4) Team Lightship: Tweeting Empathy
In our introduction, we briefly understood an introduction to how social media-based marketing at 7 Cups uses a project called Team Lightship.
In this discussion, we will understand how the Lightship initiative works in terms of using tweets for spreading awareness, support, as well as 7 Cups content and other service information. We will also learn how the Twitter platform can be used to outreach to people requiring and in search of mental health support, in order to ensure that mental health is not ignored or stigmatized on social media.
(i) Using Tweets to Spread Awareness, Support, and Content/Service Information:
As previously discussed, the goal of Lightship is to use social media to reach out to those in need using kind and empathetic messages.
General tips include:
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What you tweet about should reflect the compassionate, supportive, and kind community that 7 Cups is. Use your best judgment.
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View your Team Lightship account as a force for good, and for spreading the 7 Cups mission and values.
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Feel free to discuss emotions, situations, and topics that often occur on 7 Cups.
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You might also want to post/retweet quotes or pictures, and that’s 100% okay! Just remember that reaching out to people should be a priority. Think of how social media graphics can be used in that sense, to engage people.
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Note: Lightship uses referral links (found on your dashboard page under the list of chats) to direct users to the 7 Cups site.
Tips in regards to which areas or services of 7 Cups you can mention (apart from the general fact about 1:1 or group chats!): Self-Help Guides, Expert Articles, Free Mindfulness Exercises.
Sample Tweets:
Having a tough time? Don't keep it all inside. If you want to talk, we're here to listen 24/7 #7Cups https://www.7cups.com/17156123 #MentalHealthMatters
Need inspiration from people who have overcome Postnatal Depression? Read these stories of women using their recovery to aid others! https://www.7cups.com/experts/postnatal-depression-recovery
(ii) Using Twitter to Outreach People Seeking Support:
The following steps are helpful ways to identify and respond to people seeking support:
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Search for Keywords
Some keywords or hashtags can prominently help search for people in need of support.
Note: The following and other mental health-related tags on social media platforms can contain potentially triggering content.
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Prominent Tags: need to vent, need a friend, feeling lonely, anxious, and depressed.
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Other Tags Examples:
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#depressed #anxious #depression #mentalhealth (high volume tags)
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#needtotalk
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#bullying
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#chronicpain #chroniclife
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#coping
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#peersupport
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#selfcare
Note: These keywords or hashtags can also be used in your own tweets to help ensure visibility and engagement.
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Reply to Tweets
After your search for important hashtags and keywords, when you find someone who has tweeted using one of those tags, and looks to be in need of support, reach out to them! Respond to their tweet with a message that includes information about how 7 Cups can support them.
Activity
Using what you learned about the Lightship protocol:
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Create one general hypothetical tweet that is supportive and compassionate.
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Respond to this Tweet using the outreaching tips:
3. Reply to one other student’s responses for both (1) and (2) and offer a review about their response: don’t forget to mention strengths as well as improvements they can make!
Please do not forget to personally save your activity answers as well as your reply to another user’s answer (recommended on Google Doc or other means) as you will be asked to share this for your Weekly Progress Report.
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This post is brought to you by the Content Development and Marketing Program, find out more information about the program here
@SoulfullyAButterfly
Create one general hypothetical tweet that is supportive and compassionate.
While it can get incredibly painful to be at the receiving end of #cyberbullying, remember you are stronger than you know! Please feel free to reach out for #TimelySupportAndGuidance @7 Cups https://www.7cups.com/17156123. You are not alone. Let's connect to have a heart-to-heart conversation!
B. Respond to this Tweet using the outreaching tips:
“I don't support some of the decision making, but going outside for my walk/exercise is raising my anxiety through the roof because people can't social distance! It is not a hard concept! It's hit too close to home with #covid. Respect each and social distance please.”
My Answer: Your frustration at people for not following distancing protocol especially during these difficult times is entirely understandable. #YourSafety Matters, just hang in there! #COVID #StaySafe
@royalPiano4520 I like the friendly writing approach :)
@royalPiano4520
Royal Piano, well done. Make sure to fill out the trial completion form now that you've done all the trial exercises.
@royalPiano4520 The second response is very empathetic
@SoulfullyAButterfly
1. Do you keep to yourself and bottle up your emotions? 7 Cups is here to provide an anonymous listening ear. #mentalhealth #needtotalk
2. I'm so sorry that you're going through this. #Anxiety can be draining and hard to let go of, but I'm so proud of you that you keep going outside despite being scared. Each small step counts! I'm a listened at 7 Cups and I would love to listen to you and hopefully make you feel better. 🙂
@AmbrosialElysian
Nice tweets. Did you do exercise one and two? I haven't seen them yet
@AmbrosialElysian
Nevermind, I found them. Good job on the trial. Make sure to complete your trial completion form.
Strengths: How well do you…?
I would link the hashtags, as for the weakness!
strengths: I like that it mirrored the examples, personable, and direct.
weaknesses: I would keep it shorter!
Do you struggle with #Mindfulness meditation? 7 Cup’s got your back.
https://www.7cups.com/exercises/mindfulness/?showlist=1
Response to:
2)
Hey there, some trigger warnings may be, for content purposes, #anxiety , #covid, #exercise, #decision making, #respect, #social distance
@Cnguyen1
Nice tweets
@SoulfullyAButterfly Create one general hypothetical tweet that is supportive and compassionate.
@ScorpiaD
I like how you utilized previous activities questions to create a hypothetical tweet. You also gave advice for covid tweet which is a great thing.
However, You could have utilized more hashtags in your tweets like #mentalhealthawareness or mentioning 7cups to get help with it.
@SoulfullyAButterfly
Create one general hypothetical tweet that is supportive and compassionate :
"WHO" says 1 out of 8 people suffer from mental health issues all over the world. It is time to focus not only on physical health but mental health also #mentalhealthmatters. Need someone to help you with mental health problems, we are here on @7cups to actively assist you by compassionately listening to you. It has peer to peer support groups as well as therapists.
Respond to this Tweet using the outreaching tips:
Covid was a tough time indeed. Need help with anxiety and stress? @7Cups is here at your aid with excellent peer to peer support groups, listeners and therapists. #youarenotalone
@SoulfullyAButterfly
Create one general hypothetical tweet that is supportive and compassionate.
Struggling with life's challenges? You don't have to face them alone. We're here to listen and support you 24/7. #TalkToSomeone #MentalWellness https://www.7cups.com/007711
Respond to this Tweet using the outreaching tips:
I'm sorry that you are going through this but hey, you're not alone. At 7 Cups, we offer free, confidential support from trained listeners available 24/7. Whether you need to vent, or just want someone to listen, we're here for you. Join our community and start your journey towards better mental health today.
https://www.7cups.com/007711
@Gargi07 Your message is clear and supportive :)
@Mellietronx This tweet effectively offers support and encourages reaching out for help, emphasizing availability and understanding with a clear call-to-action.
@SoulfullyAButterfly
Depression is not limited to feeling sad only, but it has many psychological and physical effects on human health. We here in the 7 Cups community are happy to provide you with support in your recovery journey. Make sure that you are not alone and that we are here to listen to you. We understand how difficult it is what you are going through. Please do not hesitate to share anything that bothers you. I will listen to you without judging.
https://www.7cups.com/112690106
@Chocolate0
This is so welcoming and encouraging. If I was struggling with depression, I would want to chat with you.
@Chocolate0 Wonderful! I love how personal it feels. It could maybe contain more keywords or hashtags, but on the whole it's great!
@Chocolate0 i really feel cared and respected when i read your message
@SoulfullyAButterfly
Activity No. 2
I don't support some of the decision making, but going outside for my one walk/exercise is raising my anxiety through the roof because people can't social distance! It is not a hard concept! It's hit too close to home with #covid respect each and social distance please!
I understand what you are going through and I know how difficult it is for you, but everything will be okay. You can practice deep breathing, meditation or yoga as it may help relieve stress and you can always ask for help if you feel you need it.
@Chocolate0
Hi Chocolate. Nice tweets. Remember to use a 7cups hashtag or mention the 7cups website, as these tweets are meant to be promotion tweets to bring others to this community.
@SoulfullyAButterfly
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Create one general hypothetical tweet that is supportive and compassionate.
You are not alone struggling with an eating disorder. There are others who are struggling just as you are. There is hope for recovery and there is compassionate support for you as you heal. Come join us and know that you are cared about. #eatingdisorders #7Cups
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Respond to this Tweet using the outreaching tips:
Feeling anxious about going out when others aren't social distancing during covid is understandable. I would be concerned as well. Your concerns are valid as covid has impacted our lives and so many are so sick from it. Taking care of yourself during this time is really important to keep you well. #anxiety #covid
@SoulfullyAButterflyActivity 1:
Feel lonely and isolated because there is no one who experiences the same way? 7Cups Communities are here for you: Community (7cups.com)
Activity 2:
This is relatable for alot of us.If you want to rant in a safe, anonymous place, then 7Cups is for you. #venting