1) Introduction to Content and Marketing at 7 Cups
7 Cups currently has separate dedicated teams that focus on both Content and Marketing. This discussion outlines both teams and provides an overview of their current focus.
(A) Content Volunteer Team
The Content Volunteer Team was relaunched and redesigned in 2020 and is led by @SoulfullyAButterfly - more information including an application can be found here
Focus:
The team works to improve site content in the following areas:
(i) Questions and Answers (Q&A Pages): Quality answers are researched and written in light of search engine optimization (SEO) and other best practices to ensure that the community gets verified, valuable information in response to common mental health questions and concerns. These answers are considered “short tasks” as they involve quicker content production.
(ii) Expert Mental Health News and Advice Section: Existing, published articles are reviewed to ensure up-to-date information, quality length, expert verified facts and other important topic categories by editors.
In addition, fresh content is produced for:
(iii) Expert Mental Health News and Advice Section: Alongside fresh content provided by experts, the team works to research and produce relevant fresh content articles that help boost information and awareness related to the categories that 7 Cups offers expertise in. Writers are welcome to collaborate with experts to publish co-authored articles or produce content individually to be published under the 7 Cups Community Account.
(iv) All other Content Needs: The team is ready to tackle and undertake content tasks that may come up as other needs. These content assignments can relate to listener guides, upcoming growth path playlists, improvement and support of online therapy-related information as well as many other possibilities!
(B) Team Lightship
As a revamp to the Social Soldiers Team at 7 Cups, Project Lightship was announced in late 2020 as the current volunteer-led marketing team for 7 Cups on Twitter. It is currently being led by @Rebecca947 and @Isentropic
Focus:
The team intends to eliminate mental health stigma by identifying those who need support as presented by social media (Twitter) based messages. The team not only works on bringing awareness by using and promoting mental health-based content but actively outreaches to potential users in need of a safe haven to invite them to use 7 Cups.
The team currently has one track with a focus on:
(i) Outreaching to 20 people with compassionate messages and support per month
(ii) Generating content and posting 5 posts.
As the team is currently testing only one track, we can expect future opportunities with the growth of Team Lightship! Further information, including an application, can be found here
Other Social Media Platforms for Content:
In the meantime, 7 Cups has official accounts on social media platforms that are run by community admins. Students of this current course as well as the Content Team will prospectively add to these content and content marketing efforts!
Find and follow the 7 Cups Official Accounts on Social Media:
Instagram - @7Cups | Twitter - @7Cups & @7CupsTeen | Facebook - 7CupsOfTea | Youtube - 7 Cups of Tea
Question for Discussion:
Which current area of the Content or Marketing focus at 7 Cups interests you the most? Please feel welcome to share your reasons.
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This post is brought to you by the Content Development and Marketing Program, find out more information about the program here
Note: If you intend to use Artificial Intelligence tools to help you fulfill any of the program’s requirements or electives, you are expected to adhere to our AI policy. You can read more about it here.
Content Volunteer Team
I am interested to be a part of the Content Volunteer Team. I feel I can contribute in the area with a Marketing professional.
There are many reasons which can make a person self-doubt himself/herself. It is important to maintain one’s self-esteem for a healthy life. It is normal for human beings to get a feeling of not being good enough – for their children, partner, parents etc, and many a times they almost live their entire life having self-doubt. A lot of times ones inner critic leads to negative self-talk and just end up your whole life stuck in a pattern. The first step towards making a progress is to communicate with family members/friends and ask questions. In case of a conflict, having a voice and maintaining self esteem is important for any healthy relationship. If talking with friends and family doesn’t work, go for therapy to find out the real reason. You can find many therapists online and via social media. The best way is heal is self-love. As they say, you need to love yourself to love others. At the end of the day, you will become a better person doing great things. Good Luck!
@SoulfullyAButterfly
I would like to write for the Expert Mental Health News and Advice Section as well as in other content needs such as growth playlists and other online therapy-related information. I would also like to support the Q & A pages from time to time. On top of these, I really want to be part of Team Lightship on Twitter, Facebook, or Instagram as I am quite often on those platforms. 💚
@crang17
Yay! Looking forward to having you on Team Lightship and Marketing Assistant Team 💜
ouiCherie - CDM Mentor
@SoulfullyAButterfly
I would love to write fresh articles related to mental health stigma because I feel having a detailed overview about mental health issues is quite important.
@marvelloustree1111
Looking forward to reading your article 💜
@ouiCherie
Indeed Cherie 💗🍒
Which current area of the Content or Marketing focus at 7 Cups interests you the most? Please feel welcome to share your reasons.
i would like to be a part of content volunteer team
@BeTheLight111 yay, I look forward to you learning and enhancing your skills via this Program before joining the Team - note: you can always also apply whilst enrolled in the CDM Program, but there is no pressure.
@BeTheLight111 I enjoy both content and marketing. Content creation allows us to express our personality, creativity, and interests, as well as share a positive message that everyone can benefit from. Marketing is another way to be creative with communicating a message or selling a product/service. My favorite part about marketing is social media, as there are many unique and cool ways to capture viewers’ attention. Marketing is a big realm, and I'm excited to dive in and learn more about it from this program.
@SoulfullyAButterfly I think the content focus excites me the most. I'm passionate in discovering and researching then write articles as an outcome.
@SoulfullyAButterfly I am interested in the content volunteer team. I think that is an very important team on 7 cups
The worst battle I ever fought was between what I knew and what I felt
Hey Mamtasha! It's awesome that you're interested in joining the content volunteer team, all the best with applying to it in the future :). Feel free to find out more about the content volunteer team here.
Good luck with completing the CDM programme, feel free to pm if you ever have any questions/ need any information about the programme :).
@SoulfullyAButterfly
I really like the aspect of the article because its really informative. The answer and questions as well because really short format but again very informative. Love the graphics creating as its really fun and gets me to be creative.
@dreamRainbows3245
Hey hey Dream! Welcome to the CDM, and good luck with the programme!
It's awesome to hear how you're looking forward to so many different aspects of CDM, and I really hope you enjoy giving all these things a try :).
If you ever have any questions about the CDM, please don't hesitate to PM me or get in touch <3