1) Introduction to Content and Marketing at 7 Cups
7 Cups currently has separate dedicated teams that focus on both Content and Marketing. This discussion outlines both teams and provides an overview of their current focus.
(A) Content Volunteer Team
The Content Volunteer Team was relaunched and redesigned in 2020 and is led by @SoulfullyAButterfly - more information including an application can be found here
Focus:
The team works to improve site content in the following areas:
(i) Questions and Answers (Q&A Pages): Quality answers are researched and written in light of search engine optimization (SEO) and other best practices to ensure that the community gets verified, valuable information in response to common mental health questions and concerns. These answers are considered “short tasks” as they involve quicker content production.
(ii) Expert Mental Health News and Advice Section: Existing, published articles are reviewed to ensure up-to-date information, quality length, expert verified facts and other important topic categories by editors.
In addition, fresh content is produced for:
(iii) Expert Mental Health News and Advice Section: Alongside fresh content provided by experts, the team works to research and produce relevant fresh content articles that help boost information and awareness related to the categories that 7 Cups offers expertise in. Writers are welcome to collaborate with experts to publish co-authored articles or produce content individually to be published under the 7 Cups Community Account.
(iv) All other Content Needs: The team is ready to tackle and undertake content tasks that may come up as other needs. These content assignments can relate to listener guides, upcoming growth path playlists, improvement and support of online therapy-related information as well as many other possibilities!
(B) Team Lightship
As a revamp to the Social Soldiers Team at 7 Cups, Project Lightship was announced in late 2020 as the current volunteer-led marketing team for 7 Cups on Twitter. It is currently being led by @Rebecca947 and @Isentropic
Focus:
The team intends to eliminate mental health stigma by identifying those who need support as presented by social media (Twitter) based messages. The team not only works on bringing awareness by using and promoting mental health-based content but actively outreaches to potential users in need of a safe haven to invite them to use 7 Cups.
The team currently has one track with a focus on:
(i) Outreaching to 20 people with compassionate messages and support per month
(ii) Generating content and posting 5 posts.
As the team is currently testing only one track, we can expect future opportunities with the growth of Team Lightship! Further information, including an application, can be found here
Other Social Media Platforms for Content:
In the meantime, 7 Cups has official accounts on social media platforms that are run by community admins. Students of this current course as well as the Content Team will prospectively add to these content and content marketing efforts!
Find and follow the 7 Cups Official Accounts on Social Media:
Instagram - @7Cups | Twitter - @7Cups & @7CupsTeen | Facebook - 7CupsOfTea | Youtube - 7 Cups of Tea
Question for Discussion:
Which current area of the Content or Marketing focus at 7 Cups interests you the most? Please feel welcome to share your reasons.
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This post is brought to you by the Content Development and Marketing Program, find out more information about the program here
Note: If you intend to use Artificial Intelligence tools to help you fulfill any of the program’s requirements or electives, you are expected to adhere to our AI policy. You can read more about it here.
@SoulfullyAButterfly
I'm really impressed to see all this. But the most interesting one which I found is Content Volunteer Team.
And their focus of Expert Mental Health News and Advice Section
I'm really impressed to see all this. But the most interesting one which I found is Content Volunteer Team.
And their focus of Expert Mental Health News and Advice Section
I'm more interested in editing existing articles as well as producing the new ones.
The marketing focus actually also sounds great, I would like to publish more articles also the existing ones which I have.
This is a great platform. Thanks for the opportunity @7cups
@MifiHelpholic
Hi Mifi! Welcome to the CDM programme, it's great to have you here :)
It's awesome that you're interested in writing and editing articles, feel free to find out more about the Content volunteer team here :).
All the best for CDM, and please feel free to PM anytime if you have any questions or would like some support with the programme!
- Izzy
@SoulfullyAButterfly
I'm very interested in Team Lightship the most based on their description 😌 The quality of content on the site is extremely important, but quotes and messages on Twitter go even further. People distract themselves with social media quite often these days
@SirenOfSerenity
Hi Serenity!
Welcome to the Content development and marketing programme!
It's great that you're interested in team Lightship and spreading awareness via social media. Feel free to check out more information about the team here.
Good luck with your next steps in the programme and feel free to message me anytime if you ever have any questions or need information :).
- Izzy
The content volunteer team sounds the most interesting to me. Working with experts to produce important articles sounds engaging and fascinating!
@ItsRenee
Hi Renee!
Welcome to the CDM programme :)
It's awesome that you're interested in the Content volunteer team and helping out with articles, feel free to find out more here.
Good luck with your next steps on CDM, I hope you enjoy the programme!
Please feel free to PM me anytime if you ever need anything :)
- Izzy
@SoulfullyAButterfly
Hi I would really like to grow in both areas. I have a little bit of graphic design skills. I am thinking I could start there. But both skills are valuable to social media.
I cant wait to get started.
@sweetOcean1415
Hi Ocean!
Welcome to the CDM programme :)
It's awesome that you're interested in both graphic design and social media, feel free to check out Team Lightship here if you'd like!
I hope you enjoy your next steps in the CDM programme, and please feel free to PM if you ever need anything!
- Izzy
@SoulfullyAButterfly
The area that interests me the most is the use of Twitter to reach people in need. Will be really interesting to see how effective this is at bringing new members to 7 cups.
@YellowButton223
Hi Yellow! It's awesome that you're interested in how social media can be used for outreach on 7 Cups and bringing mental health awareness. Feel free to check out Team Lightship for more information here.
Good luck with your next steps on the CDM programme, and please feel free to PM me anytime if you need any more information :)
- Izzy
I am interested in both creating new content as well as learning more about graphic design 💜
@432Isaiah
Hi Isaiah!
Welcome to the Content Development and Marketing Programme!
It's awesome that you're interested in content creation and graphic design, feel free to check out the marketing assistant team here if you'd like :).
All the best for your next steps in CDM, and please feel free to PM me anytime if you need any information!
- Izzy
Content wise, I feel pretty strong with the social media side doing outreach. Areas that I would like to learn more about and improve in are writing articles that are focused on specific topics in mental health.
@specialSoul8273
Hi Soul!
Welcome to the Content development and Marketing programme :).
It's great to hear that you already feel confident with social media outreach but are looking to work on writing mental health-based articles. Feel free to check out team lightship or the content volunteer team here and here.
I hope you enjoy your next steps on CDM, and please feel free to PM me anytime if you ever have any questions :).
- Izzy
What a hard choice! If possible, I can commit time to volunteer on both teams. I’m very interested in creating content that helps end stigma and increases outreach and use of 7 Cups. This seems to be more in line with the marketing focus offered by Project Lightship. Being able to find users on Twitter that could use 7 Cups and online therapy is going to help many people managing emotional/ psychological difficulties. It fills me with with hope.
@admirableRose261
Hi Rose!
Welcome to the CDM programme :).
It's great to hear that you're interested in such a wide range of topics covered within the CDM programme, and feel free to check out applications for both Team lightship and the Marketing Assistant role if you're interested.
I hope you enjoy your next steps on CDM, and please feel free to pm if you ever need anything :).
- Izzy
@Izzy274
Thank you so much!
@SoulfullyAButterfly
The advice section co-authored with experts sounds the most appealing to me. It would be a learning experience for the volunteer, too!
@AmbrosialElysian
Hi Elysian!
Welcome to the Content Development and Marketing Programme!
It's awesome that you're interested in helping to create and develop content for the advice section of 7 Cups, please feel free to check out the Content Volunteer Team here if you're interested :).
I hope you enjoy the CDM programme and feel free to PM anytime if you ever have any questions!
Good luck!
- Izzy274
Developing content would be better I think .
@Sharuhisereneworld040
Hi Sharuhi!
Welcome to the Content Development and Marketing Programme :)
It's awesome that you're interested in content development, please feel free to check out the Content Volunteer team here if you'd like.
Good luck with your next steps on the CDM programme, and please feel free to PM me anytime if you ever have any questions :).
- Izzy274
