1) Introduction to Content and Marketing at 7 Cups
7 Cups currently has separate dedicated teams that focus on both Content and Marketing. This discussion outlines both teams and provides an overview of their current focus.
(A) Content Volunteer Team
The Content Volunteer Team was relaunched and redesigned in 2020 and is led by @SoulfullyAButterfly - more information including an application can be found here
Focus:
The team works to improve site content in the following areas:
(i) Questions and Answers (Q&A Pages): Quality answers are researched and written in light of search engine optimization (SEO) and other best practices to ensure that the community gets verified, valuable information in response to common mental health questions and concerns. These answers are considered “short tasks” as they involve quicker content production.
(ii) Expert Mental Health News and Advice Section: Existing, published articles are reviewed to ensure up-to-date information, quality length, expert verified facts and other important topic categories by editors.
In addition, fresh content is produced for:
(iii) Expert Mental Health News and Advice Section: Alongside fresh content provided by experts, the team works to research and produce relevant fresh content articles that help boost information and awareness related to the categories that 7 Cups offers expertise in. Writers are welcome to collaborate with experts to publish co-authored articles or produce content individually to be published under the 7 Cups Community Account.
(iv) All other Content Needs: The team is ready to tackle and undertake content tasks that may come up as other needs. These content assignments can relate to listener guides, upcoming growth path playlists, improvement and support of online therapy-related information as well as many other possibilities!
(B) Team Lightship
As a revamp to the Social Soldiers Team at 7 Cups, Project Lightship was announced in late 2020 as the current volunteer-led marketing team for 7 Cups on Twitter. It is currently being led by @Rebecca947 and @Isentropic
Focus:
The team intends to eliminate mental health stigma by identifying those who need support as presented by social media (Twitter) based messages. The team not only works on bringing awareness by using and promoting mental health-based content but actively outreaches to potential users in need of a safe haven to invite them to use 7 Cups.
The team currently has one track with a focus on:
(i) Outreaching to 20 people with compassionate messages and support per month
(ii) Generating content and posting 5 posts.
As the team is currently testing only one track, we can expect future opportunities with the growth of Team Lightship! Further information, including an application, can be found here
Other Social Media Platforms for Content:
In the meantime, 7 Cups has official accounts on social media platforms that are run by community admins. Students of this current course as well as the Content Team will prospectively add to these content and content marketing efforts!
Find and follow the 7 Cups Official Accounts on Social Media:
Instagram - @7Cups | Twitter - @7Cups & @7CupsTeen | Facebook - 7CupsOfTea | Youtube - 7 Cups of Tea
Question for Discussion:
Which current area of the Content or Marketing focus at 7 Cups interests you the most? Please feel welcome to share your reasons.
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This post is brought to you by the Content Development and Marketing Program, find out more information about the program here
Note: If you intend to use Artificial Intelligence tools to help you fulfill any of the program’s requirements or electives, you are expected to adhere to our AI policy. You can read more about it here.
@ComfortingNutella2030
Hello Nutella! Welcome to Content Development and Marketing Program. I'm pleased to hear that you've found an area of interest. Indeed, what you learn from the CDM course can be a great help for you to join the Lightship team. We will be teaching you how to write suitable twit, make graphics for social media. Thus, the CDM program + team lightship is a great combo!
@ComfortingNutella2030
I thought the same thing yay all this sruff, I finally chose content as it is my strong suit.
Good lick, hope you get what you want!
I would like to be authoring useful contents and self help tips; also growth path playlists.
I am good at it, expecially about psychoeducational contents, hopefully being helpful creating content to the community.
Hi @AlbertoR
Sounds great! If you have created any Path, feel free to share it here. I would love to read it if you don't mind 💜
A warm welcome to the CDM program, I hope you enjoy it and let me know if there's anything I can assist you with.
Cheers! 💜
@SoulfullyAButterfly
I should say Team Lightship
This is because it is about reaching out to the ones who have not yet found this amazing free listening platform. It is about ensuring that everyone is heard.
@JoyHappyNess
Yay! That's a kind intention. We do want to introduce 7Cups to more people because we all need to talk to let things out of our chest sometimes 😊
Have you joined Team Lightship?
A warm welcome to the CDM program, I hope you enjoy it and let me know if there's anything I can assist you with.
Cheers! 💜
@SoulfullyAButterfly I would like to be an author about coping mental health and how to deal with it. I believe being one could really a help to someone in need. The coping mechanisms that helped me could be a help to other people going through it.
@emotionalCurrent5586
Great point there. I agree, your experience may help others.
You will write 1 mandatory article and 1 optional article on CDM 😊 I'm looking forward to reading your published articles.
A warm welcome to the CDM program, I hope you enjoy it and let me know if there's anything I can assist you with.
Cheers! 💜
I would like to be part of the content: Questions and Answers (Q&A Pages). I would like to research quality answers. I’m not sure what it means by quicker content production. But I would like to respond to common mental health questions and concerns. Definitely would like to do this part.
@WhiteRoses25
Awesome Rose 💜 you can choose the Q&A project on the Practical Experience part of the program, and if you like it, you can join the team.
A warm welcome to the CDM program, I hope you enjoy it and let me know if there's anything I can assist you with.
Cheers! 💜
Tagging @SoulfullyAButterfly
@ouiCherie thank you for the tag! @WhiteRoses25 let me know if you would like to join any of the Content teams while being a trainee for this Program. If not, you could always focus on graduating this program at first, followed by any of the content opportunities
@SoulfullyAButterfly
@SoulfullyAButterfly I would want to join Team Lightship because I previously did this work on social media a few years back and have the knowledge to do it.
@TrickyRicky
Awesome! We would love to have you join the team in parallel with proceeding with the CDM if you want.
Or you can finish the program first. Whichever is convenient for you. 💜
I'm tagging @DreamTouch here and they can help you with further info about the team 🙂
All the best and looking forward to reading your article!
Hello, Thank you so much for accepting my application as a CDM. I am using 7cups since 2016 as a member and now I got the internship at 7 cups as CDM. I'm a web developer and this internship will surely enhance my skills on content creation and marketing
@Roysumit1994
A web developer, nice Roy ⭐ I hope you will enjoy the program 💜
@SoulfullyAButterfly For now I will like to go with editing and i want to explore other options as well.
@Vallabhibirdie
Sounds great Valla! Editor Team is part of the Content Team. You can apply to join the team, along with finishing CDM or later when you have finished with CDM 🙂
If you're interested, you can check more info for Content Team application ⏩ click-here
All the best for your CDM journey and looking forward to reading your article!
@SoulfullyAButterfly
Hi all, soulfully hi hope you're well. I'm interested in the content volunteer because I'm better at it and like it. I think that presentation is all, you need to be on top of all current topics to be successful. I interned and worked as a graphic designer and desktop publisher so I can and would love to help!
I believe that people deserve to be effectively and properly informed.
@MarinaLecubet I am doing well and happy to meet you as well as all our new trainees, thank you for asking!
I appreciate you sharing your interests. I really like that you have both writing and designing interests, I agree that content presentation has a big impact.
@SoulfullyAButterfly
Thank you I appreciate it Soulfully, I look forward to it if I can contribute.
Hello! I'm interested in joining the content creation team. I don't have any genuine social media accounts. I have some alias accounts that I'm happy to use though (they're fairly old accounts and look genuine in my opinion, but I've never used my real name). I've done freelance marketing through social media before, but I did it through the official accounts as a ghostwriter.
@GoldenNest2727
Hi GoldenNest, nice to meet you. With your experience and passion, you can be a great addition to Team Lightship. 💜
It is a social media project which is part of the 7 Cups Content team. And you can join the team while finishing CDM or after you finish the program is also great.
We're working to help people on Twitter who need emotional support find our community, as well as working together to break the stigma on mental health. Please check more info here.
Feel free to ask @DreamTouch or me for further info and I'm Looking forward to having you on the team and all the best for CDM! ⭐
@GoldenNest2727
I think working through Twitter accounts are a great idea, it's a great source of marketing and will help bunches of people.
I remember when I was introduced to MSN messenger through a chat room it was so comforting and convenient to have people to talk to through messenger.
@MarinaLecubet
MSN messenger? That was huge! 😀 and they replaced it with Skype and now Microsoft has Windows Live messenger.
But seems like it's struggling to compete with other giant messengers. Do you think they can make it big again?