4) Team Lightship: Tweeting Empathy
In our introduction, we briefly understood an introduction to how social media-based marketing at 7 Cups uses a project called Team Lightship.
In this discussion, we will understand how the Lightship initiative works in terms of using tweets for spreading awareness, support, as well as 7 Cups content and other service information. We will also learn how the Twitter platform can be used to outreach to people requiring and in search of mental health support, in order to ensure that mental health is not ignored or stigmatized on social media.
(i) Using Tweets to Spread Awareness, Support, and Content/Service Information:
As previously discussed, the goal of Lightship is to use social media to reach out to those in need using kind and empathetic messages.
General tips include:
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What you tweet about should reflect the compassionate, supportive, and kind community that 7 Cups is. Use your best judgment.
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View your Team Lightship account as a force for good, and for spreading the 7 Cups mission and values.
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Feel free to discuss emotions, situations, and topics that often occur on 7 Cups.
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You might also want to post/retweet quotes or pictures, and that’s 100% okay! Just remember that reaching out to people should be a priority. Think of how social media graphics can be used in that sense, to engage people.
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Note: Lightship uses referral links (found on your dashboard page under the list of chats) to direct users to the 7 Cups site.
Tips in regards to which areas or services of 7 Cups you can mention (apart from the general fact about 1:1 or group chats!): Self-Help Guides, Expert Articles, Free Mindfulness Exercises.
Sample Tweets:
Having a tough time? Don't keep it all inside. If you want to talk, we're here to listen 24/7 #7Cups https://www.7cups.com/17156123 #MentalHealthMatters
Need inspiration from people who have overcome Postnatal Depression? Read these stories of women using their recovery to aid others! https://www.7cups.com/experts/postnatal-depression-recovery
(ii) Using Twitter to Outreach People Seeking Support:
The following steps are helpful ways to identify and respond to people seeking support:
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Search for Keywords
Some keywords or hashtags can prominently help search for people in need of support.
Note: The following and other mental health-related tags on social media platforms can contain potentially triggering content.
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Prominent Tags: need to vent, need a friend, feeling lonely, anxious, and depressed.
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Other Tags Examples:
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#depressed #anxious #depression #mentalhealth (high volume tags)
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#needtotalk
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#bullying
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#chronicpain #chroniclife
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#coping
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#peersupport
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#selfcare
Note: These keywords or hashtags can also be used in your own tweets to help ensure visibility and engagement.
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Reply to Tweets
After your search for important hashtags and keywords, when you find someone who has tweeted using one of those tags, and looks to be in need of support, reach out to them! Respond to their tweet with a message that includes information about how 7 Cups can support them.
Activity
Using what you learned about the Lightship protocol:
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Create one general hypothetical tweet that is supportive and compassionate.
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Respond to this Tweet using the outreaching tips:
3. Reply to one other student’s responses for both (1) and (2) and offer a review about their response: don’t forget to mention strengths as well as improvements they can make!
Please do not forget to personally save your activity answers as well as your reply to another user’s answer (recommended on Google Doc or other means) as you will be asked to share this for your Weekly Progress Report.
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This post is brought to you by the Content Development and Marketing Program, find out more information about the program here
@SoulfullyAButterfly
In the labyrinth of #depression, you hold the key to your own escape and we are here to listen 7cups.com #mentalhealth #cope
@SoulfullyAButterfly
replying to tweet:
it's a difficult situation when other doesn't perform social distancing when #covid is happening. #anxious is a normal reaction. We're here at 7cups.com when you need to vent out. #mentalhealth #anxiety
@Wildarkberry
Hi Arkberry, good tweets. Now you finished the trial. Remember to submit the trial completion form.
@Wildarkberry Very nice i can see empathy and validation in your tweet. and great use of hashtags :)
@SoulfullyAButterfly
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Create one general hypothetical tweet that is supportive and compassionate.
Struggling with your mental health and wishing you could talk to a therapist? At 7 Cups, we believe that everyone should have access to compassionate and resourceful listeners. Check out our platform at https://www.7cups.com/BrowseListeners/ to connect with a supportive ear. You're not alone.#MentalHealthMatters #YouAreNotAlone #Support#Anxiety#Depression
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Respond to this Tweet using the outreaching tips:
I wholeheartedly understand and support the importance of social distancing, as it plays a key role in ensuring everyone's safety and well-being by maintaining a safe and healthy distance. 🌼
#Anxiety#Depression#Covid
@anikahelps
Great tweets. Keep it up
@anikahelps
Looks like you finished the trial. Make sure to fill in the trial-completion form.
@anikahelps Great! I like how the anxiety response is so direct.
@SoulfullyAButterfly
1. Create one general hypothetical tweet that is supportive and compassionate.
If you feel lonely, feel free to ask for help and know that you are not alone. @7cups is a platform where you can chat with supportive listeners 24/7. Visit https://www.7cups.com/BrowseListeners/ #mentalhealth #peersupport
1. Respond to this Tweet using the outreaching tips:
The concern is understandable. The #covid has completely changed our lives and now we have to pay more attention to each other. It's normal for you to feel anxious. If you would like to talk more about it, please visit @7cups. The website has a supportive community of listeners. #anxiety #needtotalk #freeservice
@helpfulmindful88
Hi Helpful Mind, these are great. Very encouraging.
Walkalot, CDM Mentor
Create one general hypothetical tweet that is supportive and compassionate.
Hey there, feeling down and need someone to talk to? Please know that you aren't alone 7cups has non-judgemental listeners available 24/7 that are ready to listen to your worries and struggles if you #needtovent-
Respond to this Tweet using the outreaching tips:
I understand how you are feeling. Going out during #covid can be really uncomfortable especially when no one is following social distancing. If you need to talk about it, 7cups has kind listeners, self-help guides, mindfulness exercises to support you.
@BlueRivercares
Hi BlueRiver, very nicely done. These tweets are solid. Keep it up.
@BlueRivercares
Hi Blue, I love both of your responses! Personally, I love emojis and hashtags so I'd try to use them a bit more, but other than that, it's flawless! Great work :)
@BlueRivercares
This is great, your tweet contains sympathy and support and presents a strong and supportive message to individuals, but I wish you would put your link so that others can communicate with you.
@SoulfullyAButterfly
🌟 Hey there, beautiful people! Life can be tough, and it's okay not to be okay. Remember, you're not alone in this journey. 💙 Reach out to someone you trust, share your feelings, and let the healing begin. 🤗 Your story matters, and so do you! #7cups #YouAreNotAlone 🌈"
@babyangel
@babyangel
Well done, Baby Angel. And it looks like you've finished the trial. Be sure to fill-out the trial completion form.
@SoulfullyAButterfly
Using what you learned about the Lightship protocol:
Create one general hypothetical tweet that is supportive and compassionate.
☁️ When life get too tough, anxiety can get high and depression takes us down, but you don’t have to be alone. ⛅ Here at #7cups https://www.7cups.com/17156123, you got a whole compassionate and caring #community to support you. #YourMentalHealthMatters 🌈✨
Respond to this Tweet using the outreaching tips:
It's challenging when people overlook the importance of #SocialDistance, especially during these times. Your concern for safety is valid, and it's okay to prioritize your well-being. Join us at the safe space of #7cups where a whole community will #support you, and get a chance to #connect with like-minded individuals. Take care of yourself #StaySafe 💜
@HachiBee
Great job, and it looks like you've finished the trial. Be sure to fill-out the trial completion form.
@HachiBee
(1) I really liked the use of emoji. Makes your post eye catching. Words of encouragement are mind blowing.
(2) Use of hashtags, and choice of words to show support is awesome. Overall a good looking tweet, shows care and sends clear message.
@HachiBee
@HachiBee
Reply for No 2
It is good to provide support to others and guide them to appropriate ways of helping, but I hope you show more compassion for them. Thank you.
@SoulfullyAButterfly
(1) General Tweet
Do you #needtotalk ? Are you #depressed #anxious or going through #grief #chronicpain or simply #needtovent.
We at https://www.7cups.com/ are here to listen and #support.
You will be #anonymous and its #free.
We #care for you.
(2) Outreaching
I understand that anxiety kicks in by seeing lack of social distancing. We #7cups are here to listen and #support you. Here's a link of article that might help you.
https://www.7cups.com/forum/anxiety/General_2428/HowtoCalmanAnxietyAttackPracticalTipsandTechniques_311585/
@enigmaticpanda4152
Well done. Short and sweet, and to the point.
@enigmaticpanda4152 it's very concise and there's a lot of hashtags used, well done!
@enigmaticpanda4152 1) A very thorough tweet. Covers a lot of bases. Maybe try to construct something with slightly less hashtags. It is a bit overwhelming.
2) Very well written and catches the eye. I wouldn't hurt to have one or two more hashtags.
Create one general hypothetical tweet that is supportive and compassionate.
#Selfcare is important for our mental health and finding healthy #coping mechanisms can be challenging. If you #needtotalk, 7cups.com offers a wide variety of listeners at your disposal! #Talkaboutit <3
2. I’m sorry to hear that your #anxiety gives you a hard time, it must feel so upsetting and frustrating. These are very difficult times and your feelings are absolutely valid. At 7cups.com, we offer volunteer listeners who are here for you, to help you through your issues. Wishing you the best from the 7 Cups team : )
@creativeTime4251
Well done. These are nicely crafted tweets
@creativeTime4251 both of them are very kind and compassionate. The only thing I would have done differently is mentioned that there's someone to talk to 24/7. You never know what the user's time is and it would let them know it could be at any time of the day. Especially since a lot of our members often message at the late hours of the night when they are alone.
@creativeTime4251
They are really nice. 💙
@SoulfullyAButterfly
Respond to this Tweet using the outreaching tips:
I totally get it. The struggle with crowded spaces during walks is real. It's tough when people forget to respect social distancing. Your feelings are valid. Just wanted to remind you, 7 Cups is here for support. If you ever need to talk or share your feelings, we're just a message away. Take care and stay safe. 💙 #YouMatter #7CupsSupport
Create one general hypothetical tweet that is supportive and compassionate.
Feeling overwhelmed? It happens to the best of us. 🌟 Remember, you're not alone. 7 Cups is here, ready to listen and support you. Your feelings matter. Take a moment for self-care today. 💙 #YouMatter #7CupsSupport
@WeEarth
Thanks for being encouraging WeEarth. Love these tweets
