1) Introduction to Content and Marketing at 7 Cups
7 Cups currently has separate dedicated teams that focus on both Content and Marketing. This discussion outlines both teams and provides an overview of their current focus.
(A) Content Volunteer Team
The Content Volunteer Team was relaunched and redesigned in 2020 and is led by @SoulfullyAButterfly - more information including an application can be found here
Focus:
The team works to improve site content in the following areas:
(i) Questions and Answers (Q&A Pages): Quality answers are researched and written in light of search engine optimization (SEO) and other best practices to ensure that the community gets verified, valuable information in response to common mental health questions and concerns. These answers are considered “short tasks” as they involve quicker content production.
(ii) Expert Mental Health News and Advice Section: Existing, published articles are reviewed to ensure up-to-date information, quality length, expert verified facts and other important topic categories by editors.
In addition, fresh content is produced for:
(iii) Expert Mental Health News and Advice Section: Alongside fresh content provided by experts, the team works to research and produce relevant fresh content articles that help boost information and awareness related to the categories that 7 Cups offers expertise in. Writers are welcome to collaborate with experts to publish co-authored articles or produce content individually to be published under the 7 Cups Community Account.
(iv) All other Content Needs: The team is ready to tackle and undertake content tasks that may come up as other needs. These content assignments can relate to listener guides, upcoming growth path playlists, improvement and support of online therapy-related information as well as many other possibilities!
(B) Team Lightship
As a revamp to the Social Soldiers Team at 7 Cups, Project Lightship was announced in late 2020 as the current volunteer-led marketing team for 7 Cups on Twitter. It is currently being led by @Rebecca947 and @Isentropic
Focus:
The team intends to eliminate mental health stigma by identifying those who need support as presented by social media (Twitter) based messages. The team not only works on bringing awareness by using and promoting mental health-based content but actively outreaches to potential users in need of a safe haven to invite them to use 7 Cups.
The team currently has one track with a focus on:
(i) Outreaching to 20 people with compassionate messages and support per month
(ii) Generating content and posting 5 posts.
As the team is currently testing only one track, we can expect future opportunities with the growth of Team Lightship! Further information, including an application, can be found here
Other Social Media Platforms for Content:
In the meantime, 7 Cups has official accounts on social media platforms that are run by community admins. Students of this current course as well as the Content Team will prospectively add to these content and content marketing efforts!
Find and follow the 7 Cups Official Accounts on Social Media:
Instagram - @7Cups | Twitter - @7Cups & @7CupsTeen | Facebook - 7CupsOfTea | Youtube - 7 Cups of Tea
Question for Discussion:
Which current area of the Content or Marketing focus at 7 Cups interests you the most? Please feel welcome to share your reasons.
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This post is brought to you by the Content Development and Marketing Program, find out more information about the program here
Note: If you intend to use Artificial Intelligence tools to help you fulfill any of the program’s requirements or electives, you are expected to adhere to our AI policy. You can read more about it here.
@SoulfullyAButterfly
The expert mental health news and advice section interests me. I think it is amazing that writers get to collaborate with experts to produce content. I have looked at some expert articles and they seem really interesting.
@SoulfullyAButterfly
I don't think we need to stick to just one time, right? As both the Content Development team and Lightship team draw me in.
I've always been passionate about writing. Editing and writing fresh content would hone my skills in that area.
Using and managing social media, being such a powerful tool with a vast outreach, for something other than mindless scrolling will be new for me. The stigma associated with mental health is real, so I'd be glad to contribute something in eliminating it.
Hi @FerineMusings
I love your motivation!
True. You don't have to pick one at a time. If it's something that you're interested in, we would love to have you on both Content team and Team Lightship 💙 let's tweet together!
@SoulfullyAButterfly
I believe the Content Volunteer Team's focus aligned more with my skills and interests, at the moment. Since, I have always been a strong researcher and writer, this will allow me to put my skills to use while allowing me to better my writing and content creating skills and allowing me to be of help to the 7cups community.
@Phoenix592
Yay! Go Phoenix 💜 I believe your passion and skill will be a great addition to Content team.
@SoulfullyAButterfly
First of all thanks a lot for this post which is indeed very informative and helpful . So talking about interests , I think I am more excited to volunteer in different social media platforms for content developing and also I would love to give Q&A content in the site regarding various mental health spheres . Personally I am extremely fond of writing and mental health is something I just love to spread awareness around !
@SoulfullyAButterfly
Content Volunteer Team <3 :)
@SoulfullyAButterfly
Hello, I'm super excited to be part of this amazing program! The content volunteer team interests me, I would love to create articles focusing on disabilities, especially deafness. How disability affects you mentally and the consequences of society shunning them out. I would also like to help with creating growth paths as well, that sounds like fun!
All the best
Frenchie
○ Quality Mentor ○ Forum Supporter ○ Listener Coach ○ Peer Support ○ Project Agent
Tagging my internship twin: @CosmicMiracle <3
@FrenchMarbles it seems like your goal in life is to outdo me😃
just joking, I think that's a really interesting contribution, there definitely needs to be more articles on disabilities.
Actually I am interested in both the areas and I believe marketing of the content is equally important as creating it because if it cant be shared with others then what is the point of creating any content.
@SoulfullyAButterfly
The area that interests me the most would have to be the content volunteer team, particularly the reviewing of the Expert News and Advice Section.
Writing has always been an interest of mine, and I have found that I enjoy looking at other people's work and giving feedback even more than writing my own. Although this isn't always a good thing, it's nice to know I can review articles and ensure their quality.
@SoulfullyAButterfly
I'm interested in the lightship team and the expert mental health news advices because I like the idea of collaborating with experts to create content. I understand the power of social media to raise awareness about mental health and bashing the myths related to it, through graphics and posters.
@SoulfullyAButterfly
The most interesting for me is social media. I have some graphic skills that I could use there. And I feel that we can reach many people and really make some impact.