1) Introduction to Content and Marketing at 7 Cups
7 Cups currently has separate dedicated teams that focus on both Content and Marketing. This discussion outlines both teams and provides an overview of their current focus.
(A) Content Volunteer Team
The Content Volunteer Team was relaunched and redesigned in 2020 and is led by @SoulfullyAButterfly - more information including an application can be found here
Focus:
The team works to improve site content in the following areas:
(i) Questions and Answers (Q&A Pages): Quality answers are researched and written in light of search engine optimization (SEO) and other best practices to ensure that the community gets verified, valuable information in response to common mental health questions and concerns. These answers are considered “short tasks” as they involve quicker content production.
(ii) Expert Mental Health News and Advice Section: Existing, published articles are reviewed to ensure up-to-date information, quality length, expert verified facts and other important topic categories by editors.
In addition, fresh content is produced for:
(iii) Expert Mental Health News and Advice Section: Alongside fresh content provided by experts, the team works to research and produce relevant fresh content articles that help boost information and awareness related to the categories that 7 Cups offers expertise in. Writers are welcome to collaborate with experts to publish co-authored articles or produce content individually to be published under the 7 Cups Community Account.
(iv) All other Content Needs: The team is ready to tackle and undertake content tasks that may come up as other needs. These content assignments can relate to listener guides, upcoming growth path playlists, improvement and support of online therapy-related information as well as many other possibilities!
(B) Team Lightship
As a revamp to the Social Soldiers Team at 7 Cups, Project Lightship was announced in late 2020 as the current volunteer-led marketing team for 7 Cups on Twitter. It is currently being led by @Rebecca947 and @Isentropic
Focus:
The team intends to eliminate mental health stigma by identifying those who need support as presented by social media (Twitter) based messages. The team not only works on bringing awareness by using and promoting mental health-based content but actively outreaches to potential users in need of a safe haven to invite them to use 7 Cups.
The team currently has one track with a focus on:
(i) Outreaching to 20 people with compassionate messages and support per month
(ii) Generating content and posting 5 posts.
As the team is currently testing only one track, we can expect future opportunities with the growth of Team Lightship! Further information, including an application, can be found here
Other Social Media Platforms for Content:
In the meantime, 7 Cups has official accounts on social media platforms that are run by community admins. Students of this current course as well as the Content Team will prospectively add to these content and content marketing efforts!
Find and follow the 7 Cups Official Accounts on Social Media:
Instagram - @7Cups | Twitter - @7Cups & @7CupsTeen | Facebook - 7CupsOfTea | Youtube - 7 Cups of Tea
Question for Discussion:
Which current area of the Content or Marketing focus at 7 Cups interests you the most? Please feel welcome to share your reasons.
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This post is brought to you by the Content Development and Marketing Program, find out more information about the program here
Note: If you intend to use Artificial Intelligence tools to help you fulfill any of the program’s requirements or electives, you are expected to adhere to our AI policy. You can read more about it here.
I'm interested in producing new articles. It depends what info and what is relevant to update the existing articles with new information. I'm interested in the the social media of sharing content to private users only getting new members to join. Also updating the media pages and focus on the marketing content too.
@SoulfullyAButterfly
I am most interested in content because I do not have access to social media and I would like to create new content on little known subjects and increase awareness <3
@SoulfullyAButterfly
The Content Volunteer Team has piqued my interest! I think it would be quite nice to be researching content for co-authored or individually authored articles and giving them a friendly, informative shape to be used for the growth of awareness and information on 7 cups!
@SoulfullyAButterfly
As a member of both teams, I appreciate them for reasons.
I am passionate about correcting misinformation. I believe Psychoeducation is extremely important, and we need to improve mental health literacy by spreading the truth and increasing awareness to reduce the stigma. :)
Also, mental health support is more important now than ever during this pandemic since so many more are struggling with their own wellbeing. I am very much aware of the poor access to mental health care worldover. Sometimes it's too expensive. Other times, it simply doesn't exist. I enjoy connecting people to 7cups because maybe I can help them access some kind of support in the process :)
@jovialButterfly6752
*different reasons
I’m very interested in the content creation aspect of the program. I think content such as listener guides or mental health advice articles can have an enormous impact in directly helping those struggling with mental heath conditions. Well-reviewed mental-disorder specific listener guides help our listeners more effectively support our members dealing with the condition. And fresh content articles can provide resources and a wealth of information such as symptoms, coping exercises, etc. on various conditions.
I think I'm most interested in the content volunteer team. I love to write and writing for 7cups sounds like it would be a good experience for me. I don't know if I'm a good enough writer though.
I think I'd do best with the Q and A section, or editing content, since I'm patient and don't mind doing a bit of research.
As for the marketing part, perhaps when Twitter stops being the main site used for this, as I never really got the hang of it.
Whatever I get to do as part of this program, I just want it to be a good learning experience.
@SoulfullyAButterfly
The Expert Mental Health and Advice Section sounds like an amazing opportunity! It would be awesome to work with experts and do research on relevant topics regarding mental health. Generating content through Twitter also sounds interesting because I've never used Twitter and I'd love to learn how to produce content best formatted for that platform.
Hello @SoulfullyAButterfly
Thank you for posting this discussion. It's very informative.
Question: Which current area of the Content or Marketing focuses at 7 Cups interests you the most?
Questions & Answers Page interests me the most as they are written from both personal and professional opinion. They provide a brief and to-the-point summary. They also allow an open space for a variety of questions. They can provide valuable, authentic information to clear any doubts or queries regarding physical, emotional, and mental health.
@VerseArt Thanks for letting us know, what you like to do.
It is very helpful to us.
@SoulfullyAButterfly
As a social media manager for almost 6 years, I would be very interested to help out with content on the social media accounts of 7 Cups, and also by authoring fresh content in the form of articles.
@Lugi123 Thanks for sharing.
