Skip to main content Skip to bottom nav

11) Headlining and Sub-Headlining Effective Content Pieces

SoulfullyAButterfly January 31st, 2021

Article titles (headlines), as well as subheadlines, are one of the first things a reader reads.

In this discussion, we will understand effective strategies to write headline titles as well as subheadlines to these titles.

Some general tips include:

  • Avoid long article titles: try to fit the title within 62 characters or limit it to 5-7 words.

  • Consider using “What”, “Why”, “How”, or “When” as these are catchy and add to curiosity.

  • Use Numbers - numbers ensure the availability of organized information, and are generally liked: using Odd Numbers in the title has helped in terms of SEO. Remember to write the number itself (5 instead of five).

  • To add specificity, consider using “the” before the number.

  • Provide an answer to why people should click and read your content: words like “tips”, “strategies”, “facts”, “reasons” all help provide a rationale.

  • Include the word “Guide” where applicable.

  • Consider using emotional adjectives that describe the topic. For example, “essential”, “free” etc.

  • Consider outlining Negative aspects - spin this to meet mental health content goals. For example, The 5 Essential Things You Did Not Know About Depression.

  • Use common words to ensure people understand and grasp the topic while finding the title simple

  • Consider using a “Things I Wish I Had Known” approach to content if applicable.

How to test your headline as being unique:

Copy and paste your headline with quotation marks into the Google search bar. (e.g. “The 5 Essential Things You Did Not Know About Depression”) - if the results come back as “no results found”, your headline is unique!

Helpful Resource: Useful Title Capitalization Tool

Note: The bottom line to success in terms of marketing and content is to ensure that your content body reflects the great headline/title. It might be worth considering to write final titles after the content body.

Subheadlines: Effective subheadlines summarize the content body while also linking it to the title.

Activity

Using the knowledge attained through this discussion, propose a new article title as well as a subheadline for this published article at 7 Cups.

Reply to at least one other student’s response and share your feedback with them

(Edited by @SoulfullyAButterfly: 12/2/2021 to clarify "subheadline" instead of subheading)

-

This post is brought to you by the Content Development and Marketing Program, find out more information about the program here

508
coolvibes June 10th

@SoulfullyAButterfly  

propose a new article title as well as a subheadline for this published article at 7 Cups.



Title: Conquering Gloominess During Covid and The Holidays



SubTitle: Focusing on these tips will change the outcome


1 reply
unassumingEyes June 18th

@coolvibes title catches the reader's attention well! Good title and subheadline. Well done! 

load more
unassumingEyes June 18th

@SoulfullyAButterfly

Title: 

Dealing with Loneliness during COVID-19: A Detailed Guide

Sub-headline: 

Detailed tips on moving past the loneliness and towards celebration  

1 reply
Clarisse29 June 18th

@unassumingEyes catchy title and good sub-headline!

@unassumingEyes

good title and subbtitke


PetiteSouris June 29th

"Title: Dealing with Loneliness during COVID-19: A Detailed Guide

Sub-headline: Detailed tips on moving past the loneliness and towards celebration"

-by @unassumingEyes


Reply to at least one other student’s response and share your feedback with them

 @unassumingEyes, your title and sub-headline are creative alternatives for the current headline. 


sweetnutella September 13th

@unassumingEyes I love how straightforward the title and the subheading that you came up with. They both sum up the article really well. Keep up the good work!

load more
PetiteSouris June 29th

Using the knowledge attained through this discussion, propose a new article title as well as a sub-headline for this published article at 7 Cups.

@SoulfullyAButterfly

Article Title: "Covid 19 Holiday Edition: Walking away from loneliness"

Sub-headline: "Exploring creative coping mechanisms when lonely during holidays"

1 reply
Clarisse29 July 1st

@PetiteSouris well done!

load more

@SoulfullyAButterfly

propose a new article title as well as a subheadline for this published article at 7 Cups.

title :

joyful ways to spend  time in holidays

subheadline :

appreciation 

strengthening your relationships 

helping others

join to social Distanced party 

favorite hobbies 







 

Gargi07 July 23rd

@SoulfullyAButterfly

Title: How to Cope with Loneliness During the Holidays

Subtitle: Discover practical strategies and heartfelt tips to navigate feelings of isolation and find joy during the festive season.

1 reply
Happysouled July 29th

@Gargi07 

Its great how you tried to form the heading and sub heading. 

However, the heading seems to common. And the subheading is too long and you could have included numbers. 

load more
Happysouled July 29th

@SoulfullyAButterfly 

 propose a new article title as well as a subheadline for this published article at 7 Cups. 

Heading : Holiday fear during Covid - 19

Sub - Heading : 6 strategies to effectively have a holiday during Covid - 19

1 reply
Chocolate0 September 20th

@هابي سوليد

Well done, this was a good title, creative and simple. 

load more
ScorpiaD July 29th

@SoulfullyAButterfly Using the knowledge attained through this discussion, propose a new article title as well as a subheadline for this published article at 7 Cups.

Navigating Solitude: Strategies for Overcoming Loneliness in the COVID Era

Subheadline- Discover practical tips and emotional support techniques to maintain mental well-being and foster connections during pandemic-induced isolation.

3 replies

@ScorpiaD
the title is great but i feel as though the subheading could of been more concise 

2 replies
ScorpiaD August 20th

@thatoneguyfriend1121 It is very descriptive and tells quite a bit about what the title is about.

1 reply

@ScorpiaD
i get that i was always taught make your title describe itself and you subheading be the reasons as to why your title it true 

load more
load more
load more
AmbrosialElysian August 8th

@SoulfullyAButterfly

6 Ways to Enjoy Holiday Despite Covid

Sprinkle some joy to the icing!

@SoulfullyAButterfly
 title: 7cups Guide to The Holidays During the Pandemic 
 subtitle: how to cope with loneliness this holiday season 

1 reply
Mellietronx August 23rd

@thatoneguyfriend1121 I think you did a great job :)

load more
Mellietronx August 23rd

@SoulfullyAButterfly

"Finding Solace: Navigating Loneliness During the Holiday Season"

2 replies
Mellietronx August 28th

@Mellietronx Subheading: Embracing Togetherness and Overcoming Seasonal Isolation

sillyLittleBook September 3rd

I like that you used the keywords loneliness and holiday. Finding Solace might be a good title for a more general article, but it might be too broad for this

load more