4) Team Lightship: Tweeting Empathy
In our introduction, we briefly understood an introduction to how social media-based marketing at 7 Cups uses a project called Team Lightship.
In this discussion, we will understand how the Lightship initiative works in terms of using tweets for spreading awareness, support, as well as 7 Cups content and other service information. We will also learn how the Twitter platform can be used to outreach to people requiring and in search of mental health support, in order to ensure that mental health is not ignored or stigmatized on social media.
(i) Using Tweets to Spread Awareness, Support, and Content/Service Information:
As previously discussed, the goal of Lightship is to use social media to reach out to those in need using kind and empathetic messages.
General tips include:
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What you tweet about should reflect the compassionate, supportive, and kind community that 7 Cups is. Use your best judgment.
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View your Team Lightship account as a force for good, and for spreading the 7 Cups mission and values.
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Feel free to discuss emotions, situations, and topics that often occur on 7 Cups.
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You might also want to post/retweet quotes or pictures, and that’s 100% okay! Just remember that reaching out to people should be a priority. Think of how social media graphics can be used in that sense, to engage people.
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Note: Lightship uses referral links (found on your dashboard page under the list of chats) to direct users to the 7 Cups site.
Tips in regards to which areas or services of 7 Cups you can mention (apart from the general fact about 1:1 or group chats!): Self-Help Guides, Expert Articles, Free Mindfulness Exercises.
Sample Tweets:
Having a tough time? Don't keep it all inside. If you want to talk, we're here to listen 24/7 #7Cups https://www.7cups.com/17156123 #MentalHealthMatters
Need inspiration from people who have overcome Postnatal Depression? Read these stories of women using their recovery to aid others! https://www.7cups.com/experts/postnatal-depression-recovery
(ii) Using Twitter to Outreach People Seeking Support:
The following steps are helpful ways to identify and respond to people seeking support:
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Search for Keywords
Some keywords or hashtags can prominently help search for people in need of support.
Note: The following and other mental health-related tags on social media platforms can contain potentially triggering content.
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Prominent Tags: need to vent, need a friend, feeling lonely, anxious, and depressed.
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Other Tags Examples:
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#depressed #anxious #depression #mentalhealth (high volume tags)
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#needtotalk
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#bullying
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#chronicpain #chroniclife
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#coping
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#peersupport
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#selfcare
Note: These keywords or hashtags can also be used in your own tweets to help ensure visibility and engagement.
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Reply to Tweets
After your search for important hashtags and keywords, when you find someone who has tweeted using one of those tags, and looks to be in need of support, reach out to them! Respond to their tweet with a message that includes information about how 7 Cups can support them.
Activity
Using what you learned about the Lightship protocol:
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Create one general hypothetical tweet that is supportive and compassionate.
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Respond to this Tweet using the outreaching tips:
3. Reply to one other student’s responses for both (1) and (2) and offer a review about their response: don’t forget to mention strengths as well as improvements they can make!
Please do not forget to personally save your activity answers as well as your reply to another user’s answer (recommended on Google Doc or other means) as you will be asked to share this for your Weekly Progress Report.
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This post is brought to you by the Content Development and Marketing Program, find out more information about the program here
@SoulfullyAButterfly
1. Create one general hypothetical tweet that is supportive and compassionate.
Thank you for sharing your #frustration and #Anxiety about people displaying inconsideration for the protocols of #Covid. You're not alone in being impacted by the pandemic. The community of 7cups.com has listeners willing to welcome you to express your #struggles with #mentalhealth.
@coolvibes
amazing post and awesome use of hashtags! well done🥰
@coolvibes
Respond to this Tweet using the outreaching tips:
Thank you for sharing your #frustration and #Anxiety about people displaying inconsideration for the protocols of #Covid. You're not alone in being impacted by the pandemic. The community of 7cups.com has listeners willing to welcome you to express your #struggles with #mentalhealth.
@coolvibes
Create one general hypothetical tweet that is supportive and compassionate.
Are you searching for human connection in a safe place? 7cups.com offers a variety of different projects, like member chatroom's for group support, subcommunities for detailed support on topics, Listener support for personalized attention and compassion. 7cups community is flexible and willing to meet you at your starting point
@SoulfullyAButterfly
Create one general hypothetical tweet that is supportive and compassionate.
Hi! How have you been? I'm reaching out to introduce a wonderful platform named "7cups", our main goal is to spread mental health awareness and help us improve together as a community, You have different options of talking with listeners, growth paths, different forum and group supports and a lot more! Feel free to come and discover😊
Respond to this Tweet using the outreaching tips:
Covid and lockdowns certainly did have a bad effect on us, regarding different areas. I'm so sorry you're going through it :(
I've been part of a community called 7cups, and this platform creates a sense of positivity among awareness along the way, and has many different options for socializing and helping improve our quality lives! Feel free to look it up yourself 😊
@daydreammemories
Nice tweets. I'm sure people will be encouraged
@daydreammemories
really good tweet.
i think that can get people to check 7cups out.
its very warm the tweet
I can tell you really cared about you you were doing
It really can show why people should join cups.
@daydreammemories
Do not see any wrong with the tweet
@daydreammemories Your tweets are compassionate and encourage the readers to reach out and give the site a try. One tip is to give a link to the site to help people access it more easily. Good job!
@unassumingEyes
Noted! Thank you💚
@daydreammemories @SoulfullyAButterfly
Reply to one other student’s responses for both (1) and (2) and offer a review about their response: don’t forget to mention strengths as well as improvements they can make!
"Create one general hypothetical tweet that is supportive and compassionate.
Hi! How have you been? I'm reaching out to introduce a wonderful platform named "7cups", our main goal is to spread mental health awareness and help us improve together as a community, You have different options of talking with listeners, growth paths, different forum and group supports and a lot more! Feel free to come and discover😊"
- @daydreammemories, I like that you gave a thorough description of the 7cups community in your Tweet; you state 7cups goal and avenues one can use to help them cope. Remember to add hashtags in your Tweets so that users will be able to find the Tweet. I would have definitely come to 7cups for help if I saw your Tweet. -PetiteSouris' response.
- @daydreammemories, I love that your response is compassionate and supportive. Perhaps you could have given an example about how 7cups helped you to improve. Remember your hashtags as well. I love both your responses. You meticulously created supportive and encouraging Tweets. If I was reading this response during Covid, Id definitely sign up! - PetiteSouris' response.
@PetiteSouris
Thanks for the feedback! :)
Are you struggling with mental heath , life challenges or disabilities ? # you are not alone . Are you Are you looking for free way to talk about in a safe , caring and non judgmental volunteers ?
Then 7 cups might be the place for you.
@Heartsandrosesandpaws
Great job. Second one should be a response to the specific scenario.
It is very understandable and valid that u would feel that way. You are not alone # and I think any in you 8n your shoes would feel the way u do. I know asking for help can be hard but # 7cups can help you out. They often a safe , non judgement place to talk about how this makes me u feel. # free support.
@Heartsandrosesandpaws
Hi Hearts, nice one
@SoulfullyAButterfly
Respond to this Tweet using the outreaching tips:
Thank you for being open about your frustration and #Anxiety with people demonstrating a lack of understanding with the protocols of #Covid. You're not alone in being impacted by the pandemic. The community https://www.7cups.com/11115582 has listeners ready to invite you to express your struggles.
@SoulfullyAButterfly
Create one general hypothetical tweet that is supportive and compassionate.
Are you searching for human connection in a safe place? 7cups.com offers a variety of different projects that create a unique community with volunteers from all over the world. 7cups platform is adaptable and offers sustainable #mental health. Come Explore!
@SoulfullyAButterfly
General tweet: Feeling frustrated? Don’t bottle it all in! 7cups offers group support as well as one-on-one chats with trained listeners to give you an outlet to your feelings. We are here to support you 24/7 on https://www.7cups.com/17156123 #mentalhealth #peersupport
Response tweet: It seems being unable to take healthy walks due to your boundaries not being respected has been affecting you. Try sharing your experience in 7cups (https://www.7cups.com/17156123) to help you deal with any conflicting emotions this may be causing you. We are here to help you through your #anxiety and #emotions at 7Cups
@unassumingEyes
Hi Eyes, nice tweets. Keep it up
@unassumingEyes Both tweets are great. Concise and to the point!
@unassumingEyes To clarify my original comment:
First response: your response is professional and to the point. Good use of the hashtags too.
Second response: your response show compassion and understanding. Again, I like the use of the hashtags too.
@SoulfullyAButterfly
Create one general hypothetical tweet that is supportive and compassionate.
" If you notice that your mental health is declining, 7cups.com has trained listeners who offer non-judgmental support at no cost. #mentalhealth #peersupport #needtotalk "
♡✘♡✘♡✘♡✘♡
Respond to this Tweet using the outreaching tips:
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" I'm sorry to hear you are afraid to leave the house. It is a valid feeling, #anxiety, given that people aren't social distancing. 7cups.com offers a #safespace when you are #anxious "
@PetiteSouris
Well done, Petite. You've finished the trial. Remember to complete the trial completion form.
Hello there, @PetiteSouris !
First of all, both of your tweets are pretty amazing! They are crisp and to-the-point, showing empathy. The tone is very supportive, clearly reflecting the role and purpose of 7Cups. The only suggestion I'd like to add is to perhaps end the tweet with a small positive note; otherwise, it's just perfect!
@PetiteSouris Very good!
Create one general hypothetical tweet that is supportive and compassionate.
Hello there, how are you feeling? Share your feelings without fear of judgment on 7cups.com. It’s a free platform with a non-judgmental, compassionate, and supportive community for everyone. Reminder: Support is always available! #MentalHealth #SupportRespond to this tweet using the outreaching tips:
We hear you. With the world facing a pandemic, it's tough to go out when social distancing isn't followed. 7cups.com offers a safe space for your thoughts and emotions during these times. Take care of yourself. #MentalHealth #COVID
@sia1325
Hi Sia, good tweets. Well done.
1. Create one general hypothetical tweet that is supportive and compassionate.
Feeling Lonely, Anxious, Depressed or just Want to Vent? 😔😭😖
Don't worry @7cups.com, we always listen to YOU!, we are a community that works 24/7 to make you feel better! 😍😇😁 #anxiety #depression #loneliness #mentalhealth
2. Respond to this Tweet using the outreaching tips:
Tweet by Michael: "I feel so lonely and I have no friends, that makes me so sad!"
Response: Sorry to hear that you are going through all that, Michael but guess what? You are NOT alone anymore, I invite you to visit 7cups.com, it's an amazing community that works 24/7 to listen to anyone who needs help and it's totally free! #loneliness #sadness #support #mentalhealth #fellowship
@themightyhealer
Nice tweets. Remember to submit the trial completion form.
@walkalot Thank you! I already did!
@themightyhealer Bang on! You have crafted your response beautifully with the perfect hashtags. I loved it!!
Way to stay on topic and get all the needed information across! Consider adding more content not directly about 7Cups, as some may feel offended if it comes off as an advertisement.