1) Introduction to Content and Marketing at 7 Cups
7 Cups currently has separate dedicated teams that focus on both Content and Marketing. This discussion outlines both teams and provides an overview of their current focus.
(A) Content Volunteer Team
The Content Volunteer Team was relaunched and redesigned in 2020 and is led by @SoulfullyAButterfly - more information including an application can be found here
Focus:
The team works to improve site content in the following areas:
(i) Questions and Answers (Q&A Pages): Quality answers are researched and written in light of search engine optimization (SEO) and other best practices to ensure that the community gets verified, valuable information in response to common mental health questions and concerns. These answers are considered “short tasks” as they involve quicker content production.
(ii) Expert Mental Health News and Advice Section: Existing, published articles are reviewed to ensure up-to-date information, quality length, expert verified facts and other important topic categories by editors.
In addition, fresh content is produced for:
(iii) Expert Mental Health News and Advice Section: Alongside fresh content provided by experts, the team works to research and produce relevant fresh content articles that help boost information and awareness related to the categories that 7 Cups offers expertise in. Writers are welcome to collaborate with experts to publish co-authored articles or produce content individually to be published under the 7 Cups Community Account.
(iv) All other Content Needs: The team is ready to tackle and undertake content tasks that may come up as other needs. These content assignments can relate to listener guides, upcoming growth path playlists, improvement and support of online therapy-related information as well as many other possibilities!
(B) Team Lightship
As a revamp to the Social Soldiers Team at 7 Cups, Project Lightship was announced in late 2020 as the current volunteer-led marketing team for 7 Cups on Twitter. It is currently being led by @Rebecca947 and @Isentropic
Focus:
The team intends to eliminate mental health stigma by identifying those who need support as presented by social media (Twitter) based messages. The team not only works on bringing awareness by using and promoting mental health-based content but actively outreaches to potential users in need of a safe haven to invite them to use 7 Cups.
The team currently has one track with a focus on:
(i) Outreaching to 20 people with compassionate messages and support per month
(ii) Generating content and posting 5 posts.
As the team is currently testing only one track, we can expect future opportunities with the growth of Team Lightship! Further information, including an application, can be found here
Other Social Media Platforms for Content:
In the meantime, 7 Cups has official accounts on social media platforms that are run by community admins. Students of this current course as well as the Content Team will prospectively add to these content and content marketing efforts!
Find and follow the 7 Cups Official Accounts on Social Media:
Instagram - @7Cups | Twitter - @7Cups & @7CupsTeen | Facebook - 7CupsOfTea | Youtube - 7 Cups of Tea
Question for Discussion:
Which current area of the Content or Marketing focus at 7 Cups interests you the most? Please feel welcome to share your reasons.
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This post is brought to you by the Content Development and Marketing Program, find out more information about the program here
Note: If you intend to use Artificial Intelligence tools to help you fulfill any of the program’s requirements or electives, you are expected to adhere to our AI policy. You can read more about it here.
I'm most interested in the content developing aspect. I'd love to write mental health articles!
That's awesome, Alice! there are many topics we can write about and there're good tips from the program to develop our ideas better. CDM's mentor leader, ouiCherie also made a wonderful post on skeleton outlines for faster writing, you can check it out HERE.
I hope that you will enjoy the program, welcome to CDM course!
I'm interested in producing content articles to raise awareness of categories that 7 Cups is expert in, including also taking up assignments such as listener guides and online therapy-related information.
I'm quite curious about the "upcoming growth path playlists"; I wonder how that works?
@Alwaysthereforyou28 thank you for sharing your interests! You can read more about the growth path playlists here
I am most interested in writing up new articles on mental health related topics that interest me, partly because I like to write; and have already done a creative writing course before, plus I journal a lot. And I have an strong interest in mental health / psychology related topics as well, so this would merge those two interests nicely.
I have also joined the Project Lightship team, because I use social media already, (although I haven't been using twitter in a while so it may take me a bit to get the hang of it again). I enjoy engaging in supportive conversations on these kinds of topics, and although I don't want to pressure anyone to join 7 Cups, there are clearly times when it would be appropriate to let them know this resource exists. I am interested in learning how to do this effectively and ethically.
@roseMelody95
Hi Rose! Welcome to CDM program. I hope you will enjoy the course. There will be many tips on how to write mental health contents so it matches your interest well. Project lightship is also great to raise mental health awareness outside of 7cups. It is awesome that you signed up for this role as you can reach people who is not from 7cups community as well. Thanks for contributing ❤️💯❤️💯🎉🎉
@SoulfullyAButterfly
Question: Which current area of the Content or Marketing focuses at 7 Cups interests you the most? Please feel welcome to share your reasons.
Answer: I am more fascinated with the 'Team Lightship' part of the Content Development and Marketing program because I feel, as a whole, it is very important to eliminate mental health stigma present in society and bringing awareness by promoting mental-health-related content.
Another area that the team focuses on which I personally like is that it actively reaches and provides a helping hand to potential people in need.
@Textingpals
Hi there, welcome to the CDM program!
Team lightship is very awesome and there are new changes to the team so I'm looking forward to the updates as well. I hope you will throughout enjoy your time with team Lightship and the CDM course overall.
@SoulfullyAButterfly Both the areas equally interest me, providing content helps educates our audiences and shape people's views on Mental Health. Whereas, Twitter being a popular social media platform, I believe that it has the potential to spread massive awareness about Mental Health.
@incredibleNight5714
Hello! A warm welcome to the Content & marketing development program. If you're interested in raising awareness about mental health through social media, team lightship would be a great choice. I believe there are many ways you can apply what you will learn from this course. I'm glad that there is another mental health enthusiast like you joining the course!
@kindLemonade yes, looking forward to it, and thank you so much☺️❤️.
I'm more interested in creating and providing new and fresh content like self help , mental health and other supportive subjects which can help and be useful for more and more people. Thankyou!!😊
@Respectfulparadise77
It is great to know what interests you, paradise. Welcome to content development and marketing program. This is a perfect course when it comes to writing mental health and well-being contents. I hope you will enjoy the course and make the bests out of it. 😍
@kindLemonade
Thankyou so much !!💜
Personally social media marketing interest me the most, as I'm currently studying commerce major, and have some experience with social media marketing. Though this is not to say I don't want to step out of my comfort zone and try my hand at creating original content / articles.
@richuyulin
Welcome to Content Development and Marketing Program! It's great to have you here. Making graphics is part of the social media marketing element that's taught in this course. I hope you will find it interesting and useful. It's great to hear that you're stepping out of your comfort zone to try out original content/ articles as well!
@SoulfullyAButterfly
I'm very interested in creating content for social media because I think that way, we can reach out and raise awareness about mental health among younger people. I'm also curious to discover how to market the content so that it reaches as many people as possible.
However, I'm looking forward to learning about more formal aspects of content development, like writing a full article.
@alexandra0321
It is great to hear that you have a vast and diverse interest. You will indeed be learning about all those things such as how to write a full article, how to write a good Twitter to raise mental health awareness, how to make graphics from scratch to promote and get your messages across. I hope you will make great use of the course and have plenty of fun. Welcome to the CDM program!
@SoulfullyAButterfly Team Lightship sounds like something I would love to be a part of :)
@JustLikeMellie
Team lightship is an excellent choice, especially for those who want to use Twitter and social media in general to raise awareness about mental health and to remove stigmas! I am glad you found what interests you!
@SoulfullyAButterfly
I just joined as a team member for team lightship, and if okay would like to focus on that :)
@HealTheHealer
*hi5 to another lightship's team member💐
Warm welcome to the Content Marketing and development program, Heal 👌