13) Reviewing and Promoting Current Articles
Through this activity, we will review current content and get to promote content too.
Activity
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Pick one Content Article from the Expert Section - It is recommended to pick one that matches your choice of a focus area/topic.
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Mention 3 top strengths of the article in terms of Best Practices.
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Review the Article for EAT (expertise, authority and trustworthiness) and list at least 2 comments for each of the three factors (can be things followed or tips to boost EAT).
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Create a graphic to promote your selected content - remember to consider our previously discussed tips as well as peer feedback. Consider using your pseudonym or username if comfortable on the graphic in case of allowing social media usage.
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Offer feedback to one student for their submissions to the above steps.
Please ensure that your submissions to each of the steps of this activity are all contained in one forum post/reply.
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This post is brought to you by the Content Development and Marketing Program, find out more information about the program here
@SoulfullyAButterfly
1) I chose an article related to Stress : https://www.7cups.com/experts/article/stress-to-calm-in-4-powerful-steps
2) Top 3 strengths in terms of Best Practices :
a. Empathetic, kind, helpful & informative - The moment I read it, I thought 'wow!'. The author validated the audience's feelings of stress ("Stress is a natural response to difficult situations"), was professional and extremely informative (contained the definitions of stress, biological mechanisms, factors contributing to stress, and tips to cope with it). I find it interesting that the author wrote "to help turn stress into positive energy", it gives me hope and positive vibes 😶
b. Mentioned 2 sources - The Stress test mentioned is the most popular thing to know about, and its good that it was mentioned! There was also a link to find other similar articles on 7 cups.
c. Backlink to 7 Cups resources - There were many linked below the article (For more support, join our empathetic community, chat with a free, trained listener, make progress through a community-driven growth path or start affordable online therapy today.).
3) EAT factors :
a. Expertise - It was written on 7 Cups, a trustworthy mental health platform as it is very transparent in its work and received many positive reviews so far. The author had also understood the needs of the audience by using these tags "#feeling-powerless #getting-unstuck #managing-emotions #mindfulness #stress #student-life #work-stress #worry". It also contained backlinks to 7 Cups resources as mentioned above and was very simple to understand, it had a good flow 🌻
b. Authority - It was written on 7 Cups, a trustworthy mental health platform as it is very transparent in its work and received many positive reviews so far. 7 Cups also has a Wikipedia page which reflects its popularity.
c. Trust - The article is extremely well written, and I feel a natural connection and trust in the author. It was also written on 7 Cups, a trustworthy mental health platform as it is very transparent in its work and received many positive reviews so far.
4) My Stress Graphic :
@GloriaD
I love the article you chose and how it gave you hope and positive vibes! It seems to be a very informative article with a lot of sources.
Your image is very clear and easy to read. I love how you provided three coping mechanisms and the images attached are a great addition!
1) I chose an article related to Stress : https://www.7cups.com/experts/article/stress-to-calm-in-4-powerful-steps
2) Top 3 strengths in terms of Best Practices :
a. The article was well written and extremely empathetic and informative. The author managed to validate the feelings of anyone reading the article and captured stress really well. The article was professional and included coping mechanisms.
b. There was 2 sources. These were: a link to similar articles on 7 Cups and the stress test.
c. There were links to 7 Cups resources.
3) EAT factors:
a. Expertise - It was published on a trustworthy website and has been written by a psychologist. Because of this, the author has shown empathy and has broken it down into easy steps to understand.
b. Authority - It was written by a psychologist and uploaded onto a trustworthy site called 7 Cups. It also has a Wikipedia page to show its popularity.
c. Trust - The article is well written and has facts with sources along with it being able to be shared on social media platforms. It was published on 7 Cups which also has therapists, which makes the website trustworthy.
@Raspberrycheesecake
You chose a great article and gave wonderful feedback. You pointed great strengths in the article and have emphasized on the different aspects of EAT. Your graphic is very catchy.
Article reviewed:
What are the 3 Types of Insomnia?
https://www.7cups.com/experts/article/what-are-the-3-types-of-insomnia
Strengths
The article is very informative, easy to read, has an excellent flow.
E- The author has always been fascinated with writing, neuromarketing, and human behavior and it shows in her writing. She seems very well read and well versed in the chosen topic.
A- She has quoted Dr. Matthew Walker PhD.,a professor in neuroscience and sleep expert and an authority on the subject. This adds a lot of credibility to the article.
T- She is a graduate of the CDM program and is trained in writing such content.
@ivorySea989
My graphic
@ivorySea989 i love the way te colors go together and it is very informative.
@ivorySea989
You gave a great feedback highlighting her by analyzing strength in the EAT. Also love the graphic you provided its easy and simple to understand.
@SoulfullyAButterfly
How online therapy can help a grieving family
-lucy wyndham
3 strengths –
-concise, simple to understand and hooks to keep reader focused
EAT
E: Her experience in writing is showcased in her work
A: Freelance editor and writer
T: her passion for mental health issues.
https://www.7cups.com/experts/article/powerful-ways-to-improve-your-body-image
top 3 strengths:
1) the formatting is very well done
2) subtitles makes it easier for readers to understand
3) has given lot of useful information regarding the issuse of body image and how to deal with it.
EAT: Sushan is an experienced Editor. And she has graduated from 7 Cups Academy’s Content Development and Marketing Program.
my graphic link: file:///C:/Users/User/Downloads/Food%20is%20your%20friend%20NOT%20your%20enemy%20(2).jpg
@Angelzz127
I agree, her formatting was excellent. I really liked her use of headlines and sub-headlines, and bolding, as it made it much easier in take in all of that information. It really guides the eyes.
I wanted to let you know, too, I wasn't able to open your graphic. I would've really liked to see it. Is it possible you could upload it using imgur.com or imgbb.com? <3
@SoulfullyAButterfly
🍒 Topic chosen: How to Silence Your Inner Critic
🍒 3 Best Practice Marks Hit: (1) Conversational (Tone, Writing Style) and Accessible (Easy-to-read Formatting, word choice, etc), (2) Gives Empathy (i.e. "your inner-critic keeps you safe") and Hope (i.e. "...so we have even more power to make our inner critic positive!") etc, (3) Expert Insight (i.e. Reframing & CBT)
🍒 EAT - - -
Expertise: Extensive Education entailing Licensed MH Counselor with a BSc Psychology (Honours) degree and two diplomas in counseling and CBT, 18-mos of supervised practical work in collaboration with South African Police Service as a Trauma Debriefing Assistant/Counselor, tons of expertise!
Authority: Other articles she's published such as 6 thought-provoking ways to forgive your mother and letting go of childhood trauma, racial trauma (uncovering trauma and how to cope), etc.
Trust: She has served as a Graduate Member of the British Psychological Society and Council for Counselors in South Africa, has been a Therapist on 7Cups for 2 years and has become the Director of Clinical Operations here at 7 Cups (so she provides leadership and guidance for other online therapists here on the platform). She refers to CBT insights and has thorough education, in which she's received honours, on the matter. This alignment I think would generate trust. <3 She also personalizes the care she provides each client she connects with.
🍒 Graphic I created using copyright-free imaging from unsplash:
@zaatarHoney Hey! Great job on all the strengths, EAT, and graphic. I totally agree with you that the article exhibits strengths in terms of best practices, including a conversational tone, empathy, hope, and expert insights. The author's extensive expertise, authority through involvement in organizations also contribute to the overall trustworthiness of the content. I really love the color and design of your graphic as well😍
@zaatarHoney
Well written!!
Nice graphic.
Post: https://www.7cups.com/experts/article/3-tips-to-achieve-growth-and-change-for-a-healthy-relationship
Strengths:
1. Empathetic and informative writing that replaces mental health stigma language to ensure supportive language.
2. Back up statements with research, expert quotes, and insights that attribute their expertise to the article.
3. Provides helpful and accessible tips while delivering a personal touch combined with expert insight.
Review of EAT:
A. Expertise
1. The author has presented herself as a licensed therapist and mental health counselor, which gives her a level of expertise and credibility on the subject of relationships and mental health.
2. The article contains specific and actionable tips that are based on research and evidence-based practices, indicating the author's knowledge and expertise in the subject matter.
B. Authority
1. The author has cited specific sources and research studies to support the tips and advice she provides in the article, which demonstrates her authority on the subject.
2. The article has been published on the 7 Cups platform, which is a reputable source of mental health and therapy resources, further indicating the author's authority in the field.
C. Trust
1. The author has presented herself with transparency, stating her credentials and qualifications, which increases her trustworthiness.
II. 2. The article provides practical and realistic advice that is accessible to a wide range of readers, making the author seem relatable and trustworthy.
@kindEyes9789 Great choice for your article. I agree that the author clearly showed a high level of expertise on the topic. I also agree that she used supportive and empathetic language. The article particularly made me feel like she genuinely put herself in the reader's shoes and understood what they were going through, so much so in fact that I feel like I've gotten some insight into my own relationship with my partner 😊
As for your graphic, I like it and it captures the main idea of the article well. The only thing I would change about it would be to make the text a little larger and easier to read.
@kindEyes9789
Hi Kind Eyes, I like this but I feel like there could be more detail in the graphic, which is a bit generic. just my suggestion, but overall good.
Here is the article I’m reviewing. Its title is “Busting the 9 Biggest Myths and Misconceptions About ADHD”
Best Practices:
The author did a phenomenal job at addressing mental health stigma within their article. They thoroughly explained many of the particular stigmas associated with ADHD and highlighted people’s strengths instead of focusing on their deficits. They used language that empowered the reader and showed a high degree of empathy in their tone throughout the entire article. This is especially clear with lines such as “everyone has strengths and weaknesses, whether or not they have neuropsychiatric conditions” and “we cannot blame people with ADHD for struggling: they are actually trying extremely hard”
They included multiple quotes and insight from experts in the field of ADHD. They went above and beyond with this by including far more than just 2 sources. The article was very well researched and thought out. They also made sure to properly give credit to and provide direct links to where they got the information from. This shows that their article is well-informed and based on credible research making it reliable and trustworthy.
The author was concise in their writing. They used a list format for their article and they bolded the most important parts of each point on their list making it easy to read and understand the main ideas within their article. They also added in some background information in simple, concise wording without being too long and rambling away from the main points
EAT:
Expertise
This article fits the criteria for being research-based. The author used quotes from experts and provided their names right afterwards. The authour also included links to websites where they got information from directly within the article.
The article is comprehensive yet digestible. It is written as a list with each subtopic being a number on the list. In addition, the author also put the main ideas of each subtopic in bold lettering. I personally found that the formatting made it particularly easy to read and understand the information.
Authority
The content within the article was thoroughly cited. The author provided direct links to the websites they retrieved the information from and provided the names of the experts whom they used quotations from.
The article widely shares different support forums and self-help guides within 7 cups. This is great because it makes people aware of the many different ways that 7 cups can help people who are struggling with ADHD. However, I feel that the article could have included some hashtags and keywords to make it easier to share outside of 7 cups and also make it easier for search engines to find it.
Trust
The author self-disclosed in their biography that they are neurodiverse themselves which I feel validates their level of expertise on the topic they wrote about. They also talked about their involvement within 7 cups which is another thing I feel boosts their level of expertise and trustworthiness.
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The author provided many external sources to verify the information within their article. This shows that they have done their research and are making sure that the points they make are based on factual knowledge instead of just their own personal opinions.
Feedback: offered feedback to KindEyes.
Article: This is the article I'm reviewing and promoting:
Powerful Ways to Improve Your Body Image
Best Practices:
This article starts out with a hook (relatable questions), then it's followed by background information. Then it has actionable strategies for dealing with a negative body image. This is followed by a general encouragement/exhortation. Overall, I feel the article is very well structured and really impactful. I will share it with my members who are dealing with body image issues.
EAT:
Expertise: This article references several scientific studies in it's background and actionable strategies. It's also easily digestible.
Authority: This article also cites several authorities. The author's bio also indicates that she has experience creating content in this area.
Trust: The author reveals her interest in creating content, digital marketing, and her connection with mental health through first reaching out to 7cups for help, then going through the 7cups CDM program.
Graphic:
My graphic...
@walkalot
Woohoo, finished the coursework section.
@walkalot
I love your design! Also, great job on text analysis.
@SoulfullyAButterfly
https://www.7cups.com/experts/article/sleep-during-pregnancy-decrease-postpartum-depression
Top 3 strengths The article is concise, it includes expert quotes and gives empathy and hope.
Expertise It is research-based and is concise
Authority It promotes Brand awareness – 7cups and is cited
Trust it includes the author’s biography and external sources
@JusticiaPrimalDorogo
Overall you did a great job pointing out what the article had based on the best practices explained in the discussions. Only thing is maybe give an example for instance of how the article gives empathy and has quotes. The graphic is amazing very professional and sticks to the topic of how sleep helps with postpartum.