1) Introduction to Content and Marketing at 7 Cups
7 Cups currently has separate dedicated teams that focus on both Content and Marketing. This discussion outlines both teams and provides an overview of their current focus.
(A) Content Volunteer Team
The Content Volunteer Team was relaunched and redesigned in 2020 and is led by @SoulfullyAButterfly - more information including an application can be found here
Focus:
The team works to improve site content in the following areas:
(i) Questions and Answers (Q&A Pages): Quality answers are researched and written in light of search engine optimization (SEO) and other best practices to ensure that the community gets verified, valuable information in response to common mental health questions and concerns. These answers are considered “short tasks” as they involve quicker content production.
(ii) Expert Mental Health News and Advice Section: Existing, published articles are reviewed to ensure up-to-date information, quality length, expert verified facts and other important topic categories by editors.
In addition, fresh content is produced for:
(iii) Expert Mental Health News and Advice Section: Alongside fresh content provided by experts, the team works to research and produce relevant fresh content articles that help boost information and awareness related to the categories that 7 Cups offers expertise in. Writers are welcome to collaborate with experts to publish co-authored articles or produce content individually to be published under the 7 Cups Community Account.
(iv) All other Content Needs: The team is ready to tackle and undertake content tasks that may come up as other needs. These content assignments can relate to listener guides, upcoming growth path playlists, improvement and support of online therapy-related information as well as many other possibilities!
(B) Team Lightship
As a revamp to the Social Soldiers Team at 7 Cups, Project Lightship was announced in late 2020 as the current volunteer-led marketing team for 7 Cups on Twitter. It is currently being led by @Rebecca947 and @Isentropic
Focus:
The team intends to eliminate mental health stigma by identifying those who need support as presented by social media (Twitter) based messages. The team not only works on bringing awareness by using and promoting mental health-based content but actively outreaches to potential users in need of a safe haven to invite them to use 7 Cups.
The team currently has one track with a focus on:
(i) Outreaching to 20 people with compassionate messages and support per month
(ii) Generating content and posting 5 posts.
As the team is currently testing only one track, we can expect future opportunities with the growth of Team Lightship! Further information, including an application, can be found here
Other Social Media Platforms for Content:
In the meantime, 7 Cups has official accounts on social media platforms that are run by community admins. Students of this current course as well as the Content Team will prospectively add to these content and content marketing efforts!
Find and follow the 7 Cups Official Accounts on Social Media:
Instagram - @7Cups | Twitter - @7Cups & @7CupsTeen | Facebook - 7CupsOfTea | Youtube - 7 Cups of Tea
Question for Discussion:
Which current area of the Content or Marketing focus at 7 Cups interests you the most? Please feel welcome to share your reasons.
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This post is brought to you by the Content Development and Marketing Program, find out more information about the program here
Note: If you intend to use Artificial Intelligence tools to help you fulfill any of the program’s requirements or electives, you are expected to adhere to our AI policy. You can read more about it here.
@SoulfullyAButterfly
I am interested in area (iv) of Content Volunteer Team as well as Team Lightship.
@NaturalEmpath
Thank you for expressing your interest in both the Content Volunteer Team and Team Lightship! Both teams play crucial roles in our mission.
@SoulfullyAButterfly
I'm very interested in the Expert Mental Health News and Advice, specifically researching and producing relevant content articles. I love researching and learning and sharing it with others. I'm currently part of Team Lightship and share content that has already been produced so it will be nice to produce content that I've written as well.
@kindheartedLily
Great to see your interest in Expert Mental Health News and Advice! Your enthusiasm for researching, creating content, and sharing knowledge is fantastic.
@richuyulin
Thank you!
@SoulfullyAButterfly
The area that most interests me is the formation and editing of new content.
@charmingEagle47
Correct me if I'm wrong, but it sounds like Content Volunteer Team, section (iv) is the right match for your interest.
@SoulfullyAButterfly A current focus I'm most interested in is team lightship I'm really interested in generating social media content. It's something I've done in the past but would still like to improve and get better at
@Clarezg
Your passion for creating social media content is wonderful. Your past experience will surely shine, and improvement is a great goal.
@SoulfullyAButterfly free talking to listeners that helps people just need a good talk to forgot their bad thoughts, that was awesome thing for the people can't afford theraphy.
@SoulfullyAButterfly I'm interested in Other Social Media Platforms for Content focus. as Currently it's part of my daily job. so generating social media content would improve my ability/skill in that area. as well as a mutual situation between me and the community.
@Wildarkberry
Great, you could be perfect for project lightship, which is about creating content related to mental health for social media
@SoulfullyAButterfly
I wish to be apart of the content volunteering team. I feel like I can really engage with the community through this position
@anikahelps
Great. I'm sure you'll be able to make an impact
I would love to be apart of the Q&A team, as well as the Team Lightship.
I believe I have the skills to do very well with both of those, with how outgoing and caring I am.
I think for me team lightship is where my interest. I love meeting new people and doing outreaches. Also making posts is also fun.
