4) Team Lightship: Tweeting Empathy
In our introduction, we briefly understood an introduction to how social media-based marketing at 7 Cups uses a project called Team Lightship.
In this discussion, we will understand how the Lightship initiative works in terms of using tweets for spreading awareness, support, as well as 7 Cups content and other service information. We will also learn how the Twitter platform can be used to outreach to people requiring and in search of mental health support, in order to ensure that mental health is not ignored or stigmatized on social media.
(i) Using Tweets to Spread Awareness, Support, and Content/Service Information:
As previously discussed, the goal of Lightship is to use social media to reach out to those in need using kind and empathetic messages.
General tips include:
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What you tweet about should reflect the compassionate, supportive, and kind community that 7 Cups is. Use your best judgment.
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View your Team Lightship account as a force for good, and for spreading the 7 Cups mission and values.
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Feel free to discuss emotions, situations, and topics that often occur on 7 Cups.
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You might also want to post/retweet quotes or pictures, and that’s 100% okay! Just remember that reaching out to people should be a priority. Think of how social media graphics can be used in that sense, to engage people.
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Note: Lightship uses referral links (found on your dashboard page under the list of chats) to direct users to the 7 Cups site.
Tips in regards to which areas or services of 7 Cups you can mention (apart from the general fact about 1:1 or group chats!): Self-Help Guides, Expert Articles, Free Mindfulness Exercises.
Sample Tweets:
Having a tough time? Don't keep it all inside. If you want to talk, we're here to listen 24/7 #7Cups https://www.7cups.com/17156123 #MentalHealthMatters
Need inspiration from people who have overcome Postnatal Depression? Read these stories of women using their recovery to aid others! https://www.7cups.com/experts/postnatal-depression-recovery
(ii) Using Twitter to Outreach People Seeking Support:
The following steps are helpful ways to identify and respond to people seeking support:
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Search for Keywords
Some keywords or hashtags can prominently help search for people in need of support.
Note: The following and other mental health-related tags on social media platforms can contain potentially triggering content.
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Prominent Tags: need to vent, need a friend, feeling lonely, anxious, and depressed.
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Other Tags Examples:
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#depressed #anxious #depression #mentalhealth (high volume tags)
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#needtotalk
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#bullying
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#chronicpain #chroniclife
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#coping
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#peersupport
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#selfcare
Note: These keywords or hashtags can also be used in your own tweets to help ensure visibility and engagement.
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Reply to Tweets
After your search for important hashtags and keywords, when you find someone who has tweeted using one of those tags, and looks to be in need of support, reach out to them! Respond to their tweet with a message that includes information about how 7 Cups can support them.
Activity
Using what you learned about the Lightship protocol:
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Create one general hypothetical tweet that is supportive and compassionate.
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Respond to this Tweet using the outreaching tips:
3. Reply to one other student’s responses for both (1) and (2) and offer a review about their response: don’t forget to mention strengths as well as improvements they can make!
Please do not forget to personally save your activity answers as well as your reply to another user’s answer (recommended on Google Doc or other means) as you will be asked to share this for your Weekly Progress Report.
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This post is brought to you by the Content Development and Marketing Program, find out more information about the program here
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Create one general hypothetical tweet that is supportive and compassionate.
If you need someone to talk to, 7cups is the right place. This is an anonymous platform where you can share in a safe and non-judgmental space. We are here 24/7 with group support chat rooms, 1-1 supports and various other tools to aid you with your mental health & emotional well-being. https://www.7cups.com/15624242 #7Cups #mentalhealth #mentalhealthmatters #needtotalk #wellbeing
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Respond to this Tweet using the outreaching tips:
I can relate to you there, (insert their Twitter’s account name). If I were to see people not following social distancing’s rule strictly, I would feel very unsafe and irritated. Sometimes, there are things outside of our controls such as the current on-going pandemic. I personally find mindfulness to be helpful with calming me down, maybe it can aid you too? https://www.7cups.com/experts/5-tips-for-staying-mindful #Anxiety #covid #mindfulness #7Cups
3. Reply to one other student’s responses for both (1) and (2) and offer a review about their response: don’t forget to mention strengths as well as improvements they can make!
Done!
@kindLemonade
Wow, Lem! This is really awesome! I loved it!
(re-posting)
@SoulfullyAButterfly
1. Are you struggling with panic attacks? Does anxiety affect your daily life? If you believe that a listening ear can reduce your burdens, we are here.
#selfcare #anxiety #help
Visit us at:https://www.7cups.com
2. I understand it’s a tough situation that you’re in. It can be really concerning especially when the pandemic is still going on. If you need emotional help, we can have a talk and help you feel better.
Visit us at:https://www.7cups.com
Hi @alphav7 😊 Haven't seen you around quite a while. How are you?
Here are reviews as required 😁
Strength:
✅ Both tweets are empathetic and hyperlink located at the end of the editorial, so even if the word is cut off for characters over-limit reasons, it will still work effectively.
Constructive feedback:
The first tweet using the word anxiety as a hashtag when the word already incorporated in the previous sentence. Twitter detects both words and hashtags therefore, 'anxiety' and #anxiety will have the same result.
Anyway, love the tweets! 💜
Hi @ouiCherie :)
Glad to see your reply. Thanks a lot for the feedback. Hope everything is well.
I had taken a break for a few months & returned recently 😅.
@alphav7
Ahh that's why I haven't seen you much. Hope all is well with you and glad to have you back. All the best on CDM! 😊
@SoulfullyAButterfly
1) Do you need #someonetotalkto? Reach out to an active listener today at https://www.7cups.com/110274875 to get the support you deserve! #7Cups
2) I understand where you're coming from! If you'd like to talk more about your anxiety and experience with covid-19, you can check out 7 Cups here: https://www.7cups.com/110274875 to get support!
@sophiasanae
☑️The length of the messages are suitable for twitter as they are not too long.
☑️You used hastag and put 7cups link where suitable, great job 💙
Perhaps one more empathetic sentence that summarises & validates the person can be extra nice for the twit, too 💗
@kindLemonade
Oooh great feedback, thank you so much!
1. Create one general hypothetical tweet that is supportive and compassionate.
Do you ever feel uncomfortable when your boundary is violated or don't know how to say no? Use these formulas to set it up clearly but empathetically and join us on 7Cups The Self-Care Lounge today! Because you matter 💜 #community#onlinechat https://www.7cups.com/forum/RelationshipFriendshipSupport_66/TheSelfCareLounge_2256/3EasyScriptsforSettingUpBoundariesTheSelfCareLounge_251578/
Note 1
🖊 242 characters include hashtags, excludes links
🖊 Keywords: self-care, boundary, community, online chat, 7cups
🖊 CTA: join us on 7Cups The Self-Care Lounge today!
2. Respond to Tweet using the outreaching tips
I hear you 💜 agree it can trigger anxiety attacks. Trained listeners are ready at 7cups.com for anyone who needs a friend or to talk to someone. Join us! See you there? #community#onlinechat
Note 2
🖊 191 characters include hashtags.
🖊 Keywords: anxiety attack, need a friend, need to talk to someone, community, online chat, 7cups
🖊 CTA: Join us!
@ouiCherie
Hi Cherie :). Nice to see you here again. 
To give you my feedback:
1.) Strengths: awesome, empathic tweet directed towards a concrete issue - Boundaries.I like how you refer to the Self-Care lounge and mention that the person matters! Really supporting and compassionate.
Tip: I'm better at identifying strengths, but if I must 
: Maybe you could mention how 7 Cups helps with mental health in general.
2.) Strengths: a truly empathic response! I would have been glad to see a reply like this if I tweeted that tweet.
Tip: Well now I can't think of any! :)
Hi @Matej45678
Great input and delivery of constructive feedback. Thank you so much! 💜
@SoulfullyAButterfly
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Create one general hypothetical tweet that is supportive and compassionate.
Feel like you are all #alone and want some support right now? The listeners at 7cups provide you #support whenever you need! Find us here! -
Respond to this Tweet using the outreaching tips:
I can understand how #covid has changed our lives and how anxious you are about people not following the precautions. It seems like you want to talk to someone too. You can connect with trained listeners at #7cups who will listen to you talk and provide you a safe space! Find them here.
@Star996
I think you showed warmth and empathy in your messages. The use of # is also clear and suitable.
Well done!
@kindLemonade
Thanks, Lem!
1. Create one general hypothetical tweet that is supportive and compassionate.
Don't let yourself be silenced by stigma! Reach out to talk to volunteer listeners at www.7cups.com. #mentalhealth #7cups #peersupport
2. Respond to Tweet using the outreaching tips
Anxiety can be hard to cope with, particularly during the pandemic! If you ever need a listening ear, feel free to hop on to www.7cups.com. We are #hereforyou.
@cuteeeezombieeee
Great job on the activity!
I love the strength that your messages have. They are brief yet assertive.
I feel that you could be a bit more specific so that users can relate more.
But overall wonderful effort!👍😃
@KiaraB26
Thanks for the feedback Kiara! As for your suggestion, I agree that adjusting my tweet to be more specific would be easier to relate to. The reason I kept it more general is simply because the prompt asked us to come up with a general mental health tweet.
Good luck with the rest of the program!
1. Create one general hypothetical tweet that is supportive and compassionate.
Is the storm inside your mind too loud and painful? Keeping the tension inside of you for too long? Remember to always release the pressure first before opening the lid on a pressure cooker.
Have a talk with compassionate, empathic people who listen and understand at 7 Cups: https://www.7cups.com/111184784.
Connect with trained volunteer listeners or a therapist and release the pressure.
#mentalhealth #needtotalk #depression
2. Respond to this Tweet using the outreaching tips:
#Covid did its damage to all of us, I seriously understand your struggle. I know that everything seems harder now. You can connect with listeners or a therapist at www.7cups.com and have a open chat about the things that you feel and go through. Take care.
#mentalhealth #needtotalk #support
@SoulfullyAButterfly
1- Create one general hypothetical tweet that is supportive and compassionate.
Are you #feelinglonely, #depressed and my think you need some support with #mentalhealth? You have a safe place called #7cups where you will find supportive and volunteer listeners who will carefull listen to you and help you to venting out, #7cups are free and anonymous . You can find us here https://www.7cups.com@KACOSMIC
☑️ Great outreach message. This showed warmth and empathy.
☑️ You inserted hashtags wgere suitable and with reasonable amounts. You also included a 7cups link.Awesome job! *high 5*
What about the 2nd task of this discussion?
Respond to this Tweet using the outreaching tips:
Also, the 3rd task is: Reply to one other student’s responses for both (1) and (2) and offer a review about their response: don’t forget to mention strengths as well as improvements they can make!
@kindLemonade
Thank you so much.
Just did the 2nd task... and i'll do the 3rd.
Thank you for remind me.
1. Let's all incorporate a little bit of acceptance into ourselves. We are perfect,
so are others. Accept and move on. #accept #mentalhealth #liveandletlive
2. Experiencing anxiety, especially during the #covid pandemic is scary yet common. It is completely understandable . You can reach out to the amazing listeners on #7cups. It is a genuine place to anonymously discuss or vent about your problems. I would love to help you on #7cups.
☑️ Empathic and compassionate messages
☑️ Good amount of hashtags usedPerhaps you could also include a 7cups link or your own 7cups referral link?
Well done ❤️🐳
Thank you so much for the feedback @kindLemonade💜
@SoulfullyAButterfly
1- Create one general hypothetical tweet that is supportive and compassionate.
Are you #feelinglonely, #depressed and my think you need some support with #mentalhealth? You have a safe place called #7cups where you will find supportive and volunteer listeners who will carefull listen to you and help you to venting out, #7cups are free and anonymous . You can find us here https://www.7cups.com.2- Respond to this Tweet using the outreaching tips:
I can totally understand how you feel and i'm sorry to hear you are experiencing this feeling of #anxiety for seeing others risking their lives with this #covid pandemic.
If you think that you #needtotalk with someone about how you are feeling to just vent out you can find people who are willing to listen to you on https://www.7cups.com.
There is a whole community with #peersupport to help people who wants to be listen and understood to without any judgment.
@KACOSMIC Hey there! I really liked your outreach tweet! it's super thoughtful and complete! Two tips I'd add is that you could use your referral link to get people to the site - that isn't only used to get reward but also to be able to count how many people actually checked the site after you invited them! Secondly, be careful that twitter only allows a certain amount of characters per tweet - your first tweet seems to be over that.
Great job! 
and in the end the love you take, is equal to the love you make. - Mel, 7Cups Ambassador
@Mel
Thank you for your feedback... i really appreciate that.