1) Introduction to Content and Marketing at 7 Cups
7 Cups currently has separate dedicated teams that focus on both Content and Marketing. This discussion outlines both teams and provides an overview of their current focus.
(A) Content Volunteer Team
The Content Volunteer Team was relaunched and redesigned in 2020 and is led by @SoulfullyAButterfly - more information including an application can be found here
Focus:
The team works to improve site content in the following areas:
(i) Questions and Answers (Q&A Pages): Quality answers are researched and written in light of search engine optimization (SEO) and other best practices to ensure that the community gets verified, valuable information in response to common mental health questions and concerns. These answers are considered “short tasks” as they involve quicker content production.
(ii) Expert Mental Health News and Advice Section: Existing, published articles are reviewed to ensure up-to-date information, quality length, expert verified facts and other important topic categories by editors.
In addition, fresh content is produced for:
(iii) Expert Mental Health News and Advice Section: Alongside fresh content provided by experts, the team works to research and produce relevant fresh content articles that help boost information and awareness related to the categories that 7 Cups offers expertise in. Writers are welcome to collaborate with experts to publish co-authored articles or produce content individually to be published under the 7 Cups Community Account.
(iv) All other Content Needs: The team is ready to tackle and undertake content tasks that may come up as other needs. These content assignments can relate to listener guides, upcoming growth path playlists, improvement and support of online therapy-related information as well as many other possibilities!
(B) Team Lightship
As a revamp to the Social Soldiers Team at 7 Cups, Project Lightship was announced in late 2020 as the current volunteer-led marketing team for 7 Cups on Twitter. It is currently being led by @Rebecca947 and @Isentropic
Focus:
The team intends to eliminate mental health stigma by identifying those who need support as presented by social media (Twitter) based messages. The team not only works on bringing awareness by using and promoting mental health-based content but actively outreaches to potential users in need of a safe haven to invite them to use 7 Cups.
The team currently has one track with a focus on:
(i) Outreaching to 20 people with compassionate messages and support per month
(ii) Generating content and posting 5 posts.
As the team is currently testing only one track, we can expect future opportunities with the growth of Team Lightship! Further information, including an application, can be found here
Other Social Media Platforms for Content:
In the meantime, 7 Cups has official accounts on social media platforms that are run by community admins. Students of this current course as well as the Content Team will prospectively add to these content and content marketing efforts!
Find and follow the 7 Cups Official Accounts on Social Media:
Instagram - @7Cups | Twitter - @7Cups & @7CupsTeen | Facebook - 7CupsOfTea | Youtube - 7 Cups of Tea
Question for Discussion:
Which current area of the Content or Marketing focus at 7 Cups interests you the most? Please feel welcome to share your reasons.
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This post is brought to you by the Content Development and Marketing Program, find out more information about the program here
Note: If you intend to use Artificial Intelligence tools to help you fulfill any of the program’s requirements or electives, you are expected to adhere to our AI policy. You can read more about it here.
I am interested in creating new content. As time has changed so new content should be at pace with time. And I would love to work for validation of content so that all Information could be appropriate and relevant.
I am interested in editing current articles, as I've noticed that some of them, especially in the Listening Training section have a number of typos. I'd like to improve the quality and clarity of 7cups pieces so that interested learners can make the most of their 7cups journey and help others to the best of their ability.
@SoulfullyAButterfly
As a content writer, editor and proofreader, I'm most interested in authoring fresh content (Q&A and articles) and reviewing, updating and editing already existing content.
As far as social media/marketing is concerned, I'm afraid I don't have a lot of experience in it. I have a Twitter and Instagram account, but I don't use either on a regular basis. However, I would definitely love to learn more about social media marketing and dabble into it.
@SoulfullyAButterfly
It is wonderful to see how both Content and Marketing go hand in hand, in bringing awareness of the importance of Mental Health to more people. While both are equally important for informing and reaching out to more people, who might also be in need of emotional support. I have been drawn to areas under Content such as articles, Q&A and guides can be continuously worked on for the accuracy of information we strive to give. The more earnestly we work on bringing content to people, the better; this way when we do reach out to people, we would be able to give them the best information and resources we can find. Knowledge of Mental Health is free. Everyone deserves to be informed and everyone deserves a chance to improve their well-being through day to day lives.
@DaisyDaph Cannot wait to see, some of your work and, what content you come up with.
All areas of content mgmt. are interesting. If I had to chose one area though, then I would go for supporting the destigmatization of mental health.
@WolfiV I just love your ideas.
@SoulfullyAButterfly
What interests me the most is what we can do with words and that we can learn to use them to our own benefit and 7 cups'!
I also have a question 🙋♀️
Are we required to post on the social media platforms?
I am asking because I am not aloud on social media or YouTube.
@AdylynS Hi there, welcome to the Program! no, you will personally not use any social media websites, if you give permission, your graphics will be featured on the 7 Cups official platforms, but even this is not mandatory
@SoulfullyAButterfly
Ok, Cool
Thanks!!
@AdylynS Some great ideas.
@SoulfullyAButterfly
I guess I love that part in which fresh content is produced because it provides knowledge and also updates previously published articles. Moreover I love that part too in which the team reach to the 20 people with compassionate messages and support them .💖
@SoulfullyAButterfly
I am interested in Fresh content development i.e expert mental heath news and advice.
Also, in All content General needs.
@blindHeart12 Glad to here that.
One note of caution, that I would point out, is we cannot give out advice, per 7cups guidlines.
So keep that in mind as you write.
I love your ideas however.
@Happy900
Seem while writing my interest area I miss out writing section and it turn out to be only advice.
Thank you Happy for the reminder. Surely will keep in mind.
@SoulfullyAButterfly
Which current area of the Content or Marketing focus at 7 Cups interests you the most? Please feel welcome to share your reasons.
Apart from being an intern here, I used to spend a lot of time writing empiricially based articles about mental health and posting to another site that focused its social media platforms around improving mental health in general. All of the roles available in these programs sound equally as important; that being said, I think I personally would be more helpful producing empirically based content that could be helpful to our users!
@SupportiveSpace8282 I am so glad, you want to write more, in the area of Mental Health.
It is so needed.
@SoulfullyAButterfly
Which current area of the Content or Marketing focus at 7 Cups interests you the most? Please feel welcome to share your reasons.
As a reader, I enjoyed all the mentioned sections. The Questions and Answers page had a light hearted feel to it, where I could browse from the list for a question that piqued my interest the most, and read a variety of responses. The Expert Mental Health News and Advice Section seems a great place to enhance knowledge of mental health issues. Since I enjoy reading lengthy analytic pieces I would call it my favorite section. Coming to the marketing portion, the social media posts seemed to stand out with sharp images conveying succinct messages.
As a contributor, I am a more effective content creator than marketer. Hence, I am most interested to be part of the Content Volunteer team while I laud the Team Lightship in their outreach efforts to potential members. I would like to write research-based and creative blogs and articles under the 7 cups community account. It would be a great opportunity to collaborate with experts and professionals and produce outstanding articles that could foster mental health awareness and alleviation.
@Creamyyy Cannot wait to see, what Q and A's you come up with.
