1) Introduction to Content and Marketing at 7 Cups
7 Cups currently has separate dedicated teams that focus on both Content and Marketing. This discussion outlines both teams and provides an overview of their current focus.
(A) Content Volunteer Team
The Content Volunteer Team was relaunched and redesigned in 2020 and is led by @SoulfullyAButterfly - more information including an application can be found here
Focus:
The team works to improve site content in the following areas:
(i) Questions and Answers (Q&A Pages): Quality answers are researched and written in light of search engine optimization (SEO) and other best practices to ensure that the community gets verified, valuable information in response to common mental health questions and concerns. These answers are considered “short tasks” as they involve quicker content production.
(ii) Expert Mental Health News and Advice Section: Existing, published articles are reviewed to ensure up-to-date information, quality length, expert verified facts and other important topic categories by editors.
In addition, fresh content is produced for:
(iii) Expert Mental Health News and Advice Section: Alongside fresh content provided by experts, the team works to research and produce relevant fresh content articles that help boost information and awareness related to the categories that 7 Cups offers expertise in. Writers are welcome to collaborate with experts to publish co-authored articles or produce content individually to be published under the 7 Cups Community Account.
(iv) All other Content Needs: The team is ready to tackle and undertake content tasks that may come up as other needs. These content assignments can relate to listener guides, upcoming growth path playlists, improvement and support of online therapy-related information as well as many other possibilities!
(B) Team Lightship
As a revamp to the Social Soldiers Team at 7 Cups, Project Lightship was announced in late 2020 as the current volunteer-led marketing team for 7 Cups on Twitter. It is currently being led by @Rebecca947 and @Isentropic
Focus:
The team intends to eliminate mental health stigma by identifying those who need support as presented by social media (Twitter) based messages. The team not only works on bringing awareness by using and promoting mental health-based content but actively outreaches to potential users in need of a safe haven to invite them to use 7 Cups.
The team currently has one track with a focus on:
(i) Outreaching to 20 people with compassionate messages and support per month
(ii) Generating content and posting 5 posts.
As the team is currently testing only one track, we can expect future opportunities with the growth of Team Lightship! Further information, including an application, can be found here
Other Social Media Platforms for Content:
In the meantime, 7 Cups has official accounts on social media platforms that are run by community admins. Students of this current course as well as the Content Team will prospectively add to these content and content marketing efforts!
Find and follow the 7 Cups Official Accounts on Social Media:
Instagram - @7Cups | Twitter - @7Cups & @7CupsTeen | Facebook - 7CupsOfTea | Youtube - 7 Cups of Tea
Question for Discussion:
Which current area of the Content or Marketing focus at 7 Cups interests you the most? Please feel welcome to share your reasons.
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This post is brought to you by the Content Development and Marketing Program, find out more information about the program here
Note: If you intend to use Artificial Intelligence tools to help you fulfill any of the program’s requirements or electives, you are expected to adhere to our AI policy. You can read more about it here.
@SoulfullyAButterfly I am beyond excited to create computer graphics for 7 cups of tea! Additionally, I would like to be involved in 7 cups of tea's social media.
@kindrose302
Hiya Rose! Welcome to the CDM :)
It's awesome that you're interested in creating content for social media, please feel free to check out (or sign up to) team lightship here!
I hope you enjoy the CDM, and please feel free to pm anytime if you ever have any questions!
@SoulfullyAButterfly
I would like to be involved with researching teams, editing, writing articles and creating graphics.
@nessa104
Hi Nessa! Welcome to the CDM, congratulations on completing your first step!
It's so cool that you're so interested in many different forms of content creation, and please feel free to check out the Content Development Team here!
I hope you enjoy the CDM programme, and please know you're always welcome to pm if you ever have any questions!
@SoulfullyAButterfly
question and answers section and lightship program interests me
@BlueCup55
Hiya Blue!
Welcome to the CDM, it's great to have you on the programme!
It's awesome that you're interested in both the Q&As and team lightship, and I hope you enjoy the coursework related to these on the CDM! Feel free to find out more about the Q&A approval team here.
Please feel free to pm anytime if you ever need any support with the programme, and good luck with your next steps on the CDM!
@SoulfullyAButterfly I would like to involve in content creation and review guides. I am always fascinated by writing so that is why my inclination is toward this (:
I would like to be making new content-articles or growth path playlists, or maybe listener guides. I also think that running a social media or marketing platform would be nice to do, although I don't have time to be on social media often.
I am okay at and would like to improve in giving the community content.
@Kpopcat2020
Hi Faith! Welcome to the CDM programme :)
It's great that you're passionate about so many different forms of content, and I hope you really enjoy exploring these further on the course! Feel free to find out more about the growth path team here if you'd like!
Good luck with CDM and please feel free to pm anytime if you ever have any questions!
@SoulfullyAButterfly
Creating content sounds the most exciting to me!
I love writing, it's definitely my happy place. The most pleasing part of this entire journey is the fact that I would be able to use my creative skills and what I have learnt thus far in life, in University and within my own Mental Health battle to make a genuine difference,inclusive of the values and standards that 7cups withholds!
@alex000
Hiya Alex! Welcome to the CDM programme :)
It's great to hear that you're so passionate about writing and creating mental health content, please feel free to check out the content development team here!
I really hope you enjoy the CDM, and please feel free to pm if you ever have any questions :)
- Izzy274
I would like to contribute articles of a general nature, of mass interest and self-growth. They could be light-hearted or on burning current issues. I would love to draw upon my life experiences and pen my thoughts on them.
Thanks.
@RideaRainbow
Hiya Rainbow!
Welcome to the CDM programme :)
It's awesome that you're so interested in writing articles, I hope you enjoy getting some experience with this on the CDM! Feel free to also check out the content volunteer team here :).
Good luck with your next steps on the programme, and please feel free to pm anytime if you ever have any questions!
~ Izzy
@SoulfullyAButterfly I guess it would be Content Volunteering Team as it will help me gain insights on topics and I believe in knowledge
@brightJackfruit8022
Hiya Jackfruit!
Welcome to the CDM programme, it's great to have you here :)
It's awesome that you're so passionate about gaining insight and knowledge, I hope you enjoy getting some research experience on CDM! Feel free to also check out the content volunteer team here if you're interested in applying :).
I hope you enjoy the CDM, and please feel free to pm anytime if you ever need anything!
~ Izzy
Thank you very much. It’s a pleasure being a part of this program 😄
@SoulfullyAButterfly In Content Volunteer Team, Authoring & Co-Authoring Articles is something I find interesting. It will give opportunity for me to learn from experts while producing new content.
@miraculousSoul53
Hihi Soul!
Welcome back to the CDM programme, it's great to see you again :)
It's great that you're so interested in writing/ co-writing articles on mental health, I hope you enjoy getting some experience with the article writing tasks on CDM! Feel free to also check out the content volunteer team here if you're interested :).
Good luck with your next steps on CDM, and please know my PMs are always open if you ever need anything!
~ Izzy
@SoulfullyAButterfly I am a business graduate specializing in marketing and I have content creation as a hobby. I would love to be able to support mental health with my skills.
@NomadAltair
Hi Nomad!
Welcome to the CDM programme, and congratulations on completing your first steps on the programme! :)
It's awesome that you have so much knowledge and experience with marketing, and it's great that you're looking to apply all of this to mental health topics! I hope that you really enjoy the marketing-based tasks on CDM! Feel free to also check out the marketing assistant team here if you're interested in getting involved with marketing :).
I hope you enjoy the CDM, and you're always welcome to message me if you ever have any questions!
~ Izzy
