1) Introduction to Content and Marketing at 7 Cups
7 Cups currently has separate dedicated teams that focus on both Content and Marketing. This discussion outlines both teams and provides an overview of their current focus.
(A) Content Volunteer Team
The Content Volunteer Team was relaunched and redesigned in 2020 and is led by @SoulfullyAButterfly - more information including an application can be found here
Focus:
The team works to improve site content in the following areas:
(i) Questions and Answers (Q&A Pages): Quality answers are researched and written in light of search engine optimization (SEO) and other best practices to ensure that the community gets verified, valuable information in response to common mental health questions and concerns. These answers are considered “short tasks” as they involve quicker content production.
(ii) Expert Mental Health News and Advice Section: Existing, published articles are reviewed to ensure up-to-date information, quality length, expert verified facts and other important topic categories by editors.
In addition, fresh content is produced for:
(iii) Expert Mental Health News and Advice Section: Alongside fresh content provided by experts, the team works to research and produce relevant fresh content articles that help boost information and awareness related to the categories that 7 Cups offers expertise in. Writers are welcome to collaborate with experts to publish co-authored articles or produce content individually to be published under the 7 Cups Community Account.
(iv) All other Content Needs: The team is ready to tackle and undertake content tasks that may come up as other needs. These content assignments can relate to listener guides, upcoming growth path playlists, improvement and support of online therapy-related information as well as many other possibilities!
(B) Team Lightship
As a revamp to the Social Soldiers Team at 7 Cups, Project Lightship was announced in late 2020 as the current volunteer-led marketing team for 7 Cups on Twitter. It is currently being led by @Rebecca947 and @Isentropic
Focus:
The team intends to eliminate mental health stigma by identifying those who need support as presented by social media (Twitter) based messages. The team not only works on bringing awareness by using and promoting mental health-based content but actively outreaches to potential users in need of a safe haven to invite them to use 7 Cups.
The team currently has one track with a focus on:
(i) Outreaching to 20 people with compassionate messages and support per month
(ii) Generating content and posting 5 posts.
As the team is currently testing only one track, we can expect future opportunities with the growth of Team Lightship! Further information, including an application, can be found here
Other Social Media Platforms for Content:
In the meantime, 7 Cups has official accounts on social media platforms that are run by community admins. Students of this current course as well as the Content Team will prospectively add to these content and content marketing efforts!
Find and follow the 7 Cups Official Accounts on Social Media:
Instagram - @7Cups | Twitter - @7Cups & @7CupsTeen | Facebook - 7CupsOfTea | Youtube - 7 Cups of Tea
Question for Discussion:
Which current area of the Content or Marketing focus at 7 Cups interests you the most? Please feel welcome to share your reasons.
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This post is brought to you by the Content Development and Marketing Program, find out more information about the program here
Note: If you intend to use Artificial Intelligence tools to help you fulfill any of the program’s requirements or electives, you are expected to adhere to our AI policy. You can read more about it here.
@SoulfullyAButterfly
Which current area of the Content or Marketing focus at 7 Cups interests you the most? Please feel welcome to share your reasons.
Hello there!
I would like to be a part of the content volunteer team since writing and editing articles are specific areas where I am interested in. It's fun to me as well as I think I would be able to complete the articles on time.
@marvelloustree1111 Cool.
Since I spend a lot of time researching and working on marketing for my job via social media and such I am interested in applying that knowledge toward spreading awareness of 7cups and mental health as well. I would also like to put my basic writing and editing skills to use and improve the written content here such as self help guides in the future.
@BlueTurtle5 Glad to here that.
@SoulfullyAButterfly
I want to focus on people who look at mental health in a different way. People who feel positive and encouraging techniques are a facade or feel mocked. Many teens fall in this category as per my personal experience. It is difficult to accept help.
@SoulfullyAButterfly
Which current area of the Content or Marketing focus at 7 Cups interests you the most? Please feel welcome to share your reasons.
I love this question! Well, I'm most interested in writing articles regarding mental health because I'm really interested in psychology and in mental illnesses. I'm currently studying to become a therapist and I'm also a fiction writer. With that said I love both to write and to learn about psychology. That's why writing articles related to mental health and psychology is a really appealing aspect for me in this program. I'm really excited and I look forward to contributing professional and valuable content to the community.
@SoulfullyAButterfly
For me, I've always had an interest in writing - so content development. I'm also studying to be a (forensic? maybe) psychologist, so writing researched articles is always fun and something I'd love to contribute to the community here, while also contributing to the existing pages!
@caffeinatedcatio wow, forensic psychology is pretty interesting, and so is psychology in general - regarding research as fun is super nice, I think as we get used to the process we see how interesting it can get - it could definitely be a great way to get ideas for content - I look forward to your work
@caffeinatedcatio I find psychology to be quite interesting.
It is very interesting subject and field to read and study about.
I have taken some psychology classes at night school, and online.
I find that content development and mental health work well together.
Hopefully, I will get to read some of your works, here at 7cups.
Best of luck,
Happy
@Happy900 Good luck to you too!
@caffeinatedcatio awesome
I am most interested in contributing to the Expert Mental Health News and Advice and Q&A Pages. I am currently an MFT student. I am interested in leveraging the research and synthesis skills I am learning and learning how to present evidence-based information in ways that are compelling, accessible, and helpful to different populations.
Honestly all aspects of the Content and Marketing focus look so interesting and I'm really excited to get involved.
At the moment, one of the thing that is really interesting me is helping to answer Q&A questions and create mental health based resources for the community, as well as helping to create growth paths and writing the scripts for sessions :). This is because I really want to help spread awareness for mental health, and also help to grow 7 Cups as a community.
I would like to write new articles or assist with any other projects that may arise... I am really passionate about mental health and I want to gain new knowledge about this topics 
Probably the Content Volunteer team. I didn't know they had that many different focuses stretching over different subjects. It's great to know more about what the team does as it provides some insight into wether it would be a good fit for me in the future or not after this program.
I'm most interested in Team Lightship since they not only creat content but also try to reach out to people and win new members for 7 Cups. It sounds like they have very interesting tasks!
