13) Reviewing and Promoting Current Articles
Through this activity, we will review current content and get to promote content too.
Activity
-
Pick one Content Article from the Expert Section - It is recommended to pick one that matches your choice of a focus area/topic.
-
Mention 3 top strengths of the article in terms of Best Practices.
-
Review the Article for EAT (expertise, authority and trustworthiness) and list at least 2 comments for each of the three factors (can be things followed or tips to boost EAT).
-
Create a graphic to promote your selected content - remember to consider our previously discussed tips as well as peer feedback. Consider using your pseudonym or username if comfortable on the graphic in case of allowing social media usage.
-
Offer feedback to one student for their submissions to the above steps.
Please ensure that your submissions to each of the steps of this activity are all contained in one forum post/reply.
-
This post is brought to you by the Content Development and Marketing Program, find out more information about the program here
@SoulfullyAButterfly
Mention 3 top strengths of the article in terms of Best Practices.
1.The article provides the reader empathy and hope.
2.It's thorough, not just glossing over the specifics
3.Concise
Review the Article for EAT (expertise, authority and trustworthiness) and list at least 2 comments for each of the three factors (can be things followed or tips to boost EAT).
Expertise:1.(tips to improve)Expert Material is Researched: Try putting yourself in the audience's shoes and doing keyword analysis when considering their needs. Understand that the audience has looked for such subjects using keyword analysis. Knowing the purpose of the subject being researched allows you to focus content on ideas and useful knowledge that not only meets but exceeds the user's expectations.
2.(tips to include)Where it comes to the competence aspect for website content, expertise relates to the degree to which the company or entity is well-known and has the requisite qualifications, as well as any contributing factors such as awards or other validation.
Authority:
1.(included)Authoritative Content is Cited: External pages rely upon and cite the content as their sources of information. Citations include external back-linking as well as mentions on the news or social media.
2.(tips)A Wikipedia Page Boosts Authority: A Wikipedia page for the brand, organization, or even people in a company helps boost authority.
Trust:
1.(included)In terms of content, trust can be boosted through the inclusion of an author's biography as well as external sources being cited, especially if they are other authoritative sources.
2.(tips)Trust refers to validity - a website can have validation pages such as an About Us page or other main pages. Trustworthiness is also determined through positive reviews and user support.
@azureOwl6812
Great job of providing insight and tips for the article. Very nice graphic too! Well Done!
@sunlightspirit
thank you! :)
@azureOwl6812
Hey there! I love the detail you went into in your response, and I think you did a great job with the graphic. It's definitely something that stands out, and is clear!
i like your review you mentionned all the points good work
@SoulfullyAButterfly
The Only Way to Heal It Is To Feel It (article)
Top 3 Strength in Terms of Best Practices:
1. gives the reader empathy and hope
2. combines personal experiences
3. draws the reader to think of ow situation
Expertise:
1. The formatting and structure could be different (larger font)
2. the HOW to "feel it" would help bring home the article
Authority:
1. there is no source for the information obtained
2. lacks external backlinking
Trustworthiness:
1. the authors biography says nothing to what they have experienced or know
2. having additional supportive validation page would be helpful
Graphic to promote selected content:
Pick one Content Article from the Expert Section - It is recommended to pick one that matches your choice of a focus area/topic.
10 Best Self-Care Inspirational Quotes
Mention 3 top strengths of the article in terms of Best Practices.
Top strengths
1.its empathetic kind and very informative.
2. Its concise on point.
3, it offers empathy and hope to a reader
Review the Article for EAT (expertise, authority and trustworthiness) and list at least 2 comments for each of the three factors (can be things followed or tips to boost EAT).
Expertise : its simple and easy to read/understand based on its formatting , content seems to have been research based via keywords from just looking at each quote
Authority: underneath each quote the original author who stated it is there , Authoritative documents are widely shared
Trust: trust is referred to as validity , includes the users biography
Create a graphic to promote your selected content - remember to consider our previously discussed tips as well as peer feedback. Consider using your pseudonym or username if comfortable on the graphic in case of allowing social media usage.
Offer feedback to one student for their submissions to the above steps.
@sunlightspirit love the graphic really brings your chosen article you reviewed into the front as importance great job , clearly well written too loved the formatting you took to approach the task
Article: Ways you can support your LGBTQ+ Loved ones
Top 3 strengths: concise, conversational and accesible and empathetic
expertise: super informative, the author seems to be an expert in the topic of LGBT
authority: very well done research and links are provided
trustworthiness: published on 7cups and great author profile at the end
graphic: https://www.canva.com/design/DAEaK2EKalw/r3r-ZOVojoytAAlxTm4F7g/edit?layoutQuery=coming+out+lgbt
@SoulfullyAButterfly
https://www.canva.com/design/DAEaxkIE1ok/mlDga79210_vDtp7cEqPaQ/view?utm_campaign=designshare&utm_source=sharebutton
the above is the link to my infographic.
article reviewed: what causes depression? a psychologist answers.
Ups of the depression article:
Mentions hyperlinks
Mentions credible sources
Was concise
Was empathetic
Offers hope and solutions
Expertise: there were mentions of the author being a psychotherapist which adds to the expertise level.
There were appropriate research links of certified university researchers.
Authority:
The content in my opinion lacks some authority as it has not listed enough widely shared opinions backing the view of the author
No wikipedia page mentions
Trust:
Author has mentioned being a certified professional which adds to the trust.
Valid link to the university research added.
@Clarisse29 I like your conciseness of the article. Thanks for sharing!
Article chosen: How to let go of the need for approval
- Best practices:
1) I like how they are concise and offer tips on letting go.
2) Bifurcating it into parts that are hopeful is helpful because it shows that there's hope and it's okay to feel that way. It starts with addressing the issue and then also focuses on how to implement it. So it helps to focus on the 'why.'
3) It includes other articles that users might want to read up on which is very resourceful.
- EAT factors:
Expertise: It's comprehensive yet digestible. They could also try to incorporate more outsourced material where a study can be used to emphasize more.
Authority: They offer more support and after writing a good article, it will provoke people to get that support. And content is cited so it will help readers explore more.
Trust: As mentioned earlier, they offer support at the end and link join an empathetic community.
- Graphic:
@anotherfrenchtoastclub
Article chosen: How to let go of the need for approval
A very relevant topic right now.
- Best practices:
1) I like how they are concise and offer tips on letting go.
Tips are a great way to attrack a reader to an article
2) Bifurcating it into parts that are hopeful is helpful because it shows that there's hope and it's okay to feel that way. It starts with addressing the issue and then also focuses on how to implement it. So it helps to focus on the 'why.'
This makes the article flow better.
3) It includes other articles that users might want to read up on which is very resourceful.
- EAT factors:
Expertise: It's comprehensive yet digestible. They could also try to incorporate more outsourced material where a study can be used to emphasize more.
Good point! Always better to cite a peer reviewed article to support claims.
Authority: They offer more support and after writing a good article, it will provoke people to get that support. And content is cited so it will help readers explore more.
Call to Action is important! You want the article to actually have an effect.
Trust: As mentioned earlier, they offer support at the end and link join an empathetic community.
This connects the reader to other resources on 7 Cups which can enhance brand image!
- Graphic:
I love this! Well done. Easy to read, good use of blank space, minimal, good font choice!
@anotherfrenchtoastclub
I appreciate that you took the time not only to comment on the current state of the article you've chosen, but on how it could further be improved. For me that was the hardest part of the whole exercise.
@anotherfrenchtoastclub Nicely written.
Maybe nextime, make the font size a little bigger.
But all and all, you did fine.
@SoulfullyAButterfly
1. Pick one Content Article from the Expert Section - It is recommended to pick one that matches your choice of a focus area/topic.
https://www.7cups.com/experts/sleep-problems-time-to-unplug
2. Mention 3 top strengths of the article in terms of Best Practices.
a. Be "conversational and accessible in your writing"
b. It was not "overly formal"
c. The article was "empathetic, kind, helpful, informative (it fulfills the reader who found it), and empowering. There was no use of " 'mental illness', 'disease' or any 'other mental health stigma language'. "This helps" to "ensure that your tone is supportive."
3. Review the Article for EAT (expertise, authority and trustworthiness) and list at least 2 comments for each of the three factors (can be things followed or tips to boost EAT).
a. Expertise
i. The author "has the suitable credentials and any expertise supporting factors such as awards or external recognition." This includes an LMFT and PsyD. https://www.7cups.com/experts/@lori-whatley
ii. This "Expert Content is Comprehensive yet Digestible" It is "simple... has good formatting", avoids "confusing structures or things that are too difficult to understand..."
b. Authority
i. The author and 7 Cups have some brand authority. Both have a unique website, and linkedin page with positive ratings.
ii. 7 Cups also has a wikipedia page.
c. Trust
i. Both the author and 7 cups website have an about us page.
ii. The inclusion of an author biography boosts trust.
4. Create a graphic to promote your selected content - remember to consider our previously discussed tips as well as peer feedback. Consider using your pseudonym or username if comfortable on the graphic in case of allowing social media usage.
Caption: Photo by Vladislav Muslakov on Unsplash
5. Offer feedback to one student for their submissions to the above steps.
Offered feedback to anotherfrenchtoastclub
Here is the link to the article I’ve chosen: when-to-take-anxiety-seriously. The 3 top strengths of this particular article are as follows:
- It is quite short and concise, which is great for the average anxious person who has trouble focusing because they’re nervous
- It gives examples of excess amounts of anxiety and its effects without stigmatizing the people who might experience the symptoms
- It gives a couple of choices to deal with anxiety in a healthy and safe manner and offers links for further reading
Expertise:
Content is simple to understand, and concepts that might be more difficult are explained in easy terms
Authority:
There are other articles cited which gives the article credibility
Trust:
It has a short biography of the author with a photo, which makes it seem more human.
Here's the link to my design: https://www.canva.com/design/DAEd44lIx7I/Y32JHwxE4anhvWh8-4O88Q/view?utm_content=DAEd44lIx7I&utm_campaign=designshare&utm_medium=link&utm_source=homepage_design_menu
Hello @MizuKagami
All the points you have mentioned are in a concise manner. All the strengths you mentioned make me want to read the article. The graphic you have created works very well. I like that you used the black-and-white theme, it makes it more real and relatable.
@MizuKagami Amazing Job
Hello @SoulfullyAButterfly
1. Pick one Content Article from the Expert Section
I have picked this article on Self-Worth.
2. Mention 3 top strengths of the article in terms of Best Practices.
1. The article is kind, empathetic, and compassionate. It provides the reader with hope and expertise.
2. It provides resources to further sites which are very helpful.
3. Both the title and the subheadline provide an apt description for the article.
3. Review the Article for EAT (expertise, authority, and trustworthiness) and list at least 2 comments for each of the three factors.
Expertise- The article answers a lot of questions in a concise yet descriptive manner. It also provides a personal story for relativity and context.
Authority- The content in the article is properly cited with links in the end as well as in between the content. It is written on the 7 Cups site where the content is relevant.
Trust- The author has provided their credentials and description in the end which makes it trustworthy.
4. Create a graphic to promote your selected content.
@VerseArt Very good.
@VerseArt
Hi. You've expressed the importance of Self- worth in one's life, very concisely and also evaluated the article quite well.
The graphic also looks relatable to the article you have selected.
Great going!
@SoulfullyAButterfly
1. Article:
What Is the Difference Between Complex Versus Standard PTSD?
2. The article is very informative and clear on the differences between PTSD and CPTSD. It is very concise with mentioned sources. It gives the reader hope by mentioning treatment options. The sources are hyperlinked and there are some backlinks. Also some services of 7 Cups are mentioned.
3. Expertise: The article has sources from the U.S. Department of Veteran Affairs, WebMD and NCBI
The content is also simple and easy to understand.
Authority: There are citations and backlinks.
Trust: There are backlinks towards 7 Cups' services and also information on the author.
4. Graphics link: https://www.canva.com/design/DAEd624mFCk/9uZSPS1emJQv1NmFmZbdXA/view?utm_content=DAEd624mFCk&utm_campaign=designshare&utm_medium=link&utm_source=sharebutton
@Lugi123
Hello :)
It is good that some of the services of 7cups were mentioned for further support. I agree with the hyperlinks as well!
For your graphic: I love the warm aura the chosen background image gives. With the hearts, as well as the theme. The quote you included is lovely too! Overall, good job :)