4) Team Lightship: Tweeting Empathy
In our introduction, we briefly understood an introduction to how social media-based marketing at 7 Cups uses a project called Team Lightship.
In this discussion, we will understand how the Lightship initiative works in terms of using tweets for spreading awareness, support, as well as 7 Cups content and other service information. We will also learn how the Twitter platform can be used to outreach to people requiring and in search of mental health support, in order to ensure that mental health is not ignored or stigmatized on social media.
(i) Using Tweets to Spread Awareness, Support, and Content/Service Information:
As previously discussed, the goal of Lightship is to use social media to reach out to those in need using kind and empathetic messages.
General tips include:
-
What you tweet about should reflect the compassionate, supportive, and kind community that 7 Cups is. Use your best judgment.
-
View your Team Lightship account as a force for good, and for spreading the 7 Cups mission and values.
-
Feel free to discuss emotions, situations, and topics that often occur on 7 Cups.
-
You might also want to post/retweet quotes or pictures, and that’s 100% okay! Just remember that reaching out to people should be a priority. Think of how social media graphics can be used in that sense, to engage people.
-
Note: Lightship uses referral links (found on your dashboard page under the list of chats) to direct users to the 7 Cups site.
Tips in regards to which areas or services of 7 Cups you can mention (apart from the general fact about 1:1 or group chats!): Self-Help Guides, Expert Articles, Free Mindfulness Exercises.
Sample Tweets:
Having a tough time? Don't keep it all inside. If you want to talk, we're here to listen 24/7 #7Cups https://www.7cups.com/17156123 #MentalHealthMatters
Need inspiration from people who have overcome Postnatal Depression? Read these stories of women using their recovery to aid others! https://www.7cups.com/experts/postnatal-depression-recovery
(ii) Using Twitter to Outreach People Seeking Support:
The following steps are helpful ways to identify and respond to people seeking support:
-
Search for Keywords
Some keywords or hashtags can prominently help search for people in need of support.
Note: The following and other mental health-related tags on social media platforms can contain potentially triggering content.
-
Prominent Tags: need to vent, need a friend, feeling lonely, anxious, and depressed.
-
Other Tags Examples:
-
#depressed #anxious #depression #mentalhealth (high volume tags)
-
#needtotalk
-
#bullying
-
#chronicpain #chroniclife
-
#coping
-
#peersupport
-
#selfcare
Note: These keywords or hashtags can also be used in your own tweets to help ensure visibility and engagement.
-
Reply to Tweets
After your search for important hashtags and keywords, when you find someone who has tweeted using one of those tags, and looks to be in need of support, reach out to them! Respond to their tweet with a message that includes information about how 7 Cups can support them.
Activity
Using what you learned about the Lightship protocol:
-
Create one general hypothetical tweet that is supportive and compassionate.
-
Respond to this Tweet using the outreaching tips:
3. Reply to one other student’s responses for both (1) and (2) and offer a review about their response: don’t forget to mention strengths as well as improvements they can make!
Please do not forget to personally save your activity answers as well as your reply to another user’s answer (recommended on Google Doc or other means) as you will be asked to share this for your Weekly Progress Report.
-
This post is brought to you by the Content Development and Marketing Program, find out more information about the program here
@SoulfullyAButterfly
Answer: General Hypothetical Tweet:
"Feeling overwhelmed? Remember, it's okay to take a pause and breathe. You're not alone. Reach out anytime you need someone to listen. 💚 #7Cups #MentalHealthMatters"
Response to the Tweet:
"Hi there, I understand that things can get tough sometimes. At #7Cups, we're here to listen and support you 24/7. You don’t have to face this alone. 💚 (https://www.7cups.com/17156123) #anxiety #support"
@ThoughtsBubbleExpress
awesome!! i love the link at the end, very engaging!! (: I have no complaints it was magnificent!
Only included the second half 😂 that was for number 2
for the first one, maybe include a resource for where to reach out
@Bunnylovesyou, Thank you so much, now that you point that out I see it too, thank you for noticing and pointing it out 😊
@ThoughtsBubbleExpress
Anytime ❤
Also how in the world do they get these posts to say Twitter and *** without censors 😅😅🥲🥲
@ThoughtsBubbleExpress
Well done, thought bubble. Make sure to submit the trial completion form.
@walkalot Thank you, I did 😊
@ThoughtsBubbleExpress
General Hypothetical Tweet
Strengths :
-use of referral link
- use of hashtags
improvement :
- "You are not alone" sentence could be reframed.
Response to the Tweet
Strengths :
-empathetic tone
- appropriate hastags.
improvement :
- could use more focus on posted tweet keyword-anxiety.
---
I really liked your answer and the way you initiated the first sentence both times. 💛
@sky2Ocean20 Thank you so much for your helpful feedback, I'm noting it down to apply the next time and I'll work on improving it with your given feedback. 😊
@ThoughtsBubbleExpress
@sky2Ocean20 Awwee it's so cute!! This GIF made my day 😁
@ThoughtsBubbleExpress
@SoulfullyAButterfly
Create one general hypothetical tweet that is supportive and compassionate.
The stigma around #mentalhealth seems like not reducing at the pace we expected. We all inevitably need some emotional support from time to time. There is a safe place now if you #needtotalk. Reach out to 7cups.com
Respond to this Tweet using the outreaching tips:
It's understandable what you are going through. All of a sudden we found ourselves in this social distance situation. I want you to know that you don't have go through this alone. Reach out to 7cups.com where trained volunteered listeners are there for emotional support. #ventinghelps.
@sky2Ocean20
Well done, Sky Ocean. Good tweets
Looks like youre done with the trial. Remember to fill out the trial completion form.
@walkalot
@SoulfullyAButterflyupportive Tweet
@Countrygirl095 Hey, I hope you're doing well. I have picked up your responses for the third task. I have included my two cents below.
Review of Activity No. 1
Strengths:
The use of emojis is eye-catching and can enhance engagement. The clear call to action invites people with disabilities to seek support and share their experiences.
Including specific hashtags increases the tweet's visibility to those seeking disability support and mental health awareness.
What could be Improved:
While inviting, the tone could be softened to sound more personal and less like a public announcement. The tweet could include a direct link to facilitate immediate access to support.
IMHO, one must consider avoiding phrases like "all people with disabilities" as they can unintentionally generalize diverse experiences; instead, use inclusive language that acknowledges individuality.
Review of Activity No. 2
Strengths:
This response is empathetic and acknowledges the unique challenges faced by people with disabilities.
Offering a specific service (e.g., a virtual chat with trained listeners) clearly outlines how 7 Cups can assist. Once again, the hashtags used are relevant and promote the services available for emotional wellness.
What could be Improved:
To enhance personalization, consider addressing the reader directly with "you" statements, creating a one-on-one conversation feel.
P.S. The Above reviews are based on my analysis; apologies for the shortcomings; critique is most welcome.
@SoulfullyAButterfly
Create one general hypothetical tweet that is supportive and compassionate.
- I feel that during such a difficult time everyone needs someone to lean on, especially with all the hardship going on. I believe that #7cups would be the right place for you. You should check it out, because they have tons of stuff catering to #mentalheath and you might able to benefit from it and learn new ways to cope with your Anxiety🥰
@InsightfulPhoenix
outreach:
The way you feel is perfectly valid, never let anyone tell you that you are "over reacting". Your feelings and emotions always deserve a spotlight just like everyone around you. Thank you for being brave and vulnerable enough to right this tweet asking for help <3
@InsightfulPhoenix
Good job, phoenix
@SoulfullyAButterfly
1) General Hypothetical Tweet:
Most of the time, the bravest thing you can do is ask for help. Remember, it's okay not to be OK. We're here to listen and support you through it all. Please feel free to reach out anytime; you're not alone. 💚
#7Cups #MentalHealthMatters #Support
2) Response to Tweet Image:
I understand your feelings, and they are entirely valid. It's frustrating when taking care of yourself feels like a challenge. We are here for you if you need to vent or talk it out.
#7Cups #SocialDistance #MentalHealthSupport"
@FeureVox
Good tweets
@FeureVox
I like how your tweet is compassionate and straight to the point.
In the response to the tweet, the empathy and support you expressed are very relevant.
As a suggestion for improvement, perhaps you could elaborate a little more on the second part of your answer, just to delve a little more into it and provide more detail.
Great job!
@FeureVox
Great tweets! I would definitely retweet these.
@SoulfullyAButterfly
Create one general hypothetical tweet that is supportive and compassionate.
Everyone has bad days. Remember that we all struggle at times, and that’s okay. The storm will pass. Believe in yourself and trust the process. 7 Cups is there for you, so you won’t be alone. #mentalhealth #youmatter
Respond to this Tweet using the outreaching tips:
Going through a pandemic with all the social distancing is definitely challenging. It can be quite frustrating and nerve-wracking, but we’re all in this together. 7 Cups is here for you.
@TogetherForeverAlways
Hi together, nice tweets. Keep it up
@walkalot
Thanks, back at you.
@TogetherForeverAlways
Feedback
Your tweet is short and sweet. I like how you validate having bad days and the encouragement that better days will come. It gives hope and as you read it you can feel the empathy and warmth of 7 Cups. Love the hashtag #youmatter
Well done 👍🏽😁
Improvements:
You could insert a link to click for the person so easy access is granted and you could clarify/explain how or in what way 7 Cups is there to support because people might not know what 7 Cups does as they have never heard from it. ☺️
@MariposaDeLaLuna7
Thank you for the feedback, well spotted! 😊
@TogetherForeverAlways
Hello! I think your tweets are great. I love how your first tweets are generally applicable to anyone who reads the tweet and show compassion and reassurance to them!
Your second tweet is also a great response to the original tweet as it highlights the original's situation and validates it. You also used proper hashtags that fits them on both of your tweets!
My suggestions would be to add links that direct to the 7 Cups website(as already pointed by another user) and to add emojis to suits your tweets.
@BloomingSakura
Hello! Thank you so much for the detailed and honest feedback. I appreciate that a lot ^^
@SoulfullyAButterfly
Create one general hypothetical tweet that is supportive and compassionate.
There is no shame nor weakness in asking for help and support. We all need a shoulder to lean on and an open ear we can #vent to from time to time. Whenever you are ready, we are here, waiting for you.🩵👉https://www.7cups.com/member/BecomeMember.php
Respond to this Tweet using the outreaching tips:
It can be so frustrating dealing with #anxiety throughout this pandemic, when people do not respect your #boundaries. Especially when they do not take into account that other’s can have a very hard time with people not keeping their social distance. We understand, we care and we are here to listen to you on #7cups🩵give it a try 👉https://www.7cups.com/member/BecomeMember.php
Hello Luna!
I think your tweets are wonderful. Your first tweet contains proper compassion for those who are reading it. You also used appropriate hashtags and provided links to the website.
For your second tweet, you also showed compassion and validation to what the original tweeter is going through and provided links to direct them to 7 Cups. Your emoji usage also makes your tweet seems more friendly and not rigid at all!
Overall the only suggestion I can give is to consider using gifs or pictures that suits your tweets as the option is also available on Twitter.
@BloomingSakura
Thank you so much for your feedback☺️🙏🏽 Indeed gifs or picture would complement it well🙏🏽
Create one general hypothetical tweet that is supportive and compassionate.
Have you checked in on yourself today?
Check out our free online emotional wellness test from this link https://www.7cups.com/free-emotional-wellness-test/
Not feeling well or just want to vent? Reach out to our listeners ready to listen to your worries and a supportive community ready to make you feel like you belong💙
#Selfcare #Checkin #7CupsRespond to this Tweet using the outreaching tips:
I understand your concern and how your #Anxiety is preventing you from doing your exercise with ease. It may be hard to go on your walk when there are chances of other people not respecting your boundaries. 7 Cups is a good place to reach out to listeners who are ready to listen and be there for you. Remember, you are not alone💙
Here's the link to the 7 Cups Website if you're interested😊
https://www.7cups.com/14255888
@BloomingSakura
Good tweets Sakura. Looks like you've finished the trial, so remember to fill out the trial completion form.
@BloomingSakura
Reply to one other student’s responses for both (1) and (2) and offer a review about their response: don’t forget to mention strengths as well as improvements they can make!
I really enjoyed the empathy and validation in your Tweet. You took time to relate to their situation in a professional manner. Your response was direct and clearly stated. Thank you so much for your contribution.
@coolvibes @BloomingSakura 1. your tweet was empathetic and inclusive. perhaps you could have added different options like chatrooms and forums to give an Idea how they could be included in the community.
@SoulfullyAButterfly
Create one general hypothetical tweet that is supportive and compassionate.
Have been bottling up feelings but ain't able to open up? Fear not, we provide listener 24/7 to hear you out without any judgement but tons of supports! #yourvoicematters
@SoulfullyAButterfly
Respond to this Tweet using the outreaching tips:
Pandemic is already challenging situation and in addition to that, people not maintaining safe distace is really frustrating. We understand your feelings and those feelings are totally valid. If you want to vent to or open up more about your emotions, 7 cups is waiting for you 💛 #7cups #anxiety