11) Headlining and Sub-Headlining Effective Content Pieces
Article titles (headlines), as well as subheadlines, are one of the first things a reader reads.
In this discussion, we will understand effective strategies to write headline titles as well as subheadlines to these titles.
Some general tips include:
-
Avoid long article titles: try to fit the title within 62 characters or limit it to 5-7 words.
-
Consider using “What”, “Why”, “How”, or “When” as these are catchy and add to curiosity.
-
Use Numbers - numbers ensure the availability of organized information, and are generally liked: using Odd Numbers in the title has helped in terms of SEO. Remember to write the number itself (5 instead of five).
-
To add specificity, consider using “the” before the number.
-
Provide an answer to why people should click and read your content: words like “tips”, “strategies”, “facts”, “reasons” all help provide a rationale.
-
Include the word “Guide” where applicable.
-
Consider using emotional adjectives that describe the topic. For example, “essential”, “free” etc.
-
Consider outlining Negative aspects - spin this to meet mental health content goals. For example, The 5 Essential Things You Did Not Know About Depression.
-
Use common words to ensure people understand and grasp the topic while finding the title simple
-
Consider using a “Things I Wish I Had Known” approach to content if applicable.
How to test your headline as being unique:
Copy and paste your headline with quotation marks into the Google search bar. (e.g. “The 5 Essential Things You Did Not Know About Depression”) - if the results come back as “no results found”, your headline is unique!
Helpful Resource: Useful Title Capitalization Tool
Note: The bottom line to success in terms of marketing and content is to ensure that your content body reflects the great headline/title. It might be worth considering to write final titles after the content body.
Subheadlines: Effective subheadlines summarize the content body while also linking it to the title.
Activity
Using the knowledge attained through this discussion, propose a new article title as well as a subheadline for this published article at 7 Cups.
Reply to at least one other student’s response and share your feedback with them
(Edited by @SoulfullyAButterfly: 12/2/2021 to clarify "subheadline" instead of subheading)
-
This post is brought to you by the Content Development and Marketing Program, find out more information about the program here
@SoulfullyAButterfly
propose a new article title as well as a subheadline for this published article at 7 Cups.
Title: Conquering Gloominess During Covid and The Holidays
SubTitle: Focusing on these tips will change the outcome
@coolvibes title catches the reader's attention well! Good title and subheadline. Well done!
@SoulfullyAButterfly
Title:
Dealing with Loneliness during COVID-19: A Detailed Guide
Sub-headline:
Detailed tips on moving past the loneliness and towards celebration
@unassumingEyes catchy title and good sub-headline!
@unassumingEyes
good title and subbtitke
"Title: Dealing with Loneliness during COVID-19: A Detailed Guide
Sub-headline: Detailed tips on moving past the loneliness and towards celebration"
-by @unassumingEyes
Reply to at least one other student’s response and share your feedback with them
@unassumingEyes, your title and sub-headline are creative alternatives for the current headline.
@unassumingEyes I love how straightforward the title and the subheading that you came up with. They both sum up the article really well. Keep up the good work!
Using the knowledge attained through this discussion, propose a new article title as well as a sub-headline for this published article at 7 Cups.
✦@SoulfullyAButterfly✦
Article Title: "Covid 19 Holiday Edition: Walking away from loneliness"
Sub-headline: "Exploring creative coping mechanisms when lonely during holidays"
♡
@PetiteSouris well done!
@SoulfullyAButterfly
propose a new article title as well as a subheadline for this published article at 7 Cups.
title :
joyful ways to spend time in holidays
subheadline :
appreciation
strengthening your relationships
helping others
join to social Distanced party
favorite hobbies
@SoulfullyAButterfly
Title: How to Cope with Loneliness During the Holidays
Subtitle: Discover practical strategies and heartfelt tips to navigate feelings of isolation and find joy during the festive season.
@Gargi07
Its great how you tried to form the heading and sub heading.
However, the heading seems to common. And the subheading is too long and you could have included numbers.
@SoulfullyAButterfly
propose a new article title as well as a subheadline for this published article at 7 Cups.
Heading : Holiday fear during Covid - 19
Sub - Heading : 6 strategies to effectively have a holiday during Covid - 19
@هابي سوليد
Well done, this was a good title, creative and simple.
@SoulfullyAButterfly Using the knowledge attained through this discussion, propose a new article title as well as a subheadline for this published article at 7 Cups.
Navigating Solitude: Strategies for Overcoming Loneliness in the COVID Era
Subheadline- Discover practical tips and emotional support techniques to maintain mental well-being and foster connections during pandemic-induced isolation.
@ScorpiaD
the title is great but i feel as though the subheading could of been more concise
@thatoneguyfriend1121 It is very descriptive and tells quite a bit about what the title is about.
@ScorpiaD
i get that i was always taught make your title describe itself and you subheading be the reasons as to why your title it true
@SoulfullyAButterfly
6 Ways to Enjoy Holiday Despite Covid
Sprinkle some joy to the icing!
@SoulfullyAButterfly
title: 7cups Guide to The Holidays During the Pandemic
subtitle: how to cope with loneliness this holiday season
@thatoneguyfriend1121 I think you did a great job :)
@SoulfullyAButterfly
"Finding Solace: Navigating Loneliness During the Holiday Season"
@Mellietronx Subheading: Embracing Togetherness and Overcoming Seasonal Isolation
I like that you used the keywords loneliness and holiday. Finding Solace might be a good title for a more general article, but it might be too broad for this