1) Introduction to Content and Marketing at 7 Cups
7 Cups currently has separate dedicated teams that focus on both Content and Marketing. This discussion outlines both teams and provides an overview of their current focus.
(A) Content Volunteer Team
The Content Volunteer Team was relaunched and redesigned in 2020 and is led by @SoulfullyAButterfly - more information including an application can be found here
Focus:
The team works to improve site content in the following areas:
(i) Questions and Answers (Q&A Pages): Quality answers are researched and written in light of search engine optimization (SEO) and other best practices to ensure that the community gets verified, valuable information in response to common mental health questions and concerns. These answers are considered “short tasks” as they involve quicker content production.
(ii) Expert Mental Health News and Advice Section: Existing, published articles are reviewed to ensure up-to-date information, quality length, expert verified facts and other important topic categories by editors.
In addition, fresh content is produced for:
(iii) Expert Mental Health News and Advice Section: Alongside fresh content provided by experts, the team works to research and produce relevant fresh content articles that help boost information and awareness related to the categories that 7 Cups offers expertise in. Writers are welcome to collaborate with experts to publish co-authored articles or produce content individually to be published under the 7 Cups Community Account.
(iv) All other Content Needs: The team is ready to tackle and undertake content tasks that may come up as other needs. These content assignments can relate to listener guides, upcoming growth path playlists, improvement and support of online therapy-related information as well as many other possibilities!
(B) Team Lightship
As a revamp to the Social Soldiers Team at 7 Cups, Project Lightship was announced in late 2020 as the current volunteer-led marketing team for 7 Cups on Twitter. It is currently being led by @Rebecca947 and @Isentropic
Focus:
The team intends to eliminate mental health stigma by identifying those who need support as presented by social media (Twitter) based messages. The team not only works on bringing awareness by using and promoting mental health-based content but actively outreaches to potential users in need of a safe haven to invite them to use 7 Cups.
The team currently has one track with a focus on:
(i) Outreaching to 20 people with compassionate messages and support per month
(ii) Generating content and posting 5 posts.
As the team is currently testing only one track, we can expect future opportunities with the growth of Team Lightship! Further information, including an application, can be found here
Other Social Media Platforms for Content:
In the meantime, 7 Cups has official accounts on social media platforms that are run by community admins. Students of this current course as well as the Content Team will prospectively add to these content and content marketing efforts!
Find and follow the 7 Cups Official Accounts on Social Media:
Instagram - @7Cups | Twitter - @7Cups & @7CupsTeen | Facebook - 7CupsOfTea | Youtube - 7 Cups of Tea
Question for Discussion:
Which current area of the Content or Marketing focus at 7 Cups interests you the most? Please feel welcome to share your reasons.
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This post is brought to you by the Content Development and Marketing Program, find out more information about the program here
Note: If you intend to use Artificial Intelligence tools to help you fulfill any of the program’s requirements or electives, you are expected to adhere to our AI policy. You can read more about it here.
@SoulfullyAButterfly
For me it is team lightship that greatly interests me! I did consider joining and contacted the leaders about joining a while ago but unfortunately due to me being pretty inept with technology I am only really good with using the social media site Instagram. I'm hoping they expand the wonderful project to other social media's soon!
@SoulfullyAButterfly
I would like to help out on the 7Cups website and improving the mental health guides and maybe creating a new guides for disabilities,since 7cups does not have any that I am aware of, for example learning disabilities.
I have a learning disability by the way, and I am also trained as a Teacher Aide,and I love to look things up on the internet,and learn new things.
The reason,is so the listeners can learn what it is like to have a disability,and how to speak to them,example people first language.
For example,
Instead of a person,with a Handicap, you say A disabled person or a person with a disability or disabilities,ect.
I have never done a guide before,but I am willing to learn how.
@Happy900 Hi Happy, that is wonderful! I really like your idea and the guide could be something we can work out on in the near future
@Happy900
You are so inspiring Happy! Congrats on finishing the course by the way!
@SoulfullyAButterfly
Which current area of the Content or Marketing focus at 7 Cups interests you the most? Please feel welcome to share your reasons.
publishing my own articles content also editing current interests me the most also write my own guides etc
@SoulfullyAButterfly
Although in this course we will be learning a little of everything you mentioned, I am primarily interested in (A): Content Volunteer Team as my primary focus since I enjoy creating, revising and editing content. However, as I progress through the course I may find other areas of interest.
Sun
@SoulfullyAButterfly
Content development:
Writing new listener guides, disability content
Edit some of the mental health guides,you have.
I am open minded to other content development, as well.
The team that currently interests me the most is Team Lightship.
I have graphic design experience which makes me more interested in creating content to be posted to social media. I also like the idea of actively reaching out to Twitter users, because I know from my own Twitter experience that a lot of people use that platform to talk about depression and anxiety and I feel we could reach a good number of new members that way!
I am really interested in editing existing articles and writing new ones, providing good articles for people to read is something I really want to do !I have been writing on my blog too, but I want to expand my horizons by exposure to your platform and give the best content I can!
As an existing member of teamlightship I can safely say that it interests me most as looking for people who may need help is incredibly important!
@electricWhisper3694
That would be fun it would be like research.
@SoulfullyAButterfly
Content. I blog at times, so it feels closer.
I am not so well versed with social media and trends. I find it hard to keep up with updates, status and stuff.
@SoulfullyAButterfly
I am interested in the Marketing aspect of the website since I am taking a marketing class at university. And I think that it be better to give back more to the community since the majority uses social media today.
