4) Team Lightship: Tweeting Empathy
In our introduction, we briefly understood an introduction to how social media-based marketing at 7 Cups uses a project called Team Lightship.
In this discussion, we will understand how the Lightship initiative works in terms of using tweets for spreading awareness, support, as well as 7 Cups content and other service information. We will also learn how the Twitter platform can be used to outreach to people requiring and in search of mental health support, in order to ensure that mental health is not ignored or stigmatized on social media.
(i) Using Tweets to Spread Awareness, Support, and Content/Service Information:
As previously discussed, the goal of Lightship is to use social media to reach out to those in need using kind and empathetic messages.
General tips include:
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What you tweet about should reflect the compassionate, supportive, and kind community that 7 Cups is. Use your best judgment.
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View your Team Lightship account as a force for good, and for spreading the 7 Cups mission and values.
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Feel free to discuss emotions, situations, and topics that often occur on 7 Cups.
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You might also want to post/retweet quotes or pictures, and that’s 100% okay! Just remember that reaching out to people should be a priority. Think of how social media graphics can be used in that sense, to engage people.
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Note: Lightship uses referral links (found on your dashboard page under the list of chats) to direct users to the 7 Cups site.
Tips in regards to which areas or services of 7 Cups you can mention (apart from the general fact about 1:1 or group chats!): Self-Help Guides, Expert Articles, Free Mindfulness Exercises.
Sample Tweets:
Having a tough time? Don't keep it all inside. If you want to talk, we're here to listen 24/7 #7Cups https://www.7cups.com/17156123 #MentalHealthMatters
Need inspiration from people who have overcome Postnatal Depression? Read these stories of women using their recovery to aid others! https://www.7cups.com/experts/postnatal-depression-recovery
(ii) Using Twitter to Outreach People Seeking Support:
The following steps are helpful ways to identify and respond to people seeking support:
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Search for Keywords
Some keywords or hashtags can prominently help search for people in need of support.
Note: The following and other mental health-related tags on social media platforms can contain potentially triggering content.
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Prominent Tags: need to vent, need a friend, feeling lonely, anxious, and depressed.
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Other Tags Examples:
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#depressed #anxious #depression #mentalhealth (high volume tags)
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#needtotalk
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#bullying
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#chronicpain #chroniclife
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#coping
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#peersupport
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#selfcare
Note: These keywords or hashtags can also be used in your own tweets to help ensure visibility and engagement.
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Reply to Tweets
After your search for important hashtags and keywords, when you find someone who has tweeted using one of those tags, and looks to be in need of support, reach out to them! Respond to their tweet with a message that includes information about how 7 Cups can support them.
Activity
Using what you learned about the Lightship protocol:
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Create one general hypothetical tweet that is supportive and compassionate.
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Respond to this Tweet using the outreaching tips:
3. Reply to one other student’s responses for both (1) and (2) and offer a review about their response: don’t forget to mention strengths as well as improvements they can make!
Please do not forget to personally save your activity answers as well as your reply to another user’s answer (recommended on Google Doc or other means) as you will be asked to share this for your Weekly Progress Report.
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This post is brought to you by the Content Development and Marketing Program, find out more information about the program here
@SoulfullyAButterfly I have a question when we actually go out and create tweets on twitter are we supposed to do it from an account with our username or can we use an account with our name?
Hello Maple @easyMaple3687
For this exercise, you don't have to do real tweet. But when you are in Team Lightship yes, you will need to create a 7 Cups Twitter account.
Thank you for the question and feel free to PM or tag me for questions or assistance during the program. All the best!
Are you in need of emotional support? Please visit: https://www.7cups.com/258098391 to connect with one of our #peersupport listeners. We can’t wait to support you!
@easyMaple3687 I love the inclusion of the link and how you show 7cups as an eager and compassionate team with the last sentence.
My one suggestion would be to include hash-tags "#7cups" and "#emotionalsupport". I believe these tags would make your tweet visible to a larger crowd who would appreciate the initiative.
Tweet Response
I completely understand your feelings and anxiety surrounding the pandemic, anxiety, and social distancing not being properly followed. 7 Cups offers free emotional support , please go to 7cups.com and one of our listeners will be happy to connect with you.
@easyMaple3687 The way you began the tweet shows how empathetic you are towards their feelings regarding the pandemic. Anyone reading your response would feel heard and that surely helps validate their emotions.
My suggestion with this tweet would be the same as your previous one; hash-tags. Using the # symbol highlights your tweet under those keywords. In your tweet using #anxiety, #emotionalsupport and #7cups would greatly help.
Also, thank you for your suggestion in the classroom :) Really appreciate your help with the assignment!
@Huriya thank you for your feedback
@easyMaple3687
yes, I can see how this could be a really good tweet, just remember to hash the popular words like #anxiety etc, so it drives a higher audience!
@SoulfullyAButterfly1. Create one general hypothetical tweet that is supportive and compassionate.
Ans: Looking for a compassionate listening ear? When you #needtotalk come over to #7Cups https://www.7cups.com/17156123 to find #peersupport that understand #MentalHealthMatters!
2. Respond to the Tweet using the outreaching tips:
Ans: We can’t control the choices people make around us. If you #NeedToVent, consider #7Cups which has 24/7 listeners available. You can also check out our #selfcare guides https://www.7cups.com/supportGuides/selfHelpGuides.php and free mindfulness exercises to help with anxiety.
@Huriya
This is really nice and a lot of Empathy and compassion can be driven out of your reply
I also love the use of hashtags and also to assist people better in maneuvering their way to 7cups
@SoulfullyAButterfly
Create one general hypothetical tweet that is supportive and compassionate
Do you need a listening hear? Are you feeling distressed? Why not try #7cups to make you feel better by helping you go through it. #MentalHealthMatters #wecare
@EmpathyShoulder1904
Perfect example! 😊👌
@SoulfullyAButterfly
Respond to this Tweet using the outreaching tips:
I understand you. You might be feeling overwhelmed but things like this sometimes happen….mistakes.....that's why we're humans. Try not to stress yourself instead focus more on you. For more helpful tips please visit #7cups #anxiety
Create one general hypothetical tweet that us supportive and compassionate
Need an ear to hear your worries and a shoulder for support? Your at the right place. We at 7 cups offer you a one-on-one chats with listeners willing to hear you out and help you in any way possible. We also offer group chats where you can interact with members going through he similar situation as yours. We're here for you!
#YouMatter #MentalHealthMatters
Respond to this tweet using the outreaching tips
Ever since the pandemic hit us all, not only has loneliness became our friend but our anxiety has skyrocketed. I totally understand what you've been feeling. You may visit us at 7 Cups to talk about your worries and interact with people going through a similar situation as yours. I've heard that talking really helps lighten our hearts filled with worries.
@resourcefulLemon3237
I liked both of your examples, I would ensure you hyperlinked with your referral link so it gets added to your internship quota. But good job nonetheless!
@SoulfullyAButterfly
1. Create one general hypothetical tweet that is supportive and compassionate.
Ever wished you had someone to listen to you? At 7Cups, we are active listeners who would love to hear from you! # Loneliness #Care #mentalhealth
2. Respond to this Tweet using the outreaching tips:
I am sorry you are going through a tough time, why don’t you connect to one of our active listeners at 7Cups? Best of all, it is free! #7Cups #Listener
All the best
Frenchie
○ Quality Mentor ○ Forum Supporter ○ Listener Coach ○ Peer Support ○ Project Agent
Tagging my internship twin: @CosmicMiracle <3
@SoulfullyAButterfly
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@SoulfullyAButterfly
2. Reply to the tweet:
Sometimes, all we need is someone who is willing enough to give us time to listen to us and offer a listening ear (and virtual hugs).
Visit us at 7cups, where a listening ear is free.
Because #youmatter and #mentalhealthmatters