1) Introduction to Content and Marketing at 7 Cups
7 Cups currently has separate dedicated teams that focus on both Content and Marketing. This discussion outlines both teams and provides an overview of their current focus.
(A) Content Volunteer Team
The Content Volunteer Team was relaunched and redesigned in 2020 and is led by @SoulfullyAButterfly - more information including an application can be found here
Focus:
The team works to improve site content in the following areas:
(i) Questions and Answers (Q&A Pages): Quality answers are researched and written in light of search engine optimization (SEO) and other best practices to ensure that the community gets verified, valuable information in response to common mental health questions and concerns. These answers are considered “short tasks” as they involve quicker content production.
(ii) Expert Mental Health News and Advice Section: Existing, published articles are reviewed to ensure up-to-date information, quality length, expert verified facts and other important topic categories by editors.
In addition, fresh content is produced for:
(iii) Expert Mental Health News and Advice Section: Alongside fresh content provided by experts, the team works to research and produce relevant fresh content articles that help boost information and awareness related to the categories that 7 Cups offers expertise in. Writers are welcome to collaborate with experts to publish co-authored articles or produce content individually to be published under the 7 Cups Community Account.
(iv) All other Content Needs: The team is ready to tackle and undertake content tasks that may come up as other needs. These content assignments can relate to listener guides, upcoming growth path playlists, improvement and support of online therapy-related information as well as many other possibilities!
(B) Team Lightship
As a revamp to the Social Soldiers Team at 7 Cups, Project Lightship was announced in late 2020 as the current volunteer-led marketing team for 7 Cups on Twitter. It is currently being led by @Rebecca947 and @Isentropic
Focus:
The team intends to eliminate mental health stigma by identifying those who need support as presented by social media (Twitter) based messages. The team not only works on bringing awareness by using and promoting mental health-based content but actively outreaches to potential users in need of a safe haven to invite them to use 7 Cups.
The team currently has one track with a focus on:
(i) Outreaching to 20 people with compassionate messages and support per month
(ii) Generating content and posting 5 posts.
As the team is currently testing only one track, we can expect future opportunities with the growth of Team Lightship! Further information, including an application, can be found here
Other Social Media Platforms for Content:
In the meantime, 7 Cups has official accounts on social media platforms that are run by community admins. Students of this current course as well as the Content Team will prospectively add to these content and content marketing efforts!
Find and follow the 7 Cups Official Accounts on Social Media:
Instagram - @7Cups | Twitter - @7Cups & @7CupsTeen | Facebook - 7CupsOfTea | Youtube - 7 Cups of Tea
Question for Discussion:
Which current area of the Content or Marketing focus at 7 Cups interests you the most? Please feel welcome to share your reasons.
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This post is brought to you by the Content Development and Marketing Program, find out more information about the program here
Note: If you intend to use Artificial Intelligence tools to help you fulfill any of the program’s requirements or electives, you are expected to adhere to our AI policy. You can read more about it here.
I am interested in the Q&A page, and also the mental health news and advice section. I'm also a mentor for this program, so I'm going through it as a trainee to get a more full view of it.
@SoulfullyAButterfly The volunteer content development track interests me the most because I enjoy writing and I'm passionate about advocating to reduce the stigma surrounding mental health.
@SoulfullyAButterfly
I am most interested in the Q&A section because once it is worked into the internet, people can quickly look things up and be brought to the 7 cups page and all of it's resources!
@delightfulLynx2725
That's great! Q&A page is a great resource for many to look things up quickly, especially with the fact that answers are written with SEO engine in mind.
Well, I am interested in both paths, but Team Lightship is more my thing, I enjoy reaching out to people that need help. I would like to volunteer as a part of the Content team, for practice. I'll think about it.
@JusticiaPrimalDorogo
Great point, both paths are great options! Regardless of which you chose, I'm sure you'll be great at it. Good luck on your journey through CDM, we're around to support you if you have any questions. 😄
@SoulfullyAButterfly im interested in content creation like making articles and sharing them on site.
@Angelzz127 Glad to hear that! Looking forward to reading the content you create. 😄
@SoulfullyAButterfly
Hello. I think I am definitely more interested in Content Volunteer Team (ii) Expert Mental Health News and Advice Section because I believe that I am good at writing content and I also like read and educate myself on various mental health as well as physical health related topics. If I were to volunteer in the future then I would choose to volunteer in the Expert Mental Health News and Advice Section. I think volunteering in the Expert Mental Health News and Advice Section would help me brush up my writing skills even more as well as it will be a good experience.
@starsnnights
That's awesome to hear! The Content Volunteer Team (ii) Expert Mental Health News and Advice Section sounds like a perfect fit for you. You're good at writing content, and your interest in mental health topics makes it even better. Volunteering in that section will help you sharpen your writing skills and gain valuable experience.
@SoulfullyAButterfly
@blueAngel00
Thanks for sharing your interests! I appreciate your enthusiasm for the Content Volunteer Group and the Q&A pages. They offer valuable insights and a chance to improve your overall helpfulness. All other Content Needs also sound appealing, providing exposure and a challenging focus.
@SoulfullyAButterfly I would love to be among the Fresh Content team. I love writing and would love to make good contents that would be pleasing to anyone who reads it thereby promoting good mental health in the society. I would also love to be in the Team Lightship because I've always loved listening to people as an active listener and would love to bring people to this wonderful app where they can be heard.
@PrincessMonet
Thanks for showing interest in joining the Fresh Content team and Team Lightship! We're excited to have you on board. It's fantastic to hear that you're passionate about writing and creating content that promotes good mental health in society. Your dedication to making a positive impact through your writing is truly inspiring.
@SoulfullyAButterfly
I would love to research fresh content, generate content and reach out to members with warm greetings and supportive messages.
@blindDaisy9121
Sounds like you would have been a perfect fit for the welcome team when that was active. Not sure if it's still active, as last I heard about it was in 2021. But glad you're interested in research and content creation. 😄
@SoulfullyAButterfly I wish to be a part of the content volunteer team.
@lovelySoul1006
Glad to hear that! There's many ways to contribute to content volunteer team. 😄
