1) Introduction to Content and Marketing at 7 Cups
7 Cups currently has separate dedicated teams that focus on both Content and Marketing. This discussion outlines both teams and provides an overview of their current focus.
(A) Content Volunteer Team
The Content Volunteer Team was relaunched and redesigned in 2020 and is led by @SoulfullyAButterfly - more information including an application can be found here
Focus:
The team works to improve site content in the following areas:
(i) Questions and Answers (Q&A Pages): Quality answers are researched and written in light of search engine optimization (SEO) and other best practices to ensure that the community gets verified, valuable information in response to common mental health questions and concerns. These answers are considered “short tasks” as they involve quicker content production.
(ii) Expert Mental Health News and Advice Section: Existing, published articles are reviewed to ensure up-to-date information, quality length, expert verified facts and other important topic categories by editors.
In addition, fresh content is produced for:
(iii) Expert Mental Health News and Advice Section: Alongside fresh content provided by experts, the team works to research and produce relevant fresh content articles that help boost information and awareness related to the categories that 7 Cups offers expertise in. Writers are welcome to collaborate with experts to publish co-authored articles or produce content individually to be published under the 7 Cups Community Account.
(iv) All other Content Needs: The team is ready to tackle and undertake content tasks that may come up as other needs. These content assignments can relate to listener guides, upcoming growth path playlists, improvement and support of online therapy-related information as well as many other possibilities!
(B) Team Lightship
As a revamp to the Social Soldiers Team at 7 Cups, Project Lightship was announced in late 2020 as the current volunteer-led marketing team for 7 Cups on Twitter. It is currently being led by @Rebecca947 and @Isentropic
Focus:
The team intends to eliminate mental health stigma by identifying those who need support as presented by social media (Twitter) based messages. The team not only works on bringing awareness by using and promoting mental health-based content but actively outreaches to potential users in need of a safe haven to invite them to use 7 Cups.
The team currently has one track with a focus on:
(i) Outreaching to 20 people with compassionate messages and support per month
(ii) Generating content and posting 5 posts.
As the team is currently testing only one track, we can expect future opportunities with the growth of Team Lightship! Further information, including an application, can be found here
Other Social Media Platforms for Content:
In the meantime, 7 Cups has official accounts on social media platforms that are run by community admins. Students of this current course as well as the Content Team will prospectively add to these content and content marketing efforts!
Find and follow the 7 Cups Official Accounts on Social Media:
Instagram - @7Cups | Twitter - @7Cups & @7CupsTeen | Facebook - 7CupsOfTea | Youtube - 7 Cups of Tea
Question for Discussion:
Which current area of the Content or Marketing focus at 7 Cups interests you the most? Please feel welcome to share your reasons.
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This post is brought to you by the Content Development and Marketing Program, find out more information about the program here
Note: If you intend to use Artificial Intelligence tools to help you fulfill any of the program’s requirements or electives, you are expected to adhere to our AI policy. You can read more about it here.
@SoulfullyAButterfly
Both areas of Content and Marketing sound very appealing and it is difficult for me to decide. I would probably like to join Project Lightship as it would give me more opportunities to work with various social media and promote mental health awareness. As a part of a student association promoting mental health, this is also something I am more familiar with and I would like to develop my current skills in that area.
@MoonlightHelper1 that is great, we also have a new Marketing Assistant role you may be interested in. Team Lightship is also definitely a great way to spread awareness and support.
@SoulfullyAButterfly
Thank you for letting me know! I have already applied so hopefully, I can get accepted.
@SoulfullyAButterfly
I'm mostly interested in what team lightship is doing, spreading mental health awareness, reaching out to people in need of emotional support, and breaking mental health stigma! 💛
@serenity4514
Hiya Serenity and welcome to the CDM!
It's awesome that you're so passionate about team Lightship and spreading mental health awareness and breaking stigma, feel free to find out more about team lightship here.
You're always welcome to poke my pms if you ever have any questions or would like any support with the CDM programme, good luck with your next steps!
@SoulfullyAButterfly I’m interested in collaborating with experts, or working individually, to produce evidence-based, useful expert mental health news and advice. I also want to generate content for social media sites like twitter, Instagram and YouTube utilising different mediums and skills.
@PsychLuis
Hi Luis!
Welcome to the CDM, it's awesome to hear that you're interested in creating mental health advice articles and content for social media. Feel free to check out more info about team Lightship here if you're interested :).
Good luck with the CDM and please know that my pms are always open if you have any questions about the programme or need support with anything!
Thank you for the information.
The Questions and Answers (Q&A pages) and Expert mental Health News and Advice Section sound very interesting!
@niens
Hiya Niens! Welcome to the CDM programme, it's great to have you with us :).
It's awesome that you're interested in the Q&A section and writing articles, I hope you enjoy that on the programme! If you'd like, feel free to find out more about the Content Volunteer Team here.
Good luck with the CDM, and please know that you're always welcome to reach out in PMs if you ever have any questions or need support with anything on the programme!
Hiya! I'm most interested in producing content as I love to write and express my opinions through verbal and written communication. I chose this as opposed to the social media one because I believe I'd be a better fit; I've also found social media to be kinda triggering post-lockdown (hence why I'm still on a detox from it).
Anywho, I am am excited & grateful to have the opportunity to be on board with the content devolopment aspect of 7Cups!
Many thanks,
Ava
@avasoftandsimple
Hiya Ava! Welcome to the CDM programme, I hope you enjoy it!
It's awesome that you're interested in content development, feel free to find out more about the content volunteer team here.
I get what you mean about social media, it's great that you have so much insight into the areas of the programme you want to get involved in!
Please know my PMs are always open if you ever have any questions/ concerns about the CDM programme <3 Good luck with your next steps!
I am interested in the content volunteer team. I enjoy researching mental health and writing, so this team works best for me as I can do what I enjoy while helping people in the process.
@yellowcloudZzz
Hi cloudZzz!
Welcome to the programme, it's great to have you here!
It's awesome that you're interested in writing articles and mental health research, feel free to check out more info about the content volunteer team here.
Good luck with your journey on the CDM, and please know my PMs are always open if you have any questions about any aspect of the programme!
@SoulfullyAButterfly I am interested in the Expert Mental Health News and Advice Section. I am a Masters qualified Guidance Counsellor and hope to use my studies and knowledge to help produce some well researched material to the mix.
@Train1
Hi Train, welcome to the programme!
It's great to hear that you're looking to use your experience to write articles here, and I hope you enjoy the article writing aspect of the CDM! Feel free to learn more about the content writing and editor team here.
I hope you enjoy the CDM, and please don't hesitate to reach out if you ever have any questions about any aspect of the programme!
Team Lightship and their contents interest me the most! I use social media a lot because of work and otherwise. Supporting people with direct messages is great as well, but I think there is always the possibility of direct outreach backfires. With social media posts, it gets boosted by algorithm to find the people who are interested in seeing such content. I find these random gifts on my timeline very delightful!
@colorfulTurtle948
Hiya Turtle, welcome to the CDM!
It's awesome you have such a passion for social media, and it sounds like you already know a lot about creating content that works well online. I hope you enjoy the content creation aspects of the CDM course :). Feel free to find out more about team lightship here.
Good luck with your next steps on the CDM, and please know you're always welcome to PM if you ever have any questions!
@SoulfullyAButterfly
Hi everyone, thank you for accepting my application towards the CDM program. I am gravitating towards the Content Volunteer Team
The Q/A Pages, Expert Mental Health News and Advice Section (fresh content, in addition to working with experts, and the All other Content Needs. Well, these are the areas under the content volunteer team.
My reason for choosing this area, is because I want to improve on my writing/editing skills. This is something quite new, meaning the field, so this is an opportunity for me to gain additional knowledge, and at the same time be creative with my approach to marketing and content development to aid in bringing awareness to others.
I saw that even students who are in this group will also partake in the social media platforms for content? Can someone verify this statement, thanks.
I saw that even students who are in this group will also partake in the social media platforms for content? Can someone verify this statement, thanks.
@KBeauty12
Hi K, welcome to the CDM!
It's great that you're interested in joining the content volunteer team, and all the best with applying to that! It's amazing that you're so passionate about improving your skills and being creative with the content you produce to bring awareness, I hope you really enjoy the tasks on CDM!
As for partaking in social media on this course, on most of the forms where you submit coursework, there will be a box where you can consent to your content being published on 7 Cups' social media. You can also join team lightship, which helps to spread awareness of 7 Cups and mental health on social media :). I hope that answers your question a little, but please don't hesitate to pm if you have any other questions!
Good luck with the CDM!
@SoulfullyAButterfly
I like to contribute by producing fresh content on this website. I have written a few articles on mental health in my undergraduate years and have had previous experience as well. Also, I would like to educate myself on more mental health topics since it is such a broad field and almost every day someone discovers a new illness, and I would like to stay current so I can understand members even better while writing new content that speaks to them.
@Helpingheart23
Hiya heart!
It's great to hear that you're interested in producing content for Cups, and it's awesome that you already have experience with writing about mental health! Feel free to find out more about the content volunteer team here.
Good luck with the CDM, and please know my PMs are always open if you ever have any questions!