1) Introduction to Content and Marketing at 7 Cups
7 Cups currently has separate dedicated teams that focus on both Content and Marketing. This discussion outlines both teams and provides an overview of their current focus.
(A) Content Volunteer Team
The Content Volunteer Team was relaunched and redesigned in 2020 and is led by @SoulfullyAButterfly - more information including an application can be found here
Focus:
The team works to improve site content in the following areas:
(i) Questions and Answers (Q&A Pages): Quality answers are researched and written in light of search engine optimization (SEO) and other best practices to ensure that the community gets verified, valuable information in response to common mental health questions and concerns. These answers are considered “short tasks” as they involve quicker content production.
(ii) Expert Mental Health News and Advice Section: Existing, published articles are reviewed to ensure up-to-date information, quality length, expert verified facts and other important topic categories by editors.
In addition, fresh content is produced for:
(iii) Expert Mental Health News and Advice Section: Alongside fresh content provided by experts, the team works to research and produce relevant fresh content articles that help boost information and awareness related to the categories that 7 Cups offers expertise in. Writers are welcome to collaborate with experts to publish co-authored articles or produce content individually to be published under the 7 Cups Community Account.
(iv) All other Content Needs: The team is ready to tackle and undertake content tasks that may come up as other needs. These content assignments can relate to listener guides, upcoming growth path playlists, improvement and support of online therapy-related information as well as many other possibilities!
(B) Team Lightship
As a revamp to the Social Soldiers Team at 7 Cups, Project Lightship was announced in late 2020 as the current volunteer-led marketing team for 7 Cups on Twitter. It is currently being led by @Rebecca947 and @Isentropic
Focus:
The team intends to eliminate mental health stigma by identifying those who need support as presented by social media (Twitter) based messages. The team not only works on bringing awareness by using and promoting mental health-based content but actively outreaches to potential users in need of a safe haven to invite them to use 7 Cups.
The team currently has one track with a focus on:
(i) Outreaching to 20 people with compassionate messages and support per month
(ii) Generating content and posting 5 posts.
As the team is currently testing only one track, we can expect future opportunities with the growth of Team Lightship! Further information, including an application, can be found here
Other Social Media Platforms for Content:
In the meantime, 7 Cups has official accounts on social media platforms that are run by community admins. Students of this current course as well as the Content Team will prospectively add to these content and content marketing efforts!
Find and follow the 7 Cups Official Accounts on Social Media:
Instagram - @7Cups | Twitter - @7Cups & @7CupsTeen | Facebook - 7CupsOfTea | Youtube - 7 Cups of Tea
Question for Discussion:
Which current area of the Content or Marketing focus at 7 Cups interests you the most? Please feel welcome to share your reasons.
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This post is brought to you by the Content Development and Marketing Program, find out more information about the program here
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@SoulfullyAButterfly I think Team Lightship interest me the most as it decreases the mental health stigma across social media especially on Twitter. I think this is important and bringing mental health awareness is something that has a huge impact on platforms like Twitter.
@SoulfullyAButterfly I would be interested in creating fresh content , approving q and a content and editing existing content the most! 😊
Generating content and social media
@AliveandAlive
Cool! ⭐ for social media content, you are welcome to apply for Team Lightship or Marketing Assistant Team
ouiCherie - CDM Mentor
@SoulfullyAButterfly
Which current area of the Content or Marketing focus at 7 Cups interests you the most? Please feel welcome to share your reasons.
I would like to help in the team lightship team. I love reaching out to those who may need encouragment and to help them in any way.
@pamharley003
Yay! Happy to have you on Team Lightship 💜
ouiCherie - CDM Mentor
@SoulfullyAButterfly
I would like to get involved in the Expert Mental Health news and advice section as a writer. This would allow me to apply my writing skills to the benefit of the wider community.
@A4SPSRDS nice! You are welcome to apply for Content Team whenever you are ready, preferably after graduated from CDM 💜 All the best!
ouiCherie - CDM Mentor
@SoulfullyAButterfly
Which current area of the Content or Marketing focus at 7 Cups interests you the most? Please feel welcome to share your reasons.
I would like to be able to join the Lightship team as giving support and reaching out for people in need has always been my calling during my time here in 7 cups. I also could help generate contents for social media such as Instagram as I have an experience in that area during my internship in marketing division😊
@Eartoearth that is great, we also have Marketing Assistants as a recently added role at 7 Cups if interested.
@Eartoearth
Awesome! This more info for Team Lightship and this is for Marketing Assistant Team
All the best Ear! 💜
ouiCherie - CDM Mentor
@SoulfullyAButterfly
Hello,
I would be interested in the research and formulating relevant original content for the Expert Mental Health section. Devising new content stood out to me because I blog about my mental health and have been published in the magazine The Mighty.
I’d also enjoy putting together a growth path playlist. I feel as if I would be helpful in creating a playlist for many different areas of 7 cups. In particularly the Trauma THello,
I would be interested in the research and formulating relevant original content for the Expert Mental Health section. Devising new content stood out to me because I blog about my mental health and have been published in the magazine The Mighty.
I’d also enjoy putting together a growth path playlist. I feel as if I would be helpful in creating a playlist for many different areas of 7 cups. In particularly the Trauma Teams.
Hello,
I would be interested in the research and formulating relevant original content for the Expert Mental Health section. Devising new content stood out to me because I blog about my mental health and have been published in the magazine The Mighty.
I’d also enjoy putting together a growth path playlist. I feel as if I would
be helpful in creating a playlist for many different areas of 7 cups. In particularly
the Trauma Teams
@SoulfullyAButterfly
Which current area of the Content or Marketing focus at 7 Cups interests you the most? Please feel welcome to share your reasons.
Considering the type of person I am, I feel I would enjoy being a part of the Content Volunteer Team and. I am an avid reader and a knowledge seeker. I am currently interested in honing my writing skills, so a role in an area like “Editorial Assistant” would definitely help me. At the same time, this role would also act as a benefit to my role in VL team, here at 7Cups.
@SoulfullyAButterfly
I think mainly fresh new content, so posts, content for social media, things that are easy to read and are helpful. But also just keeping a tab on older posts and updating them as I go along. Also I would like to write some article too
@SoulfullyAButterfly
I am really looking forward to participating in this program. It is going to give me a great chance to utilise my writing skills alongside my passion for mental health awareness.
I am most looking forward to producing fresh content for the organisation as there are elements of mental health that need to be de-stigmatised.
@Womerz looking forward to reading your article 💜
ouiCherie - CDM Mentor