1) Introduction to Content and Marketing at 7 Cups
7 Cups currently has separate dedicated teams that focus on both Content and Marketing. This discussion outlines both teams and provides an overview of their current focus.
(A) Content Volunteer Team
The Content Volunteer Team was relaunched and redesigned in 2020 and is led by @SoulfullyAButterfly - more information including an application can be found here
Focus:
The team works to improve site content in the following areas:
(i) Questions and Answers (Q&A Pages): Quality answers are researched and written in light of search engine optimization (SEO) and other best practices to ensure that the community gets verified, valuable information in response to common mental health questions and concerns. These answers are considered “short tasks” as they involve quicker content production.
(ii) Expert Mental Health News and Advice Section: Existing, published articles are reviewed to ensure up-to-date information, quality length, expert verified facts and other important topic categories by editors.
In addition, fresh content is produced for:
(iii) Expert Mental Health News and Advice Section: Alongside fresh content provided by experts, the team works to research and produce relevant fresh content articles that help boost information and awareness related to the categories that 7 Cups offers expertise in. Writers are welcome to collaborate with experts to publish co-authored articles or produce content individually to be published under the 7 Cups Community Account.
(iv) All other Content Needs: The team is ready to tackle and undertake content tasks that may come up as other needs. These content assignments can relate to listener guides, upcoming growth path playlists, improvement and support of online therapy-related information as well as many other possibilities!
(B) Team Lightship
As a revamp to the Social Soldiers Team at 7 Cups, Project Lightship was announced in late 2020 as the current volunteer-led marketing team for 7 Cups on Twitter. It is currently being led by @Rebecca947 and @Isentropic
Focus:
The team intends to eliminate mental health stigma by identifying those who need support as presented by social media (Twitter) based messages. The team not only works on bringing awareness by using and promoting mental health-based content but actively outreaches to potential users in need of a safe haven to invite them to use 7 Cups.
The team currently has one track with a focus on:
(i) Outreaching to 20 people with compassionate messages and support per month
(ii) Generating content and posting 5 posts.
As the team is currently testing only one track, we can expect future opportunities with the growth of Team Lightship! Further information, including an application, can be found here
Other Social Media Platforms for Content:
In the meantime, 7 Cups has official accounts on social media platforms that are run by community admins. Students of this current course as well as the Content Team will prospectively add to these content and content marketing efforts!
Find and follow the 7 Cups Official Accounts on Social Media:
Instagram - @7Cups | Twitter - @7Cups & @7CupsTeen | Facebook - 7CupsOfTea | Youtube - 7 Cups of Tea
Question for Discussion:
Which current area of the Content or Marketing focus at 7 Cups interests you the most? Please feel welcome to share your reasons.
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@SoulfullyAButterfly
Outreaching to people. I am intruiged as to how people are identified as candidates via Social Media. Also, how to reach out to people without making them feel like their privacy or personal space was somehow invaded. There is that weird space when we need help that when people reach out to you, it can feel like an intrusion. I also wonder exactly how the reaching out is done.
@SoulfullyAButterfly
I would like to be involved in the Q&A page, editing existing content & producing new ones too. I am already a part of the lightship team.
I love to interact and reach out to people that need help, and I feel that Team Lightship is better suited for helping people in a more straight-forward manner.
Hi @SoulfullyAButterfly,
Which current area of the Content or Marketing focus at 7 Cups interests you the most? Please feel welcome to share your reasons.
I am more interested in the marketing aspect. Here are my reasons for that:
I did a marketing course in college. This is a good opportunity to help.
Marketing is a mass contact with the public & involves dynamic content creation.
@alphav7
Thanks for sharing with us your interest, marketing surely is an awesome aspects and I hope the course will be complimenting you !
@SoulfullyAButterfly
What interests me the most is how to be online friendly with our clients , how to approach them in a such friendly manner that they feel to come to us.
@AnisiaCocanTherapist Thanks for sharing.
@AnisiaCocanTherapist
Well done in this outlook on life. Im sure youll change a lof of lives.
@SoulfullyAButterfly I am most interested in helping edit and create new content for the Expert Mental Health News And Advice Section and to create graphic design content for 7 Cups's Instagram or Facebook as needed.
I would also be interested in helping work on new Training and Member guides if that would be possible.
@SoulfullyAButterfly I am interested in getting a wider understanding on content editing. I believe that old information is just as futile as wrong information. So, I want to know more about content regulation as well as updation. Always updating forums and sites with good and better information.
@SoulfullyAButterfly Which current area of the Content or Marketing focus at 7 Cups interests you the most? Please feel welcome to share your reasons.
Currently, I am on the Team Lightship for Twitter and to me, I have felt it has created a huge impact by reaching out, sharing content on this platform. I have received an increased amount of referral clicks and great responses overall.
I do also have interest in the Content Volunteer Team for the Questions and Answers (Q&A Pages) area as this best helps the community with correct information.
@SoulfullyAButterfly
I am not sure as yet. Worķng with both is a great idea. I am interested in learning and hopefully be able to add some value.
I'm interested in editing existing articles while also producing the new ones
