlines both teams and provides an overview of their current focus.
(A) Content Volunteer Team
The Content Volunteer Team was relaunched and redesigned in 2020 and is led by @SoulfullyAButterfly - more information including an application can be found here
Focus:
The team works to improve site content in the following areas:
(i) Questions and Answers (Q&A Pages): Quality answers are researched and written in light of search engine optimization (SEO) and other best practices to ensure that the community gets verified, valuable information in response to common mental health questions and concerns. These answers are considered “short tasks” as they involve quicker content production.
(ii) Expert Mental Health News and Advice Section: Existing, published articles are reviewed to ensure up-to-date information, quality length, expert verified facts and other important topic categories by editors.
In addition, fresh content is produced for:
(iii) Expert Mental Health News and Advice Section: Alongside fresh content provided by experts, the team works to research and produce relevant fresh content articles that help boost information and awareness related to the categories that 7 Cups offers expertise in. Writers are welcome to collaborate with experts to publish co-authored articles or produce content individually to be published under the 7 Cups Community Account.
(iv) All other Content Needs: The team is ready to tackle and undertake content tasks that may come up as other needs. These content assignments can relate to listener guides, upcoming growth path playlists, improvement and support of online therapy-related information as well as many other possibilities!
(B) Team Lightship
As a revamp to the Social Soldiers Team at 7 Cups, Project Lightship was announced in late 2020 as the current volunteer-led marketing team for 7 Cups on Twitter. It is currently being led by @Rebecca947 and @Isentropic
Focus:
The team intends to eliminate mental health stigma by identifying those who need support as presented by social media (Twitter) based messages. The team not only works on bringing awareness by using and promoting mental health-based content but actively outreaches to potential users in need of a safe haven to invite them to use 7 Cups.
The team currently has one track with a focus on:
(i) Outreaching to 20 people with compassionate messages and support per month
(ii) Generating content and posting 5 posts.
As the team is currently testing only one track, we can expect future opportunities with the growth of Team Lightship! Further information, including an application, can be found here
Other Social Media Platforms for Content:
In the meantime, 7 Cups has official accounts on social media platforms that are run by community admins. Students of this current course as well as the Content Team will prospectively add to these content and content marketing efforts!
Find and follow the 7 Cups Official Accounts on Social Media:
Instagram - @7Cups | Twitter - @7Cups & @7CupsTeen | Facebook - 7CupsOfTea | Youtube - 7 Cups of Tea
Question for Discussion:
Which current area of the Content or Marketing focus at 7 Cups interests you the most? Please feel welcome to share your reasons.
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This post is brought to you by the Content Development and Marketing Program, find out more information about the program here
Note: If you intend to use Artificial Intelligence tools to help you fulfill any of the program’s requirements or electives, you are expected to adhere to our AI policy. You can read more about it here.
@SoulfullyAButterfly @Clarisse29 I'm interested in becoming a better writer so I'm most interested in the content volunteer team.
@JaneAH87
Hi Jane, welcome to CDM and glad to hear you're interested to contribute in writing article 💜
If you haven't got the info yet, please scroll up for link to Content Volunteer info & application, I have shared it a few times above 😊🙏🏻
Please continue to Discussion 2 here and feel free to PM for any questions about the program. All the best to you! 💫
im more interested in the marketing , im a business student also i have good ideas for the design and editing
@optimisticMoment4139
That's awesome! If you want, you can get more practical experiences in social media marketing on Team Lightship.
The team don't sell product or services, but we spread mental health awareness, work to combat stigma, and introduce 7 Cups to people who needs emotional support on Twitter.
The practice is similar. You target and observe your audience, trial and errors social media copywriting and CTA that works best.
If you like the idea, please click here for more info
All the best for CDM! 💜
@SoulfullyAButterfly I'm interested in the Content Volunteer Team, creating new content to spread information and awareness to the community sounds really fun and meaningful!
@bubblingSea6361
True. It is fun and meaningful 💜 If you haven't already, please click here for more info about the team
All the best for CDM, and feel free to PM for any info about the program 🙂
Which current area of the Content or Marketing focus at 7 Cups interests you the most? Please feel welcome to share your reasons.
I would say that the Q&As area and the social media area interest me the most! Social media is something i use daily and creating content for such is something i do quite often, and i believe that extra help with Q&As would be really useful on cups :)
@KateDoskocilova
Yay! I'm sure you'll be a great addition to the teams.
Q&A Approval team is currently looking for volunteers to help check and approve the submissions. If you haven't already, please click here for more info and application
All the best for CDM, Kate! 💜
I think I am currently most interested in the Content Volunteer Team. I used to be a little active in the forums a while back and it has always been delightful for me to create content for the sub-community I was a part of. With respect to the Expert Mental Health News and Advice section - I haven't explored it much but I surely will now! I would be happy to contribute both by editing the existing content and also co-authoring fresh content for the community. I am not too interested in the marketing aspect because I have never liked being active on mainstream social media :')
The point is, people improve when they get external love and support. How can we hold it against them when they don't?
@lueurspace
Yay! Glad you're interested in Content Team Lu 💫 I'm sure you'll be a great addition to the team!
All the best for CDM and let me know if there’s anything I can assist you with 💜
@SoulfullyAButterfly Hello, I reread this more thoroughly and wanted to update my reply. I'm most interested in the (A) Content Volunteer Team. I’m actively interested in exercising my writing skills. I’ve also benefited a lot from being an active Member/Listener on 7 Cups since November 2019, and would love the chance to give back in this capacity.
I also want to mention that I was part of the initial (B) Team Lightship back in 2020. I still have the original Twitter account username that was assigned to me and can still log in. Although I’m more interested in option (A), I’m curious if I could get some extra points (possibly toward my Honors project) if I also did option (B).
Looking forward to your thoughts!
@JaneAH87 Hi Jane, that is amazing! To clarify, while this Academy Program does not make it compulsory to participate in a certain content opportunity like the Content Team or Lightship, you are more than welcome to join any of the opportunities, including more than one. Some like to join after they graduate but some have joined during the program too!
As for Honors options, we do have marketing ones related to having a Lightship account so you can surely select it if you are interested!
@SoulfullyAButterfly Awesome, thanks for the clarification!
@SoulfullyAButterfly
@SoulfullyAButterfly
I would be interested in the expert mental health news and advice section since I do a lot of research and notes on mental health. Especially areas that I personally have no experience in, it is better to just read about it and gain knowledge.