1) Introduction to Content and Marketing at 7 Cups
7 Cups currently has separate dedicated teams that focus on both Content and Marketing. This discussion outlines both teams and provides an overview of their current focus.
(A) Content Volunteer Team
The Content Volunteer Team was relaunched and redesigned in 2020 and is led by @SoulfullyAButterfly - more information including an application can be found here
Focus:
The team works to improve site content in the following areas:
(i) Questions and Answers (Q&A Pages): Quality answers are researched and written in light of search engine optimization (SEO) and other best practices to ensure that the community gets verified, valuable information in response to common mental health questions and concerns. These answers are considered “short tasks” as they involve quicker content production.
(ii) Expert Mental Health News and Advice Section: Existing, published articles are reviewed to ensure up-to-date information, quality length, expert verified facts and other important topic categories by editors.
In addition, fresh content is produced for:
(iii) Expert Mental Health News and Advice Section: Alongside fresh content provided by experts, the team works to research and produce relevant fresh content articles that help boost information and awareness related to the categories that 7 Cups offers expertise in. Writers are welcome to collaborate with experts to publish co-authored articles or produce content individually to be published under the 7 Cups Community Account.
(iv) All other Content Needs: The team is ready to tackle and undertake content tasks that may come up as other needs. These content assignments can relate to listener guides, upcoming growth path playlists, improvement and support of online therapy-related information as well as many other possibilities!
(B) Team Lightship
As a revamp to the Social Soldiers Team at 7 Cups, Project Lightship was announced in late 2020 as the current volunteer-led marketing team for 7 Cups on Twitter. It is currently being led by @Rebecca947 and @Isentropic
Focus:
The team intends to eliminate mental health stigma by identifying those who need support as presented by social media (Twitter) based messages. The team not only works on bringing awareness by using and promoting mental health-based content but actively outreaches to potential users in need of a safe haven to invite them to use 7 Cups.
The team currently has one track with a focus on:
(i) Outreaching to 20 people with compassionate messages and support per month
(ii) Generating content and posting 5 posts.
As the team is currently testing only one track, we can expect future opportunities with the growth of Team Lightship! Further information, including an application, can be found here
Other Social Media Platforms for Content:
In the meantime, 7 Cups has official accounts on social media platforms that are run by community admins. Students of this current course as well as the Content Team will prospectively add to these content and content marketing efforts!
Find and follow the 7 Cups Official Accounts on Social Media:
Instagram - @7Cups | Twitter - @7Cups & @7CupsTeen | Facebook - 7CupsOfTea | Youtube - 7 Cups of Tea
Question for Discussion:
Which current area of the Content or Marketing focus at 7 Cups interests you the most? Please feel welcome to share your reasons.
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This post is brought to you by the Content Development and Marketing Program, find out more information about the program here
Note: If you intend to use Artificial Intelligence tools to help you fulfill any of the program’s requirements or electives, you are expected to adhere to our AI policy. You can read more about it here.
@SoulfullyAButterfly
I am interested in trying to break the stigmas around mental health and I believe this program can help me to achieve my goal one step at a time! Thank you so much!
@HelpfulLilith
Hiya Lilith! Welcome to the course :)
It's great to hear that you're so passionate about breaking the stigmas associated with mental health, and I hope you enjoy the coursework that gives you an opportunity to write articles and create content related to this.
Please know you're always welcome to pm if you ever have any questions about the CDM <3
@SoulfullyAButterfly My apologize. I didn’t post to the right thread. I enjoy both content and marketing. Content creation allows us to express our personality, creativity, and interests, as well as share a positive message that everyone can benefit from. Marketing is another way to be creative with communicating a message or selling a product/service. My favorite part about marketing is social media, as there are many unique and cool ways to capture viewers’ attention. Marketing is a big realm, and I'm excited to dive in and learn more about it from this program.
@Destiny4157
Hiya Destiny! Welcome to the programme, it's great to have you join us :)
It's so cool that you're interested in both content development and marketing, I really hope you enjoy the coursework of the CDM programme which allows you to give this a try! Also, feel free to check out Team Lightship here, which is a team that spreads awareness of 7 Cups using social media.
Good luck with your next steps on the CDM and please feel free to pm anytime if you have any questions!
@SoulfullyAButterfly I would love to share on IG and Twitter. I really enjoy helping others in mental wellness :)
@JustLikeMellie
Hi Mellie! Welcome to the CDM :)
It's awesome that you're so interested in spreading awareness through social media, please feel free to check out team lightship here!
I hope you enjoy the programme and please feel free to pm anytime if you ever have any questions!
@SoulfullyAButterfly
@magicalOcean594
Hiya Ocean! It's great to have you on the CDM programme :)
It sounds like you're so passionate about writing, and it's great to hear you're looking forward to the article writing aspect of the CDM!
Please feel free to check out more about the content development team here!
Good luck with your next steps on the CDM programme, and please feel welcome to pm anytime if you have any questions about the programme!
@SoulfullyAButterfly
'Content Volunteer Team' & 'Other Social Media Platforms for Content' are the ones interest me most.
In Content Volunteer Team researching for either publishing new articles or to edit existing ones is something I look at as an opportunity.
And in Other Social Media Platforms, Instagram, Facebook Youtube is also something I feel interested in.
@miraculousSoul53
Hiya Soul, welcome to the CDM!
It's awesome that you're interested in writing and editing articles, as well as creating social media content! Feel free to find out more about signing up to the Content Development Team here.
Good luck with your next steps in the programme, and please don't hesitate to pm if you ever have any questions or need any support with the programme!
@SoulfullyAButterfly
I'm interested in creating fresh content. BUT mostly interested in learning what opportunities there are to contribute!
@Raintree77
Hiya Raintree! Welcome to the CDM :)
It's awesome that you're interested in creating content and learning more about the different ways you can contribute, feel free to find out more about the content volunteer team here!
I hope you enjoy the content development and marketing programme, and please feel free to pm if you ever have any questions! :)
@SoulfullyAButterfly
To learn more about mental help!
@DLynn88911221
*Health*
@DLynn88911221
Hiya DLynn, welcome to the CDM!
It's awesome to have you on the programme and I really hope you enjoy the course! It's great that you're interested in learning more about mental health, and I hope the coursework of the CDM is a great opportunity for you to do this!
Please feel free to pm at any time if you have any questions about the programme :)
@SoulfullyAButterfly
Hi, I'm looking forward to this course, and the content volunteer team opportunity interests me the most. My question is, do I need to apply to the content volunteer team as well as being on this CDM course? As for my reasons, I have completed my undergraduate degree in Psychology and would like to continue expanding my knowledge and producing evidence-based information, this time in a format that will help share useful information about mental health with a broader audience. I would also be happy for this content to be posted to social media. Collaborating with experts also sounds exciting; I am more than happy to gain more insight into psychology via interactions with experienced and knowledgeable individuals. I am also happy to do independent work also. Both producing and editing content interest me, and I feel this will be a useful experience for potential future work opportunities.
Many thanks,
Zuzanna
@Suziiek
Hiya Zuzanna, welcome to the CDM!
It's awesome that you have so much experience and interest in psychology, and it's good to hear that you're looking forward to creating content to further develop this :).
As for your question, as part of the CDM programme, you will create up to 2 articles, as well as graphics and Q&A responses to mention a few things. All of these things will be published as content on 7 Cups, however it is separate from the Content Development Team. You can find out more about the Content development team here, and Team lightship (which is 7 Cups' social media outreach team) here.
I hope that answers your question, please do feel free to pm anytime if you have any further questions about the CDM programme!
@Suziiek thank you for sharing your interests! As Izzy mentioned, this Program will provide you with experience and guidance in all these different content development and marketing areas. You are also welcome to join a specific team at 7 Cups alongside your enrollment into this Program or after you graduate the Program according to what you feel is best. You can PM me if you would like to know more.
@SoulfullyAButterfly
I think that what team lightship is doing definitely interests me the most because I am a big advocate for mental health awareness and reducing, hopefully someday eliminating, the stigma against mental health! I hope to be able to contribute to that after completing the CDM Program
@CoffeeAddict07
Hiya Coffee! Welcome to the CDM Programme :).
It's awesome that you're so interested in spreading awareness and reducing stigma about mental health, and I hope you really enjoy team lightship after the CDM! Feel free to find out more about the team here.
I hope you enjoy the programme, and please feel free to PM anytime if you ever need anything :)
I'm very interested in the Q&A pages, as these are very inclusive to the entire 7cups community and a good way to create communication across users, rather than just using the voice of approved content creators.
@Dan76
Hiya Dan!
Welcome to the CDM programme, it's great to have you here :)
It's awesome that you're so interested in the Q&A pages, and they definitely are a great place for everyone to create helpful mental health content and have a place to share their ideas! Feel free to check out the Q&A approval team here.
I hope you enjoy the CDM and please feel free to pm anytime if you ever have any questions! :)